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10 Tips For Writing A Profit Producing Ad


1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.

10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.

Sincerely,

Anton Cheranev
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 20 / 2023

Netflix Surpasses 1 Million Users For Its Advertising Business - Bloomberg
Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

In graphic detail: Gamers are warming up to in-game ads - Digiday
In graphic detail: Gamers are warming up to in-game ads  Digiday

DoubleVerify Continues Connected TV Momentum as Media Quality Measurement is Now Available to Netflix Advertisers - Bloomberg
DoubleVerify Continues Connected TV Momentum as Media Quality Measurement is Now Available to Netflix Advertisers  Bloomberg

How the changing internet offers a better approach to first-party data, ET BrandEquity - ETBrandEquity
How the changing internet offers a better approach to first-party data, ET BrandEquity  ETBrandEquity

Notorious Russian Mercenaries Wagner Are Advertising on Pornhub - VICE
Notorious Russian Mercenaries Wagner Are Advertising on Pornhub  VICE

Outcry as Finland election campaign hit by 'racist' advertising - Euronews
Outcry as Finland election campaign hit by 'racist' advertising  Euronews

How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum - Digiday
How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum  Digiday

Toledo considers removal of bus-stop benches with ads - Toledo Blade
Toledo considers removal of bus-stop benches with ads  Toledo Blade

Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom - WDW News Today
Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom  WDW News Today

Made in the UK advertising campaign 'trying to hide Brexit mayhem' - The National
Made in the UK advertising campaign 'trying to hide Brexit mayhem'  The National

FTC Issues Orders to Social Media and Video Streaming Platforms ... - Federal Trade Commission News
FTC Issues Orders to Social Media and Video Streaming Platforms ...  Federal Trade Commission News

FTC orders study of deceptive advertising on social media - TechTarget
FTC orders study of deceptive advertising on social media  TechTarget

Ad Industry Begins Drafting New Standard Terms And Conditions ... - Inside Radio
Ad Industry Begins Drafting New Standard Terms And Conditions ...  Inside Radio

Why Gaming May Change All Aspects of Advertising and Media ... - BeetTV
Why Gaming May Change All Aspects of Advertising and Media ...  BeetTV

Uber's next advertising venture is self-serve, out-of-home ads - Insider Intelligence
Uber's next advertising venture is self-serve, out-of-home ads  Insider Intelligence

How Twitter’s New Cannabis Advertising Policy is Reshaping the ... - Retail TouchPoints
How Twitter’s New Cannabis Advertising Policy is Reshaping the ...  Retail TouchPoints

Outdoor Advertising Market Register a CAGR of 7.7%. To Make Great Impact In Near Future by 2033 - EIN News
Outdoor Advertising Market Register a CAGR of 7.7%. To Make Great Impact In Near Future by 2033  EIN News

Thinking in Sound: Making Advertising Music to a Hollywood Quality - Little Black Book - LBBonline
Thinking in Sound: Making Advertising Music to a Hollywood Quality  Little Black Book - LBBonline

Radio Advertising Market Trends, Statistics, Share, Size and ... - Digital Journal
Radio Advertising Market Trends, Statistics, Share, Size and ...  Digital Journal

Pitt-Bradford receives eight national educational advertising awards - The Courier-Express
Pitt-Bradford receives eight national educational advertising awards  The Courier-Express

Content Distribution Partnerships: Outshining Traditional Advertising ... - stupidDOPE.com
Content Distribution Partnerships: Outshining Traditional Advertising ...  stupidDOPE.com

Accurate Wealth Management LLC Makes New Investment in Lamar ... - MarketBeat
Accurate Wealth Management LLC Makes New Investment in Lamar ...  MarketBeat

DoubleVerify Continues Connected TV Momentum as Media Quality ... - Portada-online.com
DoubleVerify Continues Connected TV Momentum as Media Quality ...  Portada-online.com

How advertising falls into fight, flight or freeze... and what to do about ... - Shots
How advertising falls into fight, flight or freeze... and what to do about ...  Shots

Study sheds light on concerning new trend in drug advertising ... - Science Daily
Study sheds light on concerning new trend in drug advertising ...  Science Daily

Five Things Marketers Should Know About Generative AI in ... - The Wall Street Journal
Five Things Marketers Should Know About Generative AI in ...  The Wall Street Journal

MediaRadar: Gambling Advertisers Boosted Ad Spend 40% In 2022 ... - Inside Radio
MediaRadar: Gambling Advertisers Boosted Ad Spend 40% In 2022 ...  Inside Radio

Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo - The Real Deal
Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo  The Real Deal

Vivaldi Browser CEO wants to fix web advertising - Android Police
Vivaldi Browser CEO wants to fix web advertising  Android Police

Retail, search and Amazon's $40bn 'advertising' business ... - Benedict Evans
Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

Infectious Advertising appoints Ashish Naik as Executive Creative ... - Social Samosa
Infectious Advertising appoints Ashish Naik as Executive Creative ...  Social Samosa

Influencing the path to care with responsible advertising - Wolters Kluwer
Influencing the path to care with responsible advertising  Wolters Kluwer

Rule 8.3 - Mirriad Advertising Plc - GlobeNewswire
Rule 8.3 - Mirriad Advertising Plc  GlobeNewswire

With Advertising And Content Revenue Down, BuzzFeed Turns To ... - AdExchanger
With Advertising And Content Revenue Down, BuzzFeed Turns To ...  AdExchanger

FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ... - Federal Trade Commission News
FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

In-game advertising: A marketer's guide - MarTech
In-game advertising: A marketer's guide  MarTech

Build Your Business Through Facebook Advertising - Tire Review
Build Your Business Through Facebook Advertising  Tire Review

Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful - Forbes
Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful  Forbes

Global Head of Microsoft Advertising steps down - Search Engine Land
Global Head of Microsoft Advertising steps down  Search Engine Land

What TV Advertisers Need To Know About ACR In 2023 - AdExchanger
What TV Advertisers Need To Know About ACR In 2023  AdExchanger

Demand Side Platforms (DSP) for Programmatic Advertising from ... - Digital Journal
Demand Side Platforms (DSP) for Programmatic Advertising from ...  Digital Journal

Man sues Buffalo Wild Wings for false advertising over ‘boneless ... - Chattanooga Times Free Press
Man sues Buffalo Wild Wings for false advertising over ‘boneless ...  Chattanooga Times Free Press

UFC star Paddy Pimblett mocks Logan Paul with huge advertising campaign - The Mirror
UFC star Paddy Pimblett mocks Logan Paul with huge advertising campaign  The Mirror

Japan Internet Advertising Market Size SWOT Analysis And Growth ... - Taiwan News
Japan Internet Advertising Market Size SWOT Analysis And Growth ...  Taiwan News

Net Zero Claims in UK Advertising: What Companies Need to Know ... - Sidley Austin LLP
Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

Advertise - Nantucket Current
Advertise  Nantucket Current

Emirates Fined For Misleading Business Class Advertising - One Mile at a Time
Emirates Fined For Misleading Business Class Advertising  One Mile at a Time

Digital Out-of-Home (DOOH) Advertising Market to See Promising Investment Opportunities till 2031 - EIN News
Digital Out-of-Home (DOOH) Advertising Market to See Promising Investment Opportunities till 2031  EIN News

Competition Bureau wants crackdown on 'false or misleading ... - Western Standard
Competition Bureau wants crackdown on 'false or misleading ...  Western Standard

SIU students work on $2M advertising campaigns for state agencies - WSIU
SIU students work on $2M advertising campaigns for state agencies  WSIU

TikTok Tries to Allay Advertisers' Concerns as U.S. Ban Threat Looms - The Information
TikTok Tries to Allay Advertisers' Concerns as U.S. Ban Threat Looms  The Information

Advertising & Marketing - Managing your risk when advertising to ... - Lexology
Advertising & Marketing - Managing your risk when advertising to ...  Lexology

The Environmental Impact of Advertising - EARTH.ORG
The Environmental Impact of Advertising  EARTH.ORG

DraftKings, FanDuel Subject to Tighter Advertising Restrictions - Lineups
DraftKings, FanDuel Subject to Tighter Advertising Restrictions  Lineups

Roku partners with Best Buy and its advertising business to get first-party shopper data - TechCrunch
Roku partners with Best Buy and its advertising business to get first-party shopper data  TechCrunch

Belgium bans gambling advertising from July 1 - Reuters.com
Belgium bans gambling advertising from July 1  Reuters.com

Disney Sells Out Oscars Advertising Inventory - Hollywood Reporter
Disney Sells Out Oscars Advertising Inventory  Hollywood Reporter

Rinck Advertising and MaineGeneral Health recognized with ... - Lewiston Sun Journal
Rinck Advertising and MaineGeneral Health recognized with ...  Lewiston Sun Journal

Camp Lejeune litigation dominates law firm advertising spend - Reuters
Camp Lejeune litigation dominates law firm advertising spend  Reuters

How to build an effective hotel advertising campaign - Hospitality Net
How to build an effective hotel advertising campaign  Hospitality Net

Trust is essential when advertising to nurses - Wolters Kluwer
Trust is essential when advertising to nurses  Wolters Kluwer

AI Advertising: The FTC Prepares for Battle - McDermott Will & Emery
AI Advertising: The FTC Prepares for Battle  McDermott Will & Emery

Matheson wins 'Best in Business Advertising' award - Business Plus
Matheson wins 'Best in Business Advertising' award  Business Plus

PR and Advertising Firms Lease 9K SF at 55 Washington Street - Commercial Observer
PR and Advertising Firms Lease 9K SF at 55 Washington Street  Commercial Observer

New IAB Study Reveals Five Misperceptions About Video Game ... - IAB
New IAB Study Reveals Five Misperceptions About Video Game ...  IAB

Your Dumb Little Advertising Tricks Won't Work on Me - The New Yorker
Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

Display advertising in 5 charts: From programmatic to retail media - Insider Intelligence
Display advertising in 5 charts: From programmatic to retail media  Insider Intelligence

Apple growers vote to continue Michigan Apple Advertising and ... - Michigan Farm News
Apple growers vote to continue Michigan Apple Advertising and ...  Michigan Farm News

Why Advertisers Should Switch to Immersive Advertising - Spiceworks News and Insights
Why Advertisers Should Switch to Immersive Advertising  Spiceworks News and Insights

Twitter now allows cannabis advertising, and brands are ready to ... - Digiday
Twitter now allows cannabis advertising, and brands are ready to ...  Digiday

US judge rules against Google, keeps DOJ advertising case in Virginia - Reuters.com
US judge rules against Google, keeps DOJ advertising case in Virginia  Reuters.com

Meta's AI-driven advertising system splits marketers - Financial Times
Meta's AI-driven advertising system splits marketers  Financial Times

Reader upset about blurred lines between news and advertising - Midland Daily News
Reader upset about blurred lines between news and advertising  Midland Daily News

The modern orthopaedist persona: what to know for your next ... - Wolters Kluwer
The modern orthopaedist persona: what to know for your next ...  Wolters Kluwer

U.S. mulling a probe of deceptive advertising on social media - Reuters.com
U.S. mulling a probe of deceptive advertising on social media  Reuters.com

Microsoft Advertising Broad Match Modifier Now Use Broad Match Instead Of Phrase Match On Bing - Search Engine Roundtable
Microsoft Advertising Broad Match Modifier Now Use Broad Match Instead Of Phrase Match On Bing  Search Engine Roundtable

Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ... - The Hacker News
Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ...  The Hacker News

WMU advertising students win over Michigan dairy industry with ... - WMU News
WMU advertising students win over Michigan dairy industry with ...  WMU News

Increase Your Digital ROI in 2023 with These Advertising Trends - Entrepreneur
Increase Your Digital ROI in 2023 with These Advertising Trends  Entrepreneur

Marketing vs advertising to women car buyers and owners - CBT Automotive News
Marketing vs advertising to women car buyers and owners  CBT Automotive News

DOJ Sues Google for Monopolizing Digital Advertising Markets - Mintz
DOJ Sues Google for Monopolizing Digital Advertising Markets  Mintz

4 tips to get the most out of CTV advertising - MarTech
4 tips to get the most out of CTV advertising  MarTech

WT Students Triumph at American Advertising Awards Ceremony ... - West Texas A&M University
WT Students Triumph at American Advertising Awards Ceremony ...  West Texas A&M University

Kroger spent millions advertising its own peanut butter—why? - Marketing Brew
Kroger spent millions advertising its own peanut butter—why?  Marketing Brew

John Lewis shortlists three for trophy ad account - More About Advertising
John Lewis shortlists three for trophy ad account  More About Advertising

PubMatic Is Ready for an Advertising Slump - The Motley Fool
PubMatic Is Ready for an Advertising Slump  The Motley Fool

FTC to Ban BetterHelp from Revealing Consumers' Data, Including ... - Federal Trade Commission News
FTC to Ban BetterHelp from Revealing Consumers' Data, Including ...  Federal Trade Commission News

Meet the Hyundai Salesman Dog: A Memorable Advertising Campaign - Unique Times Magazine
Meet the Hyundai Salesman Dog: A Memorable Advertising Campaign  Unique Times Magazine

15 Biggest Advertising Companies In The World - Yahoo Finance
15 Biggest Advertising Companies In The World  Yahoo Finance

Digital Advertising Continues to Steal TV's Thunder - Variety
Digital Advertising Continues to Steal TV's Thunder  Variety

Sainsbury's creative contender NCA returns for Tu - More About Advertising
Sainsbury's creative contender NCA returns for Tu  More About Advertising

Major Companies Are Using AI to Avoid Bias and Cliches in ... - Bloomberg
Major Companies Are Using AI to Avoid Bias and Cliches in ...  Bloomberg

German minister calls for ban on advertising junk food to children - The Guardian
German minister calls for ban on advertising junk food to children  The Guardian

How Supreme Court cases related to Google, Twitter could shape ... - Digiday
How Supreme Court cases related to Google, Twitter could shape ...  Digiday

Today at Elon / Live Oak Communications collects five ADDY Awards - Today at Elon
Today at Elon / Live Oak Communications collects five ADDY Awards  Today at Elon

Exclusive: Microsoft's Bing plans AI ads in early pitch to advertisers - Reuters.com
Exclusive: Microsoft's Bing plans AI ads in early pitch to advertisers  Reuters.com

‘It’s fundamental’: WPP chief on how AI has revolutionised advertising - The Guardian
‘It’s fundamental’: WPP chief on how AI has revolutionised advertising  The Guardian

Study Reveals Concerns Among Advertisers Over Changes to Third ... - Digital Information World
Study Reveals Concerns Among Advertisers Over Changes to Third ...  Digital Information World

Advertising veterans sell Winnetka house for $1.26 million - Crain's Chicago Business
Advertising veterans sell Winnetka house for $1.26 million  Crain's Chicago Business

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