We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. You only have one chance to put across what you want to say. Use it wisely.
Getting a website right does take work and commitment. If you want it to succeed you must spend time to get it right and present the right impression to your potential customers.
During any conversation you can pick up extra clues from tone of voice, the choice of words used, the way it is said, pauses, etc. They provide emotion and meaning over and above the actual words being spoken. The same is true of text and other website content. There are extra clues of emotion and meaning and what you choose to write and how you say it can say a lot about you, your organisation and your priorities. These priorities are often clearly visible to every potential customer that visits your site and can therefore reveal a great deal about you.
It can reveal:
So, what is your website really saying about you? Are you sending out a positive and useful 'message' to your potential customers or practically posting a great big sign that says something far less desirable?
How do you know? There are some key things to look for on your website or any other website. Bear in mind also that there could be a combination of one or more of these together:
Did you recognise any of these from your virtual travels on the Internet? They are all present to some degree in businesses of all sizes and industries. Does your site have any of them? If so, the message you are sending out to your potential customers is unlikely to help you succeed online. More likely it will have a harmful affect and direct influence on your image and reputation, customer visits and repeat visits, sales and repeat sales, company results, customer goodwill and contact, etc.
Make your site the best it can be. Work at it. Ask for contructive feedback. Make a commitment to getting your website to say the right things about you. It will still be paying you back long after youve done it.
About The Author
Need to get your business online? contact me now to find out how you can do it for less mailto:firstname.lastname@example.org You can see more of my articles to help you get results online at www.dynamiq.co.uk/ezine.
RELATED WEB SITE DESIGN ARTICLES:
Immutable Laws Of Effective Navigation - Part 1
The first immutable law of effective navigation: It's gotta be readily available.Visitors should not have to hunt for your navigation or wonder where to find it.
Power of Squeeze Pages for Realtors
Squeeze pages are a very hot topic in the internet marketing scene. What a squeeze page is is a page that is built to get someone to take an action.
How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services
A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.Your coach is number one on Google and 35 other search engines with the key words, "book coaching.
Is Your Site Too Slow? Why Image Optimization Is Critical
Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can't handle lots of graphics, and that means you'll be losing potential customers. According to UK website experts Boommm.
Mini Site or Content-based Web Site?
Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you spend more time and create a content-based web site which contains many pages?Let's look at some of the Pros and Con:Mini SitesPros1.
Getting Along With Your Web Designer
You're all ready to get started creating your web presence and you've found a skilled web designer to build your website for you. Do you know what he needs from you to do an efficient job? Good web design requires cooperation between the architect and the user to create a product that will serve its intended function, and you don't have to be an internet expert to do your part.
What Your Website REALLY Says About You And Why It Matters
Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet.
Top Ten Website Design Secrets for Internet Marketing Success
When it comes to marketing your website, you should really work on the design of your site and optimize it so it makes you the maximum amount of money per visitor as possible. The design of your website is very important and plays a huge role in your website's success or failure.
Ten Basic Steps For Building A Web Site That Works
1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.
How Important is Content to a Successful Website
Content is the most important part of any website.The Internet was created in the first place as an information source.
TEN Answers That Turn Your Visitors Into Your Customers
Can Your Visitors Contact You From Your Website
Where's the contact button?! Believe it or not, some websites just DON'T WANT any visitors (even customers) to CONTACT them. There's no email address, no contact form, no NOTHING! What if a potential customer wants to BUY something from your website but have a few question or doubts that he/she needs to ask you first? If you have a FAQ page, that's the first place he/she will definitely seek answers.
Web Copy - What You Should Know First
Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is "content" and it is decidedly different than web copy.
How To Use Color Effectively When You Create A Web Site
Colors are powerful, and create strong feelings. They can also make your web site look professional - or look like a circus.
Is A Picture Really Worth a Thousand Words?
The great debate: how much copy you should have on your site, particularly on the home page?Do you subscribe to the idea that a picture is worth a thousand words--and therefore images, not a lot of text, should be the main thrust of your home page? Or do words have more power to capture a visitor's attention and compel them to buy--meaning you should aim for powerful copy?As a graphic designer, my natural inclination is to create graphically-rich, light text websites. Since I'm focused on what a site looks like visually, I like using impressive images, bold splashes of color all over the page, and not very much copy.
Branding Web Strategy Mistakes - Brand Identity Guru
1. Lack of overall strategy and clear definition of success:Most people realize the need for a site, but don't understand what it can/should do for the company.
Custom Website Design - 3 Must Have Tools
Creating your own website can be fun and easy, as long as you have the right tools. Fortunately, all the tools you need are available at your fingertips and all you need to know are which tools will allow you to design the best website possible.
How Not to be Ripped Off by Your Website Designer
As web designer my self, I have had the unfortunate luck of speaking to too many of my clients who have been ripped off by a web designer somewhere along the line. Whether it be that the designer never really finished the website, took the deposit and was never heard from again, or finished the website with less than promised quality.
10 Reason Why You Need A Multilingual Website
The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes.
Best Web Design And Free Web Promotion Tips
This article gives free tips on how to find a cheap web designer and free tips on website promotion.Cheap web design services.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads