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Advertising Information Channel:
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The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisements. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.
All ads are written with a basic formula, which is:
1. Attract the attention of your prospect.
2. Interest your prospect in your product/service.
3. Cause your prospect to "desire" your product.
4. Demand "action" from the prospect.
Never forget the basic rules of copywriting.
If the ad isn't read, it won't generate a sale.
If the ad isn't seen it won't be read.
If the ad doesn't command the attention of the reader, it won't be seen!
Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement.
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DeAnna Spencer is the editor/publisher of Prospecting and Presents.
Subscribers get one free ad per week
Subscribe today by visiting http://www.pnewsletter.com
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MORE RESOURCES updated Tue. March / 21 / 2023
Joy Robins Named Global Chief Advertising Officer of The New York Times Company The New York Times Company
Amazon Will Lay Off 9,000 More Employees Hollywood Reporter
Coca-Cola's Artistic Journey: How AI is Redefining the Future of Advertising Analytics India Magazine
Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom WDW News Today
Pinterest Provides New Tips on Effective Pin Advertising Approaches Social Media Today
FTC Issues Orders to Social Media and Video Streaming Platforms ... Federal Trade Commission News
Ottawa still advertising on TikTok despite banning it on government devices due to security concerns CBC.ca
NJ Lawmakers To Operators: Scale Back On Advertising Sports Handle
Cup Noodles maker cleared of false advertising claim Courthouse News Service
Opinion: Could Sports Betting Advertising Be Shackled? Legal Sports Report
How Twitter’s New Cannabis Advertising Policy is Reshaping the ... Retail TouchPoints
Letter: Free political advertising? | Opinion | hudsonstarobserver.com Hudson Star Observer
Optimizing for Attention Time Helps Mitigate Carbon Emissions Spiceworks News and Insights
Federal regulations that restrict unhealthy food and beverage ... American Society for Nutrition
Uber's next advertising venture is self-serve, out-of-home ads Insider Intelligence
Pablo plugs Icelandair's stopovers More About Advertising
Republican Shreve expands mayoral campaign advertising to TV ... Indianapolis Business Journal
Channel 4 teams up with Microsoft’s Xandr for programmatic ... Digital TV Europe
Five Things Marketers Should Know About Generative AI in ... The Wall Street Journal
Amazon to cut 9,000 jobs at AWS, advertising, Twitch and PXT ... StreetInsider.com
Retail, search and Amazon's $40bn 'advertising' business ... Benedict Evans
Programmatic Advertising Platform Market Research Report 2023 ... Los Alamos Monitor
Pitt-Bradford receives eight national educational advertising awards The Courier-Express
Influencing the path to care with responsible advertising Wolters Kluwer
Changes to advertising contact Fort McMurray Today
Thinking in Sound: Making Advertising Music to a Hollywood Quality Little Black Book - LBBonline
Engaging OB-GYNs with successful & contextual advertising Wolters Kluwer
Print Advertising Distribution Market Size, Share, Revenue, Trends And Drivers For 2023-2032 EIN News
Artscape Promotional Short Film Wins Two GOLD American ... Mayor Brandon M. Scott
Airport Advertising Market Growth and Trends in 2023 Latest ... Digital Journal
Vivaldi Browser CEO wants to fix web advertising Android Police
Local TV Sales Use AI To Recruit New Advertisers TVNewsCheck
FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ... Federal Trade Commission News
Net Zero Claims in UK Advertising: What Companies Need to Know ... Sidley Austin LLP
Man sues Buffalo Wild Wings for false advertising over ‘boneless ... Chattanooga Times Free Press
FTC to Ban BetterHelp from Revealing Consumers' Data, Including ... Federal Trade Commission News
Trust is essential when advertising to nurses Wolters Kluwer
Belgium bans gambling advertising from July 1 Reuters.com
AI Advertising: The FTC Prepares for Battle McDermott Will & Emery
Emirates Fined For Misleading Business Class Advertising One Mile at a Time
Sluggish FLEDGE adoption doesn't bode well as advertising ... Insider Intelligence
Your Dumb Little Advertising Tricks Won't Work on Me The New Yorker
Display advertising in 5 charts: From programmatic to retail media Insider Intelligence
DMS & DIVISION join Forces to Tap into the Growing Potential of ... Campaign Middle East
Why Advertisers Should Switch to Immersive Advertising Spiceworks News and Insights
Rinck Advertising and MaineGeneral Health recognized with ... Lewiston Sun Journal
Competition Bureau wants crackdown on 'false or misleading ... Western Standard
Advantage! Magazine advertising opportunities Barrow Raiders
WT Students Triumph at American Advertising Awards Ceremony ... West Texas A&M University
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