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Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you.
How To Measure Your Success
The success of any website marketing or sales strategy can be measured in terms of how many prospects exposed to the marketing/sales strategy actually convert to sales. This benchmark is commonly referred to as the conversion rate. The current industry standard Conversion rate for a business website is 1.8% or roughly 1 new sale or lead for every 100 website visitors.
Amazingly enough research shows that the majority of business related websites fall below this benchmark. This fact becomes an even bigger issue when you conider that the standard conversion rate of traditional brick and mortar businesses is a whopping 48%!
The Elusive Profitable Website
There are however scores of business websites that consistently achieve conversion rates of 10-20% and higher. Even an increase from 1% to just 3% for an existing website would translate into an incredible increase in sales.
The methods of achieving these kinds of conversion rates from your business website are Shockingly simple and well documented, they are just not commonly applied here's why?
Why Most Business Websites Fail Miserably
Website marketing & development even at this stage is still a relatively new industry. The methods that create higher website conversion rates are slow to be adopted because traditionally website development has been approached from a technological standpoint and not from a marketing and sales standpoint which is the key to understanding these conversion boosting methods.
Designers and programmers, however talented and dedicated, simply do not know enough about professional selling. It's not where their talent lies. Yet building and promoting a website that doesn't "know" how to sell is like building a beautiful brick-and-mortar store with a confusing layout, stocking it with great stuff, but then not hiring any salespeople.
The Bottom Line
Ultimately, it's about the conversion rate: the percentage of visitors your site can turn into buyers. Lots of dot-coms have turned into dot-bombs because even though they spent ton of money on "sexy" designs and ton more driving traffic to their sites, they overlooked the tiny fact that they needed to sell to visitors once they arrived at the site. The sad thing is, many of those visitors would have bought happily and could have left delighted.
Charles Preston is President of Click Respone a website design company that specializes in Business Website Design.
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Choosing Your Web Design
We would all like to have the best looking website, that's a fact - but if we keep in mind that our main objective is to finally sell our product or service online, we'll realize that maybe design is not the most important factor when it comes to achieve this objective.Professional design is probably the most time conuming part of the web development, so my first tip would be, before you are contacting a Web Design Company, to browse the Internet for companies which offer similar services and products - you will find probably hundreds of them - save in your Favorites four or five websites which you really like, print out these, and show the printouts to as many people as you can, especially to your existing customers, and ask them which one it's more likely is to make them take an action (contact, buy, subscribe) on the site.
Selling Multiple Products? Avoid These Top Blunders
When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You'll need to classify products into categories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers.
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Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales
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Create Favorite Icon
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Developing An Effective Physical Therapy Web Site
Physical therapists have unique web presence needs. An effective site must:* Introduce the practitioner, and outline his or her style of treatment;* Provide straightforward content establishing the practitioner's credibility;* Review services and common procedures performed by the practitioner;* Inform the prospective client of the features and value of selecting the practitioner as a service provider;* Offer immediate contact option, including a web e-mail form;* Display office location complete with photos, address, and driving direction.
Web Design for Ecommerce
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Your Graphics- Are They Really Working For You?
(Making Your Graphics Work For You)It's no secret that a picture is worth a thousand words or that people really do judge a book by its cover. Effectively using graphic headers, e-covers and background graphics can send your profits soaring.
Caveat Scriptor: Use the Advice of Those Who Know Before You Build a Site
~A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do. Bob Dylan~I'm smart.
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