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The Secret To A Profitable Website

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Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you.

How To Measure Your Success
The success of any website marketing or sales strategy can be measured in terms of how many prospects exposed to the marketing/sales strategy actually convert to sales. This benchmark is commonly referred to as the conversion rate. The current industry standard Conversion rate for a business website is 1.8% or roughly 1 new sale or lead for every 100 website visitors.

Amazingly enough research shows that the majority of business related websites fall below this benchmark. This fact becomes an even bigger issue when you conider that the standard conversion rate of traditional brick and mortar businesses is a whopping 48%!

The Elusive Profitable Website
There are however scores of business websites that consistently achieve conversion rates of 10-20% and higher. Even an increase from 1% to just 3% for an existing website would translate into an incredible increase in sales.

The methods of achieving these kinds of conversion rates from your business website are Shockingly simple and well documented, they are just not commonly applied here's why?

Why Most Business Websites Fail Miserably
Website marketing & development even at this stage is still a relatively new industry. The methods that create higher website conversion rates are slow to be adopted because traditionally website development has been approached from a technological standpoint and not from a marketing and sales standpoint which is the key to understanding these conversion boosting methods.

Designers and programmers, however talented and dedicated, simply do not know enough about professional selling. It's not where their talent lies. Yet building and promoting a website that doesn't "know" how to sell is like building a beautiful brick-and-mortar store with a confusing layout, stocking it with great stuff, but then not hiring any salespeople.

The Bottom Line
Ultimately, it's about the conversion rate: the percentage of visitors your site can turn into buyers. Lots of dot-coms have turned into dot-bombs because even though they spent ton of money on "sexy" designs and ton more driving traffic to their sites, they overlooked the tiny fact that they needed to sell to visitors once they arrived at the site. The sad thing is, many of those visitors would have bought happily and could have left delighted.

Charles Preston is President of Click Respone a website design company that specializes in Business Website Design.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONMORE RESOURCES updated Sun. September / 15 / 2019

Kalamazoo Valley preps students for competitive graphic, web design jobs  WWMT-TV

Graphic design and web design careers have changed a lot over the years. Instructors at Kalamazoo Valley Community College teach their students the newest ...


Leading Responsive Web Design Firms Awards Earn August 2019 Award from 10 Best Design  Yahoo Finance

When a business is in need of an update to their site so that users who visit it on a smartphone or other mobile device can have a great experience, it is a good ...


The Top Web Development Agencies of 2019, According To DesignRush  Yahoo Finance

DesignRush determined the best website development firms who can build custom platforms. NEW YORK, Sept. 12, 2019 /PRNewswire-PRWeb/ ...


Fredonia Technology Incubator to host web design workshop | News, Sports, Jobs  Evening Observer

The Fredonia Technology Incubator continues its Entrepreneurial Education Program with a free 90-minute workshop on the basics of effective web design ...


Web Design Company, Huemor, Breaks Down The Aspects of a Successful Ecommerce Homepage  Yahoo Finance

NEW YORK, Sept. 12, 2019 /PRNewswire/ -- Your homepage must make a good first impression if you want to sell more products. Web design company ...


New Froala Pages Delivers Superior Web Design Experience  Business Wire

Froala Pages modular design concept accelerates the web design process and offers uniformity and consistency across different sections of a website.


Incubator Hosting Web Workshop | News, Sports, Jobs  Jamestown Post Journal

DUNKIRK — The Fredonia Technology Incubator continues its Entrepreneurial Education Program with a free 90-minute workshop on the basics of effective ...


Best eCommerce Web Design Firm Awards Given for August 2019 by 10 Best Design  Yahoo Finance

Entering the online marketing place and selling products or services online is a big decision for an individual or a business owner to make, and it pays to find the ...


How A Student-Powered, Two-Man Web Development Startup Put Itself On Track for $1 Million  Forbes

They started a two-man strategy and technology consulting company called Varfaj Partners in September, 2018, that they project will hit $1 million in annual ...


5 Secrets to Hack Project Management in Web Design  Business 2 Community

You're ready for a new website but don't know how to start. When we hear the term “project management,” we don't always hear about the science and ...


Magento Web Design Update in BelVG  EIN News

BelVG Creates a *Fresh* Magento Web Design Page.


Top Web Design Firm Awards for August 2019 Issued by 10 Best Design  Yahoo Finance

The 10 Best Design ranking organization has issued a new monthly award for the companies that rate as a best web design firm. Businesses should refer to this ...


ISO: Junior Graphic and Web Designer  County 17

Outliers Creative, LLC, is a premier full-*service* marketing agency providing results-driven solutions across various media platforms, including print, web, radio, ...


Iterative Web Design  Business 2 Community

Iterative web design is growing as a new method for how a website performs for businesses. Especially with how potential, and existing, customers interact ...


How Top Web Design Agencies Charge Clients For Their Services, According To New Insights From DesignRush  Yahoo Finance

DesignRush reveals the top web design agencies that create successful online brands and uncovers how they charge for their work. Internet user growth comes ...


Largest Web Design Firms in Massachusetts  New York Business Journal

1, Tank Design 158 Sidney St. Cambridge, MA 02139 617-995-4000 tankdesign.com · See full profile, $9,500,000, $12,000,000, 17, 45, FedEx, Aetna, State ...


Web Design Company, Huemor, Shares 3 Tips for Optimizing Your Mobile Website  Yahoo Finance

NEW YORK, Aug. 22, 2019 /PRNewswire/ -- A functional mobile website is essential for any company with an online presence because over 50% of web traffic ...


Web Design, Marketing | Top Jobs In Fairfax City  Fairfax City, VA Patch

Web Design, Marketing | Top Jobs In Fairfax City - Fairfax City, VA - Need a job, or looking for a new career? Check these latest job offerings in the area.


QuarkXPress Mac App Adds Groundbreaking New Features  What They Think

Friday, September 13, 2019. Press release from the issuing company. QuarkXPress introduces groundbreaking modern responsive web design to the Mac App ...


CE Pro All-Star Band Member Profile: Geoff Meads, Presto Web Design  CEPro

Geoff Meads, managing director of the U.K.-based Presto Web Design, has experienced one of the most diverse musical journeys of any CE Pro All-Star Band ...


Web Development New York Agency, Huemor, Shares 5 Must-Have Pages for Your Ecommerce Website  PRNewswire

NEW YORK, Sept. 10, 2019 /PRNewswire/ -- Designing an ecommerce website can be intimidating. When you look at all of the polished websites across the ...


Tech offers alternative to hiring  Arkansas Democrat-Gazette

Using technology to run her practice allows defense attorney Susan Williams give clients the time and attention they need.


Small Business Web Design Tips To Make Your Website Succeed  The Future of Things

Small businesses can take advantage of web presence to level up in the competition. However, before planning any digital marketing strategy, it is crucial to ...


Clutch.co listed NEVERMYND as Top Sweden Web Design Companies  MENAFN.COM

(MENAFN - ForPressRelease) 25 B2B research, ratings and reviews company Clutch listed NEVERMYND as top Sweden Web Design companies for 2019.


The ‘fool’ that fentanyl made into a millionaire  Tampa Bay Times

A clean-cut, 29-year-old college dropout and Eagle Scout named Aaron Shamo made himself a millionaire by building a fentanyl trafficking empire with not ...


Web Design Agency, Huemor, Lists and Explains 5 Marketing Terms All Business Owners Should Know  Yahoo Finance

Web design agency, Huemor, lists and explains 5 key marketing terms you should get familiar with. Conversion Rate: The number of orders divided by the ...


Web Development Company in NYC, Huemor, Shares Tips for Designing the Perfect Ecommerce Product Page  PRNewswire

NEW YORK, Aug. 28, 2019 /PRNewswire/ -- Any ecommerce business owner knows that their product pages have to drive conversions in order to run a ...


Best Web Design Strategy To Make Engaging Website  RecentlyHeard.com

The longer the visitor stays on website, more are the chances of success, so keep the visitor's interest intact with your engaging website design.


iEOS Launch Offering First-Class Web Design/Web Development Services to Businesses in New York  PRUnderground

The right website can make all the difference for a business. New York Web Design company iEOS are quickly winning over clients with their remarkable work in ...


Web design trends that will be more popular in the next decade  Techozen

A good observer of websites on the internet would notice the era a website design reeks of. Stumbling on a website designed in 1999 totally gives a different ...


Is PHP Entering a Death Spiral? TIOBE Thinks So.  Dice Insights

At a quarter-century old, PHP is one of those stalwart programming languages, widely used by web developers despite some much-publicized complaints (“a.


Top reasons why responsive web design is the best approach  Living Gossip

As smartphones and tablets has taken the world by a storm, a staggering growth of mobile usage has proven that a no-mobile strategy is a lost cause in terms of ...


Website Design – 6 Friendly Web Design Tips of 2019  RecentlyHeard.com

Good web designing is an art that requires knowledge of programming and how your visitor will interact with the website. So make the website user friendly.


Web Design New York Company, Huemor, Explains How to Stay Ahead of Your Competitors in the B2B World  Yahoo Finance

NEW YORK, Aug. 30, 2019 /PRNewswire/ -- B2B is different from B2C and the tactics that work so well for B2C companies often don't replicate for B2B.


How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush  MarTech Series

DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising *content* that fosters ...


5 tips for designing a successful and efficient website  The Vistek

Web design is constantly changing trends and trends that come and go. Although, the truth is that, when creating a website with a professional image, there are ...


Yes, Your Website Design Has a Shelf Life  Business 2 Community

Chances are if you've recently gone through the website design process you're hoping that you won't ever have to do it again. Maybe you felt the whole process ...


GoodFirms Highlights the List of Best Web Design Companies for August 2019  EIN News

GoodFirms features the list of best web design companies that deliver simple and creative web designs as per the clients need.


Industry Leading Print & Web Design Agency for Casinos  scallywagandvagabond

Print & Web Design Agencies are being brought on to help *service* vendors and online casinos create an identity and image appealing to peers and consumers.


Is Your Business Everywhere? (Going Mobile) — TPG, Inc.  Aptos Times

Is Your Business Everywhere Going Mobile mCommerce eCommerce buying Ron Kustek Times Publishing Group Inc tpgonlinedaily.com.


PHP in decline: The rise and fall of a programming language  JAXenter

Once upon a time, PHP was one of the most popular programming languages. Now it's slowly fading in popularity, especially with the rise of languages such as ...


GoodFirms Features the Most Excellent Web Development Companies from Various States and Cities of the USA for 2019  Yahoo Finance

WASHINGTON, Aug. 22, 2019 /PRNewswire/ -- In the modernized digital world, websites are playing the role of backbone to businesses. Today, it has become ...


Web Design Businesses are Enjoying Golden Time due to Revolutionized Digital Technology  Seekers Time

US Bureau of Labor Statistics has projected that the employment of web developers will grow by 15 percent by 2026. The percentage is much higher than the ...


New iCloud.com beta site offers refreshed design and Reminders app  Macworld

Apple's iCloud.com web interface has a design that feels a little dated, frankly, and the pending release of iOS 13, along with its completely redesigned ...


The Beauty of Progressive Web Apps  TechNewsWorld

As more Web traffic comes from mobile devices -- particularly traffic to e-commerce sites -- it's becoming ever more important for businesses to have *content* that ...


5 best practices for data visualisation in web design for 2019  e27

“Clutter and confusion are not attributes of data – they are shortcomings of design.” – Edward Tufte. So, what is data visualisation? Well, data visualisation is a ...


Can outsourcing improve corporate innovation?  The Irish Times

External sourcing in graphic design and advertising can be positive.


Why online presence matters to all businesses  AZ Big Media

Online stores represent nearly half of existing commercial businesses in this world. Today, the internet is the way to reach an endless number of customers, ...


DesignRush Announces The Best Digital Marketing Firms From Around The World  WFMJ

SOURCE DesignRush. DesignRush determined the best digital marketing companies who can execute successful campaigns on a variety of channels.


Long Island Web Design Mobile Marketing Expert SEO Services Launched  Newswire

Long Island, New York online marketing agency High Measure Solutions announced the launch of their services helping local businesses improve their online ...


The Top Texas Digital Agencies Of 2019, According To New Report -  WFMJ

SOURCE DesignRush. DesignRush rounded up the best digital agencies in Texas who can execute successful online campaigns that drive conversions and ...


5 Signs You Need a Website Redesign  Business 2 Community

Any website needs ongoing maintenance and optimisation as standard, but sometimes more drastic changes are needed. If your inbound marketing efforts are ...


San Francisco Web Design: 8 Benefits for Startups  Demotix.com

San Francisco web design provides great benefits for businesses, especially startups, which need to establish their brand more to capture the target market.


Get 50 hours of graphic design instruction for just $29  Mashable

TL;DR: Get the complete Professional Graphic Designer Bundle for $29. Since it's usually priced at $1,200, you'll be saving a ridiculous 97% off the full price.


carlo mollino's 'rascard garelli' photographed by marcello mariana  Designboom

in 1962, felice garelli asked carlo mollino to relocate and restore a traditional 'rascard' to serve as a holiday home in northwestern italy's val d'ayas.


Ahwatukee Web Design and Developer Expert Digital Marketing Services Launched  Newswire

Phoenix online marketing agency Small Biz Marketing announced that it can provide local businesses in the Ahwatukee area with expert web design, SEO and ...


Handy tips of web design to create the best website  RecentlyHeard.com

You will be surprised to know that 48% of users on the web say that a website's design is crucial. It is the topmost determining factor for a business's.


Bromley Web Design Agency Blue Square Management Launches New Marketing Services  Newswire

Orpington, Kent, based digital marketing agency Blue Square Management updated its range of web design services for Bromley businesses that are interested ...



Four Tips For Effective Web Design  Forbes

On the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of ...


Profile In Success: atCommunications Marks Two Decades of Excellence in Web Development and Digital Marketing  EIN News

As technology has evolved over the course of the last two decades, so have firms like atCommunications that create *content* for it.


Clacton Mobile Friendly Web Design Expert Digital Marketing Services Launched  Newswire

Clacton-on-Sea online marketing agency Top In Local launched a full range of web design, mobile optimisation and mobile SEO solutions for local businesses.


How Vocational Education Got a 21st Century Reboot  POLITICO

With schools across 10 states, the P-TECH program prepares its students for good jobs that corporations pay well for.


7 Ways a Modern Business Website Will Support Your Marketing Efforts  Elite Business Magazine

At Elite Business, we're passionate about championing new business. Providing *fresh* perspectives and representing disruptive solutions, we're interested in the ...


SolarSEO: A Brand New, Affordable Web Design and SEO Agency for Small Businesses  Newswire

SolarSEO is a digital marketing agency working for small businesses. The Newport agency offer services in web design and Search Engine Optimisation to ...


‘User Inyerface’ teaches you about terrible modern web design by making you suffer through it  The Verge

Bad website user interfaces are perhaps the worst part of the internet: spammy pop-ups designed to trick you, dark patterns that are intentionally misleading, and ...


More than 30 jobs that South Africans can soon use to move to the UK  BusinessTech

The UK Government is expanding its Shortage Occupation List (SOL), making it easier for applicants to apply, qualify and settle in the UK.


The Top Web Design Companies Of 2019, Says New Report From DesignRush  Yahoo Finance

DesignRush determined the best website design firms who can build custom platforms. NEW YORK, Aug. 9, 2019 /PRNewswire-PRWeb/ -- DesignRush.com, ...


Dekker Web Solutions Tackling Speedonthewater.com Redesign  SpeedontheWater

Despite that speedonthewater.com is celebrating its 10th anniversary this year, the daily high-performance powerboating news site has had the same look and ...


The Top 25 Web Design Companies from Around the World, According to DesignRush  Yahoo Finance

At Mad Icarus Media, they believe mediocrity is the enemy. Mad Icarus Media works with its clients to take the creative and calculated risks needed to create ...


6 Web Design Tips to Keep People on Your Website for Longer [Infographic]  Social Media Today

Are you looking for ways to reduce your website bounce rate? Want to keep people on your website and engaged for longer? The team from CMS Wire share ...


Web Design Practices That Frustrate SEO Pros  Search Engine Journal

It takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.


A Look into Top Web Development Frameworks in 2019 and 2020  RecentlyHeard.com

A web framework refers to a software framework that is intended to main the development of web applications. Web frameworks are a standard way to build and ...


Should websites be accessible to everyone? Domino's says no  Fast Company

The pizza company has petitioned the Supreme Court to hear a three-year-old case that deals with whether Domino's is legally required to make its websites ...


Junior Graphic Designer  Pedestrian TV

We have the perfect opportunity for a Design Graduate looking to step into a fun studio environment, or a Junior Graphic Designer looking for a challenge!


User Inyerface is a maddening tour of the worst web design mistakes  Polygon

Good interface design works best when you don't even notice it. But what if every UI mistake existed on one website? User Inyerface is an example of everything ...


This Website's Deliberately Frustrating Interface Will Make You Appreciate Good Web Design  Gizmodo

You don't know what you have until it's gone is a well-worn cliche, but also an apt description of a web game called User Inyerface, created by design firm ...


20 Free Web Design Tools from Spring 2019  Practical Ecommerce

Add value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from spring 2019.


Best Responsive Web Design Firm Awards Handed out for June 2019 by 10 Best Design  Yahoo Finance

Each month, the 10 Best Design listing *service* will issue *fresh* awards for the best responsive web design firm in the USA. NEW YORK, June 21, 2019 ...


Seven Aspects Of Website Design Crucial For Drawing In Customers  Forbes

When drawing in clients or customers, it is important to remember that each interaction they have with you or your company reflects upon your brand as a whole.


70 Web Design and Development Terms We Wish You Knew, Part 2  Business 2 Community

In Part One of this two-part post, we gave you some definitions and comments for terms we use here every day. I broke it into two parts because it was getting ...


Web Design Don'ts: 13 Website Features That Can Ruin The User Experience  Forbes

A "flashy" website may look cool, but intrusive, slow-loading or unintuitive features may ruin the user experience. Members of Forbes Technology Council detail ...


DesignRush Announces The Top 13 New Jersey Web Design Agencies Of 2019  Yahoo Finance

Studies show that 62 percent of companies can increase sales by creating responsive mobile-friendly interfaces for their website. DesignRush rounded up the ...


The Top 30 California Web Design Agencies of 2019, According to DesignRush  Yahoo Finance

DesignRush rounded up the best website design companies in California who can build successful platforms that foster brand loyalty. DesignRush.com, a B2B ...


CSS Grid is finally starting to live up to its potential in web design  AdAge.com

The technology promises to modernize the way the web looks for brands and publishers.


6 Campaign Web Design Trends to Watch in 2020  Campaigns & Elections

Each cycle we see website design trends that come to dominate the digital aesthetics for campaigns. In 2008, it was overstuffed landing pages.


5 Web Design Mistakes You Must Avoid  Customer Think

We already have enough quotes on how wise men learn from the mistakes of others. It is time that we put into practice and find out what are the common web ...


DesignRush Announces the Top 29 Florida Web Design Companies of 2019  Yahoo Finance

B2B agency ranking site DesignRush determined the leading website design agencies in Florida who can build professional sites that reach brand goals.


Hertz Sues Accenture for Breach of Contract Over ‘Seriously Deficient’ Web Design Work  Adweek

Hertz, one of the world's largest rental car brands, is suing former marketing partner Accenture LLP for breach of contract, claiming the company failed to deliver ...


10 exciting web design trends you can't hide from in 2019  The Next Web

The end of the year is near, and that could only mean one thing. It's time to look ahead at what website design could look like in the year to come. Like every year ...


Web Design New York Agency, Huemor, Shares the Ultimate Website Design Checklist  PRNewswire

NEW YORK, June 28, 2019 /PRNewswire/ -- Website design is much like constructing a building – a plan is required, as well as time, effort, and resources. If...


DesignRush Announces The Top 25 Web Design Agencies Of 2019  Yahoo Finance

A professional responsive website is one of the key components of a successful, modern brand. DesignRush researched the best website design companies ...


8 Web Design Principles to Know in 2019  Business 2 Community

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design ...


Your Next Website Redesign: 6 Trends to Embrace Now  Search Engine Journal

Are you in the early planning stages of a new website? Here are the trends that web designers and their clients expect to embrace in the year to come.


10 Lessons from Hertz's $32M Web Design Lawsuit Against Accenture  CMSWire

Hertz has sued Accenture for $32 million over a website redesign failure. We asked around to see if there was anything to be learned from this suit.


7 important facts about web design  MakTechBlog

Posted by Mayank | Sep 8, 2019 | News | 0 |. 7 important facts about web design. Share this on WhatsApp. While most of us are amazed at what websites ...


Top 17 Web Design and UI Trends for 2019  Designmodo

New year, new time to think about web design trends. The start of the year is a great time to look back on the previous year and your successes and look …


IoT: Revolutionizing the web development sector with  JAXenter

IoT is a diligent technology that has totally transformed our daily lives. But how has the technology affected web developers? In this article, we attempt to ...


Top 5 Web Design Trends  Business 2 Community

It's 2019, you've already got a couple briefs to respond to, but you have no idea what's “in” this year. Fear not, I'm here to fill you in on all of the hot web design ...


6 Ways To Improve Your Website Design To Boost Sales  Forbes

The eCommerce industry is growing rapidly year over year. But that doesn't mean that your eCommerce business is necessarily growing at the speed you'd like.


 

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