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Business Blogging: Where Do I Start?


The new hot commodity is a blog for your small business so you've decided you must have one.

Before you begin think about it long term. Where do you think the blog is headed? What is the objective? Do you want it to be found by the search engines for specific terms? How often will you post? Who will the audience be? What will it look like a year from now? Five years from now?

If you think you may have this blog for a long time, consider hosting it with your own domain name. Blogger provides you with a free domain name (name.blogspot.com), or the option of ftp to your own domain. If, at some point in time in the future you want to move the blog and you've been using the blogspot name, you won't be able to take it with you. This means that all of the people who have your blog in their reader will "lose" you. It also means that you'll have to start from ground zero with the search engines.

Do some digging before you jump. A couple of good networks where you can get some education are:

- Blogging for Business at http://blogbrandz-network.ryze.com/ Make sure you sign up for the "Blogging for Marketers" email course. Priya has loaded the course with good blog information (and it costs you nothing).

- Blogger Forum at http://www.bloggerforum.com/modules/newbb/ The Blogger Forum is very welcoming to newbies. Browse around and just by looking at previous posts, you can learn a ton. they also have a section on blog platforms which talks about the different options available.

Once you're ready to go, what are you going to write about? Make sure you've brainstormed ideas so you don't run into the inevitable writer's block. You can always start with what you've written before. Do you have a newsletter? Look through your archive and "refresh" some of those old topics as a blog posting. How about your website? Do you have content you can turn into a blog topic? Do you participate in online forums or discussion lists? Find some advice you gave to someone there and turn it into a blog post.

This should get you started. Remember that small business blogging is a long term activity. Be ready.

Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Don't know what to write about? Get the cure for blog writer's block at http://www.what'spossible.com/blogidea/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. June / 05 / 2020

Legal SEO & Content Tips, Unlearning Bad Habits & More with Alex Valencia [PODCAST] - Search Engine Journal
Legal SEO & Content Tips, Unlearning Bad Habits & More with Alex Valencia [PODCAST]  Search Engine Journal

RSS is the greatest enemy of Hinduism - Economic Times
RSS is the greatest enemy of Hinduism  Economic Times

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 1 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 1  Economic Times

The eccentric economic ideology of RSS and BJP – Part 2 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 2  Economic Times

RSS’s standardised Hinduism – Part 1 - Economic Times
RSS’s standardised Hinduism – Part 1  Economic Times

The eccentric economic ideology of RSS and BJP – Part 3 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 3  Economic Times

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 4 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 4  Economic Times

The RSS sutras for the twenty-first century - Economic Times
The RSS sutras for the twenty-first century  Economic Times

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Economic Times
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Economic Times

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The right and wrong lessons of Shaheen Bagh - Economic Times
The right and wrong lessons of Shaheen Bagh  Economic Times

Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build - Gamasutra
Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build  Gamasutra

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - The Times of India Blog
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  The Times of India Blog

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Economic Times
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Economic Times

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

PM’s Janata Curfew is most effective antiviral idea - Economic Times
PM’s Janata Curfew is most effective antiviral idea  Economic Times

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Best free blogging site of 2020 - TechRadar
Best free blogging site of 2020  TechRadar

Victoria Tran's Blog - The $0 Marketing Game Guide - Gamasutra
Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Economic Times
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Economic Times

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

9 Best Blogging Courses 2020 • Enroll Now • Benzinga - Benzinga
9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Benjamin Overgaard's Blog - Programming visual effects for Lightmatter - Gamasutra
Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+ - Gamasutra
Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+  Gamasutra

Best legal blogs of 2018 - ABA Journal
Best legal blogs of 2018  ABA Journal

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - The Times of India Blog
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  The Times of India Blog

The Secret AI Testers inside Tom Clancy's The Division - Gamasutra
The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

Of macho men and broccoli cownundrums - The Times of India Blog
Of macho men and broccoli cownundrums  The Times of India Blog

Why Maria Wirth is Wrong - Economic Times
Why Maria Wirth is Wrong  Economic Times

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Is banning #TikTok an open-ended Solution? - Economic Times
Is banning #TikTok an open-ended Solution?  Economic Times

CAA: All eyes on courts but they have been known to falter before - The Times of India Blog
CAA: All eyes on courts but they have been known to falter before  The Times of India Blog

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Economic Times
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Economic Times

Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content - PRNewswire
Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’ - Economic Times
‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’  Economic Times

Close encounters of the carona kind - Economic Times
Close encounters of the carona kind  Economic Times

Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever - The Times of India Blog
Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever  The Times of India Blog

What is Mr Modi’s plan for India’s Muslims? - The Times of India Blog
What is Mr Modi’s plan for India’s Muslims?  The Times of India Blog

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

Sebastian Long's Blog - Should Players Buy Their Own UI? - Gamasutra
Sebastian Long's Blog - Should Players Buy Their Own UI?  Gamasutra

Nizamuddin Congregation – All facts must come out - Economic Times
Nizamuddin Congregation – All facts must come out  Economic Times

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Tommy Thompson's Blog - How AlphaStar Became a StarCraft Grandmaster - Gamasutra
Tommy Thompson's Blog - How AlphaStar Became a StarCraft Grandmaster  Gamasutra

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Economic Times

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Palghar lynching: Who killed Sadhus & why? - The Times of India Blog
Palghar lynching: Who killed Sadhus & why?  The Times of India Blog

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu - Economic Times
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu  Economic Times

Adapt to enable the new normal: Work from home - Times of India
Adapt to enable the new normal: Work from home  Times of India

A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get - The Times of India Blog
A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get  The Times of India Blog

Let China invest. It gets us foreign policy leverage - Times of India
Let China invest. It gets us foreign policy leverage  Times of India

With tough lockdown, Modi upturns the belief that lives in India are cheap - The Times of India Blog
With tough lockdown, Modi upturns the belief that lives in India are cheap  The Times of India Blog

RCEP: India’s withdrawal provides space to strengthen competitiveness - Times of India
RCEP: India’s withdrawal provides space to strengthen competitiveness  Times of India

BJP: Winning at What Cost? - Economic Times
BJP: Winning at What Cost?  Economic Times

What Does A Healthy Publisher/Developer Relationship Looks Like (With Real Contract Details!) - Gamasutra
What Does A Healthy Publisher/Developer Relationship Looks Like (With Real Contract Details!)  Gamasutra

Cause & Effect of Shaheen Bagh Protest - Economic Times
Cause & Effect of Shaheen Bagh Protest  Economic Times

Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism - Gamasutra
Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water - Times of India
CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water  Times of India

The OIC Statement on Indian Muslims - Economic Times
The OIC Statement on Indian Muslims  Economic Times

Corona Virus: One year after - Economic Times
Corona Virus: One year after  Economic Times

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Biryani now a polarising metaphor, but it’s really diversity on your plate - The Times of India Blog
Biryani now a polarising metaphor, but it’s really diversity on your plate  The Times of India Blog

Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations - PRNewswire
Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations  PRNewswire

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Economic Times
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Economic Times

Trump’s anti-immigration order busts the model minority myth of desis - The Times of India Blog
Trump’s anti-immigration order busts the model minority myth of desis  The Times of India Blog

Josh Bycer's Blog - The Importance of the New Player's Experience - Gamasutra
Josh Bycer's Blog - The Importance of the New Player's Experience  Gamasutra

Liberalism is alive, but what about ‘liberal’ parties? - Economic Times
Liberalism is alive, but what about ‘liberal’ parties?  Economic Times

An emotional trip to the 80's: Developing Games for the Speccy - Gamasutra
An emotional trip to the 80's: Developing Games for the Speccy  Gamasutra

The political antidote to Hindutva: Soft Hindutva is a dodge, but maybe we could use a religious Left - The Times of India Blog
The political antidote to Hindutva: Soft Hindutva is a dodge, but maybe we could use a religious Left  The Times of India Blog

How Painting Works In Chicory: A Colorful Tale - Gamasutra
How Painting Works In Chicory: A Colorful Tale  Gamasutra

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