Advertising Information Channel:
We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.
I must know the difference between advertising and high art. Oh Great Creator, please give me the answer.
Stir no longer, little vacuous one. Art is in the eye of the beholder, and yes, advertising can be high art.
But Holiest of the Holy, whilst I acknowledge there is a role for subjectivity in the appreciation of art, and that art and advertising similarly use form, color and symbol to convey messages, and that both can be aesthetically pleasing and accessible, and that both share the goal of changing behavior and attitudes, and that both often highlight the tension between reality and ideals and can shape aesthetic tastes, does not an adequate answer to my question depend upon a precise definition of the term art?
Are there not different degrees of creativity and originality? Are there not different types of art?
Surely Majestic One, advertising is not "high" art, but rather popular, propagandistic art?
Not so, little inchworm. Art is a function of apprehension, ergo, there is no difference between "high" and "low" art.
But Mighty Aphrodite, do not ads see the world only through a blinkered lens: as products and services, as target markets and audiences? Do they not promote only consumerism and uphold only the status quo? Are not their motives restricted by budgets and deadlines, and by the necessity of pushing product?
How can ads experiment with ideas for their own sake when fettered by this capitalist manacle?
Do ads not craft specific messages for specific audiences at specific times?
Is not their goal to elicit singular responses?
Do they not aim to please, to arrest the intelligence and to allay our fears with easy solutions, and are they not primarily concerned with positive reactions?
And does not the prerequisite of mass appeal demand mediocrity? Does not art allow for a delight in, and the free play of, ideas for their own sake? Truly outstanding art rarely secures immediate popularity, n'est-ce pas Mon Dieu Seigneur?
Does not art encourage many ways of looking at the world?
Is it not often purposefully ambiguous and open to conflicting interpretation?
Surely, oh Towering One, artists do not worship audiences in the way advertisers do?
Do they not intentionally break boundaries, counter the status quo, and question accepted beliefs?
Many spend decades deconstructing society, transcending political, economic and religious systems, do they not?
You listen not, my pint-sized parvenu. Art is in the eye of the beholder. Hence an advertisement, even if it's only one in a million, can be high art.
But Lord of the Rings, is it not the sale that motivates the creation of advertisements?
Does this not put advertising solely in the realm of the shallow and material?
And thusly, are not ads only original in the context of commerce? And furthermore, did not the great Canadian literary critic Northrop Frye suggest that ads are farcical, ironic and trivial (and that their prodigious power rests here precisely because we view them as a joke, without analyzing their bountiful effects)?
In short, Monsieur Le President, are not advertisements viewed primarily with scorn?
And does not true art inspire awe?
And does it not create new ways of looking at the world and increase our depth of understanding about the meaning of life?
And, as such, does it not reside squarely in the realm of the deep and spiritual?
And does not great art burst forth with such stunning originality that it changes the way we see the world and ourselves?
And are great artists, those rare geniuses, not moved by more than the simple desire for coin, and do they not dwell deeply on the profound questions of man's universal condition?
And is not the equating of "high" art with advertising symptomatic of decadent, hollow, bankrupt, violent societies, which value material goods, "happiness" and facile solutions above all else?
And as such, All Knowing One, is this not an equation we should actively oppose?
Get not thy knickers in a knot wee Gordian. Your philosophizing incites me to slumber.
Nigel Beale is an Ottawa, Canada based writer.
ADVERTISING RELATED ARTICLES:
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.
Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you.
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger. Culture affects everything we do.
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.
Electronic Display Signs
Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want.
Power Headlines for Promotion Success
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline.
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used to. Customers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline.
How to Write B2B Ads That Catch Customers
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them!1.
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is the actual selling. How can you create ads which sell? Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
auction news and listings for Akron, Ohio
Akron crafts and hobby news center
Advertising and promotions Akron, Ohio
The Akron blogging news center
Akron Ohio web site design news
Akron Mortgaging and refinancing
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market