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Top Design and Marketing Tips from a Branding Expert


This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:

Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office - you'll get a street address instead of the typical "P.O. Box", and the store will accept shipped packages from UPS, FedEx and other carriers for you, so you won't need to give out your home address as a shipping address.

Never be caught anywhere without business cards again! Carry a supply of cards in your car so that if you can restock when purse or wallet stash runs out. The same applies for brochures, articles, promotional postcards, samples, informational flyers, and presentation folders with information about your company and capabilities - you never know when you'll have an opportunity to hand them out!

Look for ways to make producing your designed materials less expensive. Need a business card and brochure? Why not combine the two into a folding business card and save on the printing costs? Is your logo designed in so many colors that printing becomes too costly? Try having materials printed digitally by an online printing house like psprint.com or vistaprint.com - they're often much more cost-effective for materials printed on white paper stock. If you want to print on a specialty paper, consider converting your logo to a one- or two-color version just for your printed materials - unlimited colors on a website don't cost extra! We're always thinking up creative ways to save our clients money, and we're happy to offer many more suggestions like these based on your individual needs - just contact us with your questions.

Do you want the professionalism of having a printed letterhead, but don't expect to write 500 letters (the minimum quantity for most printers)? There are two options to avoid this: Design a letterhead that can act as a base for your printed invoices, flyers, report or proposal covers, articles, client intake documents and everything else! This way, all of your materials will be professionally branded - and you'll go through "all that letterhead" quicker than you think! Or, recreate your letterhead design as a Microsoft Word template, so that you can print sheets one at a time from your desktop printer. Just pick up a ream of specialty paper from the local office supply warehouse to avoid that "home printed" look.

If you frequently drive for your business, or if your parking spot happens to be on a busy street, make the most of it by having a set of car magnets designed and printed with your logo, phone number and website address on them - they make a big impact, spread the word all over town and, after the initial investment, it's free publicity!

We hope these tips help you promote your business.

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable - and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit: Logo design at http://www.elf-design.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. March / 03 / 2021

Cloud Advertising Market Expected to Exceed $395 Billion By 2026 - PRNewswire
Cloud Advertising Market Expected to Exceed $395 Billion By 2026  PRNewswire

New Jersey Sues Smith & Wesson Over Its Gun Advertising - The New York Times
New Jersey Sues Smith & Wesson Over Its Gun Advertising  The New York Times

How to Start Creating the Change Advertising Needs - MarTech Series
How to Start Creating the Change Advertising Needs  MarTech Series

Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses - Deadline
Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses  Deadline

Even just a bit of advertising changes the game in word-of-mouth marketing: Whether selling products or communicating about vaccines, the tiniest bit of advertising changes the game - Science Daily
Even just a bit of advertising changes the game in word-of-mouth marketing: Whether selling products or communicating about vaccines, the tiniest bit of advertising changes the game  Science Daily

Midland's AMPM earns 7 American Advertising Federation awards - Midland Daily News
Midland's AMPM earns 7 American Advertising Federation awards  Midland Daily News

Roku to acquire Nielsen's advanced video-advertising business - MarketWatch
Roku to acquire Nielsen's advanced video-advertising business  MarketWatch

Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program - PRNewswire
Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program  PRNewswire

Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance - Digiday
Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance  Digiday

Retail advertising's growing pains - Business Insider
Retail advertising's growing pains  Business Insider

ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans - ABA Banking Journal
ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans  ABA Banking Journal

Maryland Digital Advertising Services Tax Delay Likely - The National Law Review
Maryland Digital Advertising Services Tax Delay Likely  The National Law Review

Massachusetts Legislature introduces digital advertising tax bills - Lexology
Massachusetts Legislature introduces digital advertising tax bills  Lexology

Maryland Passes Digital Advertising Tax, Now Being Challenged in Court - JD Supra
Maryland Passes Digital Advertising Tax, Now Being Challenged in Court  JD Supra

Prince William supervisors approve advertising tax rate that would hike bills - Inside NoVA
Prince William supervisors approve advertising tax rate that would hike bills  Inside NoVA

CURE Pharmaceutical's Subsidiary Sera Labs Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips Sleep A.S.A.P. - The Maryville Forum
CURE Pharmaceutical's Subsidiary Sera Labs Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips Sleep A.S.A.P.  The Maryville Forum

Targeted perimeter advertising for live TV broadcasts thanks to AI - Innovation Origins
Targeted perimeter advertising for live TV broadcasts thanks to AI  Innovation Origins

4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics - Digital Media Solutions
4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics  Digital Media Solutions

Piatt County advertising for new EMA director | News | journal-republican.com - Piatt County Journal-Republican
Piatt County advertising for new EMA director | News | journal-republican.com  Piatt County Journal-Republican

Disney Advertising Sales Unveils New Disney Real-Time Ad Exchange (DRAX) During First Tech Showcase - LaughingPlace.com - Laughing Place
Disney Advertising Sales Unveils New Disney Real-Time Ad Exchange (DRAX) During First Tech Showcase - LaughingPlace.com  Laughing Place

FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data - CNBC
FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data  CNBC

UHV NewsWire - UHV takes home three advertising awards - NewsWire
UHV NewsWire - UHV takes home three advertising awards  NewsWire

Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee - Milwaukee Business Journal
Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee  Milwaukee Business Journal

Carriers quarrel over 5G advertising - RCR Wireless News
Carriers quarrel over 5G advertising  RCR Wireless News

Rare Vintage Advertising Signs and Petroliana Selling at Auction Conducted by SOLDasap Auctioneers - PRNewswire
Rare Vintage Advertising Signs and Petroliana Selling at Auction Conducted by SOLDasap Auctioneers  PRNewswire

Advertising Services Market Size, Status, Growth Analysis and Future Scope 2021-2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Services Market Size, Status, Growth Analysis and Future Scope 2021-2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global ERP Software for Advertising Agencies Market 2021-27 Demand, Sales, Revenue Deskera, SoftDoit, Orcale – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global ERP Software for Advertising Agencies Market 2021-27 Demand, Sales, Revenue Deskera, SoftDoit, Orcale – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services 03/03/2021 - MediaPost Communications
Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services 03/03/2021  MediaPost Communications

The Italian Advertising Self-Regulatory Body Has Issued A New Regulation On Food And Beverage Promotion To Protect Children And Healthy Eating - Media, Telecoms, IT, Entertainment - Italy - Mondaq News Alerts
The Italian Advertising Self-Regulatory Body Has Issued A New Regulation On Food And Beverage Promotion To Protect Children And Healthy Eating - Media, Telecoms, IT, Entertainment - Italy  Mondaq News Alerts

Contextual Advertising Market Is Expected Reach USD 535.5 Billion By 2027, Predicts Data Bridge Market Research – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Contextual Advertising Market Is Expected Reach USD 535.5 Billion By 2027, Predicts Data Bridge Market Research – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Longtime Dallas Advertising Pros Launch New Agency Dubbed Baker & Bonner Creative Emporium - PRNewswire
Longtime Dallas Advertising Pros Launch New Agency Dubbed Baker & Bonner Creative Emporium  PRNewswire

China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China - MarTech Series
China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China  MarTech Series

Disney Advertising unveils real-time ad exchange | - Advanced Television
Disney Advertising unveils real-time ad exchange |  Advanced Television

Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering - MarTech Series
Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering  MarTech Series

Webinar to discuss role of advertising in Cloud DVR - Broadband TV News
Webinar to discuss role of advertising in Cloud DVR  Broadband TV News

Digital Turbine Acquires Programmatic Mobile Advertising DSP Company Triapodi For $22.5M - Benzinga
Digital Turbine Acquires Programmatic Mobile Advertising DSP Company Triapodi For $22.5M  Benzinga

Amazon has been advertising its $15 minimum wage. It’s still driving down pay across the warehousing industry. - The Counter
Amazon has been advertising its $15 minimum wage. It’s still driving down pay across the warehousing industry.  The Counter

Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions - MarTech Series
Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions  MarTech Series

Outdoors Advertising Market Rising Demand 2021_2027 AdSpace Networks, AirMedia, Titan Outdoor – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Outdoors Advertising Market Rising Demand 2021_2027 AdSpace Networks, AirMedia, Titan Outdoor – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising - MarTech Series
Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising  MarTech Series

OVERNIGHT ENERGY: Texas sues power provider Griddy, alleging deceptive advertising and marketing | More states follow California's lead on vehicle emissions standards | Financial regulators home in on climate risks | TheHill - The Hill
OVERNIGHT ENERGY: Texas sues power provider Griddy, alleging deceptive advertising and marketing | More states follow California's lead on vehicle emissions standards | Financial regulators home in on climate risks | TheHill  The Hill

Spectacular Outdoor Advertising Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2021 COVID-19 Worldwide Spread) – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Spectacular Outdoor Advertising Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2021 COVID-19 Worldwide Spread) – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Programmatic Job Advertising Software Market 2021 Ongoing Trends with Most Demanding Players – Appcast, ClickIQ (Indeed), OnRecruit, Joveo, JobAdX, PandoLogic, Recruitics, Symphony Talent, TalentAds, Talroo – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Job Advertising Software Market 2021 Ongoing Trends with Most Demanding Players – Appcast, ClickIQ (Indeed), OnRecruit, Joveo, JobAdX, PandoLogic, Recruitics, Symphony Talent, TalentAds, Talroo – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Digital Advertising Platform Cardlytics Set to Acquire Dosh For $275 Million in Cash & Stock - Crowdfund Insider
Digital Advertising Platform Cardlytics Set to Acquire Dosh For $275 Million in Cash & Stock  Crowdfund Insider

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Interactive Advertising Market Applications, Leading Manufacturers, Analysis, Demand and Supply in Coronavirus Spread – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Interactive Advertising Market Applications, Leading Manufacturers, Analysis, Demand and Supply in Coronavirus Spread – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global Online Video Advertising Market 2021 by Growth Factors, Applications, Regional Analysis, Key Players AdColony, YuMe, RevMob, and More… – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Online Video Advertising Market 2021 by Growth Factors, Applications, Regional Analysis, Key Players AdColony, YuMe, RevMob, and More… – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Hear that roar? U.S. Hispanic advertising agencies are on the rise at the Cannes Lions - AL DIA News
Hear that roar? U.S. Hispanic advertising agencies are on the rise at the Cannes Lions  AL DIA News

AiThority Interview with David Olesnevich, Head of Product – IBM Watson Advertising at IBM - AiThority
AiThority Interview with David Olesnevich, Head of Product – IBM Watson Advertising at IBM  AiThority

What is programmatic advertising and how does it work? - Kenosha News
What is programmatic advertising and how does it work?  Kenosha News

AC media students capture American Advertising Awards - KAMR - MyHighPlains.com
AC media students capture American Advertising Awards  KAMR - MyHighPlains.com

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

Supervisors advertise a 2-cent real estate tax increase - Inside NoVA
Supervisors advertise a 2-cent real estate tax increase  Inside NoVA

Jeep Wrangler: Earth Odyssey by Highdive Advertising | Creative Works - The Drum
Jeep Wrangler: Earth Odyssey by Highdive Advertising | Creative Works  The Drum

Traditional Advertising Agency Services Market SWOT Analysis by Key Players include: Epsilon, Televerde, 360I, COX Media, MDC Partners, WPP, Fred & Farid Group, Fuse, WPP, MullenLowe, Saatchi & Saatchi, Wieden Kennedy, VML, Sensis, 451 Agency - The Bisouv Network
Traditional Advertising Agency Services Market SWOT Analysis by Key Players include: Epsilon, Televerde, 360I, COX Media, MDC Partners, WPP, Fred & Farid Group, Fuse, WPP, MullenLowe, Saatchi & Saatchi, Wieden Kennedy, VML, Sensis, 451 Agency  The Bisouv Network

Traditional Advertising Agency Services Market 2021 Is Rapidly Increasing Worldwide in Near Future | Top Companies Analysis- Epsilon, Televerde, 360I, COX Media, MDC Partners, etc. – The Bisouv Network - The Bisouv Network
Traditional Advertising Agency Services Market 2021 Is Rapidly Increasing Worldwide in Near Future | Top Companies Analysis- Epsilon, Televerde, 360I, COX Media, MDC Partners, etc. – The Bisouv Network  The Bisouv Network

Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com - Business Wire
Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com  Business Wire

Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers - healthaffairs.org
Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers  healthaffairs.org

Molly-Mae Hague breaks advertising code for Instagram giveaway - This is Money
Molly-Mae Hague breaks advertising code for Instagram giveaway  This is Money

Paul Potratz took his advertising and marketing company fully remote, here's why - Albany Business Review - Albany Business Review
Paul Potratz took his advertising and marketing company fully remote, here's why - Albany Business Review  Albany Business Review

AC Students Earn American Advertising Awards — The Amarillo Pioneer - The Amarillo Pioneer
AC Students Earn American Advertising Awards — The Amarillo Pioneer  The Amarillo Pioneer

Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge - JD Supra
Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge  JD Supra

Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters - Adweek
Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters  Adweek

Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra  JD Supra

What Maryland's Digital Advertising Tax Means for You - Lexology
What Maryland's Digital Advertising Tax Means for You  Lexology

Advertising Services Market By Top Key Players Like WPP, Omnicom Group, Dentsu Inc., PublicisGroupe – The Bisouv Network - The Bisouv Network
Advertising Services Market By Top Key Players Like WPP, Omnicom Group, Dentsu Inc., PublicisGroupe – The Bisouv Network  The Bisouv Network

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it - Search Engine Land
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it  Search Engine Land

After Texas winter storm and outages, AG Ken Paxton sues Griddy for deceptive advertising - Fort Worth Star-Telegram
After Texas winter storm and outages, AG Ken Paxton sues Griddy for deceptive advertising  Fort Worth Star-Telegram

Quick Viewership & Advertising Insights for the Golden Globes - TVRev
Quick Viewership & Advertising Insights for the Golden Globes  TVRev

Experiential Advertising Agency Services Market to Witness Growth Acceleration during 2021-2027 | Deutsch, Televerde, Ansira, Antianti – The Bisouv Network - The Bisouv Network
Experiential Advertising Agency Services Market to Witness Growth Acceleration during 2021-2027 | Deutsch, Televerde, Ansira, Antianti – The Bisouv Network  The Bisouv Network

TV Advertising Is Usually Not Worth It - Kellogg Insight
TV Advertising Is Usually Not Worth It  Kellogg Insight

Black-owned Chicago advertising agency reflects on popular 70s TV commercials - WLS-TV
Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

Advertising Inkjet Printers Market 2021 Precise Outlook – HP, Canon, Epson, Xerox, Ricoh – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Inkjet Printers Market 2021 Precise Outlook – HP, Canon, Epson, Xerox, Ricoh – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

2020 was a ‘wake-up call’ for TV advertising, says The Trade Desk CEO - CNBC
2020 was a ‘wake-up call’ for TV advertising, says The Trade Desk CEO  CNBC

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

17 big advertisers that are looking for new agencies right now - Business Insider
17 big advertisers that are looking for new agencies right now  Business Insider

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

Public Schools Are the Best Advertisements for Homeschooling - Reason
Public Schools Are the Best Advertisements for Homeschooling  Reason

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Why small, indie, and creative is the 2021 advertising trend to watch - Fast Company
Why small, indie, and creative is the 2021 advertising trend to watch  Fast Company

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

Unilever to resume advertising on Facebook and Twitter - CNN
Unilever to resume advertising on Facebook and Twitter  CNN

What Big Tech’s scrutiny means for luxury advertising - Vogue Business
What Big Tech’s scrutiny means for luxury advertising  Vogue Business

The Digital Advertising Sector's Original Sin, And How We Must Atone - AdExchanger
The Digital Advertising Sector's Original Sin, And How We Must Atone  AdExchanger

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

2020: A Record Year for Political Advertising - Bowdoin News
2020: A Record Year for Political Advertising  Bowdoin News

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

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