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Measure the Response of Your Advertising Campaigns by Using Promotional Products


For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.

Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is working.

But how can you know which of your advertising campaigns are working and which are failing?

The secret is in promotional products. I'm talking about pens, mugs, t-shirts, et cetera, imprinted with your company logo. These things hold the key to measuring the ROI of every marketing medium you are using. They keep all your other marketing honest.

Here is how it works:

Step 1: In every advertisement that you create, you must include an incentive for your customer to take action now in order to receive a free gift. Of course the free gift is a promotional product imprinted with your company logo. Each advertisement should offer a different free gift.

Step 2: When they respond to the ad or take whatever action you want them to take, they will also ask for their free gift. Depending on what gift they ask for, you will know which ad they are responding to.

Step 3: Calculate your ROI for each separate campaign.

Step 4: Stop running the campaigns that aren't working and increase your investment into the campaigns that are working.

If you response rates don't rise dramatically, this is a good indicator that your existing marketing isn't working as well as you thought.

The author, Nathan Cain has more ideas that will help your business marketing efforts.

Visit his promotional products web site at http://www.Web-Magnets.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 20 / 2023

Netflix Surpasses 1 Million Users For Its Advertising Business - Bloomberg
Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

In graphic detail: Gamers are warming up to in-game ads - Digiday
In graphic detail: Gamers are warming up to in-game ads  Digiday

DoubleVerify Continues Connected TV Momentum as Media Quality Measurement is Now Available to Netflix Advertisers - Bloomberg
DoubleVerify Continues Connected TV Momentum as Media Quality Measurement is Now Available to Netflix Advertisers  Bloomberg

Notorious Russian Mercenaries Wagner Are Advertising on Pornhub - VICE
Notorious Russian Mercenaries Wagner Are Advertising on Pornhub  VICE

Outcry as Finland election campaign hit by 'racist' advertising - Euronews
Outcry as Finland election campaign hit by 'racist' advertising  Euronews

How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum - Digiday
How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum  Digiday

Toledo considers removal of bus-stop benches with ads - Toledo Blade
Toledo considers removal of bus-stop benches with ads  Toledo Blade

Emirates passenger awarded almost £7,000 after complaining about ‘worn out’ seat on plane - Evening Standard
Emirates passenger awarded almost £7,000 after complaining about ‘worn out’ seat on plane  Evening Standard

Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom - WDW News Today
Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom  WDW News Today

Made in the UK advertising campaign 'trying to hide Brexit mayhem' - The National
Made in the UK advertising campaign 'trying to hide Brexit mayhem'  The National

How AI chat search could disrupt online advertising - Marketplace
How AI chat search could disrupt online advertising  Marketplace

FTC orders study of deceptive advertising on social media - TechTarget
FTC orders study of deceptive advertising on social media  TechTarget

Ad Industry Launches Effort to Revise Standard Terms & Conditions ... - TV Technology
Ad Industry Launches Effort to Revise Standard Terms & Conditions ...  TV Technology

Why Gaming May Change All Aspects of Advertising and Media ... - BeetTV
Why Gaming May Change All Aspects of Advertising and Media ...  BeetTV

How Twitter’s New Cannabis Advertising Policy is Reshaping the ... - Retail TouchPoints
How Twitter’s New Cannabis Advertising Policy is Reshaping the ...  Retail TouchPoints

Outdoor Advertising Market Register a CAGR of 7.7%. To Make Great Impact In Near Future by 2033 - EIN News
Outdoor Advertising Market Register a CAGR of 7.7%. To Make Great Impact In Near Future by 2033  EIN News

Thinking in Sound: Making Advertising Music to a Hollywood Quality - Little Black Book - LBBonline
Thinking in Sound: Making Advertising Music to a Hollywood Quality  Little Black Book - LBBonline

Radio Advertising Market Trends, Statistics, Share, Size and ... - Digital Journal
Radio Advertising Market Trends, Statistics, Share, Size and ...  Digital Journal

Pitt-Bradford receives eight national educational advertising awards - The Courier-Express
Pitt-Bradford receives eight national educational advertising awards  The Courier-Express

Local TV Sales Use AI To Recruit New Advertisers - TVNewsCheck
Local TV Sales Use AI To Recruit New Advertisers  TVNewsCheck

Content Distribution Partnerships: Outshining Traditional Advertising ... - stupidDOPE.com
Content Distribution Partnerships: Outshining Traditional Advertising ...  stupidDOPE.com

Accurate Wealth Management LLC Makes New Investment in Lamar ... - MarketBeat
Accurate Wealth Management LLC Makes New Investment in Lamar ...  MarketBeat

How advertising falls into fight, flight or freeze... and what to do about ... - Shots
How advertising falls into fight, flight or freeze... and what to do about ...  Shots

Study sheds light on concerning new trend in drug advertising ... - Science Daily
Study sheds light on concerning new trend in drug advertising ...  Science Daily

Five Things Marketers Should Know About Generative AI in ... - The Wall Street Journal
Five Things Marketers Should Know About Generative AI in ...  The Wall Street Journal

MediaRadar: Gambling Advertisers Boosted Ad Spend 40% In 2022 ... - Inside Radio
MediaRadar: Gambling Advertisers Boosted Ad Spend 40% In 2022 ...  Inside Radio

Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo - The Real Deal
Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo  The Real Deal

Vivaldi Browser CEO wants to fix web advertising - Android Police
Vivaldi Browser CEO wants to fix web advertising  Android Police

Retail, search and Amazon's $40bn 'advertising' business ... - Benedict Evans
Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

Rule 8.3 - Mirriad Advertising Plc - GlobeNewswire
Rule 8.3 - Mirriad Advertising Plc  GlobeNewswire

Influencing the path to care with responsible advertising - Wolters Kluwer
Influencing the path to care with responsible advertising  Wolters Kluwer

Infectious Advertising appoints Ashish Naik as ECD - ET BrandEquity - ETBrandEquity
Infectious Advertising appoints Ashish Naik as ECD - ET BrandEquity  ETBrandEquity

Engaging OB-GYNs with successful & contextual advertising - Wolters Kluwer
Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ... - Federal Trade Commission News
FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

Artscape Promotional Short Film Wins Two GOLD American ... - Mayor Brandon M. Scott
Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

In-game advertising: A marketer's guide - MarTech
In-game advertising: A marketer's guide  MarTech

Build Your Business Through Facebook Advertising - Tire Review
Build Your Business Through Facebook Advertising  Tire Review

Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful - Forbes
Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful  Forbes

Demand Side Platforms (DSP) for Programmatic Advertising from ... - Digital Journal
Demand Side Platforms (DSP) for Programmatic Advertising from ...  Digital Journal

Man sues Buffalo Wild Wings for false advertising over ‘boneless ... - Chattanooga Times Free Press
Man sues Buffalo Wild Wings for false advertising over ‘boneless ...  Chattanooga Times Free Press

Japan Internet Advertising Market Size SWOT Analysis And Growth ... - Taiwan News
Japan Internet Advertising Market Size SWOT Analysis And Growth ...  Taiwan News

Leading advertising executive: Fox News presents "a moral hazard ... - Media Matters for America
Leading advertising executive: Fox News presents "a moral hazard ...  Media Matters for America

DoubleVerify Continues Connected TV Momentum as Media Quality ... - Business Wire
DoubleVerify Continues Connected TV Momentum as Media Quality ...  Business Wire

Net Zero Claims in UK Advertising: What Companies Need to Know ... - Sidley Austin LLP
Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

UFC star Paddy Pimblett mocks Logan Paul with huge advertising campaign - The Mirror
UFC star Paddy Pimblett mocks Logan Paul with huge advertising campaign  The Mirror

Emirates Fined For Misleading Business Class Advertising - One Mile at a Time
Emirates Fined For Misleading Business Class Advertising  One Mile at a Time

Digital Out-of-Home (DOOH) Advertising Market to See Promising Investment Opportunities till 2031 - EIN News
Digital Out-of-Home (DOOH) Advertising Market to See Promising Investment Opportunities till 2031  EIN News

Competition Bureau wants crackdown on 'false or misleading ... - Western Standard
Competition Bureau wants crackdown on 'false or misleading ...  Western Standard

Advertising & Marketing - Managing your risk when advertising to ... - Lexology
Advertising & Marketing - Managing your risk when advertising to ...  Lexology

The Environmental Impact of Advertising - EARTH.ORG
The Environmental Impact of Advertising  EARTH.ORG

Black marketers in advertising—why diversity leads to increased ... - AdAge.com
Black marketers in advertising—why diversity leads to increased ...  AdAge.com

DraftKings, FanDuel Subject to Tighter Advertising Restrictions - Lineups
DraftKings, FanDuel Subject to Tighter Advertising Restrictions  Lineups

Senators Introduce Bill to Prevent Tobacco & Vaping Companies ... - halfwheel.com
Senators Introduce Bill to Prevent Tobacco & Vaping Companies ...  halfwheel.com

Roku partners with Best Buy and its advertising business to get first-party shopper data - TechCrunch
Roku partners with Best Buy and its advertising business to get first-party shopper data  TechCrunch

Belgium bans gambling advertising from July 1 - Reuters.com
Belgium bans gambling advertising from July 1  Reuters.com

Disney Sells Out Oscars Advertising Inventory - Hollywood Reporter
Disney Sells Out Oscars Advertising Inventory  Hollywood Reporter

Rinck Advertising and MaineGeneral Health recognized with ... - Lewiston Sun Journal
Rinck Advertising and MaineGeneral Health recognized with ...  Lewiston Sun Journal

Camp Lejeune litigation dominates law firm advertising spend - Reuters.com
Camp Lejeune litigation dominates law firm advertising spend  Reuters.com

Trust is essential when advertising to nurses - Wolters Kluwer
Trust is essential when advertising to nurses  Wolters Kluwer

AI Advertising: The FTC Prepares for Battle - McDermott Will & Emery
AI Advertising: The FTC Prepares for Battle  McDermott Will & Emery

Matheson wins 'Best in Business Advertising' award - Business Plus
Matheson wins 'Best in Business Advertising' award  Business Plus

New IAB Study Reveals Five Misperceptions About Video Game ... - IAB
New IAB Study Reveals Five Misperceptions About Video Game ...  IAB

Your Dumb Little Advertising Tricks Won't Work on Me - The New Yorker
Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

Display advertising in 5 charts: From programmatic to retail media - Insider Intelligence
Display advertising in 5 charts: From programmatic to retail media  Insider Intelligence

Creative Advertising Veterans Open Los Angeles Agency Major Major - Variety
Creative Advertising Veterans Open Los Angeles Agency Major Major  Variety

Apple growers vote to continue Michigan Apple Advertising and ... - Michigan Farm News
Apple growers vote to continue Michigan Apple Advertising and ...  Michigan Farm News

Why Advertisers Should Switch to Immersive Advertising - Spiceworks News and Insights
Why Advertisers Should Switch to Immersive Advertising  Spiceworks News and Insights

US judge rules against Google, keeps DOJ advertising case in Virginia - Reuters.com
US judge rules against Google, keeps DOJ advertising case in Virginia  Reuters.com

Meta's AI-driven advertising system splits marketers - Financial Times
Meta's AI-driven advertising system splits marketers  Financial Times

The modern orthopaedist persona: what to know for your next ... - Wolters Kluwer
The modern orthopaedist persona: what to know for your next ...  Wolters Kluwer

U.S. mulling a probe of deceptive advertising on social media - Reuters.com
U.S. mulling a probe of deceptive advertising on social media  Reuters.com

Microsoft Advertising Broad Match Modifier Now Use Broad Match Instead Of Phrase Match On Bing - Search Engine Roundtable
Microsoft Advertising Broad Match Modifier Now Use Broad Match Instead Of Phrase Match On Bing  Search Engine Roundtable

News Tribune advertising rep retires after 40 years in the industry - Duluth News Tribune
News Tribune advertising rep retires after 40 years in the industry  Duluth News Tribune

Increase Your Digital ROI in 2023 with These Advertising Trends - Entrepreneur
Increase Your Digital ROI in 2023 with These Advertising Trends  Entrepreneur

4 tips to get the most out of CTV advertising - MarTech
4 tips to get the most out of CTV advertising  MarTech

WT Students Triumph at American Advertising Awards Ceremony ... - West Texas A&M University
WT Students Triumph at American Advertising Awards Ceremony ...  West Texas A&M University

Kroger spent millions advertising its own peanut butter—why? - Marketing Brew
Kroger spent millions advertising its own peanut butter—why?  Marketing Brew

PubMatic Is Ready for an Advertising Slump - The Motley Fool
PubMatic Is Ready for an Advertising Slump  The Motley Fool

WMU advertising students win over Michigan dairy industry with ... - WMU News
WMU advertising students win over Michigan dairy industry with ...  WMU News

Meet the Hyundai Salesman Dog: A Memorable Advertising Campaign - Unique Times Magazine
Meet the Hyundai Salesman Dog: A Memorable Advertising Campaign  Unique Times Magazine

15 Biggest Advertising Companies In The World - Yahoo Finance
15 Biggest Advertising Companies In The World  Yahoo Finance

Digital Advertising Continues to Steal TV's Thunder - Variety
Digital Advertising Continues to Steal TV's Thunder  Variety

Major Companies Are Using AI to Avoid Bias and Cliches in ... - Bloomberg
Major Companies Are Using AI to Avoid Bias and Cliches in ...  Bloomberg

German minister calls for ban on advertising junk food to children - The Guardian
German minister calls for ban on advertising junk food to children  The Guardian

How Supreme Court cases related to Google, Twitter could shape ... - Digiday
How Supreme Court cases related to Google, Twitter could shape ...  Digiday

Today at Elon / Live Oak Communications collects five ADDY Awards - Today at Elon
Today at Elon / Live Oak Communications collects five ADDY Awards  Today at Elon

Exclusive: Microsoft's Bing plans AI ads in early pitch to advertisers - Reuters.com
Exclusive: Microsoft's Bing plans AI ads in early pitch to advertisers  Reuters.com

‘It’s fundamental’: WPP chief on how AI has revolutionised advertising - The Guardian
‘It’s fundamental’: WPP chief on how AI has revolutionised advertising  The Guardian

Study Reveals Concerns Among Advertisers Over Changes to Third ... - Digital Information World
Study Reveals Concerns Among Advertisers Over Changes to Third ...  Digital Information World

Lotus Cars Selects Affinitiv Advertising for Full Suite of Digital ... - Business Wire
Lotus Cars Selects Affinitiv Advertising for Full Suite of Digital ...  Business Wire

Advertising veterans sell Winnetka house for $1.26 million - Crain's Chicago Business
Advertising veterans sell Winnetka house for $1.26 million  Crain's Chicago Business

With false advertising lawsuits on the rise, brands risk long-term ... - Digiday
With false advertising lawsuits on the rise, brands risk long-term ...  Digiday

Google and Digital Advertising - AAF - American Action Forum
Google and Digital Advertising - AAF  American Action Forum

Amazing Final Fantasy VII Red XIII 3D billboard wins advertising ... - Destructoid
Amazing Final Fantasy VII Red XIII 3D billboard wins advertising ...  Destructoid

Digital advertising automation is here: Are you ready? - MarTech
Digital advertising automation is here: Are you ready?  MarTech

Maryland Comptroller Provides Guidance on 2022 Digital ... - Thomson Reuters Tax & Accounting
Maryland Comptroller Provides Guidance on 2022 Digital ...  Thomson Reuters Tax & Accounting

Disney Advertising's ACC Partners Double Down on Scale and ... - ESPN Press Room
Disney Advertising's ACC Partners Double Down on Scale and ...  ESPN Press Room

CCIA Submits Comments, Testifies On Connecticut Digital ... - Computer and Communications Industry Association
CCIA Submits Comments, Testifies On Connecticut Digital ...  Computer and Communications Industry Association

Sight Lines: Airports Authority of India calls advertising concession ... - The Moodie Davitt Report
Sight Lines: Airports Authority of India calls advertising concession ...  The Moodie Davitt Report

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