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Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales

Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. At the opposite extreme though, you've some sites which don't even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that'll get them a sale.

One-Product Sales Sites: Avoid These Top Blunders

One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distraction, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal.

Give Your Website A Chance

I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it and they will come" no longer applies on the internet but I'm not sure how many people really believe it.

Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You'll need to classify products into categories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers.

Orient Your First-time Web Site Visitor

Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them.

Color Psychology in Marketing

On the internet we don't deal with face to face selling. The internet is a visual and psychological medium.

6 Website Design Disasters and How to Avoid Them?.

Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it.

Why Use Professional Web Site Designers For Your Next Web Development Project?

Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all? Can't you create your own business or organization's web site in your spare time and without the services of a professional web site designer? The answer is probably, yes.

Make Your Site Quick To Load!

The time it takes to load your site can make or break a visitor's first impression of your site. If your site takes too long to load, the visitor will click "Stop" or "Back" and leave your web site.

Web Design Tips To Boost Your Sales

The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase.

Don't Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them.

Do You Really Need A Website?

Nope. You certainly don't need a website.

Digitalize It! : (Modification of images with tools such as Adobe CS and Corel)

Then it was a choice among crayon, paints and palettes for an artist and designer to create art. It was a box of crayon that make one happy designer during his early years of formation.

Build It And Build It Cheap!

There are several very good reason why you should conider building your own web site versus having someone do it for you. It's more cost efficient, you can make it much larger in content, you are more involved in how you want the pages to look, and I have actually enjoyed learning the dos and don'ts of website profiling.

Build It And Build It Cheap! Part II

If you are familiar with my work, then you have probably taken a look at the first part of this article, and may well be on your way to having your website up and running. Congratulation!!! It's hard work, but having pride in the accomplishment is worth it! Now you have to find the people who want to see it, AKA--site traffic.

More Articles from the Web Design Information Channel:
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Webflow Integrates Code-Free E-Commerce Tools Into Its Web ...
Webflow is adding smooth e-commerce tools into its already comprehensive and code-free web design platform.
This Web Design Company Is Launching Its Own Ecommerce ...Adweek

all 3 news articles »

The Best Resources for Learning Web Design
These helpful online resources can help you learn and design your business's website in no time. Any business that doesn't have some sort presence on the internet is at a serious disadvantage, especially without an official website. While social media ...

Business Insider

This startup does $10 million in annual revenue with almost no investor money — now it's trying to reinvent how web ...
Business Insider
Webflow, a break-even company that took relatively little venture capital financing, expects to reach a $20 million annualized revenue run rate this year. This week, Webflow unveiled a new tool to make it easier for web developers to set up online ...

and more »


Five Web Design Trends To Kick Off 2018 - Forbes
Forbes Communications Council Communications, PR, public affairs & media relations execs share tips. Opinions expressed by Forbes Contributors are their own. Post written by. Amahl Williams. Vice President of Smarketing for Pluris Marketing · Amahl ...

and more »

2440 Media Celebrates its 16th Anniversary of Providing Great Web Design Services from Pittsburgh, PA
GlobeNewswire (press release)
PITTSBURGH, March 18, 2018 (GLOBE NEWSWIRE) -- 2440 Media offers website design for all types of businesses throughout the US and today marks their 16th year of providing top quality products and internet solutions to both small businesses and ...
2440 Media Celebrates its 16th Anniversary of Providing Great Web ...Markets Insider

all 1 news articles »

Top Web Design Companies Recognized for Excellence by 10 Best ...
PR Newswire (press release)
SAN FRANCISCO, March 14, 2018 /PRNewswire/ -- Businesses and their brands rely on heavily on their web presence to capture the eyes and attention of target audiences. That is why so many turn to one of the web's largest online industry magazines for ...

and more »

South Florida Business Journal

About the List: Web design trends revolve around consumer wants
South Florida Business Journal
So, it comes as no surprise that the top current trends in web design all revolve around the way an audience directly interacts with a website. Consumers want their sites to be responsive, mobile-friendly, visually appealing and have a direct focus ...

Practical Ecommerce

19 Free Web Design Tools from Winter 2018
Practical Ecommerce
Utilizing free resources from the design community is a good way to add value to your website. Here is a list of new web tools and design elements from winter 2018. There are designer and developer apps, fonts, content tools, and more. All of these are ...


Use These Web Design Tricks to Grow Your Business Exponentially
Growing any business is, well, tough business. You've got your hand in every pot while simultaneously wearing every hat. You're worrying about marketing strategies, product creation and growth plans, all in the same day. Related: 39 Quick Ways to ...

Web Design Specialist
We are looking for a smart, self-starter who loves to learn and get stuff done. Function 5 is a full-service website hosting and design company that is disrupting the market. We believe that all businesses should have great looking websites. With our ...

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