We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process.
Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, typically you change it for a couple of reason.
Whatever it may be, you're changing something. Now it won't happen right away but eventually, if your site already has a good search engine ranking, then search engines will find out what you've done.
But "se's" aren't human? That's correct but they were built by humans. Most se programmers realize that eventually something changes and since they want their search engine to be the best, they try to recognize your changes right away but there's only one problem.
What do they do with the listings you have right now? Well, let's say for instance you are attempting to change everything for the better.
Now let's also say that you HAD a page title called "good rank". Search engine's previously know and still think that your page is all about "good rank". Moving along, your new page information is about "Getting a better rank". Your old placements are now wrong in the eye's of search engines. They now realize that something has changed. So what are they going to do?
Dump your old listings and start over! Ouch is right. So why would you ever want to change your site if that's the case?
Well here's some food for thought: Yes, you may loose your existing rankings but your roots are growing. Your new pages are growing bigger and better than before, it just takes a small transitional period to take effect.
For instance, within Google, Smartads had over 580 pages found when looking at all the links to smartads. Since we changed the whole site, there was a 2 day period were none of them were listed anymore. Normally, I would of gotten scared right away if I didn't know that my site had changed.
Not 4 days later, not only were my pages back but the old rotten pages that weren't being used anymore got dumped and the many new pages got listed. All in all around 680 pages now. That was a jump of around 100 pages were added. Cause and effect.
Here's another example for you. Most of us know about link popularity within Google. You've put all your effort into promoting your main page. Within all of the links that you've had placed on other sites, you gave your link title "Great Ranking Services". Once google saw your link, it started looking to see whether your information on your site is relevant to "Great Ranking Services" and awarded you appropriately.
Moving along a little, you've not only changed your site but you've also changed your link title to better fit the new content on your main page. The new link you now add on other sites reads something like this; "Boost Your Search Engine Rankings".
Before you changed your site, you got a GREAT rank for "Great Ranking Services" when people searched online.
Here's the catch. Now that your promoting a new site, a new page, new content within your page, the old content relavance goes straight down the drain. Search engines have recognized that everything has changed and are not paying any attention to your old links anymore. Yes, they still help your link popularity, but they don't help your content relevance.
See, search engines are consistently trying to improve their content relevance. That's what people want. If they search "gidgets & widgets", they expect to get the best results for "gidgets & widgets".
If you plan on changing your site, be prepared to suffer for a small amount of time. Prepare yourself for the worst because the best is yet to arise and prevail.
I understand that we all want better search engine rankings and just be ready to do what ever it takes, even if it means loosing your old se placements for some newer, fresher ones.
I hope you enjoyed my article, for more of my articles, simply follow the link below!
Best of luck to you!
About The Author
Smartads - President
Affordable Web Design & Web Site Marketing
ASES - Affordable Search Engine Ranking Services
Canadian Toy Shows and Toy Collection For Sale
You may re-print this article in it's entirety!
RELATED WEB SITE DESIGN ARTICLES:
How To Shop for a Web Design Firm?
While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company.
Web Design: Use it to Showcase the Message
If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy.For sites where conversion rates are a priority, the primary purpose of design should be to present the message in such a way that it delivers the maximum impact.
Introduction To CGI Scripts
Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script.
Why Web Pages Appear in the Wrong Location after Uploading to my Website?
If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box.
Is Your Website Color As Inviting as Your Home? Does Color Really Matter?
We've all read the countless publication about effective web site design, outstanding written content and the never ending need for search engine optimization. But often the importance of color for a web site is overlooked.
Does Your Homepage Work?
All websites have a homepage. It is the most important page of your site.
Through The Looking Glass
My mother used to take me along when she visited an old lady down a cobbled lane who had a crystal ball on her dining room table and a pack of playing cards. My mother was superstitious and really believed a lot of what she was told by the old lady.
Top 10 Web Design Mistakes
As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning.
Make Your Web Site User-Friendly
You can create a website that attracts customers, not repels them, with a little common sense advice.Everyone wants an attractive professional looking website.
How To Improve The Professional Look And Feel Of Your Website
Projecting a professional image is paramount to your website's success. It can make or break your online business.
Copy Editing: 10 Powerful, Mind Blowing Secrets For Writing A High-Impact Ad
No matter what product or service you're promoting, unless you are able to write and use a highly persuasive Ad, you may not generate a lot of traffics and sales.Writing a high impact Ad that will deliver truckloads of sales requires some skill and practice.
Bad Design Characteristics For A Website
Making a poorly designed website is one of the easiest things you can do as a webmaster! You barely need to try! If you want to run a successful high traffic website there are many different elements of design that you need to implement, and ones you need to avoid.This article will describe some of the major design flaws in many new websites.
How to Prepare Your Project Before You Order Website Design
Are you serious about get this website done fast and clear and want to make money with your website? Then you will absolutely need some good web design agency to build the website of your dream and that it the aim, right?Web design studios may be local and virtual. Local studio may be your choice if you live in a big city and you know at least couple of web designers across the road.
6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential.
If Content is King who is Queen?
It's been said again and again, when it comes to getting people to visit your site (and stay there for more than 5 seconds), the quality of your content rules supreme. But once you've bowed to interest, saluted relevance and cow-towed to originality, who else must you pay homage to for recognition in the court of website stickiness? The two jewels in the crown of Presentation, for it is of course Presentation who is Queen, are structure and graphical design.
Increase Your Website Sales Instantly
If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort.
Web Copy - What You Should Know First
Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is "content" and it is decidedly different than web copy.
Affordable Web Design In Birmingham
If you have a business, big or small you may be thinking of getting yourself a website.The world wide web is another way of spreading your message or selling your product.
Designing Professional Web Pages
If your Web site doesn't project a professional and polished image to your visitors, your credibility and that of your products and services will suffer. Image is everything -- especially online where your competitor is only one mouse click away!Before your first HTML code is written, you will need to conider your Web site's navigational structure, color scheme and page layout.
Is Your Site Too Slow? Why Image Optimization Is Critical
Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can't handle lots of graphics, and that means you'll be losing potential customers. According to UK website experts Boommm.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads