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Why Every Artist Needs a Blog & How to Create an Artist Blog


As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.

One of the most effective (and free!) online marketing tools for artists is the blog. Artist blogs provide an easy way to display your art, discuss your creative process, post exhibition announcements and more. Best of all, blogs require no working knowledge of HTML and the search engines love their dynamic content.

What is a blog and how will it sell my art?

A "blog" is a web-based diary or journal. The author of a blog, also known as a "Blogger", publishes content on a regular basis about a focused topic. These regular postings typically provide a "community" feel by allowing site visitors to post feedback to your journal entries. This mode of communication can deepen relationships with potential art buyers, leading to increased sales.

Blogs also have the ability to archive all of your previous posts, dynamically creating an individual page for each journal entry. The feature is great for art buyers using search engines to find original art. For example, if you have a blog post describing a painting that you just completed of the Golden Gate Bridge at sunset and an art buyer in Florida goes to Google and searches for "painting of Golden Gate Bridge at sunset", there is a very good chance that your blog entry will appear pretty high in the rankings. Cha Ching!!

Many artists have felt the pain of email marketing losing its effect due to spam filters, junk email overloads and virus paranoia. Blogs provide a new way to communicate with clients, fans and industry professionals. This trend can support your email marketing efforts by allowing blog subscription options for site visitors so that they are notified whenever your blog is updated along with providing a permanent place on the web for all of your postings as opposed to newsletter emails that are typically deleted.

How to start a blog

To begin, visit some of these free blogging sites, all offering unique template options that even an artist can appreciate, image uploads and syndication ability.

If you're interesting in reviewing additional blog features, these sites require a small monthly fee to maintain.

Note to artists with MySpace accounts: MySpace provides members personal blogs, but it is important to know that MySpace blogs are not currently listed in search engines, which as noted above, is one of the main reasons to get a blog. While MySpace works to remedy this issue, it is recommended that you blog using a tool that is accessible to search engine spiders.

The title of your blog should be brief and to the point. You can get creative with your language in the blog description / tag line. A focused title will help with higher search engine rankings and make it clear to visitors what the blog is about.

For example, the title for ThePauper.com blog is "Diary of a Pauper". The blog description is "Rants and raves about the careers and lives of starving artists." The title is concise, stating exactly what it is, while the description is a bit more creative.

It's important to establish yourself as a professional working artist if you want to use your blog as a vehicle to sell your art. Blog theme involves the layout and color of the page, quality of the artwork images displayed and verbiage used for blog postings.

Select your blog template carefully and make a habit to review your blog from the perspective of a potential client. Is the page visually appealing? Do the images of your artwork provide a link to an extra large version to see detail? Does your content have a consistent theme?

Here's a good example of a working blog by mix engineer, Ken Lewis: http://protoolsmixing.com/blog.html

The content theme is exceptionally consistent, plus the colors and page layout match his website.

What's beautiful about blogs is that there are no rules on what to write, but if you want to attract and keep an audience, you might consider some of these suggestions.

Finally! Your blog looks great and has unique content. Now, depending on the blogging tool that you selected, follow the steps to publish it to the World Wide Web. Test the live URL that now houses your blog. If all of your graphics appear correctly and the copy is flawless, then you want to make sure that you promote your blog on your personal website, in your email signature and by word of mouth.

Using the tools you already have to spread the word while testing your dedication to frequent posting is the best way to get started. Part 2 of will unveil tons of ways to promote your blog online.

Kristin Royce is a search engine optimization and online marketing professional contributing online marketing and promotional content for artists to The Artrepreneur E-Zine and newsletter.

The Artrepreneur offers articles helping artists focus on proven techniques to accomplish any goal. Read More: http://www.theartrepreneur.com

Copyright © 2005 Arctic Mouse, Inc. All rights reserved.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. June / 02 / 2020

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

RSS is the greatest enemy of Hinduism - Economic Times
RSS is the greatest enemy of Hinduism  Economic Times

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

The eccentric economic ideology of RSS and BJP – Part 2 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 2  Economic Times

The eccentric economic ideology of RSS and BJP – Part 1 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 1  Economic Times

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

RSS’s standardised Hinduism – Part 4 - Economic Times
RSS’s standardised Hinduism – Part 4  Economic Times

The eccentric economic ideology of RSS and BJP – Part 3 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 3  Economic Times

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 4 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 4  Economic Times

Farewell to the blog - POLITICO - Politico
Farewell to the blog - POLITICO  Politico

The RSS sutras for the twenty-first century - Economic Times
The RSS sutras for the twenty-first century  Economic Times

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

Rising divorces a sign of justice, not arrogance - Economic Times
Rising divorces a sign of justice, not arrogance  Economic Times

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Economic Times
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Economic Times

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The right and wrong lessons of Shaheen Bagh - Economic Times
The right and wrong lessons of Shaheen Bagh  Economic Times

Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build - Gamasutra
Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build  Gamasutra

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Economic Times
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Economic Times

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

When Nehru put the ‘Constitution in danger’ - Economic Times
When Nehru put the ‘Constitution in danger’  Economic Times

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

Attorney-Discipline Blogger and Blog Network Owned by Pepperdine Law Dean Hit With Defamation Suit | The Recorder - Law.com
Attorney-Discipline Blogger and Blog Network Owned by Pepperdine Law Dean Hit With Defamation Suit | The Recorder  Law.com

Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0) - Gamasutra
Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Economic Times
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Economic Times

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

PM’s Janata Curfew is most effective antiviral idea - Economic Times
PM’s Janata Curfew is most effective antiviral idea  Economic Times

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Economic Times
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Economic Times

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Victoria Tran's Blog - The $0 Marketing Game Guide - Gamasutra
Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Economic Times
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Economic Times

Delhi poll verdict: How the cultural Hindu defeated the political Hindu - Economic Times
Delhi poll verdict: How the cultural Hindu defeated the political Hindu  Economic Times

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Optimising UE4 Project Builds With Cloud Native Infrastructure And Containers - Gamasutra
Optimising UE4 Project Builds With Cloud Native Infrastructure And Containers  Gamasutra

Best free blogging site of 2020 - TechRadar
Best free blogging site of 2020  TechRadar

Siddhartha Talya Blog - The Times of India Blog
Siddhartha Talya Blog  The Times of India Blog

Animal Crossing in the age of social distancing - Gamasutra
Animal Crossing in the age of social distancing  Gamasutra

CAA: All eyes on courts but they have been known to falter before - Economic Times
CAA: All eyes on courts but they have been known to falter before  Economic Times

The Secret AI Testers inside Tom Clancy's The Division - Gamasutra
The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

Why Maria Wirth is Wrong - Economic Times
Why Maria Wirth is Wrong  Economic Times

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Best legal blogs of 2018 - ABA Journal
Best legal blogs of 2018  ABA Journal

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - Economic Times
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  Economic Times

How to Build Your App without Any Programming Knowledge? - WhaTech Technology and Markets News
How to Build Your App without Any Programming Knowledge?  WhaTech Technology and Markets News

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Economic Times
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Economic Times

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

Emil Glans's Blog - On Monster Design - Gamasutra
Emil Glans's Blog - On Monster Design  Gamasutra

Nizamuddin Congregation – All facts must come out - Economic Times
Nizamuddin Congregation – All facts must come out  Economic Times

Of macho men and broccoli cownundrums - Economic Times
Of macho men and broccoli cownundrums  Economic Times

Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content - PRNewswire
Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction - Gamasutra
Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

What is Mr Modi’s plan for India’s Muslims? - Economic Times
What is Mr Modi’s plan for India’s Muslims?  Economic Times

Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 3 - Gamasutra
Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 3  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

Sebastian Long's Blog - Should Players Buy Their Own UI? - Gamasutra
Sebastian Long's Blog - Should Players Buy Their Own UI?  Gamasutra

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Economic Times

Cause & Effect of Shaheen Bagh Protest - Economic Times
Cause & Effect of Shaheen Bagh Protest  Economic Times

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Tommy Thompson's Blog - How AlphaStar Became a StarCraft Grandmaster - Gamasutra
Tommy Thompson's Blog - How AlphaStar Became a StarCraft Grandmaster  Gamasutra

What's a food blogger to do in the age of Covid-19? - NewsCenterMaine.com WCSH-WLBZ
What's a food blogger to do in the age of Covid-19?  NewsCenterMaine.com WCSH-WLBZ

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu - Economic Times
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu  Economic Times

Victoria Tran's Blog - Scrappy Social Media Management: Reusing Content - Gamasutra
Victoria Tran's Blog - Scrappy Social Media Management: Reusing Content  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Palghar lynching: Who killed Sadhus & why? - Economic Times
Palghar lynching: Who killed Sadhus & why?  Economic Times

CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water - Economic Times
CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water  Economic Times

Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020 - Gamasutra
Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020  Gamasutra

Close encounters of the carona kind - Economic Times
Close encounters of the carona kind  Economic Times

Stephen Trinh's Blog - Why I Love: The Interjections [Disco Elysium] - Gamasutra
Stephen Trinh's Blog - Why I Love: The Interjections [Disco Elysium]  Gamasutra

A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get - Economic Times
A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get  Economic Times

Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever - Economic Times
Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever  Economic Times

Let China invest. It gets us foreign policy leverage - Economic Times
Let China invest. It gets us foreign policy leverage  Economic Times

'Top bloggers in India earn as much as $60,000 per month' - Times of India
'Top bloggers in India earn as much as $60,000 per month'  Times of India

RCEP: India’s withdrawal provides space to strengthen competitiveness - Economic Times
RCEP: India’s withdrawal provides space to strengthen competitiveness  Economic Times

BJP: Winning at What Cost? - Economic Times
BJP: Winning at What Cost?  Economic Times

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