My Top Ten List Of Extremely Annoying
Web Page Design
Easy navigation and usability are one of the most important
aspects of creating a "user friendly" website. However, there are
still a "plethora" of web-sites out there that are, to be
politically correct, "functionally challenged." Does your website
keep people captivated, or does it send them fleeing as soon as
they get to the first page? Do you offend your visitors by
employing these ten web design faux pau's?
1) Music, or any voice recording that automatically plays when
you enter a site, without giving me the option of turning it off.
Yes, there are still website owners who think that putting their
Midi version of "Play That Funky Music Whiteboy," will some how
impress their visitors. Always give people the option of
listening to any recorded information you have on your website.
Don't automatically assume that your visitors will be captivated
by your voice, or your music.
2) Spinning or animated GIF's of any type. Floating cursors
that follow me around while I am visiting your site. If you want
to distract me from viewing your information, then incorporate
this "flotation device" into your design repertoire! It is like
having a security guard follow me around in a retail store to
make sure that I'm not stealing!
Oversize font that takes up the whole landing page, and web
pages that do not fit in my viewing screen. If you are not sure
how your website looks on other browsers, then use this free tool
It helps web developers check to see how their web pages look
on different screen resolution. Slow loading web pages.
Compress, or eliminate large lumbering graphics. Your landing
page should load in 10 seconds or less. Here is a website that
will analyze your load times:
Web-sites that are "Under Contruction." Don't promote what
you don't have. It is almost guaranteed that once I see that logo
on your site, I will not visit again to see if your contruction
is finished. Web-sites that don't not allow me to use the "back
button." Eliminating my ability to move out of, or through your
website, has me looking for the X button. If you want people to
visit much, and often, then make your site with the dynamic
content that will persuade people to add your site to their
3) Any website that looks like it resembles Times Square in
New York City. Multitudes of "flashing" or "blinking" banner ads
shoved in my face as soon as I reach your landing page will send
me running. Flashing banner ads are the equivalent of a carnival
barker trying to lure people into his sideshow! You don't need to
shout to people to get you message heard on the Internet. Keep
you banner ad's limited, and your content abundant!
4) Website owners that make it too hard to navigate their
site. If I have to jump through "link hoops" to get to your
information I am outta there. Make your product, price, or
service, clear, precise, and easy to find. The "about us," or
"frequently asked question" section of some web-sites, leaves me
with more question than answers. Design your content so that
even elementary school children can understand the purpose of
5) Pop-Ups..Pop-Ups...Pop-Ups..I don't mind one, or even a
few. But, if I have to close multiple pop-ups to get to your
website, I will flee the scene. I have encountered some sites
that had so many pop-ups they froze my computer screen, even with
blocking software. The same applies for any of those "fly-in" or
"hover ads" that bounce across my computer screen. If you have to
use anything, incorporate a pop-up that loads when a visitor
leaves, not before, or during my visit to your site.
6) A page full of dead links and contant "Page Not Found"
error messages. Keep your links up to date and take down the
links that are no longer active.
7) Cursing or using worn out phrases like "Kick Butt," or
"Kick Ass." (Example: "Kick Ass Copy-Writing Service," "Kick Butt
Web Marketing"). I can't exit fast enough when I see anyone using
that phrase in website advertising copy. It maybe an excellent
marketing headline, but for me, it is a total turn-off. Impress
your visitors with intelligent, informative, advertising copy and
8) AND SOMEONE-ANYONE-PLEASE! Stop the "ultra" dark background
accented with an equally dark font! I have discovered many a
website in which the background, and the text fonts are
indistinguishable from each other! It looks like your are staring
into a black hole! Lighten things up a bit, and don't make me
turn the brightness controls on my monitor to full! And no, I
don't want to highlight the text so I can read the information on
9) While I love Marcomedia's Flash, I think it should be used
sparingly. Unless you have a film site, or a product that
requires a detailed visual description, just forget about using
flash for e-commerce. There is a majority of people out there who
still use those pokey dial-up modems (me being one of them) and I
"hate the wait!"
Even when I use the skip feature it still takes to long for
the page to load. While doing research for The Ultimate Guide To
Products For Resale: http://www.productsforresale.com I noticed
that some designer clothing wholesalers where using flash to sell
their product. The same applied to retail sellers of designer
shoes, designer handbags, and designer clothing.
My question is why? If you are using your site to sell a
product, just stick with high quality, fast loading photos,
followed up with good creative description of each item. If you
have to make people wait to buy your product, people will buy
your product somewhere else! If you absolutely, positively, must
use Flash, then make your files as fast loading as possible,
especially if you are selling a product.
10) Solid blocks of text with no breaks between paragraphs.
The only industry that gets away with that format is newspaper,
book, and magazine publishers. The Internet is a different world
altogether. People not only want their information quick, but
they also want to read it in smaller, "bit size" portion of
I like to skim over articles for the main points. If I have to
"slog" through content that looks like a rambling diatribe with
no paragraph breaks, I'm gone! Make your content clear and
concise. Break up your paragraphs, and use plenty of "white
space" when possible.
So there they are. My "Top Ten" pet peeves of dysfunctional
design! Do any of them apply to you? Remember, you only get one
chance to make a good impression. There literally billion of web
sites out there, and you need to capture your visitors attention
within seconds. Make your site neat and ready to greet! For more
information about how to make your site user friendly, go to
Jakob Nielsen's Usability Site: http://www.useit.com/ site for
tips on better website design.
Robert C. Potter is a wholesale and retail surplus products
specialist. He is the author of "The Ultimate Guide To Products
For Resale!" Over 300 Wholesale & Surplus Supply Sources For
eBay Auction Sellers, E-Commerce Websites, Flea Market Vendors,
and Retail Store Owners! You can find his 160 page ebook at:
web design RESOURCES updated Tue. July / 23 / 2019
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