20 Tips to Creating a Profitable Website
As an online Entrepreneur you require a successful
website.
One that you personal own.
On the Internet the two most used tools if you can call them
that are Email, closely followed by Search Engines.
This applies to all Internet users and for Entrepreneurs
owning your own website comes in as second equal with search
engines.
Operating any business on the Internet requires communication
with prospects, customers and other businesses. Email is used and
accessed World wide and is user friendly for all computers and on
cell phones too.
As an Entrepreneur or Business person your website and search
engines work hand in hand, one is useless without the other.
Search Engines require information to fill a search for Joe
Public and your part in this "Internet Partnership" is to supply
the right information to the search engines.
You are in partnership with Search Engines and other Internet
users. You don't have a choice!
Your business will only be successful if you work to provide
good content for search engines and provide the searcher, your
prospective customer with the information and product he or she
is searching for.
Creating a website does not happen overnight, but requires
planning, research, good layout and design, even before you start
to build your site.
The basic preparation and planning play a large part in the
end product. Deciding on the content will dictate the number of
pages you need to create for your website.
The content can be enhanced with graphics, although this will
depend on the information or products you will be placing on your
site.
Creating a work of art may be relevant for a graphics related
site but generally having a minimum of images in the content is
better as pages that take longer than 10 seconds to load will not
always be seen.
Here is why. Ask yourself how are prospective customers
arriving at your site. The 4 main ways people arrive at your site
are Email, directories, search engines and advertising.
With email and some advertising you are presenting your
product or services to the reader (prospective customer) who
chooses to visit your site. In this case the person is likely to
wait for your page to load.
If however a person is looking for a specific service or
information and finds your site listed in a directory, search
engine or in an advertising venue, your site will be one of
hundreds or perhaps even thousands so your prospective customer
may not wait for your page to open and as they have a choice of
hundreds of similar pages to choose from.
It is better to have short to the point pages that are keyword
specific using the keyword in the page title, content
description, in the page headline and in the content of your
page.
Many sites are now using a css file (cascading style sheets)
to create basic rules for some or all pages on a site. Simply put
css is a mechanism for adding style like different fonts and
colors for different headlines and text, images and spacing for
page layout.
http://www.w3.org/Style/CSS
This creates pages that are an exact copy of each other and
most times they are quicker loading. A css file is a little like
a page template in that it applies rules to any number of
features on a web page.
20 points to conider when creating your new web site.
1. Research and create unique content.
2. Use simple graphics.
3. Create page / site design and layout.
4. Register Domain name (use sub-domains as required)
5. Contend contained in sentences and short paragraphs.
6. Use sub headlines on every page.
7. Use quality web hosting.
8. Site should be people friendly.
9. Meta tags are still important for many search engines.
10. Create an advertising and search engine promotion
plan.
11. Link to other relevant sites.
12. Cross linking pages within the page content.
13. Create fast loading pages between 10k to 30k.
14. Keep your site updated regularly.
15. Your site must be search engine friendly.
16. Create ad-copy for promotion purposes.
17. Create a number of short description of your site.
18. List your site in relevant Directories.
19. List your site with the major search engines.
20. Continue adding new pages and new content to your
site.
Once you have you have done the ground work and preparation
for your site, then it is time for either you or an experienced
webmaster to build the site. It is also much easier to create
basic promotion material and ad copy while you are putting the
site content together.
Don't be limited to just the major search engines. There are
many new search engines appearing every month. One I found last
week is a cross between Google and a Pay-Per-Click search engine
and also provides a page for your to list your Entrepreneurial
Business.
http://www.searchestate.com/uws/mn2134117.htm
SearchEstate.com offers free listings and provides an
affiliate member program. It is well worth a look. You'll find a
text link at the top right of the page to receive your own free
traffic Generating page. They also provide a search box that is
easily added to your site.
You even get paid for signing up free members!
Like Google has AdWords, SearchEstate call theirs Billboards.
They are placed on sites around the Internet. They provide a
marketing CO-OP and a range of other stuff.
Tip, Websites are never finished, they are a work in
progress!
May your Website be Profitable.
PETER GREEN.
Editor of ~ The INDEX ~ ezine.
Editor@Internet-income-index.com
http://www.Internet-Income-Index.com
Your Free Weekly Internet Marketing News, Ideas, Resources and
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Today's
WEB DESIGN NEWS updated Thu. February / 09 / 2012
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