Advertising  |  Affiliate revenue sharing  |  Auctions  |  Best Business Tips  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies Tips  |  Mesothelioma lung cancer and asbestos  |  Mortgage and refinance |  Pets  |  Web Site design  | 

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
 Please check back frequently as new topics are added and current topics are updated daily.

       

Should I Use Pop-Up Ads?

Place your TextLink AD here free

 
Web Site design TIPS
 
Information channel:


Web advertising has taken many forms, including those that appear within the Web page as an in-line graphic, as well as those that "pop up" (over) or "pop under" a browsing window. If you are conidering the use of pop ups on your website as an advertising method, this article provides some points you should conider.

Some studies have reported that conumers despise these intrusive and annoying advertisements and even feel "violated" and "molested" by their presence. Online conumers are goal-oriented and perceive online advertisements to be even more intrusive than those in other media. Further, online conumers develop negative attitudes towards the advertisements which then lead them to develop intention to not return to the site.

An important goal of website designers is that users will retain the content to promote subsequent visits and/or referrals to other potential visitors. Ads compete for attention and raise cognitive effort, whether reading or avoiding them, interfering with use of the site and reducing the likelihood of retaining the site's content. The more mental energy extended to non-website material, the less retention of website content can be expected.

Research has shown that interruption have a negative impact on emotion and well-being, and lead to increases in effort expenditures. Although any advertisement can be classified as an interruption, one that requires a user action to remove it, like a pop-up ad, will cause an increased expenditure of effort, reducing retention of website content. Because an in-line ad requires less interruption and mental energy than a pop-up ad, we expect higher website retention levels in those subjects receiving in-line ads as compared to pop-up ads.

What about retention of ad content? Common sense tells us that ads that are most visible will be remembered. However, deeper consideration of web advertising reveals that while pop-up ads are more interruptive than in-line ads, requiring a user to act to remove them, they appear on the screen for a shorter time period because users tend to close them immediately. In-line ads remain visible for a much longer period, and users are thus more likely to see them in their peripheral vision. It is expected that this longer time will increase user retention of the ad content.

Some Internet service providers and highly trafficked Web sites have decided to discontinue the use of intrusive advertising. Both AOL Time Warner and Microsoft announced in October 2002 that they would eliminate the majority of pop-up ads on their Internet services in respone to rising complaints from users. In their eyes, the loss of advertising dollars is worth the boost in public image as a result of the policy change.

Also you should conider that online conumers have the option to eliminate pop-up ads using a number of methods, such as free, third-party pop-up killing (PUK) software and toolbars that stop unwanted browser windows.

If you still want to use pop up ads on your website here are some recommendation:

1) Never use more than one pop-up per visitor.

2) Use a pop-up when your visitor is leaving your website, not when he has just entered and is trying to see what you have to offer.

3) Use pop-ups only for special purposes such as to remind your visitors to subscribe to your ezine, offer a free download or a free course by autoresponder.

The author of this article is Ronald Vyhmeister, visit his website at
Internet Marketing Tool Reviews (please link to http://www.tenbytes.com/internetmarketing.html)
You can join his newsletter at http://www.tenbytes.com

Feel free to use this article in your website or newsletter, but keep this author box with live links.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONMORE RESOURCES updated Fri. November / 22 / 2019






















News | Filling the Gaps in Art Education  Rhode Island College News










The Future of Web Development  Business 2 Community









Digital Organizer  SustainableBusiness.com




Seven web design mistakes that hurts user experience  Business MattersBusiness Matters






















Largest Web Design Firms in Massachusetts  New York Business Journal








Web Design Trends in 2019  Business 2 Community


























 

People Locator find anyone in the USA

 


Surplus Overstock Jewelry Antiques office cubicles desks workstation tables

Click here to
OfficeJax free ad space available here

 

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

 

Free Automatic Link Exchange

Find advertising supplies below wholesale in Akron, Ohio

Akron University of Akron university housing available

domain registration | domain registration | Hunt | Search Engine Services | india online
Text Link Ads

[Back to Top]

 

 

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

home remedies and tips

Advertising and promotion Akron, Ohio

The Akron blogging news center

Akron Ohio web site design news

Akron Mortgaging and refinancing

  go back

 

server monitor

check web page

HOME | SITE MAP
© 2012 - 2019 All Rights Reserved

Increase pagerank automaticly with HitsSurfer

free page rank checker and seo evaluation tools