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Advertising Agency In Boston: Tips and Tricks


The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not. The brains behind Google are two Stanford students, Larry Page and Sergey Brin, who launched the Web site in 1998. Some six years later, the two founders are worth billions.

All the advantages:

With some exceptions big companies seldom launch new brands that become big successes, even though big companies have all the advantages. Big companies have the resources, the people, the credentials, the distribution networks, the media contacts. I can't think of a single advantage an individual entrepreneur has over a big global conglomerate. Yet there wasn't a big global conglomerate behind the success of brands such as Starbucks, Red Bull, Linux, JetBlue, Amazon, Yahoo!, eBay, Priceline, Monster.com and a host of others.

Nor for that matter was a big global conglomerate behind the success of most of the big brands of the past. Brands like Apple, Microsoft, Digital Equipment, Dell, Sun Microsystems, Hewlett-Packard, Oracle, SAP, Siebel, Compaq, Quicken, McDonald's, Subway, Pizza Hut, Domino's Pizza, Papa John's, Wendy's, Gatorade, Mountain Dew, Wal-Mart or Costco. I repeat. Big companies seldom launch new brands that become big successes.

Deadly sins

There are two reasons for this phenomenon, which we call the "two deadly sins of marketing."

The first deadly sin is timing.

The good book says, "There is a time to be born and a time to die." The time for a brand to be born is before the category is established in the mind. It was 14 years after the launch of Red Bull that the Coca-Cola Co. finally responded by launching its own brand of energy drink-KMX Does KMX have enough energy to overtake Red Bull? Not a chance. Once a competitive brand is established in the prospect's mind, it's almost impossible for a me-too brand to overtake the leader.

32-year head start

It was 32 years after the launch of Southwest Airlines that Delta finally responded by launching its own no-frills airline called Song. You can't give your competition a third-of-a-century head start and expect to build a brand. All the momentum is on Southwest's side. Not to mention the money and the resources. Imagine spending all day in the boardroom at Digital Equipment Corp. trying to persuade the chief executive and his staff to launch a serious 16-bit business personal computer before IBM did. No luck. We don't want to be first, said the chief executive. And I'm not concerned about IBM, he continued, because if IBM does go first, "we'll beat their specs."

Well, IBM did go first with the launch of the PC in August 1981, the first 16-bit serious business personal computer, a product that went on to dominate a fast-growing market. And Digital Equipment did follow with not one, but three different lines of personal computers, none of which made a dent in the marketplace in spite of their presumably better specs. IBM had become the standard, and if you wanted to participate in the personal computer marketplace, you were only a clone. Digital Equipment lost Too bad. Digital Equipment had the credentials to dominate the PC market. Brought to you by "the world's largest maker of small computers" was the tagline for Digital Equipment's new personal computer.

Imagine spending all day in a boardroom at Xerox trying to persuade the corporation to launch a desktop laser printer before the Hewlett-Packard LaserJet got strongly established. No luck. Too bad. Xerox had the credentials to dominate the laser printer market. In 1977, Xerox had introduced the 5700, the world's first successful laser printer.

Second sin

The second deadly sin is naming.

A big company wants to put its own name on a new brand. This is generally a mistake. New categories generally require new brand names. In spite of IBM's head start in business PCs, the company eventually lost out to Compaq and Dell, both new brands created especially for the personal computer category. To most prospects, IBM meant mainframe computers, not PCs (It's interesting to note how many marketing people chide IBM for not moving fast enough into personal computers, when in fact they were first. "Mainframe mentality" is their usual complaint.).

Imagine spending all day in the boardroom at Continental Airlines, trying to persuade management not to name its new no-frills airline Continental Lite. You have two choices. Either you can make the entire Continental system a no-frills airline (the preference) or you can give your new no-frills airline a different name than Continental. No luck. Continental Airlines crashed The company went ahead with Continental Lite, an airline that took off and then just as rapidly came down to earth, after losing many millions of dollars.

Then there's Kodak, a company that is paying the price for not giving its new digital camera line a different name than Kodak. Kodak means film photography, not digital photography. The irony is that Kodak invented the first digital camera (back in 1976.) Yet the Kodak name locks the company into the past. Like Digital Equipment and IBM, Kodak had the credentials, the organization and the resources to dominate an emerging new category, but not the foresight to recognize that a new category needs a new name.

The exception

One exception should be mentioned. In 1994, Bill Gates asked Richard Barton to develop a Microsoft CD-ROM idea involving travel guides. Barton convinced Gates that the CD-ROM idea would fail, but that an online travel agency might succeed. Furthermore, he persuaded Mr. Gates to give the project a different name than Microsoft. Richard Barton called Microsoft's online travel agency "Expedia." Seven years later Microsoft sold control of Expedia to USA Networks for an estimated $1.3 billion.

How Strong Is Your Brand? Do You Really Know? Do You Care? Would you like to take a simple test to see where your company's brand is now? Click on the link below:

http://www.brandidentityguru.com/bightml/brandmasterpiece.html then click on the button to the right that reads, "Take The Brand Strength Test". This is a very quick and easy way to see where you fall short in your marketing, advertising and branding efforts. It will also show you where you are strong. Take the test if you dare... you may be surprised at the results!

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 10 / 2021

Big advertisers are threatening to yank TV dollars - Business Insider
Big advertisers are threatening to yank TV dollars  Business Insider

The Top 5 Questions Marketers Ask About CTV Advertising - AdExchanger
The Top 5 Questions Marketers Ask About CTV Advertising  AdExchanger

BrandTotal on the Importance of a Strategic Approach to Social Advertising - OCNJ Daily
BrandTotal on the Importance of a Strategic Approach to Social Advertising  OCNJ Daily

The Difference Between Content Marketing And Advertising | Caldwells, NJ Patch - Patch.com
The Difference Between Content Marketing And Advertising | Caldwells, NJ Patch  Patch.com

Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis - The Boston Globe
Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis  The Boston Globe

Must-watch TV to fuel £1bn summer advertising bonanza - The Guardian
Must-watch TV to fuel £1bn summer advertising bonanza  The Guardian

Amazon Advertising Is Unstoppable - hackernoon.com
Amazon Advertising Is Unstoppable  hackernoon.com

This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins - TechCrunch
This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins  TechCrunch

T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush - The Jerusalem Post
T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush  The Jerusalem Post

Trampoline Advertising and Design Co. names two to new positions - Glens Falls Post-Star
Trampoline Advertising and Design Co. names two to new positions  Glens Falls Post-Star

Opinion : Why Connecticut’s proposed digital advertising tax is defective - Hartford Courant
Opinion : Why Connecticut’s proposed digital advertising tax is defective  Hartford Courant

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

Local TV broadcasters are the early winners of legalized sports betting advertising - Awful Announcing
Local TV broadcasters are the early winners of legalized sports betting advertising  Awful Announcing

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

Reddit Ads: Your Guide to Successful Reddit Advertising - Business 2 Community
Reddit Ads: Your Guide to Successful Reddit Advertising  Business 2 Community

Move and win roundup: Week of May 10, 2021 | Advertising - Campaign Asia-Pacific
Move and win roundup: Week of May 10, 2021 | Advertising  Campaign Asia-Pacific

Advertising paper in Munising officially launches - UpperMichigansSource.com
Advertising paper in Munising officially launches  UpperMichigansSource.com

CTV is one of the fastest-growing channels in digital advertising - Business Insider
CTV is one of the fastest-growing channels in digital advertising  Business Insider

IBM Expands Watson Advertising Accelerator for OTT and Video - The Fast Mode
IBM Expands Watson Advertising Accelerator for OTT and Video  The Fast Mode

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

Senate advances bill banning deceptive advertising by faith-based pregnancy centers - The CT Mirror
Senate advances bill banning deceptive advertising by faith-based pregnancy centers  The CT Mirror

Neil Christie to leave Wieden+Kennedy | Advertising - Campaign Asia
Neil Christie to leave Wieden+Kennedy | Advertising  Campaign Asia

CannaCraft settles false advertising case for $250,000 - Santa Rosa Press Democrat
CannaCraft settles false advertising case for $250,000  Santa Rosa Press Democrat

Payoff of Micro-targeted Advertising Market Unidentified Segments – The Biggest Opportunity Of 2021 | – The Shotcaller - The Shotcaller
Payoff of Micro-targeted Advertising Market Unidentified Segments – The Biggest Opportunity Of 2021 | – The Shotcaller  The Shotcaller

Legacy Auto Paid To Advertise EVs On SNL Last Night, While Tesla’s Elon Musk Hosted - CleanTechnica
Legacy Auto Paid To Advertise EVs On SNL Last Night, While Tesla’s Elon Musk Hosted  CleanTechnica

Legislation would prohibit marijuana advertising in Idaho - KXLY Spokane
Legislation would prohibit marijuana advertising in Idaho  KXLY Spokane

10 Best Advertising Stocks to Buy Now - Yahoo Finance
10 Best Advertising Stocks to Buy Now  Yahoo Finance

New anti-marijuana advertising, promotion ban bill passes Senate, 21-14... - Idaho Press-Tribune
New anti-marijuana advertising, promotion ban bill passes Senate, 21-14...  Idaho Press-Tribune

Amazon Advertising Reports 2021 Guide - Jungle Scout
Amazon Advertising Reports 2021 Guide  Jungle Scout

Digital Audio Advertising System Market Analysis, By Component, By Deployment Type, By Organization Size, By Region Forecasts To 2026 – Lakes Business News - Lakes Business News
Digital Audio Advertising System Market Analysis, By Component, By Deployment Type, By Organization Size, By Region Forecasts To 2026 – Lakes Business News  Lakes Business News

The Evolved Value Exchange of Advertising in 2021 - AiThority
The Evolved Value Exchange of Advertising in 2021  AiThority

EXCLUSIVE - Analysts turn upbeat on the advertising industry - AdNews
EXCLUSIVE - Analysts turn upbeat on the advertising industry  AdNews

Bank of America upgrades Zynga as video game company pushes into advertising - CNBC
Bank of America upgrades Zynga as video game company pushes into advertising  CNBC

BA Returns to Advertising as It Takes to the Skies Once Again - Adweek
BA Returns to Advertising as It Takes to the Skies Once Again  Adweek

Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory' - AdAge.com
Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory'  AdAge.com

Advertising Amid Chip Shortage-Induced Inventory Changes - Ward's Auto
Advertising Amid Chip Shortage-Induced Inventory Changes  Ward's Auto

In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports - PRNewswire
In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports  PRNewswire

FY 2020 Digital Video Advertising Spend Report - IAB
FY 2020 Digital Video Advertising Spend Report  IAB

Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live - SpaceNews
Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars - PRNewswire
Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars  PRNewswire

Teachers honored in new billboard campaign from Lamar Advertising - 13WHAM-TV
Teachers honored in new billboard campaign from Lamar Advertising  13WHAM-TV

With advertising spending back, here’s why WPP is an economic-recovery play - MarketWatch
With advertising spending back, here’s why WPP is an economic-recovery play  MarketWatch

Digital Video Advertising Market | Company Challenges And Essential Success Factors- Conversant, JW Player, Tremor International, Verizon Media, Viant Technology, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Video Advertising Market | Company Challenges And Essential Success Factors- Conversant, JW Player, Tremor International, Verizon Media, Viant Technology, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

'Laundrette': BBH's CMO on the ad that built the agency | Advertising - Campaign Asia
'Laundrette': BBH's CMO on the ad that built the agency | Advertising  Campaign Asia

As Decision on Trump Looms, Facebook Preps Its Advertisers - The Wall Street Journal
As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

Which are the best cryptocurrency and bitcoin advertising networks in 2021? - - VENTS Magazine
Which are the best cryptocurrency and bitcoin advertising networks in 2021? -  VENTS Magazine

Yelp beats expectations as diners, advertisers return - MarketWatch
Yelp beats expectations as diners, advertisers return  MarketWatch

PSA effort from the advertising industry launched to support the Asian American community - newsindiatimes.com
PSA effort from the advertising industry launched to support the Asian American community  newsindiatimes.com

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Programmatic Display Advertising Market Research & Clinical Advancements by 2028 | Facebook, JD.com, Adobe Systems Incorporated, Google (Doubleclick) – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Display Advertising Market Research & Clinical Advancements by 2028 | Facebook, JD.com, Adobe Systems Incorporated, Google (Doubleclick) – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Why WPP wants to be the LVMH of post-COVID-19 advertising WPP CEO Mark Read - Fast Company
Why WPP wants to be the LVMH of post-COVID-19 advertising WPP CEO Mark Read  Fast Company

Facebook used the pandemic to develop non-advertising business, while ad money kept pouring in - MarketWatch
Facebook used the pandemic to develop non-advertising business, while ad money kept pouring in  MarketWatch

Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys - Promo Marketing
Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys  Promo Marketing

Senate panel takes up anti-marijuana advertising bill... - Idaho Press-Tribune
Senate panel takes up anti-marijuana advertising bill...  Idaho Press-Tribune

Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising - Yahoo Finance
Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising  Yahoo Finance

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

YouTube Brandcast Delivered: What It Means For Advertising, Performance 05/05/2021 - MediaPost Communications
YouTube Brandcast Delivered: What It Means For Advertising, Performance 05/05/2021  MediaPost Communications

Apple How to stop apps from tracking you for advertising in iOS 14.5 - KnowTechie
Apple How to stop apps from tracking you for advertising in iOS 14.5  KnowTechie

How to Make Money with Scoreboard Advertising - Campus Rec Magazine
How to Make Money with Scoreboard Advertising  Campus Rec Magazine

YouTube's linked TV advertising will be more shoppable thanks to a new update - Digital Information World
YouTube's linked TV advertising will be more shoppable thanks to a new update  Digital Information World

Admix In-Play Advertising Verified for the First Time by IAS - MarTech Series
Admix In-Play Advertising Verified for the First Time by IAS  MarTech Series

Advertising investment on Facebook and Instagram grows 68% – Explica .co - Explica
Advertising investment on Facebook and Instagram grows 68% – Explica .co  Explica

ROKU Q1 Earnings Top Estimates, Revenues Ride on Advertising - Zacks.com
ROKU Q1 Earnings Top Estimates, Revenues Ride on Advertising  Zacks.com

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report - MarTech Series
RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report  MarTech Series

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Online Advertising Management Software Market Is Booming Worldwide | Adzerk, Sizmek, Advanse – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Management Software Market Is Booming Worldwide | Adzerk, Sizmek, Advanse – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

ViacomCBS Q1 Advertising Revenue Jumps 21% With Super Bowl LV, NCAA Tournament - Yahoo Entertainment
ViacomCBS Q1 Advertising Revenue Jumps 21% With Super Bowl LV, NCAA Tournament  Yahoo Entertainment

Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall - Business Insider - Business Insider
Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall - Business Insider  Business Insider

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Lamar Advertising marks Teacher Appreciation Week with billboards thanking local teachers - FOX43.com
Lamar Advertising marks Teacher Appreciation Week with billboards thanking local teachers  FOX43.com

The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork - AdExchanger
The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork  AdExchanger

Online Advertising Market to Get a New Boost | Netsuite Inc., Facebook Inc., eBay, Inc., Pandora Media – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Market to Get a New Boost | Netsuite Inc., Facebook Inc., eBay, Inc., Pandora Media – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Star tells advertisers to pay only for the IPL matches played: Report - Exchange4Media
Star tells advertisers to pay only for the IPL matches played: Report  Exchange4Media

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

Microsoft Advertising's New Features & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

CMO Power List 2021: Call for nominations | Advertising - Campaign Asia
CMO Power List 2021: Call for nominations | Advertising  Campaign Asia

Social Advertising Tools Market 2021-2026 In-Depth Analysis with Top Key Players: Hootsuite Inc., Facebook (Facebook Ads Manager), Qwaya, AdEspresso, Inc. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Social Advertising Tools Market 2021-2026 In-Depth Analysis with Top Key Players: Hootsuite Inc., Facebook (Facebook Ads Manager), Qwaya, AdEspresso, Inc. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global Advertising Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Advertising Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global Contextual Advertising Market Key Stakeholders – Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Contextual Advertising Market Key Stakeholders – Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook v Apple: The ad tracking row heats up - BBC News
Facebook v Apple: The ad tracking row heats up  BBC News

Global Social Media Contextual Advertising Market Foraying into Emerging Economies 2020-2026 | – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Social Media Contextual Advertising Market Foraying into Emerging Economies 2020-2026 | – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

MediaCom launches new creative and gaming services for advertisers - Netimperative - Netimperative
MediaCom launches new creative and gaming services for advertisers - Netimperative  Netimperative

Software giant SAS launches biggest brand campaign in 20 years | Advertising - Campaign Asia
Software giant SAS launches biggest brand campaign in 20 years | Advertising  Campaign Asia

Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Disney and ad-tech firms agree to privacy changes for children’s apps. - The New York Times
Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

'The wild, wild west of advertising': the business of distinguishing personal from paid posts - ABC News
'The wild, wild west of advertising': the business of distinguishing personal from paid posts  ABC News

With ads like these, does Tucker Carlson benefit Fox News? - Los Angeles Times
With ads like these, does Tucker Carlson benefit Fox News?  Los Angeles Times

Verizon Media makes its pitch to advertisers following sale to Apollo - AdAge.com
Verizon Media makes its pitch to advertisers following sale to Apollo  AdAge.com

Apple to boost ads business as iPhone changes hurt Facebook - Financial Times
Apple to boost ads business as iPhone changes hurt Facebook  Financial Times

Former South Carolina Senator Sues Multiple State Agencies In Federal Court Over Legal Advertising Claims - FITSNews
Former South Carolina Senator Sues Multiple State Agencies In Federal Court Over Legal Advertising Claims  FITSNews

3 Online Advertising Stocks to Buy Now - MarketBeat
3 Online Advertising Stocks to Buy Now  MarketBeat

WarnerMedia Advertising Sales Leadership: Turner, Warner Bros, HBO Max - Business Insider
WarnerMedia Advertising Sales Leadership: Turner, Warner Bros, HBO Max  Business Insider

Facebook Tweaks Advertising Tools Ahead of Apple's Privacy Changes - Gadgets 360
Facebook Tweaks Advertising Tools Ahead of Apple's Privacy Changes  Gadgets 360

Firefox, Edge, Safari, and other browsers won’t use Google’s new FLoC ad tech - The Verge
Firefox, Edge, Safari, and other browsers won’t use Google’s new FLoC ad tech  The Verge

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