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RSS and Blog Marketing for Real Estate


Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.

Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.

This article is part of a series that provides insight to the unique ways that the strategy of blogging and the use of RSS and/or Atom feeds can be applied as part of your web promotion strategy.

1. Capture better search engine positioning for your local market with a blog.

By now it's apparent that blogs with unique content can bring you better search engine rankings. This advantage is strengthened when you use a blog software tool that enables you to publish posts on your own server, which we'll go over in more detail in part two of this article series.

RSS and Blogs bring you special web promotional opportunities that can help your blog and the site where it resides rank higher in search engines, due in part to the way they are organized. Particularly for narrow local markets, this can both widen and deepen your audience within 3 - 8 weeks with proper implementation.

By far, this is not the only benefit of blogging or RSS - though if you're looking for better organic search engine ranking across a multitude of keyword phrases, this just may be the answer for you.

2. Dominate your local niche by becoming a resource for information for home buyers and sellers in your area

The ease of publishing content to a blog, coupled with one of the easier ways to implement RSS, its accompanying feed, gives you the ability to provide fresh and relevant information, often at the same rate of time it would take to write a short email.

With the proper blog publishing system, the speed at which you can now provide information means that you can publish updates more often, drawing more attention to your web site from search engines and visitors alike.

After landing in your blog, links to other relevant parts of your site can draw visitors to the areas you most want them to pay attention to, such as your updated listings - which can also be made available via RSS if you so choose.

Why RSS?

It can mean 100% delivery of your message to your prospects, in a fashion that they choose to have pulled to them. Rather than attempting to digest all the information at your blog in one visit, they can skim your headlines, read a summary or post, and then click through to your site upon finding information that draws them in.

You can supplement this with email for users who are more comfortable with receiving your information the traditional way.

While promotion and updates via email are not necessarily to be discounted, the use of RSS and other feed formats lend themselves to additional promotional possibilities.

3. Have yet another reason to remind prospects to return to your site - and shorten the sales cycle using a multiple feed strategy

With the combined power of blogging and RSS, you can construct multiple outlets for information that are each hyper-targeted to several segments of your market. Instead of attempting to force your static web site to capture home buyers and home sellers for your area, as well as provide the statistical information on your locale, you can build several focus areas and promote them side by side.

For example, if your local area is Frederick, Maryland, you can dedicate one blog and its accompanying feed to recent Frederick listings, and then have a separate feed that automatically provides updates on area schools, crime rates, cost of living and other statistical information home buyers consider when making purchasing decisions. Separate blogs and feeds on the same site could focus on the needs of home sellers in the area

The possibilities are truly as endless as the number of markets you wish to capture.

It is often said that it may take up to seven times for a prospect who comes across a marketing message to buy. Therefore, the faster the opportunity arises for you to contact your potential client, the closer they may be to a buying decision. If you are able to provide them with the information they need to make that decision with updates from your site, the likelihood that they may ultimately make that purchase decision through you increases.

Updates to blogs and RSS feeds can give you the power to make this transition happen at a faster pace, as the production cycle of the content takes only the time you would need to publish that information.

Rather than contacting your web content management department, forwarding content, and waiting for the page to be published, then picked up by search engines, with a blog, you simply log into your administration area, type and publish.

These pages can also get picked up by search engines faster through the power of syndication - those already following your feed receive your update instantly.

There are more ways that you can use RSS to draw more qualified prospects to your business which will be covered in part two of this series.

Copyright 2005 Tinu AbayomiPaul

Read part two of this series at http://rssapplied.com/rss-real-estate/. This will also give you access to a free guide to using RSS and Blogging to target prospects.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. May / 29 / 2020

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Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

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RSS is the greatest enemy of Hinduism - Economic Times
RSS is the greatest enemy of Hinduism  Economic Times

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS’s standardised Hinduism – Part 1 - Economic Times
RSS’s standardised Hinduism – Part 1  Economic Times

The eccentric economic ideology of RSS and BJP – Part 1 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 1  Economic Times

The eccentric economic ideology of RSS and BJP – Part 2 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 2  Economic Times

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 3 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 3  Economic Times

Farewell to the blog - POLITICO - Politico
Farewell to the blog - POLITICO  Politico

The eccentric economic ideology of RSS and BJP – Part 4 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 4  Economic Times

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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The RSS sutras for the twenty-first century  Economic Times

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

Rising divorces a sign of justice, not arrogance - Economic Times
Rising divorces a sign of justice, not arrogance  Economic Times

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Economic Times
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Economic Times

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The right and wrong lessons of Shaheen Bagh - Economic Times
The right and wrong lessons of Shaheen Bagh  Economic Times

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

When Nehru put the ‘Constitution in danger’ - Economic Times
When Nehru put the ‘Constitution in danger’  Economic Times

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

Attorney-Discipline Blogger and Blog Network Owned by Pepperdine Law Dean Hit With Defamation Suit | The Recorder - Law.com
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Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Economic Times
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Economic Times

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Hang Line Postmortem Part 3 - Production data and tools used in development - Gamasutra
Hang Line Postmortem Part 3 - Production data and tools used in development  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

Delhi poll verdict: How the cultural Hindu defeated the political Hindu - Economic Times
Delhi poll verdict: How the cultural Hindu defeated the political Hindu  Economic Times

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Economic Times
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Economic Times

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Economic Times
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Economic Times

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Lessons and statistics after four years as an indie developer - Gamasutra
Lessons and statistics after four years as an indie developer  Gamasutra

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

What is Mr Modi’s plan for India’s Muslims? - Economic Times
What is Mr Modi’s plan for India’s Muslims?  Economic Times

Best legal blogs of 2018 - ABA Journal
Best legal blogs of 2018  ABA Journal

Best free blogging site of 2020 - TechRadar
Best free blogging site of 2020  TechRadar

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Of macho men and broccoli cownundrums - Economic Times
Of macho men and broccoli cownundrums  Economic Times

Siddhartha Talya Blog - The Times of India Blog
Siddhartha Talya Blog  The Times of India Blog

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Economic Times
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Economic Times

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Why Maria Wirth is Wrong - Economic Times
Why Maria Wirth is Wrong  Economic Times

CAA: All eyes on courts but they have been known to falter before - Economic Times
CAA: All eyes on courts but they have been known to falter before  Economic Times

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Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - Economic Times
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  Economic Times

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How to Build Your App without Any Programming Knowledge?  WhaTech Technology and Markets News

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Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

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How to Rescue Memory on Disabled GameObjects Without Destroying Them  Gamasutra

Dr. Sudhanshu Sinha Blog - The Times of India Blog
Dr. Sudhanshu Sinha Blog  The Times of India Blog

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

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Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

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Emil Glans's Blog - On Monster Design  Gamasutra

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The two monks and a ‘genocide’  Economic Times

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Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

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The curious case of Animal Crossing in China | Opinion  Gamasutra

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What Is an RSS Feed? (+ How to Get Started)  G2

Be humane: Refugee persecution must be assessed on a case by case basis, not on that of religion - Economic Times
Be humane: Refugee persecution must be assessed on a case by case basis, not on that of religion  Economic Times

Palghar lynching: Who killed Sadhus & why? - Economic Times
Palghar lynching: Who killed Sadhus & why?  Economic Times

Cause & Effect of Shaheen Bagh Protest - Economic Times
Cause & Effect of Shaheen Bagh Protest  Economic Times

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Close encounters of the carona kind  Economic Times

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Economic Times

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Nizamuddin Congregation – All facts must come out  Economic Times

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How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

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The OIC Statement on Indian Muslims  Economic Times

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RCEP: India’s withdrawal provides space to strengthen competitiveness  Economic Times

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Let China invest. It gets us foreign policy leverage  Economic Times

India’s Islamophobia - Economic Times
India’s Islamophobia  Economic Times

Simon Carless's Blog - Video Game Deep Cuts: Chex Quest... Chex Out? - Gamasutra
Simon Carless's Blog - Video Game Deep Cuts: Chex Quest... Chex Out?  Gamasutra

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Growing Your Blog Using Email Marketing  Business 2 Community

VR/AR: A Renaissance Art Form (Google Tech Talk) - Gamasutra
VR/AR: A Renaissance Art Form (Google Tech Talk)  Gamasutra

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

The political antidote to Hindutva: Soft Hindutva is a dodge, but maybe we could use a religious Left - Economic Times
The political antidote to Hindutva: Soft Hindutva is a dodge, but maybe we could use a religious Left  Economic Times

School assignment, circa 2070: The wild, wild India of 2020 AD: When our grandparents talked only Hindu-Muslim - Economic Times
School assignment, circa 2070: The wild, wild India of 2020 AD: When our grandparents talked only Hindu-Muslim  Economic Times

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It will be retreat or rout: CAA-NPR-NRC threaten the idea, national unity and territorial integrity of India  Economic Times

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What is RSS? And Is It Still Important?  Small Business Trends

Megan Carriker's Blog - Video game marketing predictions for 2020 - Gamasutra
Megan Carriker's Blog - Video game marketing predictions for 2020  Gamasutra

The Tablighi Jamaat Fiasco - Economic Times
The Tablighi Jamaat Fiasco  Economic Times

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