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Hit Them With Benefits


More about advertising from BIG Mike McDaniel

It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success. Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the mid-region for 3 straight years is not advertising - it is bragging!

Explain what you have done for others. Tell what you can do for them. Remember the rule - it is always about them - not about you! Look at the advertising around you. Egads! Most of it is about the advertiser. Especially that 20 foot mug shot of the car dealer on the billboard.

Think benefits and you have a leg up on advertising that works, rather than advertising that gets the neighbors to say "Hey, I saw you on the billboard", or "..saw your picture in the paper again." Trust me, strangers won't mention your picture. And that giant billboard pic won't bring a sole through the door or get them to buy your product.

The reason you see so much bad advertising is that "ego" sells and the newspapers and billboard people know it. You even hear people who can't read stumbling through their own radio commercials. Three friends mention it and they think the advertising was a success and sign up for more.

You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors. Tell me if you don't have it in stock you can get it overnight. Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

For more about advertising, get my article "What The Newspaper Ad Person Won't Tell You" Send blank email to my article-robot. [email protected]

Let the other guys flush their ad money with giant pictures of the staff, or TV commercials with the grand kids shouting a slogan. You concentrate on WIIFM, What's In It For Me, and your advertising will work harder for you.

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 28 / 2024

Amazon's Advertising Unit Hit With Another Round of Layoffs - Business Insider
Amazon's Advertising Unit Hit With Another Round of Layoffs  Business Insider

How Google's entry into in-game advertising puts a spotlight on an industry in flux - Digiday
How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

Tesla starts advertising campaign on Cars.com - TESLARATI
Tesla starts advertising campaign on Cars.com  TESLARATI

SNAP Brings Sponsored AR Filters for Advertisers on Snapchat - Yahoo Finance
SNAP Brings Sponsored AR Filters for Advertisers on Snapchat  Yahoo Finance

Adobe's new GenStudio platform is an AI factory for advertisers - The Verge
Adobe's new GenStudio platform is an AI factory for advertisers  The Verge

Comedian Ed Gamble swaps hot dog for cucumber over Tube ad rule - BBC.com
Comedian Ed Gamble swaps hot dog for cucumber over Tube ad rule  BBC.com

Facebook secretly spied on Snapchat usage to confuse advertisers, court docs say - Ars Technica
Facebook secretly spied on Snapchat usage to confuse advertisers, court docs say  Ars Technica

GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities - GroupM
GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down - Search Engine Land
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down  Search Engine Land

Our 2023 Ads Safety Report - The Keyword | Google Product and Technology News
Our 2023 Ads Safety Report  The Keyword | Google Product and Technology News

Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising - ExchangeWire
Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising  ExchangeWire

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

T-Mobile NAD Challenge of Charter Advertising Results in Referral to FTC Upon Charter Declining to Participate - JD Supra
T-Mobile NAD Challenge of Charter Advertising Results in Referral to FTC Upon Charter Declining to Participate  JD Supra

Brands report a rise in imposter advertisers on platforms like Meta & TikTok - Modern Retail
Brands report a rise in imposter advertisers on platforms like Meta & TikTok  Modern Retail

The New Paradigm of Advertising Sees Content Patterns Changing - Grit Daily
The New Paradigm of Advertising Sees Content Patterns Changing  Grit Daily

Advertising can find its mojo again - The Media Leader
Advertising can find its mojo again  The Media Leader

Sing Tao House to be renovated into new advertising firm - The Post
Sing Tao House to be renovated into new advertising firm  The Post

CFPB Flags False Advertising Risk For Money Transfer Firms - Law360
CFPB Flags False Advertising Risk For Money Transfer Firms  Law360

Advertising Agency TRG Seeks To Offload Office Space in Dallas' Deep Ellum Neighborhood - CoStar Group
Advertising Agency TRG Seeks To Offload Office Space in Dallas' Deep Ellum Neighborhood  CoStar Group

Happy Hemp CBD Gummies - Sweet Relief - CBD Marketing & Advertising - ECOWAS
Happy Hemp CBD Gummies - Sweet Relief - CBD Marketing & Advertising  ECOWAS

Changing the Game: How Games Advertising Powers Performance - IAB
Changing the Game: How Games Advertising Powers Performance  IAB

Russian media advertising market grows 'fantastically' — RealnoeVremya.com - Realnoe vremya
Russian media advertising market grows 'fantastically' — RealnoeVremya.com  Realnoe vremya

Advertising Agency 2024: Gale - Campaign US
Advertising Agency 2024: Gale  Campaign US

Why Advertisers Claim Meta Owes $7 Billion in Damages - Adweek
Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

HOAX: These posts on Facebook advertising jobs at Quickmart Supermarket are fraudulent - PesaCheck
HOAX: These posts on Facebook advertising jobs at Quickmart Supermarket are fraudulent  PesaCheck

Introducing the Rise of Crypto Officer: Pioneering the Future of Digital Advertising - StreetInsider.com
Introducing the Rise of Crypto Officer: Pioneering the Future of Digital Advertising  StreetInsider.com

New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video - IAB
New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video  IAB

A robot lawn mower eschews springtime advertising to stand out - The Media Leader
A robot lawn mower eschews springtime advertising to stand out  The Media Leader

Measured solves advertising’s walled garden problem - Martechcube
Measured solves advertising’s walled garden problem  Martechcube

Seedtag Launches Contextual TV, a First-of-its-Kind Solution for CTV Advertisers - PR Newswire
Seedtag Launches Contextual TV, a First-of-its-Kind Solution for CTV Advertisers  PR Newswire

Advertising giant GroupM pledges to double spending on women’s sports - Awful Announcing
Advertising giant GroupM pledges to double spending on women’s sports  Awful Announcing

CFPB Issues Warning to Remittance Transfer Providers Over False Advertising - MarketWatch
CFPB Issues Warning to Remittance Transfer Providers Over False Advertising  MarketWatch

HOAX: This poster advertising jobs for drivers at Victory Farms is a scam - PesaCheck
HOAX: This poster advertising jobs for drivers at Victory Farms is a scam  PesaCheck

Dutch court rules KLM advertising campaign was “greenwashing” - Kennedys Law
Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

Why the joys of real-world advertising still can't be recreated by AI or screens - The Drum
Why the joys of real-world advertising still can't be recreated by AI or screens  The Drum

The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024 - DataDrivenInvestor
The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024  DataDrivenInvestor

K&L Gates commercial litigator takes advertising expertise to Venable - World Intellectual Property Review
K&L Gates commercial litigator takes advertising expertise to Venable  World Intellectual Property Review

Digital advertising: key updates for businesses (March 2024) - Lexology
Digital advertising: key updates for businesses (March 2024)  Lexology

Mobile Advertising 2024 - eMarketer
Mobile Advertising 2024  eMarketer

EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause - PYMNTS.com
EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause  PYMNTS.com

Tribeca Festival Expands Its X Programming and Awards for Advertisers - Adweek
Tribeca Festival Expands Its X Programming and Awards for Advertisers  Adweek

Can you guess what these retro advertisements on ''The Andy Griffith Show'' are selling? - MeTV
Can you guess what these retro advertisements on ''The Andy Griffith Show'' are selling?  MeTV

All-conquering Publicis snaffles Pfizer creative from IPG - More About Advertising
All-conquering Publicis snaffles Pfizer creative from IPG  More About Advertising

'For your consideration': How Janice Min is selling entertainment advertisers on The Ankler - Digiday
'For your consideration': How Janice Min is selling entertainment advertisers on The Ankler  Digiday

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities - Business Wire
Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

SeaWorld unveils major advertising campaign - Travel Weekly
SeaWorld unveils major advertising campaign  Travel Weekly

TV Tunes in to Sustainable Advertising - VideoWeek
TV Tunes in to Sustainable Advertising  VideoWeek

Bozeman opening up the advertising process in search for new head football coach - WJHG
Bozeman opening up the advertising process in search for new head football coach  WJHG

For Verizon Business, Reaching The Customer Means Empowering The Marketer - AdExchanger
For Verizon Business, Reaching The Customer Means Empowering The Marketer  AdExchanger

How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv - Benzinga
How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv  Benzinga

Navigating the Future of Media & Advertising Technology: A Call to Action - MediaVillage
Navigating the Future of Media & Advertising Technology: A Call to Action  MediaVillage

Amazon loses bid to delay EU disclosure of online advertising information (AMZN) - Seeking Alpha
Amazon loses bid to delay EU disclosure of online advertising information (AMZN)  Seeking Alpha

Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search? - Investor's Business Daily
Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

Proof Advertising Appoints Chree Taylor as Chief Growth Officer | LBBOnline - Little Black Book - LBBonline
Proof Advertising Appoints Chree Taylor as Chief Growth Officer | LBBOnline  Little Black Book - LBBonline

Aspire & Innovative Advertising IPO opens today: Latest GMP, subscription status, listing date and more | Mint - Mint
Aspire & Innovative Advertising IPO opens today: Latest GMP, subscription status, listing date and more | Mint  Mint

Here's Why Lamar Advertising Company (LAMR) Rose in Q4 - Yahoo Finance UK
Here's Why Lamar Advertising Company (LAMR) Rose in Q4  Yahoo Finance UK

Mikhail Parakhin No Longer Head Of Bing Search & Microsoft Advertising - Search Engine Roundtable
Mikhail Parakhin No Longer Head Of Bing Search & Microsoft Advertising  Search Engine Roundtable

Pixotope NAB 2024 virtual production showcase features immersive storytelling, new advertising opportunities - NewscastStudio
Pixotope NAB 2024 virtual production showcase features immersive storytelling, new advertising opportunities  NewscastStudio

Audacy: Cross-Platform Audio Listeners Boost Results For Advertisers. - Insideradio.com
Audacy: Cross-Platform Audio Listeners Boost Results For Advertisers.  Insideradio.com

MAA Ad of the Week: BA’s Avios from Uncommon - More About Advertising
MAA Ad of the Week: BA’s Avios from Uncommon  More About Advertising

ADVERTISING: Advertorial — Decoding food labels: Part II - Coeur d'Alene Press
ADVERTISING: Advertorial — Decoding food labels: Part II  Coeur d'Alene Press

Benzinga Podcasts - Cracking the Code: Strategies for Effective Cannabis Advertising - Benzinga
Benzinga Podcasts - Cracking the Code: Strategies for Effective Cannabis Advertising  Benzinga

Bill to direct state ad dollars to CT media passes committee - Connecticut Inside Investigator
Bill to direct state ad dollars to CT media passes committee  Connecticut Inside Investigator

Meta advertising: 5 best practices for 2024 - Search Engine Land
Meta advertising: 5 best practices for 2024  Search Engine Land

Future Forward: Zero-Party Data and the Evolution of Retail Advertising - Retail TouchPoints
Future Forward: Zero-Party Data and the Evolution of Retail Advertising  Retail TouchPoints

AI Is Revolutionizing Targeted Advertising — Here Are The Ethical Implications You Need to Consider - Entrepreneur
AI Is Revolutionizing Targeted Advertising — Here Are The Ethical Implications You Need to Consider  Entrepreneur

In-Video-Game Ad Spend to Reach $11.5 Billion by 2027 - Variety
In-Video-Game Ad Spend to Reach $11.5 Billion by 2027  Variety

Adalytics report exposes the intricacies of made-for-advertising sites - Digiday
Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

The most innovative advertising and marketing companies of 2024 - Fast Company
The most innovative advertising and marketing companies of 2024  Fast Company

Pioneering a New Era of University Advertising: Nickelytics and Starship Robots Partnership Launches at Two US ... - WICZ
Pioneering a New Era of University Advertising: Nickelytics and Starship Robots Partnership Launches at Two US ...  WICZ

Triton Digital Buys Sounder In Move To Enhance Its Audio Advertising Capabilities. - Insideradio.com
Triton Digital Buys Sounder In Move To Enhance Its Audio Advertising Capabilities.  Insideradio.com

Microsoft Bing Search And Microsoft Advertising Lead Steps Down, Confirmed 03/27/2024 - MediaPost Communications
Microsoft Bing Search And Microsoft Advertising Lead Steps Down, Confirmed 03/27/2024  MediaPost Communications

The IAB thinks brands should get in on game advertising ASAP - Tubefilter
The IAB thinks brands should get in on game advertising ASAP  Tubefilter

Tribune-Democrat advertising team wins six awards | News | tribdem.com - TribDem.com
Tribune-Democrat advertising team wins six awards | News | tribdem.com  TribDem.com

Elon Musk's Tesla returns to Facebook to launch ads amid sales slump - Quartz
Elon Musk's Tesla returns to Facebook to launch ads amid sales slump  Quartz

Snapchat Introduces Sponsored AR Filters for Advertisers - XR Today
Snapchat Introduces Sponsored AR Filters for Advertisers  XR Today

Invibes Advertising : Strong growth in annual results 2023. - sharewise
Invibes Advertising : Strong growth in annual results 2023.  sharewise

HOAX: This poster advertising vacancies at KenGen is inauthentic - PesaCheck
HOAX: This poster advertising vacancies at KenGen is inauthentic  PesaCheck

5 Best Digital Billboard Advertising Companies (March 2024) - Unite.AI
5 Best Digital Billboard Advertising Companies (March 2024)  Unite.AI

Introducing Ambient Array: A New Era of B2B Advertising - PR Newswire
Introducing Ambient Array: A New Era of B2B Advertising  PR Newswire

Measured Solves Advertising's Walled Garden Problem | News | bakersfield.com - The Bakersfield Californian
Measured Solves Advertising's Walled Garden Problem | News | bakersfield.com  The Bakersfield Californian

New NAD Decision Reminds Advertisers of Influencer Marketing Pitfalls - JD Supra
New NAD Decision Reminds Advertisers of Influencer Marketing Pitfalls  JD Supra

Paramount+ sees "pent-up demand" for advertising - AdNews
Paramount+ sees "pent-up demand" for advertising  AdNews

Agency Report Card 2023: BBDO | Advertising - Campaign Asia
Agency Report Card 2023: BBDO | Advertising  Campaign Asia

EU introduces new rules on transparency and targeting of political advertising - Présidence française du Conseil de l'Union européenne 2022
EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

Agency Report Card 2023: McCann Worldgroup | Advertising - Campaign Asia
Agency Report Card 2023: McCann Worldgroup | Advertising  Campaign Asia

Agency Report Card 2023: Publicis Media | Advertising - Campaign Asia
Agency Report Card 2023: Publicis Media | Advertising  Campaign Asia

Agency Report Card 2023: FCB | Advertising - Campaign Asia
Agency Report Card 2023: FCB | Advertising  Campaign Asia

Agency Report Card 2023: AKQA | Advertising - Campaign Asia
Agency Report Card 2023: AKQA | Advertising  Campaign Asia

Environmental group alleges 'greenwashing' by FortisBC in advertising - Vancouver Sun
Environmental group alleges 'greenwashing' by FortisBC in advertising  Vancouver Sun

InfoSum and Experian launch groundbreaking innovation that enables automotive advertisers to improve audience ... - Business Wire
InfoSum and Experian launch groundbreaking innovation that enables automotive advertisers to improve audience ...  Business Wire

Agency Report Card 2023: Cheil Worldwide | Advertising - Campaign Asia
Agency Report Card 2023: Cheil Worldwide | Advertising  Campaign Asia

Google blocks and removes 5.5 billion ads: What should advertisers know? - Marketing Interactive
Google blocks and removes 5.5 billion ads: What should advertisers know?  Marketing Interactive

Agency Report Card 2023: Hakuhodo | Advertising - Campaign Asia
Agency Report Card 2023: Hakuhodo | Advertising  Campaign Asia

Agency Report Card 2023: OMD | Advertising - Campaign Asia
Agency Report Card 2023: OMD | Advertising  Campaign Asia

Smarter ads, better results: The next era of digital advertising - Think with Google
Smarter ads, better results: The next era of digital advertising  Think with Google

"Never drinking that anti-American p*ss again" - Fans react as Dustin Poirier partners up with Bud Light in latest ... - Sportskeeda
"Never drinking that anti-American p*ss again" - Fans react as Dustin Poirier partners up with Bud Light in latest ...  Sportskeeda

Agency Report Card 2023: EssenceMediacom | Advertising - Campaign Asia
Agency Report Card 2023: EssenceMediacom | Advertising  Campaign Asia

Agency Report Card 2023: Dentsu Creative | Advertising - Campaign Asia
Agency Report Card 2023: Dentsu Creative | Advertising  Campaign Asia

Agency Report Card 2023: DDB | Advertising - Campaign Asia
Agency Report Card 2023: DDB | Advertising  Campaign Asia

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