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Marketers Still Don't Get RSS Metrics - How We Really Can Measure RSS


Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.

In an otherwise good RSS marketing article, Add RSS to Your Marketing Mix, Heidi Cohen has this to say about RSS metrics:

"From a marketing perspective, RSS's measurability is still evolving and therefore limited. You can't tell who has received your feeds as you can with e-mail."

Yes, RSS's measurability is still evolving and probably will evolve beyond e-mail metrics. In some ways it already has ...

And it's also true that you can't tell who has received your feeds ... if you're using the most established RSS approaches and just the basic technologies.

However, once you connect your feeds with your existing user databases, you can in fact go beyond what e-mail metrics offer.

Here are some possibilities ...

a] Use the "unique feed URL" approach, where each subscriber receives a feed with a unique identifier, based on which you can track precisely what feeds are being requested ... namely what annonymous user is requesting what feed.

b] If you'd like to integrate annonymous feed subscriber data with named (registered) user data, you can easily provide feeds only upon registration or only to logged-in users, and actually connect each unique feed URL with a named user. Especially if you provide feed customization this won't be a problem at all. Once you've integrated this data you can measure every and any iteraction your user has with your feed.

c] If you don't want to force your visitors to register in order to subscribe to your feed, you can still use the unique feed URL approach, which you connect with a user session, cookie or other identifiable information. Once your RSS feed subscriber registers you can integrate the data you already collected based on existing feed interaction and website interaction with his new user account.

d] The other approach you can use is user authentication, where you limit access to your feeds with a username/password combination. If each unique users receives a unique combination, you can track everything based on this information.

There are other possibilities as well, and the actual implementation of those above is somewhat more complicated than it seems at first sight. It does for example also require a more complex internet marketing strategy. It does require using more complex tools than the simplest RSS publishing solutions available on the market. It does require integration with your user database and internet platform.

But the point is that it's not only theoretically possible, but also in praxis. And in fact simple for companies with their own advanced internet platforms.

Just a quick disclaimer ...

a] If your feed gets widely syndicated you can in fact lose view of who's receiving your feed, even if you're using unique feed URLs (you can of course measure this as well, by analyzing user agent data). Using the user authentication model solves this problem as well.

b] Even if your feed does get widely syndicated, that's still comparable to your e-mail messages being passed around by users. And if we take in to account that measuring open-rates is getting increasingly difficult due to users blocking images, e-mail metrics don't look that shiny anymore.

If you'd like to find out more about RSS metrics, simply start by reading our collection of RSS metrics articles, reports, interviews and news at http://rssdiary.marketingstudies.net/content/cat_rss_metrics.php

I'm also hoping that there'll soon come a time when responses like this will no longer be needed, because marketers will finally understand the power of RSS metrics.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa16


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. July / 05 / 2020

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RSS is the greatest enemy of Hinduism  Times of India

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What Happened to Tagging?  JSTOR Daily

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Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

So Long, and Thanks for All the Fish* | Library Babel Fish - Inside Higher Ed
So Long, and Thanks for All the Fish* | Library Babel Fish  Inside Higher Ed

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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RSS’s standardised Hinduism – Part 1  Economic Times

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

Blogging for Shopify: A unique SEO approach - Search Engine Land
Blogging for Shopify: A unique SEO approach  Search Engine Land

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

VICE - The Rise and Demise of RSS - Motherboard
VICE - The Rise and Demise of RSS  Motherboard

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build - Gamasutra
Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build  Gamasutra

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

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Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

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Why you should start a podcast soon  Quartz

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They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

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Your Old Blog Content Is a Goldmine  CMSWire

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Best Squarespace templates for bloggers  Mashable

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Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

9 Best Blogging Courses 2020 • Enroll Now • Benzinga - Benzinga
9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

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Attorney-Discipline Blogger and Blog Network Owned by Pepperdine Law Dean Hit With Defamation Suit | The Recorder  Law.com

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Use Blog Commenting to Boost Your Marketing For Knowledge Commerce  Business 2 Community

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Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

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When Nehru put the ‘Constitution in danger’  Times of India

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Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

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Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

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The right and wrong lessons of Shaheen Bagh  Times of India

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Level Design Breakdown: Ghost of Tsushima Gameplay Trailer  Gamasutra

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Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

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Game Devs, The World Needs You Right Now  Gamasutra

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Siddhartha Talya Blog  The Times of India Blog

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Why Maria Wirth is Wrong  Times of India

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

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The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

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How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

5 brilliant blog topics - The Negotiator
5 brilliant blog topics  The Negotiator

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Best legal blogs of 2018  ABA Journal

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Tim Stoddard's Blog - Tilemaps: More than a Grid  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

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Fabian Fischer's Blog - Reward Fatigue  Gamasutra

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Shutdowns kill people and biz, ease them fast  Times of India

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Bengal’s Amphan tragedy needs more national and global attention  Times of India

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Doctor Ludos's Blog - Making a SNES game in 2020  Gamasutra

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Become the Beyonce of Legal Content with These Three Tips  JD Supra

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Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

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PM’s Janata Curfew is most effective antiviral idea  Times of India

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How to Start a Crypto Blog  The African Exponent

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Jon Ingold's Blog - Dreaming Spires: Dynamic Narrative, Layer by Layer  Gamasutra

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How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

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An Interview With the Editor of the Three-Day Deadspin Revival Blog  Slate Magazine

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

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Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

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Of macho men and broccoli cownundrums  Times of India

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This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

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Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

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Animal Crossing in the age of social distancing  Gamasutra

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Manufactured Dissent 2.0  Times of India

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When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

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How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

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Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations  PRNewswire

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Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

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Emil Glans's Blog - On Monster Design  Gamasutra

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Open world Level Design: The Full Vision (part I/5)  Gamasutra

Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 3 - Gamasutra
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Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism - Gamasutra
Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

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Biryani now a polarising metaphor, but it’s really diversity on your plate  Times of India

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Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

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The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

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Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020  Gamasutra

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Why loss of Kolkata’s gorgeous old trees feels so personal  Times of India

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Through the Darkest of Times developer Jorg Friedrich on sensitive topics in games, quick prototyping, and gameplay rewardingness  Gamasutra

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CAA: All eyes on courts but they have been known to falter before  Times of India

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