Service Profession: Does Your Website Follow These 5 Simple Rules For Getting More Clients?

There are literally thousands of different option, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful:

• Client-centric and easy to remember names.
  Your website can have more than one domain name that directs potential clients to the single site. Your service professional business website should have at least two domain names. One being your name, which is the most likely thing a client will try if they don't have your web address handy, e.g. www.bethmlyon.com or www.michaelport.com and should be something that speaks to the market you serve, e.g. www.techiecoach.com, or www.smallbusinessexcellence.com.
  
  
• Something that grabs your client's attention
  You have 3 seconds to grab your potential client's attention before they leave, potentially forever. Engage their passion, inspire their imagination, and give them something of value in exchange for their email address.
  
  
• Language that speaks directly to your target market
  Your site should speak to the needs and desires of your target market in language your client uses and understands. Offer specific solution, and describe the benefits of they'll experience from working with you.
  
  
• Success stories that establish you as an expert
  Demontrate your expertise. Share your personal story. Share success stories and testimonials from past and current clients.
  
  
• A Call to Action
  You must have a clear 'call to action'. What do you want your visitor to do? Your 'call to action' must be one which is easy and obvious for your potential client to take (sign up for your newsletter, special report, etc.).
  
  

If you include each of these 5 things, and you provide solution-oriented offers to the current needs and desires of your target audience, you'll not only distinguish yourself from other service professionals, you'll lay the foundation for ongoing web-based success.

Visit http://www.awardwinningwebcourse.com for a simple, step-by-step guide to developing highly effective websites.

About the Authors
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

Beth M. Lyon has over 15 years of experience helping the not-so-technical among us get comfortable with, learn, and then master the techniques they need and want to use. She has a gift for seeing implementation and "best-use" strategies, and communicating them in 'real english.' http://www.techiecoach.com

MORE RESOURCES

People Locator find anyone in the USA

RELATED WEB SITE DESIGN ARTICLES: Website Design Consideration Q: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.A: When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son. Click Here See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. Optimized Web Page Template I want to give you a free web page template that will be search engine friendly. Why?Well, I assume you want your web page to come up as high as possible in search engines because that generates free traffic. Three Things You Must Do When Designing and Building Your Small Business Website If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function - and that's to convey your sales message to your site visitors in an effective and efficient manner. How To Shop for a Web Design Firm? While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company. Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site Here's the single most important part of your website: YOUR WEB COPY! And remember: Your website isn't about YOU, it's about THEM!Again, it's NOT about you, it's about THEM!*Note: May I add, this is an area where most of my clients get stuck?If you find yourself at a total loss when it comes to writing, please let me know. ______________________________________________Write/gather/compile; prepare copy for your main pages:? Answer question. Usability and Coniderate Design I hate to imagine that in your web development project team meetings, the one thing that will be overlooked is consideration for the end user. Yet, how many white boards have you seen lately that have "ease of use", or "be polite to customers" scribbled anywhere on them? Rather, the discussion hits on revenue generation, business requirements, colored backgrounds and information architecture. Awards Program Debate Daily article:One of the most debated subject among webmasters is the whole concept of web site awards. I'm sure you've seen the little graphics on many different sites, announcing it is the "best", "coolest" or "most wonderful" or whatever. Color Scheme for Your Website? Yes, in a world that is obsessed with makeover madness, even your website needs to follow specific color guidelines when picking out "what it will wear". The colors you use when designing your website tell an awful lot about your business, though you may not know it. Flash - To Use Or Not To Use? Out there in the WWW there are thousands sites using flash for their needs. But the majority sites are not in this list. Elements of Graphic Design for Your Website We've all seen them. Poorly designed web sites that make you cringe as soon as they load. Some Useful Common Site Ideas In my web surfing adventures, I've found a few site elements which make surfing easier and more enjoyable. There are no concrete, hard- and-fast rules to follow - these are just observation of some things which I virtually always look for in a site. 6 Reason Why Using Flash is a BIG Mistake Most web designers and web design companies will try to convince you that if you want your business to have the best site possible that you MUST have a flash site. Flash, for those of you who are newbies, is a software program that can create really cool special effects and animation. 10 Ways Web Site Text Can Impact Your Readers Buying Decision 10 Ways Web Site Text Can Impact Your Reader's Buying DecisionThe appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Increasing Conversion Through Action-Oriented Copywriting I do site reviews. Needless to say, I see a lot of Web copy. Affordable Website Design In Manchester If you have a business, big or small you may be thinking of getting yourself a website.The world wide web is another way of spreading your message or selling your product. Creating Quality Websites Websites, there are literally billion of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention. What Your Website REALLY Says About You And Why It Matters Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. Web Design for Dictators No question about it, web design is an art. Finding the right blend of style and usability is a delicate balance that few, if any, fully master. The Key to Getting More Magic Shows Booked Online This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it.