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Measure the Response of Your Advertising Campaigns by Using Promotional Products


For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.

Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is working.

But how can you know which of your advertising campaigns are working and which are failing?

The secret is in promotional products. I'm talking about pens, mugs, t-shirts, et cetera, imprinted with your company logo. These things hold the key to measuring the ROI of every marketing medium you are using. They keep all your other marketing honest.

Here is how it works:

Step 1: In every advertisement that you create, you must include an incentive for your customer to take action now in order to receive a free gift. Of course the free gift is a promotional product imprinted with your company logo. Each advertisement should offer a different free gift.

Step 2: When they respond to the ad or take whatever action you want them to take, they will also ask for their free gift. Depending on what gift they ask for, you will know which ad they are responding to.

Step 3: Calculate your ROI for each separate campaign.

Step 4: Stop running the campaigns that aren't working and increase your investment into the campaigns that are working.

If you response rates don't rise dramatically, this is a good indicator that your existing marketing isn't working as well as you thought.

The author, Nathan Cain has more ideas that will help your business marketing efforts.

Visit his promotional products web site at http://www.Web-Magnets.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. April / 20 / 2024

Temu's Advertising Avalanche Is Impossible to Ignore - Adweek
Temu's Advertising Avalanche Is Impossible to Ignore  Adweek

Tesla discloses it spent $200,000 advertising on X - CNN
Tesla discloses it spent $200,000 advertising on X  CNN

TikTok Mishandled The Data Of Hundreds Of Top American Advertisers - Forbes
TikTok Mishandled The Data Of Hundreds Of Top American Advertisers  Forbes

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace - Digiday
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace  Digiday

Tesla discloses it spent $200,000 advertising on X - Yahoo Finance
Tesla discloses it spent $200,000 advertising on X  Yahoo Finance

False Patent Marking as False Advertising: Overcoming Dastar - Patently-O
False Patent Marking as False Advertising: Overcoming Dastar  Patently-O

Tesla has spent $200K advertising on Elon Musk’s X so far - TechCrunch
Tesla has spent $200K advertising on Elon Musk’s X so far  TechCrunch

Tesla spent $200000 to advertise on Elon Musk's X so far - Electrek
Tesla spent $200000 to advertise on Elon Musk's X so far  Electrek

Amazon ad exec Aubrey steps aside for new role - Reuters.com
Amazon ad exec Aubrey steps aside for new role  Reuters.com

American Privacy Rights Act could ban ad targeting in US - Ad Age
American Privacy Rights Act could ban ad targeting in US  Ad Age

Arkansas dispensary advertising rules spark lawsuit - KFSM 5Newsonline
Arkansas dispensary advertising rules spark lawsuit  KFSM 5Newsonline

Interactive Advertising Bureau - IAB
Interactive Advertising Bureau  IAB

Netflix will stop disclosing member count. Will it hurt advertising? - Fast Company
Netflix will stop disclosing member count. Will it hurt advertising?  Fast Company

Youth Takeover: How Social Media is Changing Political Advertising | KQED - KQED
Youth Takeover: How Social Media is Changing Political Advertising | KQED  KQED

Elon's new bakery, Cakes etc. by Cindy, embraces community amid advertising roadblocks - Elon News Network
Elon's new bakery, Cakes etc. by Cindy, embraces community amid advertising roadblocks  Elon News Network

Hyundai is the latest brand to pause advertising on X due to antisemitism - Abccolumbia.com
Hyundai is the latest brand to pause advertising on X due to antisemitism  Abccolumbia.com

Hyundai is the latest brand to pause advertising on X due to antisemitism - CNN
Hyundai is the latest brand to pause advertising on X due to antisemitism  CNN

El Paso Central Appraisal District says flyers advertising 'Designation of Homestead Request' don't involve tax ... - KVIA
El Paso Central Appraisal District says flyers advertising 'Designation of Homestead Request' don't involve tax ...  KVIA

Data Drop: 5 Charts on Netflix Advertising - eMarketer
Data Drop: 5 Charts on Netflix Advertising  eMarketer

Amazon ad exec Aubrey steps aside for new role - Yahoo Finance
Amazon ad exec Aubrey steps aside for new role  Yahoo Finance

Advertising heats up in Arizona Senate race, previewing a tough campaign - NBC News
Advertising heats up in Arizona Senate race, previewing a tough campaign  NBC News

Hyundai Joins List of Brands To Halt Advertising on X Due to Antisemitism Concerns - RetailWire
Hyundai Joins List of Brands To Halt Advertising on X Due to Antisemitism Concerns  RetailWire

Hyundai is the latest brand to pause advertising on X due to antisemitism - Boston News, Weather, Sports - Boston News, Weather, Sports | WHDH 7News
Hyundai is the latest brand to pause advertising on X due to antisemitism - Boston News, Weather, Sports  Boston News, Weather, Sports | WHDH 7News

Advertising Agency Among New Businesses Opening In Trumbull - Patch
Advertising Agency Among New Businesses Opening In Trumbull  Patch

Arkansas dispensary advertising rules spark lawsuit | 5newsonline.com - KFSM 5Newsonline
Arkansas dispensary advertising rules spark lawsuit | 5newsonline.com  KFSM 5Newsonline

The Truth About Misinformation's Impact on Advertising - Adweek
The Truth About Misinformation's Impact on Advertising  Adweek

KC Truth acquired by Minneapolis advertising firm SixSpeed - Minneapolis / St. Paul Business Journal - Minneapolis / St. Paul Business Journal
KC Truth acquired by Minneapolis advertising firm SixSpeed - Minneapolis / St. Paul Business Journal  Minneapolis / St. Paul Business Journal

Butter cake advertising - Courthouse News Service
Butter cake advertising  Courthouse News Service

Senate Democrats plot $79M advertising onslaught to hold on in November - POLITICO
Senate Democrats plot $79M advertising onslaught to hold on in November  POLITICO

Two Ana de Armas Fans Settle False Advertising Lawsuit Over ‘Yesterday’ Trailer - Variety
Two Ana de Armas Fans Settle False Advertising Lawsuit Over ‘Yesterday’ Trailer  Variety

New Made for Advertising rules—what marketers need to know following online controversy - Ad Age
New Made for Advertising rules—what marketers need to know following online controversy  Ad Age

Emojis make tourism advertising on social media more effective and appealing, finds study - Phys.org
Emojis make tourism advertising on social media more effective and appealing, finds study  Phys.org

Local resident baffled by landscaping company's absurd approach to advertising: 'I hope this does not catch on' - The Cool Down
Local resident baffled by landscaping company's absurd approach to advertising: 'I hope this does not catch on'  The Cool Down

Guangdong Advertising Group Co.,Ltd's (SZSE:002400) Stock Has Shown Weakness Lately But Financial Prospects ... - Simply Wall St
Guangdong Advertising Group Co.,Ltd's (SZSE:002400) Stock Has Shown Weakness Lately But Financial Prospects ...  Simply Wall St

Amazon advertising chief steps aside for new role - Marketscreener.com
Amazon advertising chief steps aside for new role  Marketscreener.com

Paramount Advertising Ups Ryan Briganti to Head of Sports - Hollywood Reporter
Paramount Advertising Ups Ryan Briganti to Head of Sports  Hollywood Reporter

Good-Loop launches sustainable advertising course - Research Live
Good-Loop launches sustainable advertising course  Research Live

CTV Marketers Are Using Gen AI to Improve Contextual Advertising - Adweek
CTV Marketers Are Using Gen AI to Improve Contextual Advertising  Adweek

Podcast: Biden Groups Top Trump In Ad Spending : The NPR Politics Podcast - NPR
Podcast: Biden Groups Top Trump In Ad Spending : The NPR Politics Podcast  NPR

Cohere Beauty Unveils Inaugural Advertising Campaign - PR Newswire
Cohere Beauty Unveils Inaugural Advertising Campaign  PR Newswire

Archie Gottesman, ad guru behind famed Manhattan Storage billboards, now making pro-Israel advertisements - New York Post
Archie Gottesman, ad guru behind famed Manhattan Storage billboards, now making pro-Israel advertisements  New York Post

Sunshine Pie in the Sunshine State sounds like delicious advertising - - Apopka Chief
Sunshine Pie in the Sunshine State sounds like delicious advertising -  Apopka Chief

Advertising restrictions can have harmful effects on women’s health. Here’s what one company is doing about it - CNN
Advertising restrictions can have harmful effects on women’s health. Here’s what one company is doing about it  CNN

AI and OOH Advertising - AiThority
AI and OOH Advertising  AiThority

Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare - Hello Partner
Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare  Hello Partner

New Guidance on the Subject of Comparative Advertising and Dilution of Goodwill - JD Supra
New Guidance on the Subject of Comparative Advertising and Dilution of Goodwill  JD Supra

Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco's Richardson – Beet.TV - BeetTV
Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco's Richardson – Beet.TV  BeetTV

Frustrated customer calls out pen company for false advertising on packaging: 'The irony is stunning' - The Cool Down
Frustrated customer calls out pen company for false advertising on packaging: 'The irony is stunning'  The Cool Down

Amazon advertising chief steps aside for new role - Yahoo News Canada
Amazon advertising chief steps aside for new role  Yahoo News Canada

Cohere Beauty Unveils Inaugural Advertising Campaign - Happi
Cohere Beauty Unveils Inaugural Advertising Campaign  Happi

Save your advertising dollars, Big Oil. Californians already know gas ain’t cheap | Opinion - Sacramento Bee
Save your advertising dollars, Big Oil. Californians already know gas ain’t cheap | Opinion  Sacramento Bee

Chase's New Advertising Offering Is A Stroke Of Genius - Forbes
Chase's New Advertising Offering Is A Stroke Of Genius  Forbes

Pitt-Bradford receives four national advertising awards | News | bradfordera.com - Bradford Era
Pitt-Bradford receives four national advertising awards | News | bradfordera.com  Bradford Era

Broadcasters mount last-minute blitz to delete tax on 'digital ads' from Pillen plan • Nebraska Examiner - Nebraska Examiner
Broadcasters mount last-minute blitz to delete tax on 'digital ads' from Pillen plan • Nebraska Examiner  Nebraska Examiner

Advertisers spent a record $225 billion on online ads last year - Marketing Brew
Advertisers spent a record $225 billion on online ads last year  Marketing Brew

City Actively Advertising for Atlantic City Clerk Position - KSOM
City Actively Advertising for Atlantic City Clerk Position  KSOM

Amazon advertising chief steps aside for new role - MSN
Amazon advertising chief steps aside for new role  MSN

The Top 8 Retail Media Networks for Brands - Adweek
The Top 8 Retail Media Networks for Brands  Adweek

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Advertising agency The Shipyard acquires Fahlgren Mortine - PR Week
Advertising agency The Shipyard acquires Fahlgren Mortine  PR Week

GatesAir Expands Targeted Advertising Capabilities - Radio World
GatesAir Expands Targeted Advertising Capabilities  Radio World

Hyundai pauses advertisements on 'X' citing antisemitism - WFAA.com
Hyundai pauses advertisements on 'X' citing antisemitism  WFAA.com

Can authenticity shape the future of advertising? | shots - Shots
Can authenticity shape the future of advertising? | shots  Shots

Innovatus Capital-backed Meet The People acquires marketing and advertising group TIH - PE Hub
Innovatus Capital-backed Meet The People acquires marketing and advertising group TIH  PE Hub

The Pitch: Advertising and marketing news for 4.16.24 - RichmondBizSense
The Pitch: Advertising and marketing news for 4.16.24  RichmondBizSense

Best Brand Engagement Campaign – JD Sports & Rakuten Advertising - Hello Partner
Best Brand Engagement Campaign – JD Sports & Rakuten Advertising  Hello Partner

High flying advertising - Navarre Press
High flying advertising  Navarre Press

Ana de Armas Fans Settle False Advertising Lawsuit Over 'Yesterday' Trailer - Rolling Stone
Ana de Armas Fans Settle False Advertising Lawsuit Over 'Yesterday' Trailer  Rolling Stone

NAB Show: Navigating the Podcast Advertising Landscape - TALKERS magazine
NAB Show: Navigating the Podcast Advertising Landscape  TALKERS magazine

Aramex Announces Moving Billboards in Groundbreaking Advertising Campaign - Markets Insider
Aramex Announces Moving Billboards in Groundbreaking Advertising Campaign  Markets Insider

The tyranny of culture and why it's time to take advertising a bit more seriously - The Drum
The tyranny of culture and why it's time to take advertising a bit more seriously  The Drum

Hyundai pauses X ads over pro-Nazi content on the platform - NBC News
Hyundai pauses X ads over pro-Nazi content on the platform  NBC News

U.S. search ad revenues hit record $88.8 billion in 2023 - Search Engine Land
U.S. search ad revenues hit record $88.8 billion in 2023  Search Engine Land

'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation - The Wall Street Journal
'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation  The Wall Street Journal

A new digital canvas for outdoor advertising arrives in the heart of Barcelona: LED DREAM Group transforms the Stage ... - StreetInsider.com
A new digital canvas for outdoor advertising arrives in the heart of Barcelona: LED DREAM Group transforms the Stage ...  StreetInsider.com

Is 4/20 Day Advertising Marijuana to Younger Generations? - The Bradenton Times
Is 4/20 Day Advertising Marijuana to Younger Generations?  The Bradenton Times

Banks are dipping their toes into the retail media waters - Modern Retail
Banks are dipping their toes into the retail media waters  Modern Retail

KQ2 Advertising Success Story | Video | kq2.com - KQ2.com
KQ2 Advertising Success Story | Video | kq2.com  KQ2.com

Mobile Advertising Market size to record USD 290.16 bn growth from 2023-2027, Rapid growth of programmatic ... - PR Newswire
Mobile Advertising Market size to record USD 290.16 bn growth from 2023-2027, Rapid growth of programmatic ...  PR Newswire

Podcast: Are agencies fit for purpose when it comes to gaming advertising? - The Media Leader
Podcast: Are agencies fit for purpose when it comes to gaming advertising?  The Media Leader

Taboola announces results of holiday advertising campaign with Bombas - TipRanks.com - TipRanks
Taboola announces results of holiday advertising campaign with Bombas - TipRanks.com  TipRanks

Pathways Alliance Paid Google to Advertise on 'Greenwashing' Searches - DeSmog
Pathways Alliance Paid Google to Advertise on 'Greenwashing' Searches  DeSmog

OTTera's Advertising Division, AdNet+ and Thoughtful announce advertising Platform: CreateAds - Prensario Internacional
OTTera's Advertising Division, AdNet+ and Thoughtful announce advertising Platform: CreateAds  Prensario Internacional

Big Thanks To Our Advertisers! - Above the Law
Big Thanks To Our Advertisers!  Above the Law

Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report - AdExchanger
Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report  AdExchanger

Vietnam orders Netflix to stop advertising, distributing its games - Reuters.com
Vietnam orders Netflix to stop advertising, distributing its games  Reuters.com

The Evolution of Dental Advertising From Print to Digital - LA Progressive
The Evolution of Dental Advertising From Print to Digital  LA Progressive

Advertising heats up in Arizona Senate race, previewing a tough campaign - AOL
Advertising heats up in Arizona Senate race, previewing a tough campaign  AOL

Advertising Strategy for 24/7 Businesses - Barrett Sports Media
Advertising Strategy for 24/7 Businesses  Barrett Sports Media

TikTok Plots Using Virtual Influencers for Advertising - The Information
TikTok Plots Using Virtual Influencers for Advertising  The Information

Ad growth expectations slowing says IPA Bellwether report - More About Advertising
Ad growth expectations slowing says IPA Bellwether report  More About Advertising

Meta's Automated Advertising System Is on the Fritz, Marketers Say - Bloomberg
Meta's Automated Advertising System Is on the Fritz, Marketers Say  Bloomberg

Ana de Armas Fans Settle False Advertising Lawsuit Over 'Yesterday' Trailer - Just Jared
Ana de Armas Fans Settle False Advertising Lawsuit Over 'Yesterday' Trailer  Just Jared

Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising - Adweek
Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising  Adweek

Hyundai halts advertising on X amidst brand safety concerns - Adgully
Hyundai halts advertising on X amidst brand safety concerns  Adgully

Tesla Dives Into Advertising After Years of Resistance - The Wall Street Journal
Tesla Dives Into Advertising After Years of Resistance  The Wall Street Journal

EU privacy body adopts view on Meta’s controversial ‘consent or pay’ tactic - TechCrunch
EU privacy body adopts view on Meta’s controversial ‘consent or pay’ tactic  TechCrunch

NOGA Urges Dutch Lawmakers to Protect Online Players - World Casino Directory
NOGA Urges Dutch Lawmakers to Protect Online Players  World Casino Directory

VSU Recognized Nationally for Excellence in Advertising, Marketing, Promotion - Valdosta State University
VSU Recognized Nationally for Excellence in Advertising, Marketing, Promotion  Valdosta State University

How marketers can advance personalized marketing across the digital advertising ecosystem - Nielsen
How marketers can advance personalized marketing across the digital advertising ecosystem  Nielsen

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