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Blog or Ezine? Top 7 Reasons to Blog Now!


Many of my small business clients ask me: "What is a blog and do I need one?" As a marketing consultant and business coach, I too had to address those questions in my own business.

A blog is a form of online journal that business owners use to develop customer relationships and establish credibility. Blog authors write and post relevant content frequently - daily, every couple of days or weekly.

After publishing an ezine for some time, I decided to give up my monthly ezine for a blog. Of course I could do both -- for the more points of contact with my target the better. But for now, I'll share my top seven reasons why I choose to blog over a monthly ezine:

Interactivity: Blogging puts the humanity in technology. Readers can leave comments and respond to each other. Adding video and audio to a blog also significantly enrich the learning experience, allowing for various learning styles. Ezines on the other hand, are fairly static.

Convenience & Ease: I can communicate with my audience quickly and efficiently without the elaborate set-up and content requirements of an HTML ezine.

Inexpensive: Lots of blogs are free. For example www.blogger.com. I like Typepad at www.typepad.com. For a minimal charge of $4.95 per month, I get a professional looking blog with upgraded features. Compare with a professional ezine/contact management program costing $19 per month.

Increases Visibility: Search engine spiders love blogs for the simple reason that they constantly seek new content. Frequent postings are crucial for success. As a result, bloggers gain increased Web presence and higher search engine rankings. For example, Google, Yahoo and others often index blog entries within days of posting as opposed to waiting weeks for ezine postings.

Content Management: When I set up this blog I created keyword-based categories for the topics that I'll write about in the future. Each time I post, I select which category my post applies to and voila! My posts are catalogued by category and date. This feature is essential fodder for future e-books and other informational products. Try content management with your ezine articles on your website - things can get unwieldy fast.

Clearly, blogging is an essential addition to my marketing toolbox. It's also effective for any service-based entrepreneur who needs to build client relationships and increase visibility.

Copyright © 2005

Lena Claxton is a small business coach & marketing consultant, committed to helping self-employed professionals reach their highest potential. She's author of the e-book "Small Business Boosts." Download your free copy at http://www.ontrakmarketing.com and receive a subscription to the "Ontrak Business Blog."


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. March / 27 / 2019

50 YouTubers, Bloggers, Podcasters, and Analysts you should follow for Apple's March Showtime Event - iMore
50 YouTubers, Bloggers, Podcasters, and Analysts you should follow for Apple's March Showtime Event  iMore

Apple's March 25 event is just around the corner and that means there'll not only be a lot to cover but a lot of people covering it. Here's who you need to follow.


The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

About a decade ago, the average internet user might well have heard of RSS. Really Simple Syndication, or Rich Site Summary—what the acronym stands for ...


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Finding Microsoft-authored product and strategy information is becoming increasingly challenging. Here are a few resources that might help.


Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.


Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...


The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


Exploring 2018 R-bloggers & R Weekly Posts with Feedly & the ‘seymour’ package - Security Boulevard
Exploring 2018 R-bloggers & R Weekly Posts with Feedly & the ‘seymour’ package  Security Boulevard

Well, 2018 has flown by and today seems like an appropriate time to take a look at the landscape of R bloggerdom as seen through the eyes of readers of ...


Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.


Brickfish Announces SocialPulse: Real-Time Social Listening Event - Associated Press
Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

This *content* is a press release from our partner BusinessWire. The AP newsroom and editorial departments were not involved in its creation.


Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...


Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs - The Chronicle of Higher Education
Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...


Reflections on a Quixotic Bid for Social and Economic Justice - Inequality.org
Reflections on a Quixotic Bid for Social and Economic Justice  Inequality.org

by Paul Theobald. I am not, and never have been, a politician. Rather, I was an educator for 40 years, most of that time in higher education, where I developed a ...


My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...


The RSS isn't an NGO, it very much a government organisation - Times of India
The RSS isn't an NGO, it very much a government organisation  Times of India

Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...


What's Behind the Teacher Strikes? Social Justice, Not Just Salaries - Inequality.org
What's Behind the Teacher Strikes? Social Justice, Not Just Salaries  Inequality.org

A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.


Immigrants Aren't the National Emergency - Inequality.org
Immigrants Aren't the National Emergency  Inequality.org

Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.


RSS Glasnost? Mohan Bhagwat turns accommodative even as political Hindutva grows more strident - Times of India
RSS Glasnost? Mohan Bhagwat turns accommodative even as political Hindutva grows more strident  Times of India

The cordial note struck by RSS chief Mohan Bhagwat when talking about minorities and the political opposition is welcome relief at a time of extreme ...


How to: create a Slack alert bot for Parliament events - Online Journalism Blog
How to: create a Slack alert bot for Parliament events  Online Journalism Blog

Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...


Welcome to Starts With A Bang! - ScienceBlogs
Welcome to Starts With A Bang!  ScienceBlogs

Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...


Remember Blogs? (For Every Communicator Who's Felt Out Of Step) - ChristianityToday.com
Remember Blogs? (For Every Communicator Who's Felt Out Of Step)  ChristianityToday.com

A word of encouragement to everyone who's felt criticized or left behind when others move on to something new, cool or cutting edge.


Unsung RSS warriors of democracy - Times of India
Unsung RSS warriors of democracy  Times of India

Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...


What States Can Do to Reduce Poverty and Inequality Through Tax Policy - Inequality.org
What States Can Do to Reduce Poverty and Inequality Through Tax Policy  Inequality.org

State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.


Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Times of India
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...


'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective' - Times of India
'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective'  Times of India

Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...


What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.


PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video) - Gamasutra
PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video)  Gamasutra

Grant Shonkwiler worked as a producer on Fortnite, Doom, and Rage. In this talk he chronicles his journey from college, to lead designer on small mobile games ...


What’s the Ideal Blog Post Length for SEO? - Search Engine Journal
What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...


Jason Bakker's Blog - Fascination with the Obra Dinn - Gamasutra
Jason Bakker's Blog - Fascination with the Obra Dinn  Gamasutra

Having played Return of the Obra Dinn recently, I was inspired to write about historical settings, exploring themes, co-linear storytelling, and ships.


How often should you post new blog entries? - PR Daily - PR Daily
How often should you post new blog entries? - PR Daily  PR Daily

Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.


O'Rourke blogs from road trip: 'Have been stuck lately. In and out of a funk' | TheHill - The Hill
O'Rourke blogs from road trip: 'Have been stuck lately. In and out of a funk' | TheHill  The Hill

Former Rep. Beto O'Rourke (D-Texas) is blogging from his road trip across the country, writing in his latest post that he has "been stuck lately ... in and out of a ...


Pranab Mukherjee's proposed address to RSS recruits is a good step - Times of India
Pranab Mukherjee's proposed address to RSS recruits is a good step  Times of India

Former president Pranab Mukherjee has accepted an invitation from RSS to address the organisation's recruits who are undergoing training at Nagpur.


9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


Raph Koster's Blog - What Drives Retention - Gamasutra
Raph Koster's Blog - What Drives Retention  Gamasutra

Retaining players is critical to games-as-a-*service*, brand-building, customer loyalty, and reducing the heavy burden of user acquisition costs. Here i.


Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.


Top CRM Blogs of 2018: Countdown, Part 1 - CRM Buyer
Top CRM Blogs of 2018: Countdown, Part 1  CRM Buyer

After several years of instability on this list, 2018 saw things settle down a bit. In past years, blogs would make the list for a flurry of great posts one year, then ...


An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...


Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last! - Gamasutra
Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last!  Gamasutra

Bandersnatch: Netflix's attempt at gamifying cinema is a commendable attempt but leaves more to be desired, ideas on how it can benefit from deep lear.


My Parents’ Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce - Slate
My Parents’ Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce  Slate

In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...


Joe Radak's Blog - Why I lost $42,500 making a VR game - Gamasutra
Joe Radak's Blog - Why I lost $42,500 making a VR game  Gamasutra

The discussion about how much a VR game costs to develop, and how VR really isn't that profitable for developers is a discussion running for nearly the past ...


Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested - Times of India
Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested  Times of India

Between 2004 and 2014, Bharatiya Janata Party (BJP) faced the 'no strong leader' problem. Party elder LK Advani's prime ministerial candidacy in 2009 and the ...


Dissonant, Divisive: Far from detente, Bhagwat ups Mandir pitch - Times of India
Dissonant, Divisive: Far from detente, Bhagwat ups Mandir pitch  Times of India

RSS chief Mohan Bhagwat had appeared to signal glasnost on the part of the hard right Hindutva organisation, with recent talk of accommodating minorities and ...


How to Use Supplemental Content to Get More Mileage from Big Content - Search Engine Journal
How to Use Supplemental Content to Get More Mileage from Big Content  Search Engine Journal

The sheer volume of platforms and devices your consumers are using to discover, consume, and interact with *content* online is staggering. Across social ...


6 Reasons Your Ecommerce Site Needs a Blog Booster Shot - Search Engine Journal
6 Reasons Your Ecommerce Site Needs a Blog Booster Shot  Search Engine Journal

In *content* marketing, it's often all about the B2Bs. But what about you? The small online business owners, the B2Cs, the local marketers? Are the benefits of ...


[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business - Gamasutra
[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.


James Margaris's Blog - An Artifact Card Review - Gamasutra
James Margaris's Blog - An Artifact Card Review  Gamasutra

20 pages of thoughts on Artifact cards that begin with the letter 'A'


Ryan Darcey's Blog - Designing a Production Process: An Addendum - Gamasutra
Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


David Edery's Blog - Welcome to the world, Alphabear 2 - Gamasutra
David Edery's Blog - Welcome to the world, Alphabear 2  Gamasutra

A couple of years ago, we applied for an SBIR grant to the US Department of Education. Our explicit goal was to create a sequel to Alphabear that woul.


Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20 - Nieman Journalism Lab at Harvard
Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20  Nieman Journalism Lab at Harvard

"I am like a vaudevillian. I'm the last guy dancing on the stage, by myself, and everyone else has moved on to movies and television."


Enemy AI Design in Tom Clancy's The Division - Gamasutra
Enemy AI Design in Tom Clancy's The Division  Gamasutra

AI and Games is a crowdfunded YouTube series hosted on Patreon. If you enjoy reading this piece please consider supporting the show at www.patreon.com/ ...


Unai Cabezon's Blog - Solving interdimensional crimes - Gamasutra
Unai Cabezon's Blog - Solving interdimensional crimes  Gamasutra

A unique feature in Double Cross is its investigation system, unusual in action-platforming games. How did it come to be, and how did it evolve to the.


Reading by Gaslight: A look inside Sunless Skies' UI redesign - Gamasutra
Reading by Gaslight: A look inside Sunless Skies' UI redesign  Gamasutra

Hi, I'm Toby and I'm the lead on the User Interface redesign for Sunless Skies. This is a a major overhaul touching every element of the UI, so I wanted to give a ...


What Bandersnatch Teaches About the Illusion of Choice - Gamasutra
What Bandersnatch Teaches About the Illusion of Choice  Gamasutra

Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.


Jake Birkett's Blog - Using Steam reviews to estimate sales - Gamasutra
Jake Birkett's Blog - Using Steam reviews to estimate sales  Gamasutra

Back in 2014, before SteamSpy, I wrote this article about using Steam's review count to estimate sales. Then SteamSpy came along and we all used that instead.


Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...


The State of the Algorithm: What's Happening to Indies on Steam? - Gamasutra
The State of the Algorithm: What's Happening to Indies on Steam?  Gamasutra

The business of making indie games has always been difficult, but recently it's become a lot harder. On October 5th, Valve introduced changes to Steam.


Joost van Dongen's Blog - All the ways of doing a beta - Gamasutra
Joost van Dongen's Blog - All the ways of doing a beta  Gamasutra

Giving players access to the beta of a new game or new *content* before it's released is a great way to get feedback and find bugs, allowing you to add that extra ...


How to Move Your NSFW Content Off Tumblr - Motherboard
How to Move Your NSFW Content Off Tumblr  Motherboard

How to export, move, or otherwise relocate all your sexy *content* from Tumblr.


Thomas Bidaux's Blog - Games and Crowdfunding in 2018 - Gamasutra
Thomas Bidaux's Blog - Games and Crowdfunding in 2018  Gamasutra

A look at 2018 numbers for crowdfunding and video games.


Analysing indie game marketing trends: What you should know going into 2019 - Gamasutra
Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts - Gamasutra
Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts  Gamasutra

Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.


Josh Bycer's Blog - How Player Choice Can Backfire - Gamasutra
Josh Bycer's Blog - How Player Choice Can Backfire  Gamasutra

The recent gaffe surrounding Assassin's Creed Odyssey frames our talk today about how giving player choices can backfire if you're not careful.


Jake Birkett's Blog - How to choose what game to make next - Gamasutra
Jake Birkett's Blog - How to choose what game to make next  Gamasutra

I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...


Birth of an NPC: Writing non-player characters for Double Cross - Gamasutra
Birth of an NPC: Writing non-player characters for Double Cross  Gamasutra

In Double Cross, you play as Zahra Sinclair, an agent of RIFT, Regulators of Interdimensional Frontiers and Technology. Throughout the game, you gather clues ...


Ship it Fast - Why we developed and shipped a tiny game in 2 months - Gamasutra
Ship it Fast - Why we developed and shipped a tiny game in 2 months  Gamasutra

Before I get into the meat of this article, I'd like to offer a little context for our situation. Moth Likely is a brand new micro-game crafting studio based in Melbourne, ...


Mistakes to Avoid When Starting your Blog with Kala McCrayer - EIN News
Mistakes to Avoid When Starting your Blog with Kala McCrayer  EIN News

Like anything in life, blogging requires some practice to perfect. Avoid these mistakes with Kala McCrayer.


Pavel Shylenok's Blog - Effective Game Design: Software Challenges - Gamasutra
Pavel Shylenok's Blog - Effective Game Design: Software Challenges  Gamasutra

Game design is the most important part of every game, but there are no specific tools for game designers. Dialogues must have a diagram-like layout to.


Tom Pugh's Blog - Level Design Tips and Tricks - Gamasutra
Tom Pugh's Blog - Level Design Tips and Tricks  Gamasutra

A selection of tips and tricks for Level Design development.


ISABELLE HIERHOLTZ's Blog - AR/VR investment stabilized in Q4 2018 - Gamasutra
ISABELLE HIERHOLTZ's Blog - AR/VR investment stabilized in Q4 2018  Gamasutra

Digi-Capital tracked AR/VR/computer vision startups raising over $6 billion in 2018. A deal volume decline in the first 3 quarters stabilized in Q4 an.


A Student game Post-mortem (or how not to make a game) - Gamasutra
A Student game Post-mortem (or how not to make a game)  Gamasutra

I've recently ended my studies with one last student game experience : Illtide. The production was a nightmare. So instead of keeping this story for m.


Pietro Polsinelli's Blog - Direction Tools For Your Game's Dialogues - Gamasutra
Pietro Polsinelli's Blog - Direction Tools For Your Game's Dialogues  Gamasutra

We present some concepts with which one can enrich the available toolset when writing and designing in-game dialogues, mostly inspired by comic design.


We may be on the cusp of an enlightened Hindu consensus - Times of India
We may be on the cusp of an enlightened Hindu consensus  Times of India

Political debates centred on ideas, if not ideology, are relatively uncommon in India. There are important interventions on tactics – particularly in relation to ...


Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record - Gamasutra
Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record  Gamasutra

Digi-Capital's Games Report Q1 2019 tracked games companies raising $5.7 billion in 2018, which was over twice the previous record investment from.


Behind The AI of Horizon Zero Dawn (Part 1) - Gamasutra
Behind The AI of Horizon Zero Dawn (Part 1)  Gamasutra

In this first of two blogs I explore the AI decision making framework that enables the machine-animals of Horizon Zero Dawn to behave independently an.


Switch & Phone – The Glass Age of Gaming - Gamasutra
Switch & Phone – The Glass Age of Gaming  Gamasutra

For several years, every game developer and their grandmother believed that tablets were the future of portable gaming. But tablets had a fundamental.


Why You Should Prefer a Blog Over Social Media - Fstoppers
Why You Should Prefer a Blog Over Social Media  Fstoppers

We live in the social media era and it is the preferred the marketing channel. Why should we talk about blogs? Here are some thoughts on giving more emphasis ...


7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now - Business 2 Community
7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now  Business 2 Community

If you're new to using chatbots to broadcast messages in Facebook Messenger for up to 8x higher engagement rate than email, you've found the place to start.


Justin Reeve's Blog - Overcoming Genre - Gamasutra
Justin Reeve's Blog - Overcoming Genre  Gamasutra

In purely mechanical terms, Ni no Kuni 2 is basically a collection of minigames. You might expect this to spoil the overall experience, but something about Ni no ...


Pascal Luban's Blog - Quantitative design - How to define XP thresholds? - Gamasutra
Pascal Luban's Blog - Quantitative design - How to define XP thresholds?  Gamasutra

Increasing number of games include progression trees in their core gameplay experience. The question is how to compute the values associated with each.


Kenneth Liu's Blog - Kliuless #23: Company Strategy & Ownership Model - Gamasutra
Kenneth Liu's Blog - Kliuless #23: Company Strategy & Ownership Model  Gamasutra

Hi, my name is Kenny Liu, and I work in Revenue Strategy at Riot Games. Each week I compile a gaming industry insights newsletter that I share with other ...


Why Virginia's scandal-struck Democratic executives are likely to remain in power. - USAPP American Politics and Policy (blog)
Why Virginia's scandal-struck Democratic executives are likely to remain in power.  USAPP American Politics and Policy (blog)

The past two weeks have seen an upheaval in the politics of the Old Dominion State. What began as a disagreement over a late-term abortion bill in the state.


A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


Josh Ge's Blog - How to Make a Roguelike - Gamasutra
Josh Ge's Blog - How to Make a Roguelike  Gamasutra

A comprehensive primer on how to get started with roguelike development, guidance and tips in 5500 words and 84 images. (A text version of the open.


Lessons learned in game art production - Part II - Gamasutra
Lessons learned in game art production - Part II  Gamasutra

This article sums my experience in the production of two tiles: Conflict0:Shattered and Dead Body Falls. The article is divided in two parts and this.


Ram Mandir goes to the backburner. Again. - Times of India
Ram Mandir goes to the backburner. Again.  Times of India

The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...


Malleable and manifold: How the shape-shifting Hanuman continues to serve all our purposes - Times of India
Malleable and manifold: How the shape-shifting Hanuman continues to serve all our purposes  Times of India

Yogi Adityanath may or may not have said that Hanuman was a Dalit, that portion of his speech is unclear. But he did set off a hectic ownership dispute in the ...


Josh Bycer's Blog - The Risks of Making Safe Games - Gamasutra
Josh Bycer's Blog - The Risks of Making Safe Games  Gamasutra

Today's post looks at how the bar continues to be raised for design and aesthetics, and what that means for working on the next big hit.


Rolling a Ball: Harder Than You Thought (part 2) - Gamasutra
Rolling a Ball: Harder Than You Thought (part 2)  Gamasutra

Part 2 – Force Is Actually Good… Sometimes. This is part two of a three part blog series on everything that I've discovered goes into making a ball roll well in ...


How A Small Cleavage Got PIXELMAN Censored On Google Play - Gamasutra
How A Small Cleavage Got PIXELMAN Censored On Google Play  Gamasutra

Our game PIXELMAN was removed from Google Play because it features a small cleavage.


Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


Caleb Compton's Blog - Welcome to the Magic Circle - Gamasutra
Caleb Compton's Blog - Welcome to the Magic Circle  Gamasutra

The Magic circle is a magical world that players step into when entering the world of the game. However, it is also very misunderstood from a design p.


Scanning the Iconic Treasury Al-Khazneh of Petra - Gamasutra
Scanning the Iconic Treasury Al-Khazneh of Petra  Gamasutra

I needed to give a presentation in Jordan on Photogrammetry, and I challenged myself to scan the iconic treasury Al-Khazneh of Petra, put it in a game.


35 Tools To Enhance Your Email Marketing Campaign - Business 2 Community
35 Tools To Enhance Your Email Marketing Campaign  Business 2 Community

Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hundred ...


Larry&Brandon GDU's Blog - My Time at Telltale Games - Gamasutra
Larry&Brandon GDU's Blog - My Time at Telltale Games  Gamasutra

I worked QA at Telltale games during Tales from the Borderlands, Game of Thrones, and Minecraft. I was a regular QA tester, and it was my first job in.


Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry - Gamasutra
Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry  Gamasutra

The recently released game Marvel's Spider-Man has interiors behind windows in many buildings. This looks great and it seems to be done using a rendering ...


Pavel Shylenok's Blog - Understanding the Roles of Game Dev Professionals - Gamasutra
Pavel Shylenok's Blog - Understanding the Roles of Game Dev Professionals  Gamasutra

We have outlined the most important roles in game development. In the second part of the article we will see how can jobs and roles be combined within.


Why do publishers leave Steam? A make-your-own-platform trend? - Gamasutra
Why do publishers leave Steam? A make-your-own-platform trend?  Gamasutra

Whenever I bring up big questions about the future of the games industry I can't help but feel like the village idiot. But I guess Thursday evening is as good a time ...


Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.


John Nelson Rose's Blog - The Order/Chaos Spectrum - Gamasutra
John Nelson Rose's Blog - The Order/Chaos Spectrum  Gamasutra

Many, many video games can be seen as the interplay between order and chaos. Some games are all about creating order from a chaotic play field, while others ...


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