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Get the Internet on Your Own Terms


RSS for the Rest of Us

I don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.

Is it really time?

RSS (it stands for "Really Simple Syndication") is the latest wave of internet technology designed to take advantage of the "Content is King" mentality. Imagine getting direct access to the content you want, without having to give out your personal information. Wouldn't that be nice?

Here's how it works: You find a website you like and look for the little orange XML button, or a link that says "Syndicate this site". When you click that link, you get the raw feed of content from that site.

An example:

My Simplified Selling site allows you to syndicate my content. That means you don't have to remember to visit my site to discovers articles of interest, but instead they are fed to your preferred RSS reader (more on this in a moment) at your behest.

That means you no longer have to open your browser and visit a particular website to see what's new, to find out if anything interesting has been posted. All you have to do is open your RSS reader and content from all over the web is gathered into one place and presented for your review. An RSS reader is one-stop shopping for online information.

RSS Readers

There are hundreds of RSS readers on the market. You can collect RSS Feeds on your "My Yahoo!" page, or your "MyMSN" page. Current, updated content from your preferred sites is presented for your reading pleasure. Check the first few lines and if you're interested, just click and you are instantly transported to that particular article. No more hunting around on a site looking for an article you like.

Newsgator (www.newsgator.com) is a third-party add-in that turns your Outlook mail client into an RSS reader. Not to be outdone, Microsoft has incorporated an RSS reader into the latest release of Outlook.

You can also get stand-alone RSS readers from Bloglines (www.bloglines.com) and RSSReader.com (www.rssreader.com). A quick Google search for "RSS Reader" returned over 2 million pages. You'll have no trouble finding an RSS reader that you like.

But why?

That's really the question. Of course we know why the internet folks want you to subscribe to their content, but why would the average websurfer want to go through the hassle of setting up and subscribing to RSS feeds?

Privacy

RSS feeds are more private than newsletters. Unlike when you subscribe to newsletters (where you must give your email address to the content provider so that the information can be emailed to you) when you subscribe to RSS Feeds, you don't have to give your email address (or any personal information) to the site owner, because they aren't mailing you their information.

Something to consider - it is possible that content providers will start asking for personal information when subscribing to an RSS feed. It hasn't happened yet, so subscribe today before they start!

Portability

When I change email addresses or work on a different computer, I don't lose the content I like, because my RSS reader is keeping track of the content I want to see - without the involvement of the content provider. It's like radio stations on your Walkman. The station manager doesn't know when you change the station and if you move across town, you don't lose the stations. It's all in your Walkman. When you're using an online RSS reader (like My Yahoo! or MyMSN), your subscriptions are available from any computer, anywhere in the world.

No 'Unsubscribe' Headaches

When I'm tired of getting a newsletter, I am required to contact the publisher and "unsubscribe" to make the mailing stop. With RSS, you don't have to interact with the website owner to get off the list. Simply click the button in your RSS reader and it will stop collecting data from that site. You are in complete control.

No More Spam

Today, RSS is pure content. Because you didn't give out your email address to subscribe, you know that you won't get spammed. The internet folks have an incentive to keep the feed relatively ad-free. While you're reading their content in your RSS reader, if the content stops being interesting or becomes non-stop pitching, it is very easy for the reader (you) to disconnect. Most of these folks would rather keep you tuned in than to lose you forever.

Think of it like television. If "CSI: Crime Scene Investigations" becomes a long series of commercials and no plot, people will change the channel, many never to return. So the producers see to it that they have interesting content that keeps viewers returning for more. RSS will likely follow the same route.

Get yourself an RSS reader and start subscribing to feeds today. You'll get the internet on your own terms.

Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at http://www.simplifiedselling.com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. March / 28 / 2024

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

Bloggers - Pew Research Center
Bloggers  Pew Research Center

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP - Broadcast Law Blog
Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

All Things Considered - NPR
All Things Considered  NPR

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

Easy Access to Amazon Wishlists in RSS | AWS News Blog - AWS Blog
Easy Access to Amazon Wishlists in RSS | AWS News Blog  AWS Blog

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Round up - BBC
Round up  BBC

The 5 Best RSS Reader Apps for Android - Lifewire
The 5 Best RSS Reader Apps for Android  Lifewire

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

Latest Oil, Energy & Metals News, Market Data and Analysis - S&P Global
Latest Oil, Energy & Metals News, Market Data and Analysis  S&P Global

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

MacRumors: Apple News and Rumors - MacRumors
MacRumors: Apple News and Rumors  MacRumors

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Blogger.com 'riddled' with malware • The Register - The Register
Blogger.com 'riddled' with malware • The Register  The Register

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India

UK Human Rights Blog - 1 Crown Office Row - UK Human Rights Blog
UK Human Rights Blog - 1 Crown Office Row  UK Human Rights Blog

NHS Employers - NHS Employers
NHS Employers  NHS Employers

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