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The 6 Top Reasons Marketers Should Blog


If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.

In fact, here are 6 mouth-watering reasons why every marketer should be blogging:

1- Fast Search Engine Spidering and Indexing of Your Site:

Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they are written?

Yahoo is also embracing blogs and feeds in a big way. Savvy marketers know that adding their blogs and feeds to their MyYahoo page can bring the Yahoo spider to their site almost immediately.

One of the reasons that blogs get spidered so quickly is that most of them produce a feed. Many blogs automatically "ping" (or notify) some of the large sites that carry these feeds and make them available for syndication. Search engines spider these sites many times a day. Blogger, for instance, pings Weblogs every time you make a post. You can also "ping" a free site called Pingomatic (http://www.pingomatic.com) every time you add a new blog post. Your ping will notify Yahoo and 11 other large feed sites that you've added a post. If it only were so easy to get Google to notice new pages on regular sites!

If you have a new site that you are having trouble getting indexed, adding a blog or RSS feed is one of the quickest ways to get the spiders to come calling.

2-Blogs can Build Your Backlinks Quickly:

If you've spent time trying to get reciprocal links to your site, you know how frustrating, boring, and time-consuming it can be. I've long considered reciprocal link building to be one of the worst ways to develop link popularity. Many SEO experts consider one-way links to be far more effective.

A blog can build one-way links to your site fast. If you've just started a blog, you should submit it to the large blog and feed directories. Here is a list of the Top 55:

http://www.masternewmedia.org/rss/top55/

Once you've submitted your blog to these directories, you'll find your backlinks growing quickly. This past year, more webmasters are using RSS feeds on their sites to keep their sites fresh and spidered frequently. Software applications such as RSS Equalizer, Express RSS, and CARP make this easy.

After starting my first blog, I was amazed at how many different sites carried my feed with a link back to my site! These links can multiply exponentially over time.

Now tell me something. Wouldn't you rather be spending your time adding content to your site than trying to get questionable reciprocal links? Especially when it doesn't take any extra time?

3-A Frequently Updated Blog will Keep the Spiders Visiting Your Site Often:

Most of us are aware that the search engines like sites that are updated frequently. If you have your blog set up correctly, every post will update several pages of your site. Then pinging Yahoo and the blog and feed directories at Pingomatic can bring out the spiders in just a few hours. This is a great way to get new pages of your site indexed quickly and frequently.

4-Your Site is Stickier and More Appealing to Visitors:

A blog on your site is an easy way to keep your site updated on a regular basis. The upside is that visitors will come by more often. If they find your blog interesting and informative, they may bookmark your site. That means you have a much greater chance of making sales. And you have a ready-made audience for any new products you launch.

A blog can also add a human face to your website that potential customers will trust and respond to. Most marketers know that people buy from people they like and respect. A well-written blog is a great way to build a relationship with your visitors.

5-A Blog Is The Fastest And Easiest Way To Build A Brand-New Website Without Training:

Even a 10 year old could set up a blog at Blogger.com and be blogging almost immediately. No HTML knowledge is necessary. You don't need to know how to FTP. You don't need to know how to link the pages in your site together. All you have to do is type in your post and click on the "publish" button. And yet you can still set up an attractive, spiderable site in record time.

Blogs can be used for any type of site, not just for online ezine delivery or a place to announce new products. Using a blog you could quickly build a niche site. Just research the best keywords for your niche. Then write articles around those keywords and post them to your blog. Include your keywords in your title. You now have an instant niche site that will be spidered quickly and be easy to maintain.

6-Keyword competition in RSS feed sites is much less than in the SE's:

Google, Yahoo, and MSN each have many millions of webpages in their indexes. It can be almost impossible to get top rankings for competitive keywords if you don't have a high PR site with lots of backlinks.

It's a completely different story at the RSS feed sites. The competition for many high-competition keywords is almost nonexistent. Setting up a blog in some of these high-competition niches is a good way to successfully compete.

Marketers spend a lot of time and money getting traffic to their sites, creating backlinks, getting good SE rankings, and building relationships with their customers. A blog can improve your results in all those areas. There aren't very many free marketing techniques that can make that claim!

For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. July / 06 / 2020

PM Narendra Modi pays tribute to Syama Prasad Mookerjee on his birth anniversary - Zee News
PM Narendra Modi pays tribute to Syama Prasad Mookerjee on his birth anniversary  Zee News

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

RSS’s standardised Hinduism – Part 1 - Economic Times
RSS’s standardised Hinduism – Part 1  Economic Times

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

Blogging for Shopify: A unique SEO approach - Search Engine Land
Blogging for Shopify: A unique SEO approach  Search Engine Land

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

VICE - The Rise and Demise of RSS - Motherboard
VICE - The Rise and Demise of RSS  Motherboard

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build - Gamasutra
Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build  Gamasutra

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

'Expert Twitter' Only Goes So Far. Bring Back Blogs - WIRED
'Expert Twitter' Only Goes So Far. Bring Back Blogs  WIRED

Best Squarespace templates for bloggers - Mashable
Best Squarespace templates for bloggers  Mashable

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

The right and wrong lessons of Shaheen Bagh - Times of India
The right and wrong lessons of Shaheen Bagh  Times of India

Level Design Breakdown: Ghost of Tsushima Gameplay Trailer - Gamasutra
Level Design Breakdown: Ghost of Tsushima Gameplay Trailer  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Doctor Ludos's Blog - Making a SNES game in 2020 - Gamasutra
Doctor Ludos's Blog - Making a SNES game in 2020  Gamasutra

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+ - Gamasutra
Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+  Gamasutra

Post Covid-19 education system - Times of India
Post Covid-19 education system  Times of India

How to Start a Crypto Blog - The African Exponent
How to Start a Crypto Blog  The African Exponent

PM’s Janata Curfew is most effective antiviral idea - Times of India
PM’s Janata Curfew is most effective antiviral idea  Times of India

Jon Ingold's Blog - Dreaming Spires: Dynamic Narrative, Layer by Layer - Gamasutra
Jon Ingold's Blog - Dreaming Spires: Dynamic Narrative, Layer by Layer  Gamasutra

An Interview With the Editor of the Three-Day Deadspin Revival Blog - Slate Magazine
An Interview With the Editor of the Three-Day Deadspin Revival Blog  Slate Magazine

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Of macho men and broccoli cownundrums - Times of India
Of macho men and broccoli cownundrums  Times of India

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Franck Fitrzyk's Blog - Dear colleagues, GO TEACH! - Gamasutra
Franck Fitrzyk's Blog - Dear colleagues, GO TEACH!  Gamasutra

Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations - PRNewswire
Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations  PRNewswire

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe - The Federalist
Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

Blogging for Photographers in 2020: What Actually Works? - Fstoppers
Blogging for Photographers in 2020: What Actually Works?  Fstoppers

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

Be positive and spread hope - Times of India
Be positive and spread hope  Times of India

Best free blogging site of 2020 - Techradar
Best free blogging site of 2020  Techradar

Open world Level Design: The Full Vision (part I/5) - Gamasutra
Open world Level Design: The Full Vision (part I/5)  Gamasutra

Corona Virus: One year after - Economic Times
Corona Virus: One year after  Economic Times

Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism - Gamasutra
Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

Biryani now a polarising metaphor, but it’s really diversity on your plate - Times of India
Biryani now a polarising metaphor, but it’s really diversity on your plate  Times of India

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

The Secret AI Testers inside Tom Clancy's The Division - Gamasutra
The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Through the Darkest of Times developer Jorg Friedrich on sensitive topics in games, quick prototyping, and gameplay rewardingness - Gamasutra
Through the Darkest of Times developer Jorg Friedrich on sensitive topics in games, quick prototyping, and gameplay rewardingness  Gamasutra

Hang Line Postmortem Part 3 - Production data and tools used in development - Gamasutra
Hang Line Postmortem Part 3 - Production data and tools used in development  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever - Times of India
Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever  Times of India

How Congress and TMC are triggering a migrant crisis? - Times of India
How Congress and TMC are triggering a migrant crisis?  Times of India

Adapt to enable the new normal: Work from home - Times of India
Adapt to enable the new normal: Work from home  Times of India

‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’ - Times of India
‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’  Times of India

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

India-Nepal border row: A tale of two streams - Times of India
India-Nepal border row: A tale of two streams  Times of India

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water - Times of India
CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water  Times of India

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - The Times of India Blog
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  The Times of India Blog

Close encounters of the carona kind - Times of India
Close encounters of the carona kind  Times of India

How to rejuvenate Congress: Leadership vacuum is the elephant in the room. Act now to stop the slide and save - Times of India
How to rejuvenate Congress: Leadership vacuum is the elephant in the room. Act now to stop the slide and save  Times of India

Josh Bycer's Blog - The Importance of the New Player's Experience - Gamasutra
Josh Bycer's Blog - The Importance of the New Player's Experience  Gamasutra

A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get - Times of India
A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get  Times of India

How to Rescue Memory on Disabled GameObjects Without Destroying Them - Gamasutra
How to Rescue Memory on Disabled GameObjects Without Destroying Them  Gamasutra

Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content - PRNewswire
Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

Palghar lynching: Who killed Sadhus & why? - Times of India
Palghar lynching: Who killed Sadhus & why?  Times of India

Ethics in the Videogame Industry: A Mythbusting and Scientific Approach - Gamasutra
Ethics in the Videogame Industry: A Mythbusting and Scientific Approach  Gamasutra

Thomas Happ's Blog - Axiom Verge turns 5! - Gamasutra
Thomas Happ's Blog - Axiom Verge turns 5!  Gamasutra

Tommy Thompson's Blog - Revisiting the AI of Alien: Isolation - Gamasutra
Tommy Thompson's Blog - Revisiting the AI of Alien: Isolation  Gamasutra

Let China invest. It gets us foreign policy leverage - Times of India
Let China invest. It gets us foreign policy leverage  Times of India

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