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Why Your Blog Might Be Sabotaging Your Business


Many marketers were very excited when forum and newsletter discussion focused first on blogs (about two years ago) and then on RSS feeds (mainly within the past year). It was a brand new opportunity for marketers to use, one that promised both search engine success and a way around spam complaints. So they ran out and created a free blogger account or bought some software and began blogging and trying to set up RSS feeds.

But many of these marketers didn't understand the very real difference between newsletter readers and blog readers.

1. While newsletters are published from once a month to weekly there is an expectation among blog readers that content will be updated daily, if not multiple times each day.

2. Many people who would subscribe to an email newsletter have no interest in learning about RSS feeds, downloading a reader, or visiting your site every day.

3. Although there are people who will both subscribe to a newsletter and visit websites daily, most web users seem to prefer one or the other.

Thus, there are really two ways to use your blog, and you must use one over the other. You either have a blog or a website. My view is that a "blog" more describes the frequency of writing than it does the form or layout of your site.

1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.

Or,

2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blog.

My own view is that the second option works better. Even if you have four or five blogs, you can still write 300 words each day for each blog, or write for two one day and the other two the next day. Brainstorm ideas every week and use that list for your articles. Set up a Google Alert for your topic or niche, and link to websites or news pieces you find from that service. Or, pay someone to write articles for you. But keep your blog fresh and original and post to it regularly.

Read more marketing articles at my marketing blog, http://jhooverwebcopy.blogspot.com.

Contact me if you need articles. My rates for 300-500 word articles are 1 for $15, 5 for $50, or we can negotiate if you need a larger batch than that. For more info, visit my website http://jhooverwebcopy.com or email me at jeremyhoover AT gmail.com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. August / 06 / 2020

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

Houses of worship are trying to stay connected to their congregations - Pasadena Weekly
Houses of worship are trying to stay connected to their congregations  Pasadena Weekly

Ram Mandir event: Netizens flood twitter with colourful artworks of Lord Ram, Sita & Lord Hanuman - Times Now
Ram Mandir event: Netizens flood twitter with colourful artworks of Lord Ram, Sita & Lord Hanuman  Times Now

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+ - Gamasutra
Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit - Times of India
Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit  Times of India

China’s back-stabbing! - Times of India
China’s back-stabbing!  Times of India

Making an MMO screensaver: Here's how I built it - Gamasutra
Making an MMO screensaver: Here's how I built it  Gamasutra

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

India-Nepal border row: A tale of two streams - Times of India
India-Nepal border row: A tale of two streams  Times of India

Not the End of the Chase - Scientific American
Not the End of the Chase  Scientific American

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

The OIC Statement on Indian Muslims - Times of India
The OIC Statement on Indian Muslims  Times of India

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Through the Darkest of Times developer Jorg Friedrich on sensitive topics in games, quick prototyping, and gameplay rewardingness - Gamasutra
Through the Darkest of Times developer Jorg Friedrich on sensitive topics in games, quick prototyping, and gameplay rewardingness  Gamasutra

Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020 - Gamasutra
Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020  Gamasutra

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

Why Did Rahul Gandhi sign a party to party MOU with the CCP? - The Times of India Blog
Why Did Rahul Gandhi sign a party to party MOU with the CCP?  The Times of India Blog

How to Rescue Memory on Disabled GameObjects Without Destroying Them - Gamasutra
How to Rescue Memory on Disabled GameObjects Without Destroying Them  Gamasutra

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for - Times of India
Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for  Times of India

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

How to Choose the Best Compression Mode for Your Addressable Groups - Gamasutra
How to Choose the Best Compression Mode for Your Addressable Groups  Gamasutra

Tour of Duty – An analysis - Times of India
Tour of Duty – An analysis  Times of India

VR/AR: A Renaissance Art Form (Google Tech Talk) - Gamasutra
VR/AR: A Renaissance Art Form (Google Tech Talk)  Gamasutra

Get peace in return: ‘Face’ is very important in China. Allow the Chinese to save face - The Times of India Blog
Get peace in return: ‘Face’ is very important in China. Allow the Chinese to save face  The Times of India Blog

South China Sea: urgent need for coordinated strategy to contain China - Times of India
South China Sea: urgent need for coordinated strategy to contain China  Times of India

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - Times of India
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  Times of India

On China trade sanctions: India can serve its national security much better by rapidly expanding its economy - The Times of India Blog
On China trade sanctions: India can serve its national security much better by rapidly expanding its economy  The Times of India Blog

Despite past Congressional action on insider trading, Senators' stock trades are still business as usual - USAPP American Politics and Policy (blog)
Despite past Congressional action on insider trading, Senators' stock trades are still business as usual  USAPP American Politics and Policy (blog)

Pak information war against India demands counter strategy - Times of India
Pak information war against India demands counter strategy  Times of India

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get - Times of India
A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get  Times of India

How to Build Your App without Any Programming Knowledge? - WhaTech Technology and Markets News
How to Build Your App without Any Programming Knowledge?  WhaTech Technology and Markets News

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content - PRNewswire
Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of - Times of India
How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of  Times of India

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

10 new commandments, with the aid of one Virgin Mary, and two bloody ones - Times of India
10 new commandments, with the aid of one Virgin Mary, and two bloody ones  Times of India

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Times of India
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Times of India

Liberalism is alive, but what about ‘liberal’ parties? - Times of India
Liberalism is alive, but what about ‘liberal’ parties?  Times of India

Is there any possibility of Hindu-Muslim reconciliation? - Times of India
Is there any possibility of Hindu-Muslim reconciliation?  Times of India

What is Mr Modi’s plan for India’s Muslims? - Times of India
What is Mr Modi’s plan for India’s Muslims?  Times of India

Is Bollywood espousing causes opportunistically? - Times of India
Is Bollywood espousing causes opportunistically?  Times of India

Indians complaining to the OIC are putting the Ummah above the Constitution - Times of India
Indians complaining to the OIC are putting the Ummah above the Constitution  Times of India

How BJP is fast becoming like Congress in graft - Times of India
How BJP is fast becoming like Congress in graft  Times of India

Tyler Grendel's Blog - Core Systems Analysis of Paper Mario TTYD - Gamasutra
Tyler Grendel's Blog - Core Systems Analysis of Paper Mario TTYD  Gamasutra

Charitable trusts must not exert corporate control - Times of India
Charitable trusts must not exert corporate control  Times of India

Why Gurumurthy and RSS need a worldview - Times of India
Why Gurumurthy and RSS need a worldview  Times of India

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu - Times of India
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu  Times of India

'The Voice' Results Live Blog! Who's In and Who's Out? - Extra
'The Voice' Results Live Blog! Who's In and Who's Out?  Extra

SEO Critique of 3 Ecommerce Blogs - Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs  Practical Ecommerce

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

Best blogging platforms of 2020 - TechRadar
Best blogging platforms of 2020  TechRadar

From Hindukush to Hindustan, no place for the Hindus? - Times of India
From Hindukush to Hindustan, no place for the Hindus?  Times of India

Ben Weber's Blog - Automating Machine Learning for Mobile Games - Gamasutra
Ben Weber's Blog - Automating Machine Learning for Mobile Games  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Will COVID-19 Make Us More Socialist? - Scientific American
Will COVID-19 Make Us More Socialist?  Scientific American

Coronavirus: Outrage over Chinese blogger eating 'bat soup' sparks apology - Fox News
Coronavirus: Outrage over Chinese blogger eating 'bat soup' sparks apology  Fox News

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

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