Web Design Information:
Countdown to Armageddon - at least you'd think so judging from
some of the garish copy and blaring headlines screaming at you
from so many websites. At the opposite extreme though, you've some
sites which don't even have a single decent headline anywhere
that captures visitors attention, let alone leads them into
captivating copywriting that'll get them a sale.
One product, one long web page: this kind of web site is
sometimes called a sales letter site or mini-site, and it focuses
on one and only one goal, as many sales of that one product as
possible. With a one-product sales site, no distraction, no
subsidiary goals, such as newsletter signups, are allowed to
interfere with that goal.
I often wonder how serious people are when it comes to their
websites. I thought that most everyone knew that the phrase
"Build it and they will come" no longer applies on the internet
but I'm not sure how many people really believe it.
When your web site sells more than a dozen items, you may face a
fierce challenge of helping shoppers find what they are looking
for. You'll need to classify products into categories, but these
will serve as obstacles and even deal killers if those categories
do not match those in the heads of shoppers.
Imagine spinning someone around so profoundly and for so long
that when you finally tell them to open their eyes, they ask
"Where am I?" not knowing if they are even on the same continent
they started from. When someone comes to your web site from a
search engine or through a link from another site, it's like that
On the internet we don't deal with face to face selling. The
internet is a visual and psychological medium.
Let's face it; the line from A Field of Dreams isn't the whole
truth. There's more to getting people to come to something than
simply building it.
Probably you know someone who has created a web site all by
himself or herself. So if they can do it why use a professional
at all? Can't you create your own business or organization's web
site in your spare time and without the services of a
professional web site designer? The answer is probably, yes.
The time it takes to load your site can make or break a visitor's
first impression of your site. If your site takes too long to
load, the visitor will click "Stop" or "Back" and leave your web
The way you design your web site affects your visitors' online
experience. As each visitor to your site is a potential customer,
the easier they find your web site to use and the more they enjoy
being on it, the higher the chance that they will make a
In retailing there is a saying that sales are made in the last
three feet. What this means is that no matter what you have done
with your marketing, the final purchase decision is made when a
customer is in-store, with the product in front of them.
Nope. You certainly don't need a website.
Then it was a choice among crayon, paints and palettes for an
artist and designer to create art. It was a box of crayon that
make one happy designer during his early years of formation.
There are several very good reason why you should conider
building your own web site versus having someone do it for you.
It's more cost efficient, you can make it much larger in content,
you are more involved in how you want the pages to look, and I
have actually enjoyed learning the dos and don'ts of website
If you are familiar with my work, then you have probably taken a
look at the first part of this article, and may well be on your
way to having your website up and running. Congratulation!!!
It's hard work, but having pride in the accomplishment is worth
it! Now you have to find the people who want to see it, AKA--site
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MORE RESOURCES updated Sun. July / 22 / 2018
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