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10 Tips For Writing A Profit Producing Ad


1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.

10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.

Sincerely,

Anton Cheranev
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. November / 02 / 2024

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims - Digiday
Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims  Digiday

Amazon's advertising business grew 19% in the third quarter - CNBC
Amazon's advertising business grew 19% in the third quarter  CNBC

Hats, Tats and Tees: How Americans Are Advertising Their Political Support - Newsweek
Hats, Tats and Tees: How Americans Are Advertising Their Political Support  Newsweek

Meta Warns of Worsening AI Losses After Sales Narrowly Beat - Bloomberg
Meta Warns of Worsening AI Losses After Sales Narrowly Beat  Bloomberg

Trump’s campaign accuses The Post of campaign rules violations - The Washington Post
Trump’s campaign accuses The Post of campaign rules violations  The Washington Post

Federal court rules against House Dems in ad dispute - Axios
Federal court rules against House Dems in ad dispute  Axios

Meta Reports Record Revenue, Slower Digital Advertising Growth - The Wall Street Journal
Meta Reports Record Revenue, Slower Digital Advertising Growth  The Wall Street Journal

The cruel truth behind Trump’s new attacks on trans people - Vox.com
The cruel truth behind Trump’s new attacks on trans people  Vox.com

Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump - Business Insider
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump  Business Insider

$6.625M LinkedIn advertising class action settlement - Top Class Actions
$6.625M LinkedIn advertising class action settlement  Top Class Actions

Woman sues Subway, claiming false advertising over skimpy steak sandwich - Shore News Network
Woman sues Subway, claiming false advertising over skimpy steak sandwich  Shore News Network

Google's AI, Advertising & Autonomous Driving Capabilities Remain Dirt Cheap - Reiterate Buy - Seeking Alpha
Google's AI, Advertising & Autonomous Driving Capabilities Remain Dirt Cheap - Reiterate Buy  Seeking Alpha

Truth In Advertising - The Chattanoogan
Truth In Advertising  The Chattanoogan

Nicolle Pangis Joins Netflix as VP Advertising - Variety
Nicolle Pangis Joins Netflix as VP Advertising  Variety

Lynn University students shine in advertising competition - Lynn University
Lynn University students shine in advertising competition  Lynn University

Advertising Mediums Most Likely to Prompt US Internet Users to Try a New Product, by Age, Dec 2023 (% of respondents) - eMarketer
Advertising Mediums Most Likely to Prompt US Internet Users to Try a New Product, by Age, Dec 2023 (% of respondents)  eMarketer

Federal agency investigating how Meta uses consumer financial data for advertising - The Record from Recorded Future News
Federal agency investigating how Meta uses consumer financial data for advertising  The Record from Recorded Future News

Maximize Your Reach with Bladen County Beautiful Advertising Opportunities - - BladenOnline.com
Maximize Your Reach with Bladen County Beautiful Advertising Opportunities -  BladenOnline.com

Netflix taps new VP of advertising as ad biz prepares for crucial 2025 - Marketing Dive
Netflix taps new VP of advertising as ad biz prepares for crucial 2025  Marketing Dive

Ad agencies can afford to F-up. Freelancers can’t: Why advertising legend Jon Williams is putting 100% of his faith in freelancers to build his business - The Freelance Informer
Ad agencies can afford to F-up. Freelancers can’t: Why advertising legend Jon Williams is putting 100% of his faith in freelancers to build his business  The Freelance Informer

Advertise with Us - Destination Salem
Advertise with Us  Destination Salem

Retailers Went All-In on Advertising. Now They Need to Prove That It’s Working. - Adweek
Retailers Went All-In on Advertising. Now They Need to Prove That It’s Working.  Adweek

Subway sued for allegedly shorting customers on meat, 'false and misleading advertisements' - ABC News
Subway sued for allegedly shorting customers on meat, 'false and misleading advertisements'  ABC News

Amazon sells out advertising ahead of 2024 Black Friday NFL game - SportsPro Media
Amazon sells out advertising ahead of 2024 Black Friday NFL game  SportsPro Media

18 Best Sites for Advertising Your Rental Property Listing in 2024 - Avail
18 Best Sites for Advertising Your Rental Property Listing in 2024  Avail

Sky hit with bill for hundreds of millions after advertising fiasco - The Telegraph
Sky hit with bill for hundreds of millions after advertising fiasco  The Telegraph

If you’ve been seeing more pro-Harris ads online lately, here’s why - CNN
If you’ve been seeing more pro-Harris ads online lately, here’s why  CNN

Eli Lilly plans to begin advertising weight-loss drug Zepbound - Yahoo Finance
Eli Lilly plans to begin advertising weight-loss drug Zepbound  Yahoo Finance

Microsoft Bing Advertising Revenue Up 18% - Search Engine Roundtable
Microsoft Bing Advertising Revenue Up 18%  Search Engine Roundtable

Ad Age and Columbia University launch mentorship program - Ad Age
Ad Age and Columbia University launch mentorship program  Ad Age

Hats, tats and tees: how Americans are advertising their political support - AllSides
Hats, tats and tees: how Americans are advertising their political support  AllSides

Netflix Names Nicolle Pangis as New VP of Advertising - Adweek
Netflix Names Nicolle Pangis as New VP of Advertising  Adweek

How the US election outcome will influence 3 key areas of digital advertising - eMarketer
How the US election outcome will influence 3 key areas of digital advertising  eMarketer

Netflix Installs Nicolle Pangis As VP Of Advertising, Overseeing U.S. And Canada Sales Efforts - Deadline
Netflix Installs Nicolle Pangis As VP Of Advertising, Overseeing U.S. And Canada Sales Efforts  Deadline

8 Podcast Advertising Examples (2025) - Spotlight | DesignRush
8 Podcast Advertising Examples (2025)  Spotlight | DesignRush

Inspiria Outdoor Advertising recognized on the 2024 Inc. 5000 List - PR Web
Inspiria Outdoor Advertising recognized on the 2024 Inc. 5000 List  PR Web

Inside Disney’s increasingly global approach to selling holiday ads - Marketing Dive
Inside Disney’s increasingly global approach to selling holiday ads  Marketing Dive

Meta’s generative AI tools find purchase with users and advertisers - Marketing Dive
Meta’s generative AI tools find purchase with users and advertisers  Marketing Dive

Adams Outdoor Advertising Expands Footprint Again with Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory - Business Wire
Adams Outdoor Advertising Expands Footprint Again with Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory  Business Wire

CSP’s Retail Media Network Forum Highlights a New Era of Advertising - CSPDailyNews.com
CSP’s Retail Media Network Forum Highlights a New Era of Advertising  CSPDailyNews.com

Netflix Taps Nicolle Pangis as VP of Advertising - Hollywood Reporter
Netflix Taps Nicolle Pangis as VP of Advertising  Hollywood Reporter

A look at political ads in 7 swing states - WBUR News
A look at political ads in 7 swing states  WBUR News

Mission Swing State: College Football’s Political Advertising Battle - BVM Sports
Mission Swing State: College Football’s Political Advertising Battle  BVM Sports

The Advertising Campaign That Sold Abortion to the US - National Catholic Register
The Advertising Campaign That Sold Abortion to the US  National Catholic Register

Kimberly-Clark launches global creative and media review - Ad Age
Kimberly-Clark launches global creative and media review  Ad Age

Life Defense Fund, advertising agency discuss use of last-minute campaign contributions - Dakota News Now
Life Defense Fund, advertising agency discuss use of last-minute campaign contributions  Dakota News Now

Google’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere - Adweek
Google’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere  Adweek

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Online advertising and marketing law update: The Federal Trade Commission’s rule banning fake and other misleading reviews - The Business Journals
Online advertising and marketing law update: The Federal Trade Commission’s rule banning fake and other misleading reviews  The Business Journals

Netflix Hires Nicolle Pangis as New VP of Advertising - TheWrap
Netflix Hires Nicolle Pangis as New VP of Advertising  TheWrap

InMobi Advertising Named a ‘Strong Performer’ and ‘Mobile Must-Have’ in New Report on Sell-Side Platforms with Highest Possible Scores Across 12 Criteria - Business Wire
InMobi Advertising Named a ‘Strong Performer’ and ‘Mobile Must-Have’ in New Report on Sell-Side Platforms with Highest Possible Scores Across 12 Criteria  Business Wire

IAB: Audio Advertising Remains Undervalued As Brands Miss Out - Radio Ink
IAB: Audio Advertising Remains Undervalued As Brands Miss Out  Radio Ink

Wishing A Happy Halloween To Our Advertisers - Above the Law
Wishing A Happy Halloween To Our Advertisers  Above the Law

Blink Advertising Agency Acquires Ethic Advertising Agency - Pennsylvania Business Central
Blink Advertising Agency Acquires Ethic Advertising Agency  Pennsylvania Business Central

Snap doubles number of advertisers in Q3 as AI, AR bets persist - Marketing Dive
Snap doubles number of advertisers in Q3 as AI, AR bets persist  Marketing Dive

Fairfield County advertising for admin. position - The Independent Voice of Blythewood & Fairfield County
Fairfield County advertising for admin. position  The Independent Voice of Blythewood & Fairfield County

Life Defense Fund and Sioux Falls Advertising Agency discuss last minute uses of campaign money. - Dakota News Now
Life Defense Fund and Sioux Falls Advertising Agency discuss last minute uses of campaign money.  Dakota News Now

In Depth: AI Is Taking Internet Advertising by Storm, but at What Cost? - Caixin Global
In Depth: AI Is Taking Internet Advertising by Storm, but at What Cost?  Caixin Global

Must Read: A New Age of TV Advertising, AI Threatens the E-Commerce Modeling Industry - Fashionista
Must Read: A New Age of TV Advertising, AI Threatens the E-Commerce Modeling Industry  Fashionista

WA Public Disclosure Commission fines state GOP $5,000 over finance, advertising violations - The Olympian
WA Public Disclosure Commission fines state GOP $5,000 over finance, advertising violations  The Olympian

College Football Is a Battleground in the Presidential Election - Front Office Sports
College Football Is a Battleground in the Presidential Election  Front Office Sports

Google Earnings Beat: How 'AI Overviews' Is Boosting Internet Search Advertising - Investor's Business Daily
Google Earnings Beat: How 'AI Overviews' Is Boosting Internet Search Advertising  Investor's Business Daily

Targeted Advertising: Tracking Your Behavior, Not Your Conversations - Industry Leaders Magazine
Targeted Advertising: Tracking Your Behavior, Not Your Conversations  Industry Leaders Magazine

Marketplace Briefing: Advertisers are not won over by Amazon’s AI-powered ad tools - Modern Retail
Marketplace Briefing: Advertisers are not won over by Amazon’s AI-powered ad tools  Modern Retail

AI for advertising is about taking back control - TechNative
AI for advertising is about taking back control  TechNative

Google is Testing a New Search Advertising Tool - Adweek
Google is Testing a New Search Advertising Tool  Adweek

Buy this advertising tech stock poised to rally more than 25%, Wells Fargo says - CNBC
Buy this advertising tech stock poised to rally more than 25%, Wells Fargo says  CNBC

Podcast Advertising Transcends Audio: Podcast-first Omnichannel Campaigns Drives 84% Listener Action, Acast Study Finds - Podnews
Podcast Advertising Transcends Audio: Podcast-first Omnichannel Campaigns Drives 84% Listener Action, Acast Study Finds  Podnews

Omneky Launches AI-Powered Advertising Agents to Revolutionize Campaign Management - PR Newswire
Omneky Launches AI-Powered Advertising Agents to Revolutionize Campaign Management  PR Newswire

Elon Musk's X falls behind on updating political advertising disclosures - Business Standard
Elon Musk's X falls behind on updating political advertising disclosures  Business Standard

Netflix, Inc. (NFLX)’s Financial Growth and Future Advertising Ventures - Yahoo Finance
Netflix, Inc. (NFLX)’s Financial Growth and Future Advertising Ventures  Yahoo Finance

Meet the Democrats using porn ads to convince Trump voters to stay home - NPR
Meet the Democrats using porn ads to convince Trump voters to stay home  NPR

Opinion | The Real Reasons the G.O.P. Is Spending Millions on Anti-Trans Ads - The New York Times
Opinion | The Real Reasons the G.O.P. Is Spending Millions on Anti-Trans Ads  The New York Times

Advertising Professionals Seek Greater Access to Trade Publications. The Myers Report - MediaVillage
Advertising Professionals Seek Greater Access to Trade Publications. The Myers Report  MediaVillage

Is digital making it harder to be creative in advertising? This panel thought so - The Drum
Is digital making it harder to be creative in advertising? This panel thought so  The Drum

Facebook India Reports Robust Profit Growth as Digital Advertising Expands - Exchange4Media
Facebook India Reports Robust Profit Growth as Digital Advertising Expands  Exchange4Media

The Next Administration Will Play a Role in AI Policy. Here's Why It Matters - Adweek
The Next Administration Will Play a Role in AI Policy. Here's Why It Matters  Adweek

City Council Approves Kiosk Proposal; Where Electronic Advertising Will be Located TBD - Culver City Crossroads
City Council Approves Kiosk Proposal; Where Electronic Advertising Will be Located TBD  Culver City Crossroads

Wilton branding and advertising campaign to celebrate the joy of baking and decorating - Bake
Wilton branding and advertising campaign to celebrate the joy of baking and decorating  Bake

Meta’s third-quarter profit surges 35% reflecting strong ad revenue and its AI push - The Associated Press
Meta’s third-quarter profit surges 35% reflecting strong ad revenue and its AI push  The Associated Press

SiriusXM media launches data clean room for GroupM advertisers - Performance Marketing World
SiriusXM media launches data clean room for GroupM advertisers  Performance Marketing World

Woodland Tools Prevails in False Advertising Trial Against Competitor Fiskars - PR Newswire
Woodland Tools Prevails in False Advertising Trial Against Competitor Fiskars  PR Newswire

What Is Mobile Advertising? How To Use Mobile Ads (2024) - Shopify
What Is Mobile Advertising? How To Use Mobile Ads (2024)  Shopify

Netflix Taps Nicolle Pangis As VP Of Advertising - TV News Check
Netflix Taps Nicolle Pangis As VP Of Advertising  TV News Check

Matt Koulermos, Founder of AI-Enhanced Creative Agency AdWaken.ai, Discusses AI’s Pros & Cons in the Advertising Field - USA TODAY
Matt Koulermos, Founder of AI-Enhanced Creative Agency AdWaken.ai, Discusses AI’s Pros & Cons in the Advertising Field  USA TODAY

UPDATE: Anti-sales tax group drops $99k on advertising, accepts contributions from Koch-affiliated donor - Arkansas Times
UPDATE: Anti-sales tax group drops $99k on advertising, accepts contributions from Koch-affiliated donor  Arkansas Times

Introduction to Advertising and Promotion for Medical Products - Food and Drug Law Institute
Introduction to Advertising and Promotion for Medical Products  Food and Drug Law Institute

Netflix appoints Nicolle Pangis as VP - Advertising - Storyboard18
Netflix appoints Nicolle Pangis as VP - Advertising  Storyboard18

What Is Digital Advertising? Digital Ad Types and Tips (2024) - Shopify
What Is Digital Advertising? Digital Ad Types and Tips (2024)  Shopify

17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report - ExchangeWire
17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report  ExchangeWire

What Is Targeted Advertising? Tips and Steps (2024) - Shopify
What Is Targeted Advertising? Tips and Steps (2024)  Shopify

Faulconer’s Advertising His Old Climate Policies to Voters. They Don’t Match His Current Position. - Voice of San Diego
Faulconer’s Advertising His Old Climate Policies to Voters. They Don’t Match His Current Position.  Voice of San Diego

Wilton Launches New Branding and Advertising Campaign to Inspire the Joy of Baking and Decorating - Business Wire
Wilton Launches New Branding and Advertising Campaign to Inspire the Joy of Baking and Decorating  Business Wire

GroupM Surpasses Goal to Double Media Investment Through Dedicated Women’s Sports Marketplace - GroupM
GroupM Surpasses Goal to Double Media Investment Through Dedicated Women’s Sports Marketplace  GroupM

University Students Win Advertising Competition - Scranton
University Students Win Advertising Competition  Scranton

WTVM Alert: Upcoming political advertisement - WTVM
WTVM Alert: Upcoming political advertisement  WTVM

Publicis Groupe to lay off up to 200 employees at its digital agencies - Ad Age
Publicis Groupe to lay off up to 200 employees at its digital agencies  Ad Age

Netflix Apppoints Nicolle Pangis Vice President of Advertising - Branding in Asia Magazine
Netflix Apppoints Nicolle Pangis Vice President of Advertising  Branding in Asia Magazine

Netflix Hires New Advertising Chief for U.S., Canada - Media Play News
Netflix Hires New Advertising Chief for U.S., Canada  Media Play News

Digital advertising: key updates for businesses (October 2024) - Lexology
Digital advertising: key updates for businesses (October 2024)  Lexology

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