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Is Advertising Art?


Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.

I must know the difference between advertising and high art. Oh Great Creator, please give me the answer.

Stir no longer, little vacuous one. Art is in the eye of the beholder, and yes, advertising can be high art.

But Holiest of the Holy, whilst I acknowledge there is a role for subjectivity in the appreciation of art, and that art and advertising similarly use form, color and symbol to convey messages, and that both can be aesthetically pleasing and accessible, and that both share the goal of changing behavior and attitudes, and that both often highlight the tension between reality and ideals and can shape aesthetic tastes, does not an adequate answer to my question depend upon a precise definition of the term art?

Are there not different degrees of creativity and originality? Are there not different types of art?

Surely Majestic One, advertising is not "high" art, but rather popular, propagandistic art?

Not so, little inchworm. Art is a function of apprehension, ergo, there is no difference between "high" and "low" art.

But Mighty Aphrodite, do not ads see the world only through a blinkered lens: as products and services, as target markets and audiences? Do they not promote only consumerism and uphold only the status quo? Are not their motives restricted by budgets and deadlines, and by the necessity of pushing product?

How can ads experiment with ideas for their own sake when fettered by this capitalist manacle?

Do ads not craft specific messages for specific audiences at specific times?

Is not their goal to elicit singular responses?

Do they not aim to please, to arrest the intelligence and to allay our fears with easy solutions, and are they not primarily concerned with positive reactions?

And does not the prerequisite of mass appeal demand mediocrity? Does not art allow for a delight in, and the free play of, ideas for their own sake? Truly outstanding art rarely secures immediate popularity, n'est-ce pas Mon Dieu Seigneur?

Does not art encourage many ways of looking at the world?

Is it not often purposefully ambiguous and open to conflicting interpretation?

Surely, oh Towering One, artists do not worship audiences in the way advertisers do?

Do they not intentionally break boundaries, counter the status quo, and question accepted beliefs?

Many spend decades deconstructing society, transcending political, economic and religious systems, do they not?

You listen not, my pint-sized parvenu. Art is in the eye of the beholder. Hence an advertisement, even if it's only one in a million, can be high art.

But Lord of the Rings, is it not the sale that motivates the creation of advertisements?

Does this not put advertising solely in the realm of the shallow and material?

And thusly, are not ads only original in the context of commerce? And furthermore, did not the great Canadian literary critic Northrop Frye suggest that ads are farcical, ironic and trivial (and that their prodigious power rests here precisely because we view them as a joke, without analyzing their bountiful effects)?

In short, Monsieur Le President, are not advertisements viewed primarily with scorn?

And does not true art inspire awe?

And does it not create new ways of looking at the world and increase our depth of understanding about the meaning of life?

And, as such, does it not reside squarely in the realm of the deep and spiritual?

And does not great art burst forth with such stunning originality that it changes the way we see the world and ourselves?

And are great artists, those rare geniuses, not moved by more than the simple desire for coin, and do they not dwell deeply on the profound questions of man's universal condition?

And is not the equating of "high" art with advertising symptomatic of decadent, hollow, bankrupt, violent societies, which value material goods, "happiness" and facile solutions above all else?

And as such, All Knowing One, is this not an equation we should actively oppose?

Get not thy knickers in a knot wee Gordian. Your philosophizing incites me to slumber.

Nigel Beale is an Ottawa, Canada based writer.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 21 / 2023

Netflix Surpasses 1 Million Users For Its Advertising Business - Bloomberg
Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

Joy Robins Named Global Chief Advertising Officer of The New York Times Company - The New York Times Company
Joy Robins Named Global Chief Advertising Officer of The New York Times Company  The New York Times Company

Illegally placed signs advertising auction in Omaha confiscated - WOWT
Illegally placed signs advertising auction in Omaha confiscated  WOWT

Amazon to lay off 9,000 more employees, mostly in AWS, advertising and Twitch: CEO - Business Today
Amazon to lay off 9,000 more employees, mostly in AWS, advertising and Twitch: CEO  Business Today

Amazon Will Lay Off 9,000 More Employees - Hollywood Reporter
Amazon Will Lay Off 9,000 More Employees  Hollywood Reporter

Amazon to cut 9,000 jobs in its cloud services, advertising and Twitch units - Sky News
Amazon to cut 9,000 jobs in its cloud services, advertising and Twitch units  Sky News

Coca-Cola's Artistic Journey: How AI is Redefining the Future of Advertising - Analytics India Magazine
Coca-Cola's Artistic Journey: How AI is Redefining the Future of Advertising  Analytics India Magazine

Heading Back Into The Trenches Of Notice And Choice - AdExchanger
Heading Back Into The Trenches Of Notice And Choice  AdExchanger

Michelle Yeoh’s Oscar Win Triggers Argument Among Malaysian Advertising Firms - The Rakyat Post
Michelle Yeoh’s Oscar Win Triggers Argument Among Malaysian Advertising Firms  The Rakyat Post

Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom - WDW News Today
Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom  WDW News Today

Beyond ‘Where’s the beef?’ Older people, especially women, have economic power. - MarketWatch
Beyond ‘Where’s the beef?’ Older people, especially women, have economic power.  MarketWatch

Republican Shreve expands mayoral campaign advertising to TV – Indianapolis Business Journal - Indianapolis Business Journal
Republican Shreve expands mayoral campaign advertising to TV – Indianapolis Business Journal  Indianapolis Business Journal

Unconventional Advertising: Thinking Outside the Box for Business ... - Traction News
Unconventional Advertising: Thinking Outside the Box for Business ...  Traction News

FTC Announces Orders to Address Deceptive Advertising on Social ... - Privacy & Information Security Law Blog
FTC Announces Orders to Address Deceptive Advertising on Social ...  Privacy & Information Security Law Blog

FTC orders study of deceptive advertising on social media - TechTarget
FTC orders study of deceptive advertising on social media  TechTarget

Ottawa still advertising on TikTok despite banning it on government devices due to security concerns - CBC News
Ottawa still advertising on TikTok despite banning it on government devices due to security concerns  CBC News

NJ Lawmakers To Operators: Scale Back On Advertising - Sports Handle
NJ Lawmakers To Operators: Scale Back On Advertising  Sports Handle

How AI chat search could disrupt online advertising - Marketplace
How AI chat search could disrupt online advertising  Marketplace

Cup Noodles maker cleared of false advertising claim - Courthouse News Service
Cup Noodles maker cleared of false advertising claim  Courthouse News Service

Opinion: Could Sports Betting Advertising Be Shackled? - Legal Sports Report
Opinion: Could Sports Betting Advertising Be Shackled?  Legal Sports Report

FTC's 2023 Focus is on Consumer Protection and Honest Advertising - The National Law Review
FTC's 2023 Focus is on Consumer Protection and Honest Advertising  The National Law Review

StarHub introduces innovative digital TV advertising using Hoppr's rich media solution - Benzinga
StarHub introduces innovative digital TV advertising using Hoppr's rich media solution  Benzinga

Why Gaming May Change All Aspects of Advertising and Media ... - BeetTV
Why Gaming May Change All Aspects of Advertising and Media ...  BeetTV

How Twitter’s New Cannabis Advertising Policy is Reshaping the ... - Retail TouchPoints
How Twitter’s New Cannabis Advertising Policy is Reshaping the ...  Retail TouchPoints

Netflix fortifies advertising guarantees with help from DoubleVerify, IAS - Marketing Dive
Netflix fortifies advertising guarantees with help from DoubleVerify, IAS  Marketing Dive

Ad Industry Begins Drafting New Standard Terms And Conditions ... - Inside Radio
Ad Industry Begins Drafting New Standard Terms And Conditions ...  Inside Radio

Letter: Free political advertising? | Opinion | hudsonstarobserver.com - Hudson Star Observer
Letter: Free political advertising? | Opinion | hudsonstarobserver.com  Hudson Star Observer

Global Direct Mail Advertising Market analysis by Top Leading ... - Digital Journal
Global Direct Mail Advertising Market analysis by Top Leading ...  Digital Journal

Federal regulations that restrict unhealthy food and beverage ... - American Society for Nutrition
Federal regulations that restrict unhealthy food and beverage ...  American Society for Nutrition

Belgium: Rules on crypto advertising tighten - Lexology
Belgium: Rules on crypto advertising tighten  Lexology

Channel 4 teams up with Microsoft’s Xandr for programmatic ... - Digital TV Europe
Channel 4 teams up with Microsoft’s Xandr for programmatic ...  Digital TV Europe

Kan. community college trustee questions use of TikTok advertising - Hays Post
Kan. community college trustee questions use of TikTok advertising  Hays Post

Uber's next advertising venture is self-serve, out-of-home ads - Insider Intelligence
Uber's next advertising venture is self-serve, out-of-home ads  Insider Intelligence

Bank of New York Mellon Corp Decreases Stock Holdings in Lamar ... - MarketBeat
Bank of New York Mellon Corp Decreases Stock Holdings in Lamar ...  MarketBeat

MediaRadar: Gambling Advertisers Boosted Ad Spend 40% In 2022 ... - Inside Radio
MediaRadar: Gambling Advertisers Boosted Ad Spend 40% In 2022 ...  Inside Radio

Study sheds light on concerning new trend in drug advertising ... - Science Daily
Study sheds light on concerning new trend in drug advertising ...  Science Daily

Five Things Marketers Should Know About Generative AI in ... - The Wall Street Journal
Five Things Marketers Should Know About Generative AI in ...  The Wall Street Journal

Amazon to cut 9,000 jobs at AWS, advertising, Twitch and PXT By ... - Investing.com
Amazon to cut 9,000 jobs at AWS, advertising, Twitch and PXT By ...  Investing.com

Changes to advertising contact - Whitecourt Star
Changes to advertising contact  Whitecourt Star

Retail, search and Amazon's $40bn 'advertising' business ... - Benedict Evans
Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

Pitt-Bradford receives eight national educational advertising awards - The Courier-Express
Pitt-Bradford receives eight national educational advertising awards  The Courier-Express

Relook at the descriptor, 'advertising', Marketing & Advertising News ... - ETBrandEquity
Relook at the descriptor, 'advertising', Marketing & Advertising News ...  ETBrandEquity

Influencing the path to care with responsible advertising - Wolters Kluwer
Influencing the path to care with responsible advertising  Wolters Kluwer

Advertising firms urged to support country in times of crisis - Graphic Online
Advertising firms urged to support country in times of crisis  Graphic Online

Aerial Advertising Market May See a Big Move | SkyVentures ... - Digital Journal
Aerial Advertising Market May See a Big Move | SkyVentures ...  Digital Journal

Thinking in Sound: Making Advertising Music to a Hollywood Quality - Little Black Book - LBBonline
Thinking in Sound: Making Advertising Music to a Hollywood Quality  Little Black Book - LBBonline

Popular AI marketing tools for advertising professionals to make ... - Social Samosa
Popular AI marketing tools for advertising professionals to make ...  Social Samosa

Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising - Yahoo Finance
Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising  Yahoo Finance

Content Distribution Partnerships: Outshining Traditional Advertising ... - stupidDOPE.com
Content Distribution Partnerships: Outshining Traditional Advertising ...  stupidDOPE.com

Engaging OB-GYNs with successful & contextual advertising - Wolters Kluwer
Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

Local TV Sales Use AI To Recruit New Advertisers - TVNewsCheck
Local TV Sales Use AI To Recruit New Advertisers  TVNewsCheck

In-game advertising: A marketer's guide - MarTech
In-game advertising: A marketer's guide  MarTech

Pennsylvania Sports Betting Operators Ordered to Alter Marketing ... - Casino.Org News
Pennsylvania Sports Betting Operators Ordered to Alter Marketing ...  Casino.Org News

With Advertising And Content Revenue Down, BuzzFeed Turns To ... - AdExchanger
With Advertising And Content Revenue Down, BuzzFeed Turns To ...  AdExchanger

Marketers need to build effective, full-funnel advertising propositions: Taranjeet Singh - Exchange4Media
Marketers need to build effective, full-funnel advertising propositions: Taranjeet Singh  Exchange4Media

Radio Advertising Market Trends, Statistics, Share, Size and ... - Digital Journal
Radio Advertising Market Trends, Statistics, Share, Size and ...  Digital Journal

Global Head of Microsoft Advertising steps down - Search Engine Land
Global Head of Microsoft Advertising steps down  Search Engine Land

Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo - The Real Deal
Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo  The Real Deal

Barstool Sports Cited for Possibly Violating Massachusetts ... - Lexology
Barstool Sports Cited for Possibly Violating Massachusetts ...  Lexology

Artscape Promotional Short Film Wins Two GOLD American ... - Mayor Brandon M. Scott
Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful - Forbes
Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful  Forbes

How advertising falls into fight, flight or freeze... and what to do about ... - Shots
How advertising falls into fight, flight or freeze... and what to do about ...  Shots

FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ... - Federal Trade Commission News
FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

Glacier joins forces with USA-based NextGrad to offer post secondary institutions across North America an expanded and unrivaled full-funnel solution to higher education advertising - Yahoo Finance
Glacier joins forces with USA-based NextGrad to offer post secondary institutions across North America an expanded and unrivaled full-funnel solution to higher education advertising  Yahoo Finance

Advantage! Magazine advertising opportunities - Barrow Raiders
Advantage! Magazine advertising opportunities  Barrow Raiders

Net Zero Claims in UK Advertising: What Companies Need to Know ... - Sidley Austin LLP
Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

Walmart V. Amazon: Advertising, Inflation, And The Battle For ECommerce Brands - Forbes
Walmart V. Amazon: Advertising, Inflation, And The Battle For ECommerce Brands  Forbes

AI, Web3, purpose and SVB: Takeaways for marketers from SXSW ... - Campaign Asia
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW ...  Campaign Asia

Rule 8.3 - Mirriad Advertising Plc - GlobeNewswire
Rule 8.3 - Mirriad Advertising Plc  GlobeNewswire

Man sues Buffalo Wild Wings for false advertising over ‘boneless ... - Chattanooga Times Free Press
Man sues Buffalo Wild Wings for false advertising over ‘boneless ...  Chattanooga Times Free Press

Notorious Russian Mercenaries Wagner Are Advertising on Pornhub - VICE
Notorious Russian Mercenaries Wagner Are Advertising on Pornhub  VICE

FTC to Ban BetterHelp from Revealing Consumers' Data, Including ... - Federal Trade Commission News
FTC to Ban BetterHelp from Revealing Consumers' Data, Including ...  Federal Trade Commission News

Roundup of FTC Consumer Protection Matters of Interest to Digital ... - JD Supra
Roundup of FTC Consumer Protection Matters of Interest to Digital ...  JD Supra

Belgium bans gambling advertising from July 1 - Reuters
Belgium bans gambling advertising from July 1  Reuters

Advertising Non-Discrimination Certification - Harrisonburg - WHSV
Advertising Non-Discrimination Certification - Harrisonburg  WHSV

Etsy to Advertise More on TV, Social Media, Podcasts, and ... - EcommerceBytes
Etsy to Advertise More on TV, Social Media, Podcasts, and ...  EcommerceBytes

AI Advertising: The FTC Prepares for Battle - McDermott Will & Emery
AI Advertising: The FTC Prepares for Battle  McDermott Will & Emery

TAPinto 2023 Primary Election Advertising & Marketing Policies ... - TAPinto.net
TAPinto 2023 Primary Election Advertising & Marketing Policies ...  TAPinto.net

Emirates Fined For Misleading Business Class Advertising - One Mile at a Time
Emirates Fined For Misleading Business Class Advertising  One Mile at a Time

Elon Musk thinks he can fix Twitter's advertising business after derailing it - CNN
Elon Musk thinks he can fix Twitter's advertising business after derailing it  CNN

Advertising & Marketing - Managing your risk when advertising to ... - Lexology
Advertising & Marketing - Managing your risk when advertising to ...  Lexology

Roku partners with Best Buy and its advertising business to get first-party shopper data - TechCrunch
Roku partners with Best Buy and its advertising business to get first-party shopper data  TechCrunch

DMS & DIVISION join Forces to Tap into the Growing Potential of ... - Campaign Middle East
DMS & DIVISION join Forces to Tap into the Growing Potential of ...  Campaign Middle East

Your Dumb Little Advertising Tricks Won't Work on Me - The New Yorker
Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

Display advertising in 5 charts: From programmatic to retail media - Insider Intelligence
Display advertising in 5 charts: From programmatic to retail media  Insider Intelligence

Why Advertisers Should Switch to Immersive Advertising - Spiceworks News and Insights
Why Advertisers Should Switch to Immersive Advertising  Spiceworks News and Insights

Abortion legal in New York City say Georgia billboards funded by city - The Augusta Chronicle
Abortion legal in New York City say Georgia billboards funded by city  The Augusta Chronicle

Competition Bureau wants crackdown on 'false or misleading ... - Western Standard
Competition Bureau wants crackdown on 'false or misleading ...  Western Standard

Infectious Advertising appoints Ashish Naik as ECD - ET BrandEquity - ETBrandEquity
Infectious Advertising appoints Ashish Naik as ECD - ET BrandEquity  ETBrandEquity

Twitter's premium advertisers flee as interest in the platform evaporates - Boing Boing
Twitter's premium advertisers flee as interest in the platform evaporates  Boing Boing

Twitter now allows cannabis advertising, and brands are ready to ... - Digiday
Twitter now allows cannabis advertising, and brands are ready to ...  Digiday

Senators Introduce Bill to Prevent Tobacco & Vaping Companies ... - halfwheel.com
Senators Introduce Bill to Prevent Tobacco & Vaping Companies ...  halfwheel.com

The modern orthopaedist persona: what to know for your next ... - Wolters Kluwer
The modern orthopaedist persona: what to know for your next ...  Wolters Kluwer

Spot 10: 'Let's Start A Coup!' Debuts Among Top National Advertisers. - Inside Radio
Spot 10: 'Let's Start A Coup!' Debuts Among Top National Advertisers.  Inside Radio

DOJ Sues Google for Monopolizing Digital Advertising Markets - Mintz
DOJ Sues Google for Monopolizing Digital Advertising Markets  Mintz

Increase Your Digital ROI in 2023 with These Advertising Trends - Entrepreneur
Increase Your Digital ROI in 2023 with These Advertising Trends  Entrepreneur

WMU advertising students win over Michigan dairy industry with ... - WMU News
WMU advertising students win over Michigan dairy industry with ...  WMU News

4 tips to get the most out of CTV advertising - MarTech
4 tips to get the most out of CTV advertising  MarTech

WT Students Triumph at American Advertising Awards Ceremony ... - West Texas A&M University
WT Students Triumph at American Advertising Awards Ceremony ...  West Texas A&M University

Walmart Profits To Depend More On Advertising And Other Income - Forbes
Walmart Profits To Depend More On Advertising And Other Income  Forbes

PubMatic Is Ready for an Advertising Slump - The Motley Fool
PubMatic Is Ready for an Advertising Slump  The Motley Fool

Kroger spent millions advertising its own peanut butter—why? - Marketing Brew
Kroger spent millions advertising its own peanut butter—why?  Marketing Brew

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