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3 Inside Secrets To Making You Richer Using Direct Mail!


Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.

And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your mailings, which is what it's all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

And remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and before you know it, you've got a lot more money pouring in than you did before.

So don't start neglecting the subtle differences -- this is usually what separates the people who are marginally successful, from the people who are wildly successful.

First, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addressed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.

Make sense?

Remember, if your letter never gets opened, I promise you... you'll never make the sale.

Second, in your corner card (which is the upper left-hand corner of the front of your envelope, where your name and address goes), DON'T put your company's name!

Put your name and then your address.

See, your prospects are programmed into thinking as soon as they see the name of a company, even yours... your letter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envelope to get opened. And,

Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk" rate, or even a metered stamp, they know right-away... you're trying to sell them something.

Also, try to use the "decorative" postage stamps the post office has and not the "standard" stamps with a U.S. Flag. I always tell my clients to use the ones that say "Happy Birthday" on them.

After all, who doesn't like opening a personal letter that says "Happy Birthday" on it? P.S. I know having your letters hand-addressed is a pain. Honestly, I do.

And I have seen some software out there that is "almost" close to human handwriting, but the amount of variation from letter-to-letter isn't quite there yet.

If you see software that can simulate "real" handwriting, I'd sure appreciate you letting me know so I can tell the rest of my subscribers.

Thanks!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. February / 21 / 2024

Consent Mode V2: Google Shares Shares Key Details For Advertisers - Search Engine Journal
Consent Mode V2: Google Shares Shares Key Details For Advertisers  Search Engine Journal

What Vizio can do for Walmart's digital advertising business - Yahoo Finance
  1. What Vizio can do for Walmart's digital advertising business  Yahoo Finance
  2. Walmart to buy TV maker Vizio for $2.3 billion to expand advertising  The Washington Post
  3. Walmart Acquires Smart TV Firm Vizio For $2.3B, Altering Streaming Ad Landscape  Deadline

Strong earnings and an online advertising play by Walmart have us wondering about Costco - CNBC
Strong earnings and an online advertising play by Walmart have us wondering about Costco  CNBC

NYT plans to debut new generative AI ad tools later this year - Axios
NYT plans to debut new generative AI ad tools later this year  Axios

Advertising's new creative King kaun: Can Tanmay Bhat be the next Piyush Pandey? - Storyboard18
Advertising's new creative King kaun: Can Tanmay Bhat be the next Piyush Pandey?  Storyboard18

Chicago Cubs Appear Poised to Add Sleeve Advertisement - Uni Watch
Chicago Cubs Appear Poised to Add Sleeve Advertisement  Uni Watch

Six Critical Business Challenges The Privacy Sandbox Must Address - AdExchanger
Six Critical Business Challenges The Privacy Sandbox Must Address  AdExchanger

X's surge in traffic for advertisers is fake, report claims - Search Engine Land
X's surge in traffic for advertisers is fake, report claims  Search Engine Land

Ad tech company makes case for journalism - Semafor
Ad tech company makes case for journalism  Semafor

INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data ... - Yahoo Finance
INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data ...  Yahoo Finance

5 Advertising Companies in Singapore to Know - Built In
5 Advertising Companies in Singapore to Know  Built In

Walmart Is Doubling Down on Video Advertising With a $2.3 Billion Acquisition of Vizio - Inc.
Walmart Is Doubling Down on Video Advertising With a $2.3 Billion Acquisition of Vizio  Inc.

Advertising MVPs - News - Missouri State News
Advertising MVPs - News  Missouri State News

Walmart eyes advertising growth with acquisition of Vizio smart-TV biz - Fast Company
Walmart eyes advertising growth with acquisition of Vizio smart-TV biz  Fast Company

Walmart’s $2.3 billion purchase of TV maker Vizio isn’t about TV sales, it’s about advertising - Fortune
Walmart’s $2.3 billion purchase of TV maker Vizio isn’t about TV sales, it’s about advertising  Fortune

INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data ... - The Bakersfield Californian
INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data ...  The Bakersfield Californian

Nexstar Media appoints Dan Lanzano as senior vice president, national advertising sales - Editor And Publisher Magazine
Nexstar Media appoints Dan Lanzano as senior vice president, national advertising sales  Editor And Publisher Magazine

Legislative And Litigation Trends In Environmental Advertising - Law360
Legislative And Litigation Trends In Environmental Advertising  Law360

Walmart CEO says the big-box retailer is well-positioned to grow its advertising business - CNBC
Walmart CEO says the big-box retailer is well-positioned to grow its advertising business  CNBC

Walmart to buy TV maker Vizio for $2.3 billion to expand advertising - The Boston Globe
Walmart to buy TV maker Vizio for $2.3 billion to expand advertising  The Boston Globe

Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference - EIN News
Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference  EIN News

Out There 360 Taps Talon to Unlock Full Potential of OOH Advertising for Luxury Brands in North America - MediaVillage
Out There 360 Taps Talon to Unlock Full Potential of OOH Advertising for Luxury Brands in North America  MediaVillage

Walmart Takes on Roku With $2.3B Deal to Buy TV Maker Vizio - Hollywood Reporter
Walmart Takes on Roku With $2.3B Deal to Buy TV Maker Vizio  Hollywood Reporter

The high risk, high reward game of advertising on WhatsApp | News - Campaign Asia
The high risk, high reward game of advertising on WhatsApp | News  Campaign Asia

Forecast: AI's Rise Will Cut Search Engine Traffic, Affecting Advertising - Inc.
Forecast: AI's Rise Will Cut Search Engine Traffic, Affecting Advertising  Inc.

Shaping the Future of TV Advertising: Mike Dean's Visionary Leadership as Ampersand's New President (Video) - MediaVillage
Shaping the Future of TV Advertising: Mike Dean's Visionary Leadership as Ampersand's New President (Video)  MediaVillage

Why Walmart-Vizio deal could be 'new nexus' for advertising - Yahoo Finance
Why Walmart-Vizio deal could be 'new nexus' for advertising  Yahoo Finance

The evolving healthcare advertising landscape - PMLiVE
The evolving healthcare advertising landscape  PMLiVE

almart to buy Vizio for $2.3B, expanding advertising platform to connected TV - StreamTV Insider
almart to buy Vizio for $2.3B, expanding advertising platform to connected TV  StreamTV Insider

Why brands should advertise during high news cycles without fear - Fast Company
Why brands should advertise during high news cycles without fear  Fast Company

Why Walmart is buying Vizio - CNN
Why Walmart is buying Vizio  CNN

Walmart-Vizio: How the Deal Impacts the Advertising Ecosystem - Portada-online.com
Walmart-Vizio: How the Deal Impacts the Advertising Ecosystem  Portada-online.com

What makes Super Bowl advertising the MVP of the ad world? An MSU expert weighs in - KSMU Radio
What makes Super Bowl advertising the MVP of the ad world? An MSU expert weighs in  KSMU Radio

Local Classified Advertising - The Falmouth Outlook
Local Classified Advertising  The Falmouth Outlook

ASU-SBDC hosts virtual 'Fundamentals of Advertising' event - MyFoxZone.com KIDY
ASU-SBDC hosts virtual 'Fundamentals of Advertising' event  MyFoxZone.com KIDY

BlackRock Launches New Bitcoin Advertising Campaign for Legacy Finance - BTC Times
BlackRock Launches New Bitcoin Advertising Campaign for Legacy Finance  BTC Times

Kentucky Statewide Classified Advertising - The Falmouth Outlook
Kentucky Statewide Classified Advertising  The Falmouth Outlook

The Out-of-Home Advertising Recovery Has Not Been Equal - Adweek
The Out-of-Home Advertising Recovery Has Not Been Equal  Adweek

Walmart buys Vizio: A new OS, more advertising on your Walmart TV? - Android Authority
Walmart buys Vizio: A new OS, more advertising on your Walmart TV?  Android Authority

Out There 360 Taps Talon to Unlock Full Potential of OOH Advertising for Luxury Brands in North America - Little Black Book - LBBonline
Out There 360 Taps Talon to Unlock Full Potential of OOH Advertising for Luxury Brands in North America  Little Black Book - LBBonline

How antitrust cases against tech giants could reshape the digital advertising landscape - TNW
How antitrust cases against tech giants could reshape the digital advertising landscape  TNW

Walmart Acquiring Smart TV Maker Vizio for $2.3 Billion to Bulk Up Advertising Business - Variety
Walmart Acquiring Smart TV Maker Vizio for $2.3 Billion to Bulk Up Advertising Business  Variety

What's NEXT 2024: How to leverage AI in a cookieless advertising era - MARKETECH APAC - MARKETECH APAC
What's NEXT 2024: How to leverage AI in a cookieless advertising era - MARKETECH APAC  MARKETECH APAC

$1.2 Million in Free Advertising From Jacksonville Marketing Agency for Small Businesses - WICZ
$1.2 Million in Free Advertising From Jacksonville Marketing Agency for Small Businesses  WICZ

Walmart Buys TV Maker Vizio to Bolster Its Advertising Reach - PCMag UK
Walmart Buys TV Maker Vizio to Bolster Its Advertising Reach  PCMag UK

Walmart to acquire smart TV maker Vizio for $2.3 billion in bid to boost its advertising business - ABC News
Walmart to acquire smart TV maker Vizio for $2.3 billion in bid to boost its advertising business  ABC News

Rules on Targeted Advertising: What do the Digital Markets Act and Digital Services Act Say? - Inside Privacy
Rules on Targeted Advertising: What do the Digital Markets Act and Digital Services Act Say?  Inside Privacy

The Impact of Blockchain Technology on Marketing and Advertising - MarTech Series
The Impact of Blockchain Technology on Marketing and Advertising  MarTech Series

Miami advertising startup plans to map the bay through USF partnership - Tampa Bay Business Journal - The Business Journals
Miami advertising startup plans to map the bay through USF partnership - Tampa Bay Business Journal  The Business Journals

How Generative AI Is Changing the Advertising Industry - Adweek
How Generative AI Is Changing the Advertising Industry  Adweek

Are the Cubs Getting Close to Adding an Advertising Patch on Their Jerseys? - Bleacher Nation
Are the Cubs Getting Close to Adding an Advertising Patch on Their Jerseys?  Bleacher Nation

AI solutions for digital advertisers to boost campaign efficacy in Europe - The Drum
AI solutions for digital advertisers to boost campaign efficacy in Europe  The Drum

Walmart isn't buying Vizio for its hardware. It wants the TV maker's ad business - Fast Company
Walmart isn't buying Vizio for its hardware. It wants the TV maker's ad business  Fast Company

Flamengo pitchside advertising deal expands Brax's footprint - SportBusiness
Flamengo pitchside advertising deal expands Brax's footprint  SportBusiness

Advertising revolution: Inside Walmart's bid for Vizio - CTech
Advertising revolution: Inside Walmart's bid for Vizio  CTech

BlackRock launches a Bitcoin advertising campaign! A crypto revolution! - Cointribune EN
BlackRock launches a Bitcoin advertising campaign! A crypto revolution!  Cointribune EN

Italian watchdog fines BAT and Amazon over misleading advertising - Reuters
Italian watchdog fines BAT and Amazon over misleading advertising  Reuters

Google will issue advertisers credit refunds after overcharging error - Search Engine Land
Google will issue advertisers credit refunds after overcharging error  Search Engine Land

Global Meta advertising revenue 2023 - Statista
Global Meta advertising revenue 2023  Statista

Nobody wants a podcast about advertising - AdNews
Nobody wants a podcast about advertising  AdNews

The Trade Desk’s Revenue Is High – But Its Opinion Of The Privacy Sandbox Remains Low - AdExchanger
The Trade Desk’s Revenue Is High – But Its Opinion Of The Privacy Sandbox Remains Low  AdExchanger

European Streamer SkyShowtime to Launch Ad Tier (Exclusive) - Hollywood Reporter
European Streamer SkyShowtime to Launch Ad Tier (Exclusive)  Hollywood Reporter

Looking back, looking forward: Aditya Kanthy, Omnicom Advertising Services | News - Campaign Asia
Looking back, looking forward: Aditya Kanthy, Omnicom Advertising Services | News  Campaign Asia

Disney uses AI to help brands create game-changing personalized ads - CyberNews.com
Disney uses AI to help brands create game-changing personalized ads  CyberNews.com

Google: advertising revenue 2023 - Statista
Google: advertising revenue 2023  Statista

'Nobody wants a podcast about advertising': Russel Howcroft and Freddie Young partner up for new no-spin ad ... - Campaign Brief
'Nobody wants a podcast about advertising': Russel Howcroft and Freddie Young partner up for new no-spin ad ...  Campaign Brief

The Trade Desk CEO Rips Google's Privacy Sandbox - Business Insider
The Trade Desk CEO Rips Google's Privacy Sandbox  Business Insider

Tobacco bonuses for retailers are not advertising, court says - DutchNews.nl
Tobacco bonuses for retailers are not advertising, court says  DutchNews.nl

Meta advertisers can avoid 30% Apple charge for boosted posts - Search Engine Land
Meta advertisers can avoid 30% Apple charge for boosted posts  Search Engine Land

What Jason Kelce's spicy TikTok ad for Frank's RedHot says about pop culture advertising - Fast Company
What Jason Kelce's spicy TikTok ad for Frank's RedHot says about pop culture advertising  Fast Company

Advertising - Insider Financial
Advertising  Insider Financial

How the death of third-party cookies could grow Google's advertising empire - WBUR News
How the death of third-party cookies could grow Google's advertising empire  WBUR News

Meta Encourages Advertisers to Ditch iPhone in Latest Spat With Apple - The Wall Street Journal
Meta Encourages Advertisers to Ditch iPhone in Latest Spat With Apple  The Wall Street Journal

$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It. - The New York Times
$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It.  The New York Times

TelevisaUnivision Tops 7M Streaming Subs, Posts Ad Revenue Gain, Takes $1B Impairment Charge - Hollywood Reporter
TelevisaUnivision Tops 7M Streaming Subs, Posts Ad Revenue Gain, Takes $1B Impairment Charge  Hollywood Reporter

Eyeota & Vistar team up to improve DOOH advertising with seamless audience targeting integration - MARKETECH ... - MARKETECH APAC
Eyeota & Vistar team up to improve DOOH advertising with seamless audience targeting integration - MARKETECH ...  MARKETECH APAC

Kenya’s government sued over controversial ad deal - Semafor
Kenya’s government sued over controversial ad deal  Semafor

Better AI technology makes deepfake ads tougher to detect, experts say - USA TODAY
Better AI technology makes deepfake ads tougher to detect, experts say  USA TODAY

What Do We Say to Emily? The Human Cost Of Advertising Data Abuse - AdExchanger
What Do We Say to Emily? The Human Cost Of Advertising Data Abuse  AdExchanger

The best print ads of all time - Creative Bloq
The best print ads of all time  Creative Bloq

How AI is transforming the business of advertising - Financial Times
How AI is transforming the business of advertising  Financial Times

Omnicom beats quarterly revenue estimates on advertising heft - Reuters
Omnicom beats quarterly revenue estimates on advertising heft  Reuters

Why Advertising Directors Are Dying to Work With the Budweiser Clydesdales - The Wall Street Journal
Why Advertising Directors Are Dying to Work With the Budweiser Clydesdales  The Wall Street Journal

Google to repay advertisers with credits after overcharging glitch - Ad Age
Google to repay advertisers with credits after overcharging glitch  Ad Age

The big winner at the Baftas? Advertising - CampaignLive
The big winner at the Baftas? Advertising  CampaignLive

Meta, Apple are squabbling again over advertisers - MarketWatch
Meta, Apple are squabbling again over advertisers  MarketWatch

Who Is Behind the Billboards Advertising The Epoch Times? - Willamette Week
Who Is Behind the Billboards Advertising The Epoch Times?  Willamette Week

Programmatic Advertising Market: Optimizing Reach and ROI Through Automated Strategies In The Latest Research - WhaTech
Programmatic Advertising Market: Optimizing Reach and ROI Through Automated Strategies In The Latest Research  WhaTech

Mark Ritson talks the power of radio advertising and why marketing science is ‘shit’ - Mumbrella
Mark Ritson talks the power of radio advertising and why marketing science is ‘shit’  Mumbrella

Starbucks Should End 'Deceptive' Advertising, Lawsuit Says - Newsweek
Starbucks Should End 'Deceptive' Advertising, Lawsuit Says  Newsweek

50+ Must-Know Social Media Marketing Statistics for 2024 [Updated] - Sprout Social
50+ Must-Know Social Media Marketing Statistics for 2024 [Updated]  Sprout Social

UK advertising announces blockbuster SXSW 2024 programme - PoliticsHome
UK advertising announces blockbuster SXSW 2024 programme  PoliticsHome

Iron Galaxy's co-CEO doesn't expect in-game advertising or product placement to become common practice - Gamereactor UK
Iron Galaxy's co-CEO doesn't expect in-game advertising or product placement to become common practice  Gamereactor UK

Meta says it will pass on the Apple tax to advertisers paying to boost posts on Facebook and Instagram - TechCrunch
Meta says it will pass on the Apple tax to advertisers paying to boost posts on Facebook and Instagram  TechCrunch

PR-110-2023 12/20/2023 - FDIC
PR-110-2023 12/20/2023  FDIC

Strategic insights: The evolution of data-driven advertising through AI - The Jerusalem Post
Strategic insights: The evolution of data-driven advertising through AI  The Jerusalem Post

Meta Touts New Way for Small Advertisers to Avoid Apple Fees - Yahoo Finance
Meta Touts New Way for Small Advertisers to Avoid Apple Fees  Yahoo Finance

Advertising & Public Relations Degree | Grady - Grady College
Advertising & Public Relations Degree | Grady  Grady College

Kartik Aaryan's brand empire: How the new superstar is ruling advertising world - The Economic Times
Kartik Aaryan's brand empire: How the new superstar is ruling advertising world  The Economic Times

Meta Touts New Way for Small Advertisers to Avoid Apple's Fees - Bloomberg
Meta Touts New Way for Small Advertisers to Avoid Apple's Fees  Bloomberg

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