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The Man With The Grasshopper Mind


The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."

Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!

However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!

Particularly disturbing is the copycat syndrome. I can't even begin to tell you how many variations I've seen of the "Who Else" headline. For example:

"Who Else Wants To Write Great Headlines?"

By the way, the "Who Else" headline isn't new. It goes back many decades.

Here's the problem with copying a popular headline. When you have so many individuals copying a headline, it loses its effectiveness, appeal and uniqueness very quickly--especially on the Internet!

I have a much better alternative. Instead of copying someone else's headline, put in the hard work that's required and come up with your own classic headline.

Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader excited about gaining something--or even more effective--afraid of losing something, will invariably produce the best results.

Using the proper words and phrases is critical. Below I've listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention:

Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You...

After grabbing your readers attention, this is where you want to answer the question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond?

Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days".

A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness.

Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.

Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.

After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention? 2. Does it answer the question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.

Continue using the process of elimination, one headline at a time, until you're left with what you feel are the three best and strongest headlines, based on the criteria presented in this article.

How will you know which headline is the best one overall?

Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner!

To help you get the creative juices flowing, I've listed below my version of "The 20 Greatest Headlines Ever Written,". I've listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy!

"The 20 Greatest Headlines Ever Written"

1. The Man With The "Grasshopper Mind"

2. They Laughed When I Sat Down At The Piano--But When I Started To Play!

3. To People Who Want To Write--But Can't Get Started

4. Does Your Child Ever Embarrass You?

5. The Secret Of Making People Like You

6. Advice To Wives Whose Husbands Don't Save Money

7. The Child Who Won The Hearts Of All

8. How To Win Friends And Influence People

9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save

10. Do You Make These Mistakes In English?

11. Why Some Foods "Explode" In Your Stomach

12. You Can Laugh At Money Worries--If You Follow This Simple Plan

13. When Doctors "Feel Rotten," This Is What They Do

14. How I Improved My Memory In One Evening

15. Discover The Fortune That Lies Hidden In Your Salary

16. How I Made A Fortune With A Fool Idea

17. Do You Do Any Of These Ten Embarrassing Things?

18. The Crimes We Commit Against Our Stomachs

19. How To Do Wonders With A little Land

20. Who Else Wants Lighter Cake--In Half The Mixing Time?

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: [email protected].

Visit his website at: http://www.lets-make-money.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. December / 09 / 2023

Advertising boycott at the platform formerly known as Twitter grows by the day - NPR
Advertising boycott at the platform formerly known as Twitter grows by the day  NPR

Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report - Adweek
Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report  Adweek

Ranked: The Top TV Advertising Spenders in 2023 - Visual Capitalist
Ranked: The Top TV Advertising Spenders in 2023  Visual Capitalist

Digital advertising is still far too murky - Financial Times
Digital advertising is still far too murky  Financial Times

How Much Amazon Advertising's Salaries Are in 2023 - Business Insider
How Much Amazon Advertising's Salaries Are in 2023  Business Insider

Air France, Lufthansa and Etihad ads banned for misleading claims - The Guardian
Air France, Lufthansa and Etihad ads banned for misleading claims  The Guardian

Minneapolis artist and advertising entrepreneur Miranda Moss dies at 81 - Star Tribune
Minneapolis artist and advertising entrepreneur Miranda Moss dies at 81  Star Tribune

Elon Musk Calls for Disney CEO Bob Iger's Resignation Amid Advertising Dispute - The Daily Beast
Elon Musk Calls for Disney CEO Bob Iger's Resignation Amid Advertising Dispute  The Daily Beast

Elon Musk And The Vulgarity Heard Around The Advertising World - Forbes
Elon Musk And The Vulgarity Heard Around The Advertising World  Forbes

X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands - WSJ - The Wall Street Journal
X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands - WSJ  The Wall Street Journal

Grow News Advertising Revenue With Branded Content - Wisconsin Newspaper Association
Grow News Advertising Revenue With Branded Content  Wisconsin Newspaper Association

TikTok, gaming, and AI will define the advertising landscape in 2024, report says - Marketing Brew
TikTok, gaming, and AI will define the advertising landscape in 2024, report says  Marketing Brew

Amazon and IPG Mediabrands strike a three-year video advertising deal - Insider Intelligence
Amazon and IPG Mediabrands strike a three-year video advertising deal  Insider Intelligence

Draftkings facing class action lawsuit over sign-on bonus advertising - NBC10 Boston
Draftkings facing class action lawsuit over sign-on bonus advertising  NBC10 Boston

Nextdoor Launches Self-Service Portal for Advertisers - PYMNTS.com
Nextdoor Launches Self-Service Portal for Advertisers  PYMNTS.com

Musk Urges Firing of Disney CEO Bob Iger Amid Advertising Controversy - RetailWire
Musk Urges Firing of Disney CEO Bob Iger Amid Advertising Controversy  RetailWire

U.S. political ad market projected to reach record $16 billion in 2024 - Axios
U.S. political ad market projected to reach record $16 billion in 2024  Axios

Advocacy Groups Urge Federal Intervention in Medicaid/Medicare Advertising Targeting Vulnerable Populations - CT News Junkie
Advocacy Groups Urge Federal Intervention in Medicaid/Medicare Advertising Targeting Vulnerable Populations  CT News Junkie

Digital Out-of-Home vs. Traditional Advertising — Which is Best for You? - Entrepreneur
Digital Out-of-Home vs. Traditional Advertising — Which is Best for You?  Entrepreneur

10 Key Takeaways - Reflections on the 2023 ANA Masters of Advertising Law Conference - JD Supra
10 Key Takeaways - Reflections on the 2023 ANA Masters of Advertising Law Conference  JD Supra

Transit Advertising: An Effective OOH Strategy - MarketingProfs.com
Transit Advertising: An Effective OOH Strategy  MarketingProfs.com

Ad Sales Professionals Wish Companies Provided More Software - Spiceworks News and Insights
Ad Sales Professionals Wish Companies Provided More Software  Spiceworks News and Insights

Why Print Journal Advertising Is Still Essential To Omnichannel Healthcare Marketing - The Drum
Why Print Journal Advertising Is Still Essential To Omnichannel Healthcare Marketing  The Drum

Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - AdExchanger
Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics  AdExchanger

ANA Study Finds Over $20 Billion in "Efficiency Gains" Possible in Programmatic Advertising Spend. - JD Supra
ANA Study Finds Over $20 Billion in "Efficiency Gains" Possible in Programmatic Advertising Spend.  JD Supra

New Hampshire newspaper publisher found guilty of political advertisement omissions - NewsCenterMaine.com WCSH-WLBZ
New Hampshire newspaper publisher found guilty of political advertisement omissions  NewsCenterMaine.com WCSH-WLBZ

US advertising employment reaches a new record high - Ad Age
US advertising employment reaches a new record high  Ad Age

Blending Experiences With Advertising, Lululemon Continues To Gain Share 12/11/2023 - MediaPost Communications
Blending Experiences With Advertising, Lululemon Continues To Gain Share 12/11/2023  MediaPost Communications

Advertising Vehicles Announces Strategic Growth Initiatives under New Vice President Ted Cain - PR Newswire
Advertising Vehicles Announces Strategic Growth Initiatives under New Vice President Ted Cain  PR Newswire

X Working To Lure Smaller Advertisers As Musk Keeps Alienating Big Brands - TV News Check
X Working To Lure Smaller Advertisers As Musk Keeps Alienating Big Brands  TV News Check

Political Advertising Expected to Reach Whopping $16 Billion in 2024: Report - The Messenger
Political Advertising Expected to Reach Whopping $16 Billion in 2024: Report  The Messenger

With Concerns About Brand Safety, More Advertisers Have Left X - Forbes
With Concerns About Brand Safety, More Advertisers Have Left X  Forbes

Local New Hampshire newspaper publisher found guilty of political advertisement omissions - Editor And Publisher Magazine
Local New Hampshire newspaper publisher found guilty of political advertisement omissions  Editor And Publisher Magazine

Advertising in China – label your advertisements - The Global Legal Post
Advertising in China – label your advertisements  The Global Legal Post

Record $15.9bn in US political ad spending expected for 2024 - The Guardian US
Record $15.9bn in US political ad spending expected for 2024  The Guardian US

Celebs starting ad agencies, directing ads: 2023 year in review - Ad Age
Celebs starting ad agencies, directing ads: 2023 year in review  Ad Age

X Looks to Small Advertisers After Elon Musk Attacks Big Brands: Report - The Messenger
X Looks to Small Advertisers After Elon Musk Attacks Big Brands: Report  The Messenger

Elon Musk Looks to Lure Smaller Advertisers to X Through Amazon (NASDAQ:AMZN) - TipRanks.com - TipRanks
Elon Musk Looks to Lure Smaller Advertisers to X Through Amazon (NASDAQ:AMZN) - TipRanks.com  TipRanks

Advertising on X right now might not be all bad – for some - Digiday
Advertising on X right now might not be all bad – for some  Digiday

Conoy supervisors approve advertising 2024 budget | Community News | lancasteronline.com - LNP | LancasterOnline
Conoy supervisors approve advertising 2024 budget | Community News | lancasteronline.com  LNP | LancasterOnline

Judge plans to rule in cannabis advertising case by year's end - Arkansas Times
Judge plans to rule in cannabis advertising case by year's end  Arkansas Times

Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending - The Wall Street Journal
Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending  The Wall Street Journal

Media buyers: 'Advertisers are not responsible for keeping X afloat — or shutting it down' - PR Week
Media buyers: 'Advertisers are not responsible for keeping X afloat — or shutting it down'  PR Week

This Year Next Year: 2023 Global End-of-Year Advertising Forecast - GroupM
This Year Next Year: 2023 Global End-of-Year Advertising Forecast  GroupM

Lamar Advertising billboards show solidarity with snubbed FSU Seminoles - Tallahassee Democrat
Lamar Advertising billboards show solidarity with snubbed FSU Seminoles  Tallahassee Democrat

Musk told advertisers to ‘go f‑‑‑ yourself’ and stop spending on X. They might do just that. - The Hill
Musk told advertisers to ‘go f‑‑‑ yourself’ and stop spending on X. They might do just that.  The Hill

Google Updating Cryptocurrency Advertising Policy For 2024 - Search Engine Journal
Google Updating Cryptocurrency Advertising Policy For 2024  Search Engine Journal

Advertiser backlash may pose mortal threat to Elon Musk's X - NPR
Advertiser backlash may pose mortal threat to Elon Musk's X  NPR

Local New Hampshire newspaper publisher found guilty of political advertisement omissions - The Caledonian-Record
Local New Hampshire newspaper publisher found guilty of political advertisement omissions  The Caledonian-Record

Pulaski County circuit judge will rule on medical marijuana advertising later this month | Arkansas Democrat Gazette - Arkansas Online
Pulaski County circuit judge will rule on medical marijuana advertising later this month | Arkansas Democrat Gazette  Arkansas Online

Disney: Elon Musk calls for boss to be fired over ad spat - BBC.com
Disney: Elon Musk calls for boss to be fired over ad spat  BBC.com

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear - AdExchanger
In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear  AdExchanger

Global Advertising Agencies Market Sees Robust Growth, Anticipated to Reach $463.83 Billion by 2027 - EIN News
Global Advertising Agencies Market Sees Robust Growth, Anticipated to Reach $463.83 Billion by 2027  EIN News

Walmart Stops Ads on X, Joining the Advertising Exit - The Wall Street Journal
Walmart Stops Ads on X, Joining the Advertising Exit  The Wall Street Journal

Scope3 Adds DOOH Advertising to Emissions Measurement Services - Environment+Energy Leader
Scope3 Adds DOOH Advertising to Emissions Measurement Services  Environment+Energy Leader

U.K. Bans Advertisements from Three Airlines Over Greenwashing - Travel Market Report
U.K. Bans Advertisements from Three Airlines Over Greenwashing  Travel Market Report

Podcast Companies Begin to Advertise Like Hollywood Studios - The Wall Street Journal
Podcast Companies Begin to Advertise Like Hollywood Studios  The Wall Street Journal

Elon Musk slams Bob Iger over Disney advertising next to child exploitation material - TweakTown
Elon Musk slams Bob Iger over Disney advertising next to child exploitation material  TweakTown

Elon Musk Intensifies Feud with Disney CEO Bob Iger Over Advertising Ethics By Quiver Quantitative - Investing.com
Elon Musk Intensifies Feud with Disney CEO Bob Iger Over Advertising Ethics By Quiver Quantitative  Investing.com

Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform - Forbes
Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform  Forbes

Meta Faces Lawsuit From Spanish Media Over Advertising Practices - The Wall Street Journal
Meta Faces Lawsuit From Spanish Media Over Advertising Practices  The Wall Street Journal

Is Clear Channel Outdoor Holdings Inc (CCO) Stock at the Top of the Advertising Agencies Industry? - InvestorsObserver
Is Clear Channel Outdoor Holdings Inc (CCO) Stock at the Top of the Advertising Agencies Industry?  InvestorsObserver

Walmart says it is not advertising on social platform X - Reuters
Walmart says it is not advertising on social platform X  Reuters

How Advertising Is Transforming in a New Digital World - Business Insider
How Advertising Is Transforming in a New Digital World  Business Insider

Local New Hampshire newspaper publisher found guilty of political advertisement omissions - Toronto Star
Local New Hampshire newspaper publisher found guilty of political advertisement omissions  Toronto Star

X Attempts To Win Back Advertisers With 'Q5' Opportunities 12/11/2023 - MediaPost Communications
X Attempts To Win Back Advertisers With 'Q5' Opportunities 12/11/2023  MediaPost Communications

Amazon Inks Deal With IPG Mediabrands as It Spools Up Video Ad Business - Hollywood Reporter
Amazon Inks Deal With IPG Mediabrands as It Spools Up Video Ad Business  Hollywood Reporter

Carol Williams, advertising powerhouse - KTVU FOX 2 San Francisco
Carol Williams, advertising powerhouse  KTVU FOX 2 San Francisco

Local New Hampshire newspaper publisher found guilty of political advertisement omissions - Oil City Derrick
Local New Hampshire newspaper publisher found guilty of political advertisement omissions  Oil City Derrick

How Much do Small Businesses Spend on Advertising? - Small Business Trends
How Much do Small Businesses Spend on Advertising?  Small Business Trends

Gun shop fires back after activists complain about Santa packing heat on billboard - Fox News
Gun shop fires back after activists complain about Santa packing heat on billboard  Fox News

How clients can boost agency creativity: Saturday Solologues - ETBrandEquity
How clients can boost agency creativity: Saturday Solologues  ETBrandEquity

VideoAmp multi-sources identity with new cookie-less tool - StreamTV Insider
VideoAmp multi-sources identity with new cookie-less tool  StreamTV Insider

Walmart says it has stopped advertising on Elon Musk's X platform - CBS News
Walmart says it has stopped advertising on Elon Musk's X platform  CBS News

The Day Before is Not an Open-World MMO as Advertised - GameRant
The Day Before is Not an Open-World MMO as Advertised  GameRant

Takeaways from the TGA's annual advertising compliance report - Lexology
Takeaways from the TGA's annual advertising compliance report  Lexology

X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out - The New York Times
X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out  The New York Times

Microsoft Advertising Partners With Baidu Global For Chat Ads API - Search Engine Journal
Microsoft Advertising Partners With Baidu Global For Chat Ads API  Search Engine Journal

Advertising Is Dead. Long Live Advertising. - WSJ - The Wall Street Journal
Advertising Is Dead. Long Live Advertising. - WSJ  The Wall Street Journal

Walmart joins growing list of companies to suspend advertising on Elon Musk's X - Business Insider
Walmart joins growing list of companies to suspend advertising on Elon Musk's X  Business Insider

Advertising Trends to Watch in 2024 - Insider Intelligence
Advertising Trends to Watch in 2024  Insider Intelligence

How To Land On a Consumers Holiday Shopping List With Mobile Game Video Advertising Featured - The Fast Mode
How To Land On a Consumers Holiday Shopping List With Mobile Game Video Advertising Featured  The Fast Mode

Snap Stock Is Up for Its Ninth Day in a Row. Advertising Trends Could Be Helping. - Barron's
Snap Stock Is Up for Its Ninth Day in a Row. Advertising Trends Could Be Helping.  Barron's

Media Pulse adds in-game advertising through Anzu - Media In Canada
Media Pulse adds in-game advertising through Anzu  Media In Canada

2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights - Search Engine Journal
2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights  Search Engine Journal

Google advertisers can now opt out of Search Network - Search Engine Land
Google advertisers can now opt out of Search Network  Search Engine Land

The Washington Post Will Pause Its Advertising on X - Washingtonian
The Washington Post Will Pause Its Advertising on X  Washingtonian

Is This a Real Poster Advertising a 'Die Hard' Reboot Starring John Krasinski? - Snopes.com
Is This a Real Poster Advertising a 'Die Hard' Reboot Starring John Krasinski?  Snopes.com

Elon Musk says Disney boss should be ‘fired immediately’ amid X ad boycott - The Guardian
Elon Musk says Disney boss should be ‘fired immediately’ amid X ad boycott  The Guardian

WWE Advertising AJ Styles For December 8th Episode Of SmackDown ‘Tribute To The Troops’ - Wrestling Headlines
WWE Advertising AJ Styles For December 8th Episode Of SmackDown ‘Tribute To The Troops’  Wrestling Headlines

What do hotel guests really want in 2024? You might be surprised. - USA TODAY
What do hotel guests really want in 2024? You might be surprised.  USA TODAY

Major advertisers flee X, deepening crisis at Elon Musk’s social media site - CNN
Major advertisers flee X, deepening crisis at Elon Musk’s social media site  CNN

Elon Musk pans Paris Hilton's advertising campaign on X after boycott - Business Insider
Elon Musk pans Paris Hilton's advertising campaign on X after boycott  Business Insider

Town addresses 'fraudulent invoice' from HopNews, media advertising policy - Hopkinton Independent
Town addresses 'fraudulent invoice' from HopNews, media advertising policy  Hopkinton Independent

Disney+ Considers Adding Gaming and Shopping Experiences for Advertisers - Variety
Disney+ Considers Adding Gaming and Shopping Experiences for Advertisers  Variety

Local New Hampshire newspaper publisher found guilty of political advertisement omissions - Times Daily
Local New Hampshire newspaper publisher found guilty of political advertisement omissions  Times Daily

X owner Elon Musk goes on a new rant against Bob Iger as Disney's advertising and content boycott of the platform ... - wdwmagic.com
X owner Elon Musk goes on a new rant against Bob Iger as Disney's advertising and content boycott of the platform ...  wdwmagic.com

Elon Musk Complains About Disney CEO 'Bob Eiger' Advertising on Facebook and Instagram Amid New Mexico ... - WDW News Today
Elon Musk Complains About Disney CEO 'Bob Eiger' Advertising on Facebook and Instagram Amid New Mexico ...  WDW News Today

Social media platform X added 10 million new users in December, CEO says - Al Jazeera English
Social media platform X added 10 million new users in December, CEO says  Al Jazeera English

The 16 Hottest Adtech Companies Solving the Industry's Big Challenges - Business Insider
The 16 Hottest Adtech Companies Solving the Industry's Big Challenges  Business Insider

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