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The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency being in its infancy stage, we were taking in any client we could, which is why I was seated across from the "Redneck Crazy Man" as I liked to refer to him. He owned a string of low end rental car shops and his only redeeming quality was that he was a quick pay.

For this particular shoot, my script involved an NBA star and a good looking young boy I had cast through a local talent agency. The boy had been in a few commercials and he knew how to take direction which is crucial when it comes to working with children.

As I was going over the script, the client stopped me mid-sentence, put a picture of a boy in front of me and said, "What ya think about this kid?" Not sure what he had up his sleeve this time, I looked at the picture of the 10 year old boy. "He's cute, why?" I asked. "Cause he's gonna be in the commercials." He said deadpan. "But I've already cast a boy through the talent agency who's perfect! He's coming in tomorrow to do the radio spot and he's contracted to do the TV shoot the following day." I replied. "Don't care". He said. "This here boy is my grandson and if he isn't in the commercials there ain't going to be any commercials." I looked at the picture again and looked back at my redneck crazy man client and shrugged. How bad could he be? I was about to find out.

The next day at our recording studio the "cute" grandson I'll call Jake in this article to protect all concerned, came in with his mother to do the radio commercials I had originally scheduled with the professional child actor. I gave Jake the script and because he had never been near a microphone, I began to coach him as to how close he should get to it, how to be careful about pronunciation, etc. "Let's try a few lines" I said, and that's when the fun began.

Jake I quickly learned, had speech problems. The client's name had a couple of "R"s in it and Jake pronounced "R"s like "L"s making the name of his granddad's car rental company sound like a Lithuanian side dish. In addition, he would put a "th" on all words containing an "S". No matter how many takes he did, the copy came out sounding like a foreign language. Jake grew restless and complained to his mom that he was bored and wanted to go home. And after a couple of hours of futility I ended up salvaging what I could and hoped the listeners were bilingual.

The following day Jake showed up (late) with his mom for the television shoot. Our crew had already been there several hours setting up for our first scene while the NBA star was in makeup. Jake looking bored, grabbed a basketball and started bouncing it on the court right next to one of the sound engineer's high end reel to reel tape machines. "Be careful bouncing that ball so close to that machine." I told him. "That is a very expensive piece of equipment." "Who cares?" He replied deadpan. "If it breaks, my grandfather will pay for it." That's when I knew we were in for a long day.

As I tried to get him to focus on the lines he was to deliver (in that special foreign language of his) his eyes went right to the craft services. "Donuts!" he cried as he dropped the ball right on the tape machine and began stuffing his face. I had rewritten most of the lines trying carefully to edit out any "R" words but the name of the company couldn't be avoided. When he was not causing mischief or complaining to his mom that he was bored, Jake was hungry or he was tired, sprawling around on the basketball court while I tried diplomatically to get him back in front of the camera. At one point I found him trying to flirt with some of the female crew telling them that when his grandfather "kicked" this would all be his. As I steered him into makeup, the makeup artist said, "My, what cute little boy!" "I'll get back to you at the end of the day to see if you have reassessed that opinion" I whispered to her.

The grandson was not only confrontational and rude to the crew but also to the NBA star as well who looked like he wanted to crush the little runt a few times. The rest of the shoot went as smoothly and after about 10 hours of work, I prayed we had enough film to choose from to finish the :30 second spot.

The makeup artist came up to me later in the day and when I asked her if she still considered the boy cute, I seem to remember her response including the word "strangulation".

What was the lesson in all this? Well despite what you have heard, the client isn't always right. In fact, sometimes the client is dead wrong. It all depends on your relationship and chemistry as to how you handle a difficult situation such as this. Don't be afraid to assert yourself in showing the client what's best for his advertising and marketing plan for it will benefit both of you in the long run. Just as he is an expert in his business, so too are you in yours. And if you are ever in a situation such as the one I've just described, the "grin and bare it" approach may be your only option!

Hal Eisenberg is an award winning copywriter, voice over talent and producer, as well as owner of The Eisenberg Agency, a full service advertising agency specializing in creative ads that get results.

Visit his web site at http://www.eisenbergagency.com
Mailto: [email protected].


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. May / 21 / 2022

FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews - Sierra Sun Times
FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews  Sierra Sun Times

US senators target Big Tech's digital advertising machine with new legislation - CNN
  1. US senators target Big Tech's digital advertising machine with new legislation  CNN
  2. New legislation aimed at online advertising exchanges will hit most of big tech - including Apple  AppleInsider
  3. Lee Introduces Digital Advertising Act  United States Senator Mike Lee
  4. Google antitrust: Bipartisan Congress bill just latest in tech firm legal troubles over advertising practices  Fox Business
  5. New bipartisan bill would force Google to break up its ad business  CNBC
  6. View Full Coverage on Google News

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Save the date: FTC to host “Protecting Kids from Stealth Advertising in Digital Media”  Federal Trade Commission News

Protecting Depositors by Enforcing Proper Advertising of FDIC Insurance - JD Supra
Protecting Depositors by Enforcing Proper Advertising of FDIC Insurance  JD Supra

McDonald’s among burger joints sued for false advertising - NewsNation Now
McDonald’s among burger joints sued for false advertising  NewsNation Now

2 Top Advertising Tech Stocks to Buy Right Now - The Motley Fool
2 Top Advertising Tech Stocks to Buy Right Now  The Motley Fool

2 Reasons Investors Should Pay Attention To FuboTV's Advertising Business - The Motley Fool
2 Reasons Investors Should Pay Attention To FuboTV's Advertising Business  The Motley Fool

Viamedia Innovates Parity ADS Platform™ for Simultaneous Linear and CTV Advertising - Business Wire
Viamedia Innovates Parity ADS Platform™ for Simultaneous Linear and CTV Advertising  Business Wire

What if Elon Musk ditches Twitter advertising? - Smartbrief
What if Elon Musk ditches Twitter advertising?  Smartbrief

AAPI Creative Spotlight: Susan Colby Is Smashing the Stigma of Age in Advertising - Adweek
AAPI Creative Spotlight: Susan Colby Is Smashing the Stigma of Age in Advertising  Adweek

Meet the Notable Leaders in Advertising, Marketing and PR - Crain's New York Business
Meet the Notable Leaders in Advertising, Marketing and PR  Crain's New York Business

Congressional Black Caucus Members Push Biden Administration On Advertising With Black Media - Seattle Medium
Congressional Black Caucus Members Push Biden Administration On Advertising With Black Media  Seattle Medium

2022 Advertising Upfronts: Four Fast Takeaways - Forbes
2022 Advertising Upfronts: Four Fast Takeaways  Forbes

What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list - Endpoints News
What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list  Endpoints News

Artful advertising from Out of Hand | | berkshireeagle.com - Berkshire Eagle
Artful advertising from Out of Hand | | berkshireeagle.com  Berkshire Eagle

6 Free Advertising Ideas for Your Small Business - The Motley Fool
6 Free Advertising Ideas for Your Small Business  The Motley Fool

What Programmatic Advertising Can Do for Businesses in 2022 - ReadWrite
What Programmatic Advertising Can Do for Businesses in 2022  ReadWrite

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South Dakota Department of Tourism Announces Partnerships with Advertising Agencies  South Dakota State News Home

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Fuel retailers sue state over requirement that stations post signs advertising gas tax freeze  Chicago Tribune

Why Marketers Are Returning to Traditional Advertising - HBR.org Daily
Why Marketers Are Returning to Traditional Advertising  HBR.org Daily

Advertising Distribution System Market is Booming Worldwide with Kollective Technology, Aviwest SAS, AdSparx USA – The Daily Vale - The Daily Vale
Advertising Distribution System Market is Booming Worldwide with Kollective Technology, Aviwest SAS, AdSparx USA – The Daily Vale  The Daily Vale

Lamar Advertising (NASDAQ:LAMR) Plans Quarterly Dividend of $1.20 - Defense World
Lamar Advertising (NASDAQ:LAMR) Plans Quarterly Dividend of $1.20  Defense World

Advertising on Netflix would boost its average revenue per user - Axios
Advertising on Netflix would boost its average revenue per user  Axios

FTC Begins TSR Rulemaking Process, Targets Repeal Of B2B Exception - Advertising, Marketing & Branding - United States - Mondaq
FTC Begins TSR Rulemaking Process, Targets Repeal Of B2B Exception - Advertising, Marketing & Branding - United States  Mondaq

Adapt, reach and engage with Huawei’s advertising marketplace - The National
Adapt, reach and engage with Huawei’s advertising marketplace  The National

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In-game advertising experts question Microsoft and Sony's gaming advertising plans  Digiday

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What’s going on with Dislyte’s advertising?  App Trigger

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ADVERTISING: Advertorial — Crystals for prosperity  Coeur d'Alene Press

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The Science Behind Why Watches are Set to 10:10 in Advertising Photos  PetaPixel

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Global Social Advertising Software Market 2022 by Keyplayers and Vendors: Twitter, AdRoll, Facebook, MediaMath, Marin Software, etc… – The Daily Vale  The Daily Vale

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Native Advertising Software Market Analysis, Research Study With StackAdapt, Nativo, Sharethrough – The Daily Vale  The Daily Vale

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Artificial Intelligence in Media and Advertising Market Report Covers Future Trends With Research 2022 to 2029 – IBM Corporation, Microsoft Corporation, Google Inc. – The Daily Vale  The Daily Vale

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Amazon Advertising Strategies for 2022 & Beyond  Jungle Scout

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Global Digital Advertising Platforms Market 2022 by Keyplayers and Vendors: Kenshoo, Adobe, Facebook, Twitter, LinkedIn, etc… – The Daily Vale  The Daily Vale

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Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report  World Health Organization

Digital Advertising Platform Market Is Expected to Boom: Google LLC, Facebook Inc., Twitter Inc. – The Daily Vale - The Daily Vale
Digital Advertising Platform Market Is Expected to Boom: Google LLC, Facebook Inc., Twitter Inc. – The Daily Vale  The Daily Vale

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Social Media Advertising for Furniture Manufacturers  Furniture Today

Cross-Platform And Mobile Advertising Market Scope and overview, To Develop with Increased Global Emphasis on Industrialization 2029 | Google, Apple, Microsoft Corporation – The Daily Vale - The Daily Vale
Cross-Platform And Mobile Advertising Market Scope and overview, To Develop with Increased Global Emphasis on Industrialization 2029 | Google, Apple, Microsoft Corporation – The Daily Vale  The Daily Vale

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Global Search Advertising Software Market 2022 by Keyplayers and Vendors: WordStream, AdWords, Kenshoo Infinity Suite, Marin Software, DoubleClick Digital Marketing, etc… – The Daily Vale  The Daily Vale

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In-Game Advertising Market 2022 Growth Status of Key Manufacturers – Giftgaming, Playwire Media Inc, Gamelin Advergames., RapidFire, Inc, etc – The Daily Vale  The Daily Vale

Global Contextual Advertising Market (2022 to 2027) - by Approach, Type, Deployment, Industry and Geography - ResearchAndMarkets.com - Business Wire
Global Contextual Advertising Market (2022 to 2027) - by Approach, Type, Deployment, Industry and Geography - ResearchAndMarkets.com  Business Wire

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Why advertising won the streaming wars  Fast Company

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Programmatic Advertising Platform Market by 2029 | DataXu, MediaMath, AOL Inc (Verizon Communications) – The Daily Vale  The Daily Vale

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CDLLife Summit: Improve your branding and advertising — Taking the Hire Road  FreightWaves

Creating Discord: Decentralized Advertising On Gamers' Favorite Channel - The Drum
Creating Discord: Decentralized Advertising On Gamers' Favorite Channel  The Drum

Advertising: A Slow-Fast Evolution - Forbes
Advertising: A Slow-Fast Evolution  Forbes

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Bumble User Resists Dismissal in Freemium Feature False Advertising Suit  Law Street Media

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Saatchi advertising agency agrees €366m takeover deal by larger rival  The Irish Times

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Netherlands E-Cigarette Regulatory Report 2022: Product Restrictions, Labelling and Packaging Requirements, Taxation, Advertising and Public Usage Laws - ResearchAndMarkets.com  Yahoo Finance

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Why we care about video advertising  MarTech

Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising to Biggie's Celebrity-Filled 50th Birthday Party Livestream - MarTech Series
Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising to Biggie's Celebrity-Filled 50th Birthday Party Livestream  MarTech Series

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How new EU rules could create a safer and more trustworthy online advertising ecosystem  AdAge.com

Advertising settlement with Ford includes Mississippi - DeSoto County News
Advertising settlement with Ford includes Mississippi  DeSoto County News

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Five on Friday: Advertising, Engaging and Gifting  Subscription Insider

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Programmatic Job Advertising Software Market Projected to Show Strong Growth | Appcast, Inc 61, ClickIQIndeed, OnRecruit, Joveo, JobAdX – The Daily Vale  The Daily Vale

US Podcast Advertising Revenue Hits $1.4 Billion in 2021 - IAB
US Podcast Advertising Revenue Hits $1.4 Billion in 2021  IAB

How to Advertise on Facebook: A 2022 Guide - The Motley Fool
How to Advertise on Facebook: A 2022 Guide  The Motley Fool

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Elon Musk’s Alarm Over Twitter Bots Isn’t Matched by Advertisers  The Wall Street Journal

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Uh Oh: Marriott Launches New Advertising Platform  One Mile at a Time

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Symetra Once Again Teams Up with Sue Bird on New TV Advertising  Business Wire

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Ad-Supported Version Of Disney's Streaming Service Will Not Accept Alcohol Or Political Advertising To Keep A Family-Friendly Environment  Bounding Into Comics

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Google Shares Sneak Peek At New Advertising Features  Search Engine Journal

TheoremOne, Digital Advertising and Marketing Services Firm S4Capital Merge - ChannelE2E
TheoremOne, Digital Advertising and Marketing Services Firm S4Capital Merge  ChannelE2E

Gary Vaynerchuk's Advertising Company VaynerX Opens Barter Agency - Business Insider
Gary Vaynerchuk's Advertising Company VaynerX Opens Barter Agency  Business Insider

Global Contextual Advertising Markets Report 2022: Market to Surpass $335+ Billion by 2026 - Cookie Phase-Out Diverts Attention to Contextual Advertising - PR Newswire
Global Contextual Advertising Markets Report 2022: Market to Surpass $335+ Billion by 2026 - Cookie Phase-Out Diverts Attention to Contextual Advertising  PR Newswire

Lamar Advertising raises dividend by 9% to $1.20/share (NASDAQ:LAMR) - Seeking Alpha
Lamar Advertising raises dividend by 9% to $1.20/share (NASDAQ:LAMR)  Seeking Alpha

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4 Tips to Send the Right Message With Digital Signage Advertising  Software Advice

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Why Advertising Needs Mothering  Muse by Clio

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Spotify adds incremental reach to radio, TV, and digital platforms  Spotify

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What social media advertising tells us about inflation  Marketplace

David Droga changed advertising. Now he wants to kill it. - Fast Company
David Droga changed advertising. Now he wants to kill it.  Fast Company

Companies Try to Sell Videogaming as the Next Big Advertising Channel - The Wall Street Journal
Companies Try to Sell Videogaming as the Next Big Advertising Channel  The Wall Street Journal

Google Topics Resembles Contextual Advertising - Practical Ecommerce
Google Topics Resembles Contextual Advertising  Practical Ecommerce

'Hit a wall': Why TV advertising's measurement currency change won't happen in this year's upfront cycle - Digiday
'Hit a wall': Why TV advertising's measurement currency change won't happen in this year's upfront cycle  Digiday

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Robert Goolrick Dies at 73; Became a Successful Novelist Late in Life  The New York Times

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Programmatic Job Advertising Software Market 2028 Key Players, Latest Developments, Trending News and All Future Plans: Appcast, Inc 61, ClickIQIndeed, OnRecruit, Joveo, JobAdX – The Daily Vale  The Daily Vale

Questions about digital advertising? – The Florida Bar - The Florida Bar
Questions about digital advertising? – The Florida Bar  The Florida Bar

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BYRON ALLEN'S ALLEN MEDIA GROUP HIRES FORMER WARNER MEDIA EXECUTIVE ROSEANN CACCIOLA AS EXECUTIVE VICE PRESIDENT OF ADVERTISING SALES FOR GLOBAL SYNDICATION  Yahoo Finance

TikTok introduces its first ad product to offer a revenue share with creators - TechCrunch
TikTok introduces its first ad product to offer a revenue share with creators  TechCrunch

TikTok launches ad solution aimed to court advertisers while pleasing creators - eMarketer
TikTok launches ad solution aimed to court advertisers while pleasing creators  eMarketer

Microsoft Advertising is rolling out Auto-generated remarketing lists and more - Search Engine Land
Microsoft Advertising is rolling out Auto-generated remarketing lists and more  Search Engine Land

It’s Been an Interesting Few Years in Cough-Drop Advertising - The New York Times
It’s Been an Interesting Few Years in Cough-Drop Advertising  The New York Times

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All you need to know about Netflix’s advertising plans  Protocol

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Adgile Media Group Raises $5 Million Seed Round as Leading Tech-Enabled OOH Advertising Network  MarTech Series

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Despite Huge Inventory Problems, Auto Advertising is Surprisingly Steady  MediaVillage

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Increase Cross-Channel Advertising Success With Data Clean Rooms  Adweek

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The Big Story: Surveillance Advertising  AdExchanger

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PPC Advertising Ultimate Guide  Forbes

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'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising  Digiday

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How Amazon Is Building Its Huge Advertising Business  Business Insider

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Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.  The New York Times

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FTC Goes on Penalty Offense, Warns of Hefty Fines for Deceptive Advertising - Kattison Avenue | Issue 8  JD Supra

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Contextual Advertising – Giving Publishers What They Need  The Drum

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Are pharma marketers finally moving away from traditional TV advertising? Yes, but it's a slow roll  Endpoints News

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Dream hacking: Is this the dystopian future of advertising?  Big Think

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The Pitch: Advertising and marketing news for 4.26.22  RichmondBizSense

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Nigeria to earn $2bn advertising revenues in three years – Lai Mohammed  Punch Newspapers

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Lamar Advertising Company acquires Burkhart Advertising  Greater Baton Rouge Business Report

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Netflix stands to make billions from ads—and other platforms will follow  Fortune

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Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency?  Hollywood Reporter

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