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Web usability is perhaps the most important factor in any web design. This is the driving factor that keeps your visitors coming back to your website. Given below are a few points that you need to conider to increase your website's usability.
Points to conider for improving web usability
1.) Give your visitor what he is looking for
A visitor means business; he is looking for information and will stay in your site only as long as he gets what he wants. So provide only relevant information on your homepage that is specific to your end users. Web logs are the best means of finding out which keyword your visitor used and for what purpose he could have visited your website.
2.) Tell your visitor what your site is all about
Often websites are crammed with information in no specific order making it hard to figure out what the site is all about! Your site should give information about what it can offer a visitor on an instant basis. You can do this by providing relevant information on the homepage. You can also provide links like 'about us' or 'about this website' for further clarification.
3.) Provide site wide links
Site wide links are very important in any website. They allow easy navigation to all pages and reduce time conumed on browsing the pages. Your user can have instant access to what he is looking for from any webpage using the site wide links. They also allow the search engine robots to cache your pages efficiently. Site wide links can be provided at the bottom of all web-pages.
4.) Provide a sitemap
A sitemap is the mark of a good website. Sitemaps give the skeleton of an entire site on a single webpage with all links. As site maps are specifically meant to provide site information they can lead to efficient browsing.
5.) Ensure that your website loads fast
No one likes pages that take long time to load. Your website visitor takes decision in seconds and it won't take him long to press the back button or type another address to access other related websites. So make sure that your site loads fast.
The possible reason for long loading times are
6.) Improve site's navigation using icon
Site navigation is an important aspect of web usability. Making use of unique XP style icon can really make your site appealing at the same time adding to easy navigation. Some businesses that offer XP style icon are http://www.icongalore.com , iconpharm.com etc. Icongalore.com offers high quality XP icon at costs as low as $3/icon.
7.) If your site has too much content ensure readability
Poor readability can cause your users to leave. Poor readability occurs due to use of small fonts, poor color combination, long sentences, repeating background images and improper headings.
Tips to improve readability
8.) Test your site before launching
Testing your site before loading is very important. You should pick up information like site load times, navigation, information availability, content, browser compatibility etc while testing.
9.) Check your server log data regularly
You server log data is perhaps your best information source to
improve your website's usability. You weblog can give you
information like keywords used most often to reach your site,
website downtimes, pages most visited, exit pages etc. By
studying your weblog you can find out the pages that a particular
visitor accessed and the page at which he exited. This can help
you optimize popular pages and give special attention to pages
that seem to have the most exists. Overall studying the server
log on a daily basis is very important.
http://www.buytemplates.net is a leading web templates provider and has hundreds professionally designed web templates in various categories that come at surprisingly affordable prices. Apart from offering website templates, they also offer allied services like template customization, content insertion, SEO and web hosting service.
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