We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort. Web sites are only as good as their copy, so if you want to run a successful website, check and double-check your copy!
Listed below are thirteen tips to better your copy and increase your sales:
1. Use short benefit-focused headlines.
Grab your readers attention from the very first line by piquing their curiosity. Ask a question or make a statement that causes a question to be formed in the minds of your readers. This will get them to read on as they attempt to satisfy their curiosity. Be creative, or if that fails, be informative.
2. Make your copy short and to-the-point.
Your potential clients love easy-to-digest material, so keep your paragraphs short. Three or four sentences per paragraph are fine, anything more is not.
Check the format of the page too. Make sure the column width of the copy is around ten words across. Learn from the experts - newspapers publishers have known for years that narrow columns and short paragraphs keep people reading.
3. Make use of lists.
Bullet or numbered lists have to be the best things around for copy writers. The human eye naturally gravitates toward a list. A list is akin to an oasis in a desert. People who are inclined to skip over long, wordy sales copy will still look at bullet lists. So use this fact to your advantage by listing the killer benefits of your offer.
4. Put yourself in your targeted visitors' shoes.
Ask yourself, "why are they at my site?" People only want two things:
5. Aim your copy at your targeted market.
Focus, focus, focus. I dare say that in any venture, be it online or offline, the most important factor that determines its success or failure is the amount of focus. If you spread yourself out too thin, then you're heading towards failure. The biggest mistake that can be made is not to define the target audience before writing the copy. When spread-shot promotion tactics are used, the focus is lost on too many groups. In the end, the website loses the visitors' attention and loyalty.
Choose one defined audience first and aim your copy at them. Don't worry about the other audiences, you can add special links for them later when you become successful.
6. Give your Web visitors a lot of free information.
Everyone is attracted by free stuff, and that will be one of the reason why visitors come to your site. After visiting you five to ten times, they are more likely to buy from you. Include on your website your updating schedule, or put up a email group, so that people can be notified by email whenever there are updates on the website.
7. Create useful links.
Instead of the highly cliched "Please click here" link, experiment with other more useful-sounding links. Examples can be phrases that describe the link's destination, such as "free ebook download on cooking", or "list of top ten products".
8. Keep your language simple.
Utilise the KISS (Keep It Simple, Stupid) principle when you are preparing your copy. Also, write your copy as if you are speaking with a friend. Nothing kills the sale faster than a dry and run-of-the-mill sales pitch.
Use "you" and "your" words liberally and "I", "me" and "us" words infrequently. Everyone likes to hear, or read about themselves. They like to feel like they are the centre of attention.
Using "you" and "your" will help them feel that the product may address their needs. Always remember, the focus of the copy should be the prospective customer, and not the person selling the product.
9. Write a list of five to ten benefits of your service.
Forget about lengthy description of you and your mission. Nobody reads them, so shift your focus to the more important aspects of your website.
Concentrate more on the benefits you can give your visitors. They came to learn about how they can benefit from your service, so make sure they will be convinced enough to say, "This is amazing. I want this!"
Tell the reader how the product or service will benefit them. Throw the technical details aside. They don't belong in your sales copy, they belong in an appendix on a linked page for those who are interested.
Sales are made by appealing to the reader's basic needs of comfort, security and acceptance. Your copy should explain how your product can address one or more of these needs.
So try using benefit-focused statements such as "Reduce your monthly bills by $200 with our product" or "Be able to function in the dark" to market your product or service, and you should start to see an immediate increase in interest!
10. Get rid of the hype.
Your visitors are intelligent people and they are not going to believe in hype. On the contrary, hyped up copy will just turn them away. Don't make ridiculous claims and while your offer may be really too good to true, don't state it that way.
11. Publish customer testimonials.
If you don't have any, you should solicit some immediately. Your current customers will be more than happy to support you if you provide good service and a solid product. Ask them for their opinion and comments regarding your product. Get permission to use their words and publish them on your web site. Testimonials are a very powerful selling tool that you can not afford to ignore.
12. Offer a solid, no question asked, money back guarantee.
Go on, offer such a money back guarantee, and stick by it. Why? Because what better way to get someone to buy your product than knowing that they can do so risk-free?
Besides, you will be surprised at how few people will be unsatisfied enough to make use of your guarantee. Sure, some customers may take advantage of it, but I think the increase in your sales should be more than enough to offset the few unscrupulous characters you may meet.
12. Ask for the sale!
You've got the killer benefits stated down, and you've got a solid money back guarantee. Now don't stop there. Many web sites neglect to ask the customer to buy. So lead your customer through the purchase process. Be sure to thank customers for their purchase and inform them how and when they will be receiving the product that they have just purchased.
Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today's competitive Internet. At his site, you can learn how to make money online.
8 Creative Web Design Tips To Boost Your Conversion Rate
Conversion Rate is the percentage of the visitors on your website that completes the desired goal of your business out of the total number of visitors. Any organization desire to have a higher conversion rate for your website, as it is an indicator ...
Guidelines for brutalist web design
Web Design Trends of 2018
Times Square Chronicles (press release)
Web design is constantly evolving, and there is always something new on the horizon to think of. There are lots of trends we are seeing in 2018, which we have shared with you below. Make sure you keep up with the pace, to stay on top of your competition.
American Creative Offers Custom Web Design and Helps Boost Business
Custom web design is the very basis of business today. Without a website, no business can prosper. American Creative is one such company that is pleased to create custom web design for their clients. This press release was orginally distributed by ...
Web Design Essentials Every Designer Should Be Aware Of
Promotion World (press release)
No matter how we look at things, there are many different ways in which you can mess up the design of a website. Although there are so many options that are available and technology is highly advanced, some designers fail to understand the need to have ...
How to Improve Your Hotel UX Web Design (4 Things that Are Important to Your Visitors)
Designing a website for optimal user experience (UX) is essential to any business - after all, an effortless user experience clears the path to conversion. But the hospitality industry has taken a more specific turn in the digital era - a hotel website ...
It's Time for Brands to Go Back to Basics and Entice Consumers With Strong Design and Copy
So, how do you increase time on site? A lot of marketers think it's through publishing long-form content. But increasing user engagement is about creating synergy between copywriting and SEO web design. Simply put, your bad copywriting and design harm ...
Best web design software for Mac
Building your own website can be very rewarding. Creating a space on the internet where you share your thoughts, promote your business or sell products is often the first step on the road to success. But if you've never attempted something of this ...
Android Authority (blog)
Become an expert in web design for under $40
Android Authority (blog)
The two things you need to build a website are the technical know-how and the creative tool kits. This bundle offers both. Whether you want to build your ideal site or take it up as a profession, the four courses provide you with the entire skill-set ...
London Loves Business
Secrets of a compelling business web design
London Loves Business
You will need a Web Design Review to evaluate the design of your competitors' site. By looking at your competitors, you can get an idea of categories for your website. In some scenarios, you have to check the promotions and prices on the website of ...
RELATED WEB SITE DESIGN ARTICLES:
Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales
It is common sense.The more time people spend at your web site, the more likely they will know more about your products and services.
6 Reason Why A Website Is Crucial To Your Business
Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!Why is having a website such a big deal? Here are 6 reason:A website increases your credibility.
Web Marketing: Design Mistakes That Drive Customers Away In Droves
They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid:· Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to your "welcome" or "home" page, you are losing customers.
How to Create a Favicon for Your Web Site
One of the simplest things you can do to give your site 'identity' and to make it stand out from other sites is to use a favicon (favorite icon). They are the little logos that go next to the website listing in your favourites folder, and pop up in other places, (depending on your browser and operating system).
To Hire or Not to Hire a Website Designer
In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were in short supply and could command huge fees for their services.
Text Is King!
Are you building your website? If so, STOP! Take a look at what you have done so far. How many images do you have? How much text do you have?If your website has more images than text then you could be in trouble.
Content is Crucial!
Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site.
How to Convince Your Visitors to Return Often
One visit does not make a sale. Be sure to make your Web site attractive to your visitors so that they want to come back.
Web Site Templates and Their Benefits
Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design.
Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right? Not quite.
How To Shop for a Web Design Firm?
While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company.
Let Your Website Make You $$$ While You Sleep! and All That Other B.S.!
Well, you've got your product, started your home business, and even have your website up on the internet. Only one problem, where is that money you were supposed to be making? Nothing! No one is knocking down your door to buy your product! Well, here is the real world answer.
Your Free Guide To Obtain A Cheap Web Design Quote
Website design is a very competitive area and there is no longer any reason why people should pay large amounts for web design services.This article describes and explains where to find very very cheap web design services.
Concentrate On Web Content Instead Of Search Engine Optimization
For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding.
Top Six Ways To Make Your Visitors To Hate YOU!
We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser.1.
Make Your Site Quick To Load!
The time it takes to load your site can make or break a visitor's first impression of your site. If your site takes too long to load, the visitor will click "Stop" or "Back" and leave your web site.
Orient Your First-time Web Site Visitor
Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them.
How to Find Inexpensive Web Design
Web design is a very competitive area and there is no longer any reason why people should pay large amounts for website design services.This article describes and explains where to find very very cheap website design services.
Tried and Tested Tips to Improve Your Website - Part 1
1. DO NOT use excessive graphics or banner images on a single web page.
Website Creativity: Why It Matters Now More than Ever
If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm going to hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads