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Forgot The Ad Budget? Don't Panic!


Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,"Grand Opening!". And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he stands there. And he stands there.

And then it hits him: No one knows about his shiny new store!

I've seen new and even established businesses make this same mistake over and over again. Advertising is the last thing they think of. They assume that since their doors are open and the merchandise is on display, customers will come running in. But they won't come. Not until they know how great your new business is! And to do that you need to plan and execute an advertising budget and strategy.

Many times I've been called in to consult with a new business to help plan their ad strategy well after their stores have opened when in fact, this is something that should have been done during the initial planning stage.

So is it too late? No, but sometimes it's a major sticker shock to those who did not put a realistic plan together from the start. Remember that advertising, like your store and your merchandise, is an investment towards your profits.

But let's say you're like Bob and your business is already up and running. How do you put together a realistic ad budget? Well most people use a percentage of gross sales as a means of figuring this out. If however, you're a new business owner with no prior sales, you can base it on industry standards. Use the web and search out other related businesses for a guide. Once you've figured what your gross sales should be, think about using 3 to 5 percent as a starting point for your ad budget. Another factor to consider when planning an ad budget is that it should encompass all aspects of your advertising from media placement to creative costs and production of your ads.

And remember: advertising must be done with consistency. Let me write that again. Advertising must be done with consistency. When planning your ad budget, make sure you allot enough funding to allow it to last throughout the year whether your sales will be spread out evenly or are cyclical. If you spread your budget too thin, chances are your ad campaigns may not be heard or seen enough to stay in the minds of consumers. And if your business is brand new, you'll want to plan on spending more at the beginning for your initial start up campaign.

Some businesses make the mistake of advertising strong for about three to four weeks and then they stop. Keep in mind that consumers have very short memories and with 3000 plus advertising messages that pummel their brains everyday, it's no wonder! That's why you have to stay in the public's eye consistently. Oh, and it also helps to have a clever message but we'll talk about that in another article.

Once your ad budget is established, the type of advertising you use will be based on your specific business but normally if your business is consumer based, even in these modern web based times, traditional media such as radio, television, print, billboard and direct mail should still play major roles.

Many times I've helped clients put together an in-house survey for their customers to fill out. This can be helpful in determining what type of advertising they'll need as well. Questions like, "What radio stations do you listen to?" "Do you subscribe to the newspaper?" and "Do you shop on-line?" can be useful in getting to know your customer's habits as well as how to attract more like them.

Consulting an advertising agency is a very good way to get started as well. To find a good agency, try contacting other business owners you know for a referral or perhaps an established business whose advertising style and creative appears to fit your goals.

Remember: planning your advertising budget and strategy is as important as the products your trying to sell. Think about your advertising now and you'll never end up like Bob: standing behind the counter waiting for customers that never come.

Hal Eisenberg is an award winning copywriter, voice over talent and producer, as well as owner of The Eisenberg Agency, a full service advertising agency specializing in creative ads that get results. Visit his web site at http://www.eisenbergagency.com. Mailto: [email protected].


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 01 / 2021

Cardlytics to Acquire Dosh to Bolster Digital Advertising Offering - GlobeNewswire
Cardlytics to Acquire Dosh to Bolster Digital Advertising Offering  GlobeNewswire

Walmart is looking for a new ad agency - Business Insider
Walmart is looking for a new ad agency  Business Insider

Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra  JD Supra

The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV - BeetTV
The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV  BeetTV

Search Engine Advertising to Hit $171.6B Worldwide in 2021 - Portada-online.com
Search Engine Advertising to Hit $171.6B Worldwide in 2021  Portada-online.com

What's Next Following Enactment of Maryland's Advertising Tax? - Ad Law Access
What's Next Following Enactment of Maryland's Advertising Tax?  Ad Law Access

Advertisement Regulator In India Moves To Rein In Social Media Influencers - tntribune.com
Advertisement Regulator In India Moves To Rein In Social Media Influencers  tntribune.com

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Black-owned Chicago advertising agency reflects on popular 70s TV commercials - WLS-TV
Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

Aerial Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 – 2028 | Growth Strategies | Market Research Inc Report with Expert Review – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Aerial Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 – 2028 | Growth Strategies | Market Research Inc Report with Expert Review – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook's New Campaign Defends Targeted Advertising Business - Bloomberg
Facebook's New Campaign Defends Targeted Advertising Business  Bloomberg

Digital Out of Home (OOH) Advertising Market Is Booming Across the Globe Explored in Latest Report 2021-2026 | JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Out of Home (OOH) Advertising Market Is Booming Across the Globe Explored in Latest Report 2021-2026 | JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

CMO profile: How JCDecaux is making advertising dynamic by default - CMO
CMO profile: How JCDecaux is making advertising dynamic by default  CMO

Dealing with bloody taboos in advertising - Sydney Morning Herald
Dealing with bloody taboos in advertising  Sydney Morning Herald

What is programmatic advertising and how does it work? - Lake Geneva Regional News
What is programmatic advertising and how does it work?  Lake Geneva Regional News

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

The power of Facebook advertising continues to grow - Bend Bulletin
The power of Facebook advertising continues to grow  Bend Bulletin

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Maryland Digital Advertising Gross Revenues Tax - Potentially Pushed To 2022 - Lexology
Maryland Digital Advertising Gross Revenues Tax - Potentially Pushed To 2022  Lexology

Global Cross-Platform And Mobile Advertising Market 2025: Google, Inc., Apple Inc., Microsoft Corporation, Millenial Media, Amobee, Inc., Flytxt, Facebook, Inc., SAP SE, AOL, Yahoo! Inc., InMobi etc. - The Bisouv Network
Global Cross-Platform And Mobile Advertising Market 2025: Google, Inc., Apple Inc., Microsoft Corporation, Millenial Media, Amobee, Inc., Flytxt, Facebook, Inc., SAP SE, AOL, Yahoo! Inc., InMobi etc.  The Bisouv Network

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - Yahoo Finance
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  Yahoo Finance

Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

Ad With Realistic Take on Breastfeeding Airing at Golden Globes - The New York Times
Ad With Realistic Take on Breastfeeding Airing at Golden Globes  The New York Times

Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2025 – The Bisouv Network - The Bisouv Network
Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2025 – The Bisouv Network  The Bisouv Network

Daily News wins numerous honors in editorial, advertising contests - Bowling Green Daily News
Daily News wins numerous honors in editorial, advertising contests  Bowling Green Daily News

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Pinterest discusses advertising and why it's different - MobileMarketing Magazine
Pinterest discusses advertising and why it's different  MobileMarketing Magazine

Digital Advertising Platform Market – Global Industry Analysis, Trends, Outlook, and Opportunity Analysis to 2027 - The Bisouv Network
Digital Advertising Platform Market – Global Industry Analysis, Trends, Outlook, and Opportunity Analysis to 2027  The Bisouv Network

Tv Advertising Market Revenue To Witness Humongous Elevation By 2027 – MRS – The Courier - The Courier
Tv Advertising Market Revenue To Witness Humongous Elevation By 2027 – MRS – The Courier  The Courier

UK Advertising Export Group Stages Exports Month to Boost Global Trade - PoliticsHome.com
UK Advertising Export Group Stages Exports Month to Boost Global Trade  PoliticsHome.com

Advertising on OTT and Connected TVs Market Global Business insights, Growth Factors with Top Companies – Overview, Industry by Type, by Manufacturers, Regions, Industry Analysis & Forecast by 2026 - The Bisouv Network
Advertising on OTT and Connected TVs Market Global Business insights, Growth Factors with Top Companies – Overview, Industry by Type, by Manufacturers, Regions, Industry Analysis & Forecast by 2026  The Bisouv Network

Online Advertising Platform Market 2021: Comprehensive Research Including Top Companies, Latest Trends and Challenges Forecast by 2026 – The Bisouv Network - The Bisouv Network
Online Advertising Platform Market 2021: Comprehensive Research Including Top Companies, Latest Trends and Challenges Forecast by 2026 – The Bisouv Network  The Bisouv Network

Latest Innovative Report on Online Advertisement Market by 2025 with Top Key Players like IBM Corp., SAP AG, Oracle Corp., Salesforce.com Inc., Aplicor LLC, Adobe Systems – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Latest Innovative Report on Online Advertisement Market by 2025 with Top Key Players like IBM Corp., SAP AG, Oracle Corp., Salesforce.com Inc., Aplicor LLC, Adobe Systems – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind - MarTech Series
Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind  MarTech Series

Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce - Forbes
Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce  Forbes

Doom advert depicting black person not racist: Advertising Regulatory Board - TimesLIVE
Doom advert depicting black person not racist: Advertising Regulatory Board  TimesLIVE

Multi-Screen Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network - The Bisouv Network
Multi-Screen Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network  The Bisouv Network

Global Inflight Advertising Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast - The Courier
Global Inflight Advertising Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast  The Courier

Seedtag releases Dynamic Placement Optimisation to boost contextual advertising performance – PCR - PCR-online.biz
Seedtag releases Dynamic Placement Optimisation to boost contextual advertising performance – PCR  PCR-online.biz

Podcast Companies Are Betting on Advertising Technology to Boost Business, but Some Remain Hesitant - Morning Consult
Podcast Companies Are Betting on Advertising Technology to Boost Business, but Some Remain Hesitant  Morning Consult

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

US Insurance Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network - The Bisouv Network
US Insurance Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network  The Bisouv Network

EDPS opinion puts targeted advertising in crosshairs | Article - Compliance Week
EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

Programmatic Advertising Platform Market Size, Share and Forecast by 2027, Key Players- SpotX, AOL Inc., The Trade Desk, Adobe Systems Incorporated, NewBase UK, Turn Inc. - The Bisouv Network
Programmatic Advertising Platform Market Size, Share and Forecast by 2027, Key Players- SpotX, AOL Inc., The Trade Desk, Adobe Systems Incorporated, NewBase UK, Turn Inc.  The Bisouv Network

InMobi and Gojek partner on audience targeting, identity resolution | Advertising - Campaign Asia
InMobi and Gojek partner on audience targeting, identity resolution | Advertising  Campaign Asia

COVID-19 Impact On Advertising Display Market Report Covers Detailed Industry Scope, Future Market Size Scenario and Outlook to 2024 - The Bisouv Network
COVID-19 Impact On Advertising Display Market Report Covers Detailed Industry Scope, Future Market Size Scenario and Outlook to 2024  The Bisouv Network

Merrick Pet Care launches largest advertising campaign in 30 years - KAMR - MyHighPlains.com
Merrick Pet Care launches largest advertising campaign in 30 years  KAMR - MyHighPlains.com

Global Advertising Management Platform Market Report 2021: Top Companies Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Marin Software etc – The Bisouv Network - The Bisouv Network
Global Advertising Management Platform Market Report 2021: Top Companies Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Marin Software etc – The Bisouv Network  The Bisouv Network

Advertising Services Market Trends, Cost Structure Analysis, Growth Opportunities And Forecast To 2025 – The Bisouv Network - The Bisouv Network
Advertising Services Market Trends, Cost Structure Analysis, Growth Opportunities And Forecast To 2025 – The Bisouv Network  The Bisouv Network

COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 - MediaPost Communications
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021  MediaPost Communications

Outdoor Advertising Market Drivers, Growing Demand by Key Developers – Fairway Outdoor Advertising, EPAMEDIA, Lamar Advertising Company, Outfront Media Inc, Adam Outdoor Advertising, CBS Outdoor, JCDecaux, Bell media - The Bisouv Network
Outdoor Advertising Market Drivers, Growing Demand by Key Developers – Fairway Outdoor Advertising, EPAMEDIA, Lamar Advertising Company, Outfront Media Inc, Adam Outdoor Advertising, CBS Outdoor, JCDecaux, Bell media  The Bisouv Network

The Pitch: Advertising and marketing news for 2.23.21 - RichmondBizSense
The Pitch: Advertising and marketing news for 2.23.21  RichmondBizSense

Insurance Advertising Market 2021: Comprehensive Research Including Top Companies, Latest Trends and Challenges Forecast by 2026 – The Bisouv Network - The Bisouv Network
Insurance Advertising Market 2021: Comprehensive Research Including Top Companies, Latest Trends and Challenges Forecast by 2026 – The Bisouv Network  The Bisouv Network

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

Jordyn Reese promoted to Global Head of Advertising at ONErpm - Music Business Worldwide
Jordyn Reese promoted to Global Head of Advertising at ONErpm  Music Business Worldwide

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace - PRNewswire
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace  PRNewswire

Cloud Advertising Market: A Well-Defined Technological Growth Map With An Impact Analysis 2026 | Adobe Inc., Google LLC (Alphabet Inc.), Sprinklr Inc., Oracle Corp., IBM Corp - The Courier
Cloud Advertising Market: A Well-Defined Technological Growth Map With An Impact Analysis 2026 | Adobe Inc., Google LLC (Alphabet Inc.), Sprinklr Inc., Oracle Corp., IBM Corp  The Courier

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results  GlobeNewswire

Airbnb Announces Major Global Advertising Campaign to Tout Hosting - Skift
Airbnb Announces Major Global Advertising Campaign to Tout Hosting  Skift

This Mentorship Program Wants to Help Women of Color Succeed in Advertising - Adweek
This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

Dayton man with AIDS accused of assault after advertising free sex - Dayton 24/7 Now
Dayton man with AIDS accused of assault after advertising free sex  Dayton 24/7 Now

Advertising feature: Are pet insurers doing enough to support pre-existing conditions? - Insurance Post - Post Online
Advertising feature: Are pet insurers doing enough to support pre-existing conditions? - Insurance Post  Post Online

BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report) - Tubefilter
BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report)  Tubefilter

Australia job advertisements near 2-1/2 year peak in February - Reuters
Australia job advertisements near 2-1/2 year peak in February  Reuters

Maryland Enacts Controversial Tax on Digital Advertising | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland Enacts Controversial Tax on Digital Advertising | Kelley Drye & Warren LLP - JDSupra  JD Supra

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Mix of flops and favorites define Super Bowl LV's advertisements, PCOM professors say - N.C. State University Technician Online
Mix of flops and favorites define Super Bowl LV's advertisements, PCOM professors say  N.C. State University Technician Online

Global Cross-Platform And Mobile Advertising Market : Google, Apple, Microsoft Corporation, Millenial Media, Amobee, Flytxt, Facebook, SAP SE, AOL, Yahoo!, etc. – The Bisouv Network - The Bisouv Network
Global Cross-Platform And Mobile Advertising Market : Google, Apple, Microsoft Corporation, Millenial Media, Amobee, Flytxt, Facebook, SAP SE, AOL, Yahoo!, etc. – The Bisouv Network  The Bisouv Network

Big Tech lobbying groups sue Maryland to stop country's first digital advertising tax - CNN
Big Tech lobbying groups sue Maryland to stop country's first digital advertising tax  CNN

Move and win roundup: Week of March 1, 2021 | Advertising - Campaign Asia-Pacific
Move and win roundup: Week of March 1, 2021 | Advertising  Campaign Asia-Pacific

Lamar Advertising Earnings Preview - Yahoo Finance
Lamar Advertising Earnings Preview  Yahoo Finance

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Amazon and Advertising: Watch out Facebook (and Amazon's sellers) - CEOWORLD magazine
Amazon and Advertising: Watch out Facebook (and Amazon's sellers)  CEOWORLD magazine

Bitcoin vs big tech: the death of advertising? - CoinGeek
Bitcoin vs big tech: the death of advertising?  CoinGeek

Cigarette advertising could bring in big dollars, but it crosses a line. - Monterey County Weekly
Cigarette advertising could bring in big dollars, but it crosses a line.  Monterey County Weekly

Animal Welfare Institute takes on Boar’s Head over advertising claims - New Food
Animal Welfare Institute takes on Boar’s Head over advertising claims  New Food

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Podcast Advertising Is About Quality Over Quantity - Built In
Podcast Advertising Is About Quality Over Quantity  Built In

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

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