RSS and Blogging Information Channel

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Benefits to RSS


RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.

The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user's choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.

Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

What Kind of Information Can be Delivered in RSS Feeds?

Blogs Feed

Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.

Article Feed

Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

Forum Feed

Many forums now have add-ons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.

Schedule Feed

Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed

Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

For example, this service will generate a URL than can be entered into a news reader. The feed is updated each time an item is added to Amazon that meets the specified criteria or keywords - Amazon Search Feed - http://www.oxus.net/amazon/

Ego / News Monitoring

Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.

For example, users can use the following tool to create a feed that will allow them to receive filtered news from Google News. They will only receive items related to a specific keyword or phrase they setup - http://www.justinpfister.com/gnewsfeed.php

Industry-Specific RSS Feed Uses Include:

Technical professionals in specific industries have also developed RSS feeds as way to market, promote or communicate within their specific industries. In many cases, this has expanded their reach and increased communication with current and prospective customers and clients.

RSS feeds can be used by realtors to communicate the time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet the communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.

RSS feed creation tool for publishers interested in creating fresh content - FeedForAll - http://www.feedforall.com

About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll http://www.feedforall.com .


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. December / 11 / 2018

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How to Do Guest Blogging for Natural Looking Link Building  Search Engine Journal

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Vince Napoli's Blog - Recalling the Leviathan Axe  Gamasutra

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If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


Brandon Franklin's Blog - A Missing Opportunity - Artificial Intelligence in Games - Gamasutra
Brandon Franklin's Blog - A Missing Opportunity - Artificial Intelligence in Games  Gamasutra

This post covers my experiences trying to leverage AI to generate game *content* rather than make them actors in a planned story. I cover the difference.


Trai chief shares his Aadhaar on Twitter, asks users to prove how it can be misused - Economic Times
Trai chief shares his Aadhaar on Twitter, asks users to prove how it can be misused  Economic Times

NEW DELHI: Telecom Regulatory Authority of India (Trai) Chairman R S Sharma today gave his Aadhaar number on Twitter and challenged everyone to show ...


Strikingly Introduces New Template, Mailchimp & RSS Support - CMS Critic
Strikingly Introduces New Template, Mailchimp & RSS Support  CMS Critic

Strikingly, the website builder that specializes in responsive one-pagers, has introduced a number of noteworthy updates. Chosen as one of the few website ...


RSS Leader Demands 'Justice' For Passport Officer Accused of Harassing Inter-faith Couple, Asks Sushma Swaraj - India.com News
RSS Leader Demands 'Justice' For Passport Officer Accused of Harassing Inter-faith Couple, Asks Sushma Swaraj  India.com News

New Delhi, June 22: A day after a passport officer in Lucknow was transferred for allegedly humiliating and shaming an inter-faith couple, a Rashtriya ...


China's Temporary Game Approval Freeze – All questions answered - Gamasutra
China's Temporary Game Approval Freeze – All questions answered  Gamasutra

China is the largest games market in the world but has been hit by a temporary game approval freeze that has limited the number of new games being rel.


Our move to (paywall-free - Reason
Our move to (paywall-free  Reason

As you can see, we've moved from the Washington Post, where we've blogged since early 2014, to Reason. Good to see you here, and we hope you'll keep ...


10 Tips for Branding, Blogging and Social Media Marketing - Small Business Trends
10 Tips for Branding, Blogging and Social Media Marketing  Small Business Trends

Shares. |. 594 · 530 · Print This Article · 14 · Email this Article. 0. Shares. 594 · 530 · 14. Email this Article Print This Article. There's so much that goes into creating ...


Marketing and Session Data for Summoners Fate at PAX West - Gamasutra
Marketing and Session Data for Summoners Fate at PAX West  Gamasutra

A retrospective look at the marketing budget, game demo setup, and session data on Summoners Fate collected while exhibiting at PAX West.


Disproportionate German Influence in the Vatican, The Little Known Shoulder Wound of Jesus and More! - National Catholic Register
Disproportionate German Influence in the Vatican, The Little Known Shoulder Wound of Jesus and More!  National Catholic Register

The Disproportionate German Influence in the Holy See - Mark Lambert, De Omnibus Dubitandum Est.+++. The Miraculous Story Behind the Little Known ...


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