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Successful Print Advertising Designs


Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.

Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:

? Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.

? Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.

? People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.

? You must know now how your readers read, so that you could strategically place your content and not be left unread.

? Typography is an important key to effective communication. In your print ads' headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by the shape of the word and not by reading individual letters thus, your print ads' words must be of a distinctive shape.

? Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in:

o Logo
o Color
o Typography
o Margins and borders
o Layout
o Spacing
o Photographs and captions

? You must also be consistent in your page lay out and other design elements like contrast, balance, etc.

? On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement - the main attraction and the necessary information for your prospective clients.

For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there's a world of difference between a great idea and a good idea.

For comments and inquiries about the article visit http://www.digitalprintingcompany.com

About Digital Printing Company
Digital Printing Company offers high impact digital printing solutions from prepress scanning and graphics design to customizing documents using Variable Data Imaging technology. They specialize in short run printing of books, manuals, and flyers, as well as large format printing of posters and trade show graphics. For more information, visit their website at http://www.digitalprintingcompany.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 20 / 2023

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Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

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How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum  Digiday

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Toledo considers removal of bus-stop benches with ads  Toledo Blade

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Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom  WDW News Today

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Made in the UK advertising campaign 'trying to hide Brexit mayhem'  The National

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Lee Do Hyun's past advertisement garners attention following the actor's popularity from 'The Glory'  allkpop

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New Lawsuit Accuses Buffalo Wild Wings Of 'False And Deceptive Advertising' Related To 'Boneless' Chicken Wings  Yahoo Life

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Emirates passenger awarded almost £7,000 after complaining about ‘worn out’ seat on plane  Evening Standard

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FTC Issues Orders to Social Media and Video Streaming Platforms ...  Federal Trade Commission News

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Ad Industry Launches Effort to Revise Standard Terms & Conditions ...  TV Technology

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Thinking in Sound: Making Advertising Music to a Hollywood Quality  Little Black Book - LBBonline

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Pitt-Bradford receives eight national educational advertising awards  The Courier-Express

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Accurate Wealth Management LLC Makes New Investment in Lamar ...  MarketBeat

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Study sheds light on concerning new trend in drug advertising ...  Science Daily

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Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo  The Real Deal

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Vivaldi Browser CEO wants to fix web advertising  Android Police

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Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

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Rule 8.3 - Mirriad Advertising Plc  GlobeNewswire

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Infectious Advertising appoints Ashish Naik as ECD - ET BrandEquity  ETBrandEquity

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Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

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Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

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FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

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In-game advertising: A marketer's guide  MarTech

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What TV Advertisers Need To Know About ACR In 2023  AdExchanger

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Japan Internet Advertising Market Size SWOT Analysis And Growth ...  Taiwan News

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Man sues Buffalo Wild Wings for false advertising over ‘boneless ...  Chattanooga Times Free Press

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Advertise  Nantucket Current

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Competition Bureau wants crackdown on 'false or misleading ...  Western Standard

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Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

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UFC star Paddy Pimblett mocks Logan Paul with huge advertising campaign  The Mirror

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Digital Out-of-Home (DOOH) Advertising Market to See Promising Investment Opportunities till 2031  EIN News

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The Environmental Impact of Advertising  EARTH.ORG

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AI Advertising: The FTC Prepares for Battle  McDermott Will & Emery

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Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

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Marketing vs advertising to women car buyers and owners  CBT Automotive News

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Sainsbury's creative contender NCA returns for Tu  More About Advertising

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