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With the advent of the Internet a whole new vista of business has opened up. Many erstwhile opportunities otherwise not available to us, many markets which were previously inaccessible are accessible to us now. We can transact with anyone anywhere across the world sitting in the comfort of our home.
For e.g. a person in New York, USA can send flowers to a person in Ahmedabad, Gujarat, India in real time, i.e. almost within 1 hour the delivery of flowers can be arranged. similarly, transaction of money in foreign currencies is now made possible with a high level of safety and with relative ease.
Now one can source products at the best possible rates for the minimum of quantities required and of the highest possible quality. This is made possible only due to Internet.
Hence, beyond any doubt YOUR web site is what reflects your identity on the World Wide Web or WWW as it is popularly known. A visitor may frequently visit your site if it captures his attention and holds him to your site content and layout.
Now, typically you are the best person to decide how your site should look like. If you let a designer visualize how it looks like, then, sometime the results are disappointing. You see, the problem with designers are they are not intimate with the product you are selling. Hence, they may not be able to capture the essence of what you are trying to say.
So, the next best thing to do is choose upon a site template, tweak a bit about the layout, add your own pictures and text, and presto, your site is ready.
The question is where do you get the free templates from, there are many sites who offer free professional looking templates, one of them is http://www.jimtools.com, in my opinion its the best site for would be web masters.
No knowledge of HTML is necessary, though it would be good to have some. One can always use tools like front page, which comes free with MS office, or any of the free HTML WYSIWYG editors freely available on the net.
If you conider your site having an average no of pages such as 50 to 100 and conidering a page rate of 10$ per page then the end result is a savings of thousands of dollars and if you are not happy with the design or if you wish to change it after a period, then you don't have to rely on any designer and you need not pay extra money for the same.
This does not mean one should not use designers at all, what I meant was, if you have the time and energy you could save on some money.
I almost forgot, you also have readymade flash templates also available which needs a few tweaks and your site is flash ready too.
The author is a professional web designer and is in the business since 1997. The author has helped many businesses by designing their sites. You can visit his own site at http://www.iastron.com.
Please feel free to distribute this article in any form provided you keep the credits intact.
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