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The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisements. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.
All ads are written with a basic formula, which is:
1. Attract the attention of your prospect.
2. Interest your prospect in your product/service.
3. Cause your prospect to "desire" your product.
4. Demand "action" from the prospect.
Never forget the basic rules of copywriting.
If the ad isn't read, it won't generate a sale.
If the ad isn't seen it won't be read.
If the ad doesn't command the attention of the reader, it won't be seen!
Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement.
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DeAnna Spencer is the editor/publisher of Prospecting and Presents.
Subscribers get one free ad per week
Subscribe today by visiting http://www.pnewsletter.com
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MORE RESOURCES updated Mon. May / 23 / 2022
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It’s Been an Interesting Few Years in Cough-Drop Advertising The New York Times
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Elon Musk’s Alarm Over Twitter Bots Isn’t Matched by Advertisers The Wall Street Journal
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Marseilles City Council Approves Advertising Abandoned Property | Local News | wcsjnews.com wcsjnews.com
Are pharma marketers finally moving away from traditional TV advertising? Yes, but it's a slow roll Endpoints News
Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency? Hollywood Reporter
Robert Goolrick Dies at 73; Became a Successful Novelist Late in Life The New York Times
HSBC faces greenwashing accusations from UK advertising watchdog Financial Times
Digital Advertising in 2022 – Stratechery by Ben Thompson Stratechery by Ben Thompson
10 Top Advertising Campaigns & Why They Work Search Engine Journal
Privacy Preserving Attribution for Advertising Mozilla & Firefox
The 10 most innovative advertising agencies of 2022 Fast Company
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