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Top 9 Reasons To Advertise


Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and trust. Advertising can help build awareness, so that eventually consumers will trust your offer.

I firmly believe that advertising is an excellent tool for rapidly building awareness of a company, its products or services. I believe equally firmly that you build a brand through public relations, not advertising.

A brand is the sum of all interactions a customer has with an organization. Most of those interactions are with employees, or the product or service itself. If those interactions are positive, then customers, allies and the media will tell others. This is PR.

There are times when you need a rapid shot of marketing adrenaline that only paid media can provide.

So, if you find yourself in need of that boost, check out these nine reasons for advertising:

9. Boost employee morale

8. Create industry buzz

7. Create, build or maintain a positive image

6. Test new products and/or services

5. Retain existing customers

4. Reinforce personal sales calls, direct mail

3. Maintain consistent, controlled customer communications

2. Gain new customers, particularly hard-to-reach ones

1. Position or reposition your company, products or services.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 21 / 2023

Netflix Surpasses 1 Million Users For Its Advertising Business - Bloomberg
Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

Joy Robins Named Global Chief Advertising Officer of The New York Times Company - The New York Times Company
Joy Robins Named Global Chief Advertising Officer of The New York Times Company  The New York Times Company

Illegally placed signs advertising auction in Omaha confiscated - WOWT
Illegally placed signs advertising auction in Omaha confiscated  WOWT

Amazon to lay off 9,000 more employees, mostly in AWS, advertising and Twitch: CEO - Business Today
Amazon to lay off 9,000 more employees, mostly in AWS, advertising and Twitch: CEO  Business Today

Amazon Will Lay Off 9,000 More Employees - Hollywood Reporter
Amazon Will Lay Off 9,000 More Employees  Hollywood Reporter

Amazon to cut 9,000 jobs in its cloud services, advertising and Twitch units - Sky News
Amazon to cut 9,000 jobs in its cloud services, advertising and Twitch units  Sky News

Coca-Cola's Artistic Journey: How AI is Redefining the Future of Advertising - Analytics India Magazine
Coca-Cola's Artistic Journey: How AI is Redefining the Future of Advertising  Analytics India Magazine

Michelle Yeoh’s Oscar Win Triggers Argument Among Malaysian Advertising Firms - The Rakyat Post
Michelle Yeoh’s Oscar Win Triggers Argument Among Malaysian Advertising Firms  The Rakyat Post

Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom - WDW News Today
Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom  WDW News Today

Beyond ‘Where’s the beef?’ Older people, especially women, have economic power. - MarketWatch
Beyond ‘Where’s the beef?’ Older people, especially women, have economic power.  MarketWatch

Republican Shreve expands mayoral campaign advertising to TV – Indianapolis Business Journal - Indianapolis Business Journal
Republican Shreve expands mayoral campaign advertising to TV – Indianapolis Business Journal  Indianapolis Business Journal

Justin Timberlake Appears in First Louis Vuitton Advertisement - WWD
Justin Timberlake Appears in First Louis Vuitton Advertisement  WWD

Unconventional Advertising: Thinking Outside the Box for Business ... - Traction News
Unconventional Advertising: Thinking Outside the Box for Business ...  Traction News

Pinterest Provides New Tips on Effective Pin Advertising Approaches - Social Media Today
Pinterest Provides New Tips on Effective Pin Advertising Approaches  Social Media Today

FTC Announces Orders to Address Deceptive Advertising on Social ... - Privacy & Information Security Law Blog
FTC Announces Orders to Address Deceptive Advertising on Social ...  Privacy & Information Security Law Blog

Ottawa still advertising on TikTok despite banning it on government devices due to security concerns - CBC.ca
Ottawa still advertising on TikTok despite banning it on government devices due to security concerns  CBC.ca

How AI chat search could disrupt online advertising - Marketplace
How AI chat search could disrupt online advertising  Marketplace

Cup Noodles maker cleared of false advertising claim - Courthouse News Service
Cup Noodles maker cleared of false advertising claim  Courthouse News Service

Opinion: Could Sports Betting Advertising Be Shackled? - Legal Sports Report
Opinion: Could Sports Betting Advertising Be Shackled?  Legal Sports Report

National Advertising Division's 2022 Annual Report: An Advertising ... - Lexology
National Advertising Division's 2022 Annual Report: An Advertising ...  Lexology

Hoppr powers StarHub digital TV advertising - Advanced Television
Hoppr powers StarHub digital TV advertising  Advanced Television

Why Gaming May Change All Aspects of Advertising and Media ... - BeetTV
Why Gaming May Change All Aspects of Advertising and Media ...  BeetTV

How Twitter’s New Cannabis Advertising Policy is Reshaping the ... - Retail TouchPoints
How Twitter’s New Cannabis Advertising Policy is Reshaping the ...  Retail TouchPoints

DoubleVerify Continues Connected TV Momentum as Media Quality ... - Business Wire
DoubleVerify Continues Connected TV Momentum as Media Quality ...  Business Wire

Ad Industry Begins Drafting New Standard Terms And Conditions ... - Inside Radio
Ad Industry Begins Drafting New Standard Terms And Conditions ...  Inside Radio

Global Direct Mail Advertising Market analysis by Top Leading ... - Digital Journal
Global Direct Mail Advertising Market analysis by Top Leading ...  Digital Journal

Letter: Free political advertising? | Opinion | hudsonstarobserver.com - Hudson Star Observer
Letter: Free political advertising? | Opinion | hudsonstarobserver.com  Hudson Star Observer

Belgium: Rules on crypto advertising tighten - Lexology
Belgium: Rules on crypto advertising tighten  Lexology

Kan. community college trustee questions use of TikTok advertising - Hays Post
Kan. community college trustee questions use of TikTok advertising  Hays Post

Uber's next advertising venture is self-serve, out-of-home ads - Insider Intelligence
Uber's next advertising venture is self-serve, out-of-home ads  Insider Intelligence

Channel 4 teams up with Microsoft’s Xandr for programmatic ... - Digital TV Europe
Channel 4 teams up with Microsoft’s Xandr for programmatic ...  Digital TV Europe

Pablo plugs Icelandair's stopovers - More About Advertising
Pablo plugs Icelandair's stopovers  More About Advertising

Bank of New York Mellon Corp Decreases Stock Holdings in Lamar ... - MarketBeat
Bank of New York Mellon Corp Decreases Stock Holdings in Lamar ...  MarketBeat

Study sheds light on concerning new trend in drug advertising ... - Science Daily
Study sheds light on concerning new trend in drug advertising ...  Science Daily

Five Things Marketers Should Know About Generative AI in ... - The Wall Street Journal
Five Things Marketers Should Know About Generative AI in ...  The Wall Street Journal

Amazon to cut 9,000 jobs at AWS, advertising, Twitch and PXT ... - StreetInsider.com
Amazon to cut 9,000 jobs at AWS, advertising, Twitch and PXT ...  StreetInsider.com

Programmatic Advertising Platform Market Research Report 2023 ... - Los Alamos Monitor
Programmatic Advertising Platform Market Research Report 2023 ...  Los Alamos Monitor

Pitt-Bradford receives eight national educational advertising awards - The Courier-Express
Pitt-Bradford receives eight national educational advertising awards  The Courier-Express

Relook at the descriptor, 'advertising', Marketing & Advertising News ... - ETBrandEquity
Relook at the descriptor, 'advertising', Marketing & Advertising News ...  ETBrandEquity

Influencing the path to care with responsible advertising - Wolters Kluwer
Influencing the path to care with responsible advertising  Wolters Kluwer

Advertising firms urged to support country in times of crisis - Graphic Online
Advertising firms urged to support country in times of crisis  Graphic Online

Changes to advertising contact - Fort McMurray Today
Changes to advertising contact  Fort McMurray Today

Thinking in Sound: Making Advertising Music to a Hollywood Quality - Little Black Book - LBBonline
Thinking in Sound: Making Advertising Music to a Hollywood Quality  Little Black Book - LBBonline

Print Advertising Distribution Market Size, Share, Revenue, Trends And Drivers For 2023-2032 - EIN News
Print Advertising Distribution Market Size, Share, Revenue, Trends And Drivers For 2023-2032  EIN News

Popular AI marketing tools for advertising professionals to make ... - Social Samosa
Popular AI marketing tools for advertising professionals to make ...  Social Samosa

Engaging OB-GYNs with successful & contextual advertising - Wolters Kluwer
Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

Content Distribution Partnerships: Outshining Traditional Advertising ... - stupidDOPE.com
Content Distribution Partnerships: Outshining Traditional Advertising ...  stupidDOPE.com

Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising - Yahoo Finance
Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising  Yahoo Finance

Pennsylvania Sports Betting Operators Ordered to Alter Marketing ... - Casino.Org News
Pennsylvania Sports Betting Operators Ordered to Alter Marketing ...  Casino.Org News

Airport Advertising Market Growth and Trends in 2023 Latest ... - Digital Journal
Airport Advertising Market Growth and Trends in 2023 Latest ...  Digital Journal

Local TV Sales Use AI To Recruit New Advertisers - TVNewsCheck
Local TV Sales Use AI To Recruit New Advertisers  TVNewsCheck

In-game advertising: A marketer's guide - MarTech
In-game advertising: A marketer's guide  MarTech

Vivaldi Browser CEO wants to fix web advertising - Android Police
Vivaldi Browser CEO wants to fix web advertising  Android Police

Social Advertising and Social Media Marketing Market is Expected ... - Digital Journal
Social Advertising and Social Media Marketing Market is Expected ...  Digital Journal

Marketers need to build effective, full-funnel advertising propositions: Taranjeet Singh - Exchange4Media
Marketers need to build effective, full-funnel advertising propositions: Taranjeet Singh  Exchange4Media

Global Head of Microsoft Advertising steps down - Search Engine Land
Global Head of Microsoft Advertising steps down  Search Engine Land

Artscape Promotional Short Film Wins Two GOLD American ... - Mayor Brandon M. Scott
Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

Barstool Sports Cited for Possibly Violating Massachusetts ... - Lexology
Barstool Sports Cited for Possibly Violating Massachusetts ...  Lexology

FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ... - Federal Trade Commission News
FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

How advertising falls into fight, flight or freeze... and what to do about ... - Shots
How advertising falls into fight, flight or freeze... and what to do about ...  Shots

Glacier joins forces with USA-based NextGrad to offer post secondary institutions across North America an expanded and unrivaled full-funnel solution to higher education advertising - Yahoo Finance
Glacier joins forces with USA-based NextGrad to offer post secondary institutions across North America an expanded and unrivaled full-funnel solution to higher education advertising  Yahoo Finance

Net Zero Claims in UK Advertising: What Companies Need to Know ... - Sidley Austin LLP
Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

AI, Web3, purpose and SVB: Takeaways for marketers from SXSW ... - Campaign Asia
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW ...  Campaign Asia

Man sues Buffalo Wild Wings for false advertising over ‘boneless ... - Chattanooga Times Free Press
Man sues Buffalo Wild Wings for false advertising over ‘boneless ...  Chattanooga Times Free Press

Notorious Russian Mercenaries Wagner Are Advertising on Pornhub - VICE
Notorious Russian Mercenaries Wagner Are Advertising on Pornhub  VICE

Trust is essential when advertising to nurses - Wolters Kluwer
Trust is essential when advertising to nurses  Wolters Kluwer

Belgium bans gambling advertising from July 1 - Reuters.com
Belgium bans gambling advertising from July 1  Reuters.com

Roundup of FTC Consumer Protection Matters of Interest to Digital ... - JD Supra
Roundup of FTC Consumer Protection Matters of Interest to Digital ...  JD Supra

Advertising Non-Discrimination Certification - Harrisonburg - WHSV
Advertising Non-Discrimination Certification - Harrisonburg  WHSV

Finding Success with In-Game Advertising Research - IAB
Finding Success with In-Game Advertising Research  IAB

TAPinto 2023 Primary Election Advertising & Marketing Policies ... - TAPinto.net
TAPinto 2023 Primary Election Advertising & Marketing Policies ...  TAPinto.net

Emirates Fined For Misleading Business Class Advertising - One Mile at a Time
Emirates Fined For Misleading Business Class Advertising  One Mile at a Time

Elon Musk thinks he can fix Twitter's advertising business after derailing it - CNN
Elon Musk thinks he can fix Twitter's advertising business after derailing it  CNN

Etsy to Advertise More on TV, Social Media, Podcasts, and ... - EcommerceBytes
Etsy to Advertise More on TV, Social Media, Podcasts, and ...  EcommerceBytes

Roku partners with Best Buy and its advertising business to get first-party shopper data - TechCrunch
Roku partners with Best Buy and its advertising business to get first-party shopper data  TechCrunch

BMB CCO Matt Lever picks his Desert Island Ads - More About Advertising
BMB CCO Matt Lever picks his Desert Island Ads  More About Advertising

Your Dumb Little Advertising Tricks Won't Work on Me - The New Yorker
Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

DMS & DIVISION join Forces to Tap into the Growing Potential of ... - Campaign Middle East
DMS & DIVISION join Forces to Tap into the Growing Potential of ...  Campaign Middle East

Display advertising in 5 charts: From programmatic to retail media - Insider Intelligence
Display advertising in 5 charts: From programmatic to retail media  Insider Intelligence

Why Advertisers Should Switch to Immersive Advertising - Spiceworks News and Insights
Why Advertisers Should Switch to Immersive Advertising  Spiceworks News and Insights

Creative Advertising Veterans Open Los Angeles Agency Major Major - Variety
Creative Advertising Veterans Open Los Angeles Agency Major Major  Variety

Abortion legal in New York City say Georgia billboards funded by city - The Augusta Chronicle
Abortion legal in New York City say Georgia billboards funded by city  The Augusta Chronicle

Rinck Advertising and MaineGeneral Health recognized with ... - Lewiston Sun Journal
Rinck Advertising and MaineGeneral Health recognized with ...  Lewiston Sun Journal

Twitter's premium advertisers flee as interest in the platform evaporates - Boing Boing
Twitter's premium advertisers flee as interest in the platform evaporates  Boing Boing

The modern orthopaedist persona: what to know for your next ... - Wolters Kluwer
The modern orthopaedist persona: what to know for your next ...  Wolters Kluwer

Senators Introduce Bill to Prevent Tobacco & Vaping Companies ... - halfwheel.com
Senators Introduce Bill to Prevent Tobacco & Vaping Companies ...  halfwheel.com

Advantage! Magazine advertising opportunities - Barrow Raiders
Advantage! Magazine advertising opportunities  Barrow Raiders

Spot 10: 'Let's Start A Coup!' Debuts Among Top National Advertisers. - Inside Radio
Spot 10: 'Let's Start A Coup!' Debuts Among Top National Advertisers.  Inside Radio

DOJ Sues Google for Monopolizing Digital Advertising Markets - Mintz
DOJ Sues Google for Monopolizing Digital Advertising Markets  Mintz

Increase Your Digital ROI in 2023 with These Advertising Trends - Entrepreneur
Increase Your Digital ROI in 2023 with These Advertising Trends  Entrepreneur

US judge rules against Google, keeps DOJ advertising case in Virginia - Reuters.com
US judge rules against Google, keeps DOJ advertising case in Virginia  Reuters.com

WMU advertising students win over Michigan dairy industry with ... - WMU News
WMU advertising students win over Michigan dairy industry with ...  WMU News

4 tips to get the most out of CTV advertising - MarTech
4 tips to get the most out of CTV advertising  MarTech

PubMatic Is Ready for an Advertising Slump - The Motley Fool
PubMatic Is Ready for an Advertising Slump  The Motley Fool

Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ... - The Hacker News
Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ...  The Hacker News

Digital Advertising Continues to Steal TV's Thunder - Variety
Digital Advertising Continues to Steal TV's Thunder  Variety

15 Biggest Advertising Companies In The World - Yahoo Finance
15 Biggest Advertising Companies In The World  Yahoo Finance

Major Companies Are Using AI to Avoid Bias and Cliches in ... - Bloomberg
Major Companies Are Using AI to Avoid Bias and Cliches in ...  Bloomberg

German minister calls for ban on advertising junk food to children - The Guardian
German minister calls for ban on advertising junk food to children  The Guardian

Meta's AI-driven advertising system splits marketers - Financial Times
Meta's AI-driven advertising system splits marketers  Financial Times

Today at Elon / Live Oak Communications collects five ADDY Awards - Today at Elon
Today at Elon / Live Oak Communications collects five ADDY Awards  Today at Elon

Exclusive: Microsoft's Bing plans AI ads in early pitch to advertisers - Reuters.com
Exclusive: Microsoft's Bing plans AI ads in early pitch to advertisers  Reuters.com

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