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Designing your website means you have to be creative, plan out exactly what you want visitors to see, and then turn these ideas into a design or relay them to a design firm so they can do the job for you. However, the problem with this is you might be coming up with a lot of ideas that are not going to work for you when it comes to the design on your web page. Do some research first about what a good design includes and what a bad design includes. Then, you might be better able to design a great website. Conider the following suggestion before you start coming up with design ideas so you will be sure to leave this out.
Tip #1 - Don't Distract
For some reason, many webmasters think it is a great idea to put a background picture of whatever their subject matter is and then put the text on top of it. All this does is create a very confusing mess because people cannot see the picture for the text and cannot read the text for the picture. Don't let this problem arise on your website. If you want to include graphics do so separately from the text, simple as that. When it is separate, people are able to read what you have to say and see the photos you post.
Tip #2 - Know Your Colors
Colors have positive and negative effects on people's psychological interpretation of what you are presenting. Because of this, you should evaluate your product and what you want people to think when they see your product and use the colors accordingly. Keep your audience in mind as well because men and women perceive colors different, so you might use one set of colors if you are marketing to mostly men, another if you are marketing mostly to women, and so on and so forth. There is plenty information on the use of color and how you can make it positively impact your website and visitors impression rather than the other way around.
Tip #3 - No Hidden Text
No matter how important it is to you to get listed in the search engines do not think that including hidden text on the background of your website, or anywhere for that matter, is going to get you a better ranking. All that using hidden text will do is ensure the search engines won't index you and that you will probably blacklisted forever because of your action. This is exactly the opposite of what you want to accomplish so be sure to steer clear of anything that might risk your standings with the search engines.
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Customers will form an opinion of your business as soon as they look at your website. Therefore the same basic rules apply that you use in the production of your brochure and your business card - It needs to grab attention, be easy to read, have a benefit statement, be friendly and make a statement about your business.
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How to Avoid the Biggest Mistakes Member Sites Make in Their Marketing Copy
If you have a web site to which people pay a periodic member fee, it's likely that you belong to other member web sites and have done so for at least a year or two. Thus it's easy for you to overlook the fact that to the average person, member web sites are either a relatively new phenomenon or a completely new phenomenon.
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A "404 Error" happens when the web server you are on cannot find the page that you requested. This type of error is quite common and is seen all over the place.
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Home PageHome page should clearly indicate what the site is about. Provide top level navigation on the first page, your logo, and tell to the visitor what he can found on your web site.
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Using Graphic Design on Your Website
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