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The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency being in its infancy stage, we were taking in any client we could, which is why I was seated across from the "Redneck Crazy Man" as I liked to refer to him. He owned a string of low end rental car shops and his only redeeming quality was that he was a quick pay.

For this particular shoot, my script involved an NBA star and a good looking young boy I had cast through a local talent agency. The boy had been in a few commercials and he knew how to take direction which is crucial when it comes to working with children.

As I was going over the script, the client stopped me mid-sentence, put a picture of a boy in front of me and said, "What ya think about this kid?" Not sure what he had up his sleeve this time, I looked at the picture of the 10 year old boy. "He's cute, why?" I asked. "Cause he's gonna be in the commercials." He said deadpan. "But I've already cast a boy through the talent agency who's perfect! He's coming in tomorrow to do the radio spot and he's contracted to do the TV shoot the following day." I replied. "Don't care". He said. "This here boy is my grandson and if he isn't in the commercials there ain't going to be any commercials." I looked at the picture again and looked back at my redneck crazy man client and shrugged. How bad could he be? I was about to find out.

The next day at our recording studio the "cute" grandson I'll call Jake in this article to protect all concerned, came in with his mother to do the radio commercials I had originally scheduled with the professional child actor. I gave Jake the script and because he had never been near a microphone, I began to coach him as to how close he should get to it, how to be careful about pronunciation, etc. "Let's try a few lines" I said, and that's when the fun began.

Jake I quickly learned, had speech problems. The client's name had a couple of "R"s in it and Jake pronounced "R"s like "L"s making the name of his granddad's car rental company sound like a Lithuanian side dish. In addition, he would put a "th" on all words containing an "S". No matter how many takes he did, the copy came out sounding like a foreign language. Jake grew restless and complained to his mom that he was bored and wanted to go home. And after a couple of hours of futility I ended up salvaging what I could and hoped the listeners were bilingual.

The following day Jake showed up (late) with his mom for the television shoot. Our crew had already been there several hours setting up for our first scene while the NBA star was in makeup. Jake looking bored, grabbed a basketball and started bouncing it on the court right next to one of the sound engineer's high end reel to reel tape machines. "Be careful bouncing that ball so close to that machine." I told him. "That is a very expensive piece of equipment." "Who cares?" He replied deadpan. "If it breaks, my grandfather will pay for it." That's when I knew we were in for a long day.

As I tried to get him to focus on the lines he was to deliver (in that special foreign language of his) his eyes went right to the craft services. "Donuts!" he cried as he dropped the ball right on the tape machine and began stuffing his face. I had rewritten most of the lines trying carefully to edit out any "R" words but the name of the company couldn't be avoided. When he was not causing mischief or complaining to his mom that he was bored, Jake was hungry or he was tired, sprawling around on the basketball court while I tried diplomatically to get him back in front of the camera. At one point I found him trying to flirt with some of the female crew telling them that when his grandfather "kicked" this would all be his. As I steered him into makeup, the makeup artist said, "My, what cute little boy!" "I'll get back to you at the end of the day to see if you have reassessed that opinion" I whispered to her.

The grandson was not only confrontational and rude to the crew but also to the NBA star as well who looked like he wanted to crush the little runt a few times. The rest of the shoot went as smoothly and after about 10 hours of work, I prayed we had enough film to choose from to finish the :30 second spot.

The makeup artist came up to me later in the day and when I asked her if she still considered the boy cute, I seem to remember her response including the word "strangulation".

What was the lesson in all this? Well despite what you have heard, the client isn't always right. In fact, sometimes the client is dead wrong. It all depends on your relationship and chemistry as to how you handle a difficult situation such as this. Don't be afraid to assert yourself in showing the client what's best for his advertising and marketing plan for it will benefit both of you in the long run. Just as he is an expert in his business, so too are you in yours. And if you are ever in a situation such as the one I've just described, the "grin and bare it" approach may be your only option!

Hal Eisenberg is an award winning copywriter, voice over talent and producer, as well as owner of The Eisenberg Agency, a full service advertising agency specializing in creative ads that get results.

Visit his web site at http://www.eisenbergagency.com
Mailto: [email protected].


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. December / 07 / 2022

GM continues to evaluate Twitter advertising suspension following Musk takeover - CNBC
  1. GM continues to evaluate Twitter advertising suspension following Musk takeover  CNBC
  2. Snap Investors Hope for Advertising Windfall as Brands Ditch Musk’s Twitter  Yahoo Finance
  3. Wells Fargo Pauses Twitter Advertising  AdvisorHub
  4. Twitter's Latest Pricing Strategy Will Not Bring Advertisers Back; Brand Safety Will  Forbes
  5. Apple and Amazon resume advertising on Twitter, reports say  Reuters
  6. View Full Coverage on Google News

Magna Global: Local TV Advertising to See Steep Declines as OTT/AVOD Spikes in 2023 - TV Technology
  1. Magna Global: Local TV Advertising to See Steep Declines as OTT/AVOD Spikes in 2023  TV Technology
  2. Advertising Slowdown Started in 2002, Will Extend Into 2023  Variety
  3. Ad Firms Predict Slower Advertising Growth for 2023  The Wall Street Journal
  4. Global Advertising Market Slowing, Magna Forecasts  Hollywood Reporter
  5. Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends  Business Standard
  6. View Full Coverage on Google News

NBCUniversal to Host Innovation Forum on the Future of Local Advertising - TV Technology
NBCUniversal to Host Innovation Forum on the Future of Local Advertising  TV Technology

Students present advertising strategies to NASCAR communications director - Iowa State Daily
Students present advertising strategies to NASCAR communications director  Iowa State Daily

Paramount Global projects fourth-quarter advertising revenue will decline from third quarter - Reuters
Paramount Global projects fourth-quarter advertising revenue will decline from third quarter  Reuters

Eastgate Shopping Center to get new advertising sign - kttn
Eastgate Shopping Center to get new advertising sign  kttn

Positive Social Impact in Advertising: Q&A with Sigma Software - ExchangeWire
Positive Social Impact in Advertising: Q&A with Sigma Software  ExchangeWire

GE buys out entire New York Times in first-ever advertising takeover, promoting new businesses - The Business Journals
GE buys out entire New York Times in first-ever advertising takeover, promoting new businesses  The Business Journals

Apple and Amazon Resume Advertising on Twitter - Digital Music News
Apple and Amazon Resume Advertising on Twitter  Digital Music News

FTC Investigates Crypto Firms Over Misleading Advertising - Bloomberg
FTC Investigates Crypto Firms Over Misleading Advertising  Bloomberg

Twitter Keeps Missing Its Advertising Targets as Woes Mount - The New York Times
Twitter Keeps Missing Its Advertising Targets as Woes Mount  The New York Times

Google Wins Antitrust Appeal Over Advertising Algorithm Changes - Bloomberg Law
Google Wins Antitrust Appeal Over Advertising Algorithm Changes  Bloomberg Law

Advertising in Israel - statistics & facts - Statista
Advertising in Israel - statistics & facts  Statista

4 essential CTV advertising priorities you can use in 2023 - AdAge.com
4 essential CTV advertising priorities you can use in 2023  AdAge.com

Are we ready for space-based advertising? - The Hill
Are we ready for space-based advertising?  The Hill

Disney Advertising enhances clean room capabilities with VideoAmp partnership - Marketing Dive
Disney Advertising enhances clean room capabilities with VideoAmp partnership  Marketing Dive

Uber, Chicago agree to $10M settlement in commission fee and advertising investigation - Restaurant Dive
Uber, Chicago agree to $10M settlement in commission fee and advertising investigation  Restaurant Dive

Between the Lines: What Subliminal Advertising Reveals About Attention - VideoWeek
Between the Lines: What Subliminal Advertising Reveals About Attention  VideoWeek

Rulemaking in privacy legislation can help dial in ad regulation - Brookings Institution
Rulemaking in privacy legislation can help dial in ad regulation  Brookings Institution

Report Calls for Crackdown on Advertising by Digital Pill Mills - TechNewsWorld
Report Calls for Crackdown on Advertising by Digital Pill Mills  TechNewsWorld

Advertising About Sustainability Aspirations Does Not Violate D.C. Consumer Protection Procedures Act - JD Supra
Advertising About Sustainability Aspirations Does Not Violate D.C. Consumer Protection Procedures Act  JD Supra

Circle K Debuts First National Fuel Advertising Campaign in U.S. - Joplin Globe
Circle K Debuts First National Fuel Advertising Campaign in U.S.  Joplin Globe

Hayden5 Named to Inc.'s 2022 Best in Business Lists in Advertising and Media Categories | LBBOnline - Little Black Book - LBBonline
Hayden5 Named to Inc.'s 2022 Best in Business Lists in Advertising and Media Categories | LBBOnline  Little Black Book - LBBonline

NBCU CEO says state of TV advertising has 'gotten even worse' recently - AdAge.com
NBCU CEO says state of TV advertising has 'gotten even worse' recently  AdAge.com

Netflix Co-CEO Ted Sarandos On Advertising Rollout, Password Sharing, And Why The Company Is Punting On Sports Rights: “We’re Not Anti-Sports, We’re Just Pro-Profit” - Deadline
Netflix Co-CEO Ted Sarandos On Advertising Rollout, Password Sharing, And Why The Company Is Punting On Sports Rights: “We’re Not Anti-Sports, We’re Just Pro-Profit”  Deadline

How My One Direction Fan Account Prepared Me for a Career in Advertising - Muse by Clio
How My One Direction Fan Account Prepared Me for a Career in Advertising  Muse by Clio

Advertising - The Ithaca Voice
Advertising  The Ithaca Voice

OUT OF HOME ADVERTISING UP 11% IN Q3 2022, ACCORDING TO OAAA OOH REVENUE REPORT - Yahoo Finance
OUT OF HOME ADVERTISING UP 11% IN Q3 2022, ACCORDING TO OAAA OOH REVENUE REPORT  Yahoo Finance

Google Ads Conversion Lift Tutorial For Advertisers - Search Engine Journal
Google Ads Conversion Lift Tutorial For Advertisers  Search Engine Journal

BuzzFeed Inc. Lays Off 12% of Staff, Citing Ads Slowdown - Adweek
BuzzFeed Inc. Lays Off 12% of Staff, Citing Ads Slowdown  Adweek

1 Surprising Adtech Stock That Could Soar Now - The Motley Fool
1 Surprising Adtech Stock That Could Soar Now  The Motley Fool

A Different Look for End-of-Year and Holiday Dealer Advertising - Ward's Auto
A Different Look for End-of-Year and Holiday Dealer Advertising  Ward's Auto

Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them — TVREV - TVRev
Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them — TVREV  TVRev

5 methods for leveraging digital advertising during a downturn - TechCrunch
5 methods for leveraging digital advertising during a downturn  TechCrunch

Venable Grows Advertising And Marketing Group In LA - Law360
Venable Grows Advertising And Marketing Group In LA  Law360

At 60, the ASA - and advertising - continues to change - Advertising Standards Authority
At 60, the ASA - and advertising - continues to change  Advertising Standards Authority

Branding Versus Lead Generation in Law Firm Advertising - JD Supra
Branding Versus Lead Generation in Law Firm Advertising  JD Supra

Microsoft Advertising Gains Flyer Extensions, Retract & Restate Conversions, Ad Schedule Calendar View & More - Search Engine Roundtable
Microsoft Advertising Gains Flyer Extensions, Retract & Restate Conversions, Ad Schedule Calendar View & More  Search Engine Roundtable

Netflix CEO says he was slow to allow advertising because he was focused on Google and Facebook - CNBC
Netflix CEO says he was slow to allow advertising because he was focused on Google and Facebook  CNBC

Retail Media Networks Are The Next Big Advertising Channel - Forbes
Retail Media Networks Are The Next Big Advertising Channel  Forbes

Is Laughter Really the Best Medicine (In Advertising)? | LBBOnline - Little Black Book - LBBonline
Is Laughter Really the Best Medicine (In Advertising)? | LBBOnline  Little Black Book - LBBonline

Global Internet Advertising Market Trends, Strategies, Opportunities For 2022-2031 - EIN News
Global Internet Advertising Market Trends, Strategies, Opportunities For 2022-2031  EIN News

HOMER CITY BOROUGH COUNCIL APPROVES ADVERTISING 2023 BUDGET - wccsradio.com
HOMER CITY BOROUGH COUNCIL APPROVES ADVERTISING 2023 BUDGET  wccsradio.com

Brand Authenticity Is Key In Advertising Strategies - Forbes
Brand Authenticity Is Key In Advertising Strategies  Forbes

FTC Acts to Stop Deceptive COVID-19 Advertising Claims by California's Precision Patient Outcomes, Inc. - Federal Trade Commission News
FTC Acts to Stop Deceptive COVID-19 Advertising Claims by California's Precision Patient Outcomes, Inc.  Federal Trade Commission News

Meet The Winners Of The Drum Awards For Digital Advertising APAC 2022 - The Drum
Meet The Winners Of The Drum Awards For Digital Advertising APAC 2022  The Drum

Foxtel builds up to SVOD advertising launch - Digital TV Europe
Foxtel builds up to SVOD advertising launch  Digital TV Europe

Is Harte Hanks Inc (HHS) a Good Buy in the Advertising Agencies Industry? - InvestorsObserver
Is Harte Hanks Inc (HHS) a Good Buy in the Advertising Agencies Industry?  InvestorsObserver

Crypto collapse leaves media companies with budget holes as advertising dries up - CNBC
Crypto collapse leaves media companies with budget holes as advertising dries up  CNBC

Federal Election Commission Adopts New Rules for Sponsorship Disclaimers for Online Political Advertising – And to Consider Rules for Political Marketing Through Social Media Influencers - Broadcast Law Blog
Federal Election Commission Adopts New Rules for Sponsorship Disclaimers for Online Political Advertising – And to Consider Rules for Political Marketing Through Social Media Influencers  Broadcast Law Blog

Instacart launches savings-focused advertising tools - Grocery Dive
Instacart launches savings-focused advertising tools  Grocery Dive

Make Digital Advertising Easy with Sky Way Billboards, the Nation's Top Independent Billboard Agency - EIN News
Make Digital Advertising Easy with Sky Way Billboards, the Nation's Top Independent Billboard Agency  EIN News

Eighth Circuit Affirms Summary Judgment, Finding that Fax was not “Unsolicited Advertisement” - JD Supra
Eighth Circuit Affirms Summary Judgment, Finding that Fax was not “Unsolicited Advertisement”  JD Supra

Apple under fire for privacy issues. Regulating user privacy in digital advertising. Can data privacy personnel protect schools from cyber threats? - The CyberWire
Apple under fire for privacy issues. Regulating user privacy in digital advertising. Can data privacy personnel protect schools from cyber threats?  The CyberWire

Innovid to Integrate Kinetiq's Advertising Dataset Into Measurement Platform InnovidXP - Marketscreener.com
Innovid to Integrate Kinetiq's Advertising Dataset Into Measurement Platform InnovidXP  Marketscreener.com

Self-regulation: responsible advertising for the green transition - EURACTIV
Self-regulation: responsible advertising for the green transition  EURACTIV

30 Under 30 Marketing & Advertising 2023: Meet The Creators, Founders And Marketers Pushing Brands Forward - Forbes
30 Under 30 Marketing & Advertising 2023: Meet The Creators, Founders And Marketers Pushing Brands Forward  Forbes

Google faces claim from UK publishers over online advertising - Reuters
Google faces claim from UK publishers over online advertising  Reuters

Scary, Fun Times In Digital Advertising - Forbes
Scary, Fun Times In Digital Advertising  Forbes

New Study Shows Unhealthy Food Advertising Continues to Disproportionately Target Consumers of Color - UConn Today - University of Connecticut
New Study Shows Unhealthy Food Advertising Continues to Disproportionately Target Consumers of Color - UConn Today  University of Connecticut

EMU Graduate Soner Öztürk Pursues a Successful Career as the Advertising Coordinator at Turkish Airlines - EIN News
EMU Graduate Soner Öztürk Pursues a Successful Career as the Advertising Coordinator at Turkish Airlines  EIN News

DPH Announces New Fentanyl Awareness Advertising Campaign - State of Delaware News - news.delaware.gov
DPH Announces New Fentanyl Awareness Advertising Campaign - State of Delaware News  news.delaware.gov

TikTok rides out wider advertising slowdown - Business MattersBusiness Matters
TikTok rides out wider advertising slowdown  Business MattersBusiness Matters

National Linear TV Advertising Spending Down 8% in October - Next TV
National Linear TV Advertising Spending Down 8% in October  Next TV

FTC Sues Advertising Behemoths Google And IHeartMedia For Deceptive Endorsements By Radio Personalities - Advertising, Marketing & Branding - United States - Mondaq
FTC Sues Advertising Behemoths Google And IHeartMedia For Deceptive Endorsements By Radio Personalities - Advertising, Marketing & Branding - United States  Mondaq

40 Under 40 2022: Jessica Miles, Integral Ad Science | Advertising - Campaign Asia
40 Under 40 2022: Jessica Miles, Integral Ad Science | Advertising  Campaign Asia

Twitter's advertising losses are piling up - Platformer
Twitter's advertising losses are piling up  Platformer

AdPredictive Announces Support for AWS for Advertising & Marketing Initiative - Yahoo Finance
AdPredictive Announces Support for AWS for Advertising & Marketing Initiative  Yahoo Finance

JUUL & Indiana Come to Multi-Million Dollar Settlement Over... - WIBC - Indianapolis News & Politics
JUUL & Indiana Come to Multi-Million Dollar Settlement Over...  WIBC - Indianapolis News & Politics

Do Advertisers Really Need Sight, Sound and Motion? - Radio Ink
Do Advertisers Really Need Sight, Sound and Motion?  Radio Ink

Yahoo gets 25% stake in Taboola as part of long-term advertising deal - TechCrunch
Yahoo gets 25% stake in Taboola as part of long-term advertising deal  TechCrunch

Mario Jumps Into The 3D Billboard Craze In New Movie Advertisement - Nintendo Life
Mario Jumps Into The 3D Billboard Craze In New Movie Advertisement  Nintendo Life

TikTok restructures its US operation to weather the advertising storm - Insider Intelligence
TikTok restructures its US operation to weather the advertising storm  Insider Intelligence

Spotify Advertising, The Hartford, & Silver Lining Announce 16 Winners Of The Inaugural Thank You Small Business Awards - EIN News
Spotify Advertising, The Hartford, & Silver Lining Announce 16 Winners Of The Inaugural Thank You Small Business Awards  EIN News

TikTok Builds Itself Into an Ads Juggernaut - The New York Times
TikTok Builds Itself Into an Ads Juggernaut  The New York Times

Why Elon Musk's Twitter Is Losing Advertisers - The Journal. - WSJ Podcasts - The Wall Street Journal
Why Elon Musk's Twitter Is Losing Advertisers - The Journal. - WSJ Podcasts  The Wall Street Journal

Key advertisers no longer are on Twitter - The Washington Post
Key advertisers no longer are on Twitter  The Washington Post

Macy's pauses Twitter advertising ahead of Thanksgiving Day Parade - AdAge.com
Macy's pauses Twitter advertising ahead of Thanksgiving Day Parade  AdAge.com

Twitter's Advertising Exodus Accelerates, Despite Outreach From Elon Musk - The Wall Street Journal
Twitter's Advertising Exodus Accelerates, Despite Outreach From Elon Musk  The Wall Street Journal

KFC Germany apologizes for advertising a Kristallnacht promotion - CNN
KFC Germany apologizes for advertising a Kristallnacht promotion  CNN

Elon Musk has himself to blame for Twitter's advertising woes, civil rights groups say - CNBC
Elon Musk has himself to blame for Twitter's advertising woes, civil rights groups say  CNBC

SpaceX just bought a big ad campaign on Twitter for Starlink - CNBC
SpaceX just bought a big ad campaign on Twitter for Starlink  CNBC

‘There is a risk our advertising would appear next to the wrong messages.’ Companies are already pulling ads off Twitter because of hate speech concerns - Fortune
‘There is a risk our advertising would appear next to the wrong messages.’ Companies are already pulling ads off Twitter because of hate speech concerns  Fortune

How retailers are reshaping the advertising industry - Financial Times
How retailers are reshaping the advertising industry  Financial Times

How to Manage an Online Audience with Advertising Banner Ads - RealtyBizNews
How to Manage an Online Audience with Advertising Banner Ads  RealtyBizNews

TikTok, Struggling With Slowing Digital-Advertising Industry, Lowers Ad-Revenue Outlook - The Wall Street Journal
TikTok, Struggling With Slowing Digital-Advertising Industry, Lowers Ad-Revenue Outlook  The Wall Street Journal

‘I don’t know what marketer wants to go near that’: Advertisers unconvinced after Musk tries to reassure them that Twitter chaos won’t hurt them - Fortune
‘I don’t know what marketer wants to go near that’: Advertisers unconvinced after Musk tries to reassure them that Twitter chaos won’t hurt them  Fortune

How To Get Ahead in Advertising - Magnum Photos
How To Get Ahead in Advertising  Magnum Photos

Ad market worse than during lows of the pandemic, says Warner Bros Discovery CEO David Zaslav - CNBC
Ad market worse than during lows of the pandemic, says Warner Bros Discovery CEO David Zaslav  CNBC

Advertising Policy - Health Central
Advertising Policy  Health Central

What Airbnb Could Teach Brands About Digital Advertising - Forbes
What Airbnb Could Teach Brands About Digital Advertising  Forbes

Amazon ads are everywhere. It’s only the beginning. - Vox.com
Amazon ads are everywhere. It’s only the beginning.  Vox.com

Advertisers No Longer 'Make People Feel,' Kantar Warns - Adweek
Advertisers No Longer 'Make People Feel,' Kantar Warns  Adweek

Why Airbnb sees in-house advertising creative as the key to brand success - Fast Company
Why Airbnb sees in-house advertising creative as the key to brand success  Fast Company

The FTX collapse is a harsh lesson in hype advertising - Fast Company
The FTX collapse is a harsh lesson in hype advertising  Fast Company

The Next Wave of Cannabis Marketing and Advertising - Rolling Stone
The Next Wave of Cannabis Marketing and Advertising  Rolling Stone

Why Contextual AI Will Shape the Future of Advertising - Adweek
Why Contextual AI Will Shape the Future of Advertising  Adweek

Twitter advertising pause or persist? Pharmas quietly weigh options in uncertain time - Endpoints News
Twitter advertising pause or persist? Pharmas quietly weigh options in uncertain time  Endpoints News

Why Alphabet Is Much More Than an Advertising Company - The Motley Fool
Why Alphabet Is Much More Than an Advertising Company  The Motley Fool

What the Downfall of Web Cookies Means for Advertising - Entrepreneur
What the Downfall of Web Cookies Means for Advertising  Entrepreneur

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