Advertising  |  Affiliate revenue sharing  |  Auctions  |  Best Business Tips  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies Tips  |  Mesothelioma lung cancer and asbestos  |  Mortgage and refinance |  Pets  |  Web Site design  | 

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
 Please check back frequently as new topics are added and current topics are updated daily.

       

How Your Business Can Win Online

Place your TextLink AD here free

 
Web Site design TIPS
 
Information channel:


There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website.

Company X is a small family run roofing company. They repair, install and insulate roofs. They spend a lot of time and money advertising in the press and exhibiting at conumer shows and events to attract new customers. They are visibly committed to their customers and their needs. They do it well and reap the rewards. They are succeeding offline.

A potential customer sees them at a show they are exhibiting at. She has a brief but informative conversation about her roof with a company representative and takes away some literature to read. She leaves with a highly positive impression of the company and its employees. When she reads the literature she notices that the company has a web site and visits it. Their site looks professional. She looks deeper into the site by clicking a few links.

It only takes a few clicks for her to realise that the website is very thin on content. There's little text and the text that is present is incredibly dull and uninformative. The site looks exactly like the brochure she took away. In fact, thats exactly what the web site is - the brochure online.

The site has a few basic features: you can contact the company, request a quote visit or get their phone number. There's little else of any interest for potential customers. So would she stay and buy from the company? Probably not. At this point she either has to contact the company by phone to get more information or go somewhere else. She's been abandoned by a company that has clearly made little provision for her visit. At best its a dull visit. She doesnt think very highly of the company now.

What went wrong? Why did the company, which made such a positive impression offline, make such a poor impression online?

Has the company put much effort into the site? No.

What can the company do to turn their website around and present a positive impression?

Its critical that their customers perceive some value from visiting their site. Otherwise why would they stay around long enough to even read about their products let alone buy them?

What if they arrived at the web site again? This time the text on the site sounds more interesting and descriptive. The site doesnt look identical to the brochure anymore. There's some real case study examples of how previous customers have benefitted and saved money by using the companies products. How they transformed a cold roof space into a bright and warm usable room, or how they saved a fortune on their heating bill after some roof work was done by the company, etc.

There's also a new quote tool that lets you put in your dimension and get an immediate quote for the work. There's also a button to get an expert to call you, a tool for seeing what any project work would look like when finished, a reminder tool which tells you when you are due for a roof inspection, ideas for improving your roof space, etc. The list doesnt necessarily stop here. They can add as many features, tools and resources as the customer wants. Starting with the customers most important ones first. On the new site the company also state their dedication to the customer - they make guarantees to respond quickly to any question or comment and help the customer in any way they can at all times.

The customers experience is very different now. She will be happy with her visit and service and have a positive experience of the company. She'll feel the company is very attentive to her needs. Ultimately she'll buy more from the company.

The companies end result is different now too. They'll have more happy and loyal customers and ultimately therefore more recommendation and sales.

Are you making the same mistakes on your website? What can you do to improve your customers website experience?

Useful tips:

Good luck!

About The Author

Need to get your business online? contact me now to find out how you can do it for less mailto:[email protected] You can see more of my articles to help you get results online at www.dynamiq.co.uk/ezine.

[email protected]


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONMORE RESOURCES updated Fri. March / 29 / 2024









































































Design Studies (Minor) | College of Liberal Arts  UNH's College of Liberal Arts









12 Top-Ranked Shopify Web Design Agencies  Influencer Marketing Hub



















 

People Locator find anyone in the USA

 


Surplus Overstock Jewelry Antiques office cubicles desks workstation tables

Click here to
OfficeJax free ad space available here

 

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

 

Free Automatic Link Exchange

Find advertising supplies below wholesale in Akron, Ohio

Akron University of Akron university housing available

domain registration | domain registration | Hunt | Search Engine Services | india online
Text Link Ads

[Back to Top]

 

 

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

home remedies and tips

Advertising and promotion Akron, Ohio

The Akron blogging news center

Akron Ohio web site design news

Akron Mortgaging and refinancing

  go back

 

server monitor

check web page

HOME | SITE MAP
© 2012 - 2024 All Rights Reserved

Increase pagerank automaticly with HitsSurfer

free page rank checker and seo evaluation tools