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Are you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) is and how your website will benefit from offering an RSS feed to your visitor's.
RSS is a smooth channel of communication between publishers and visitor's. Since RSS has grown in recent popularity, more website owners are beginning to experiment with and use RSS feeds to deliver content in new and exciting ways. Usually RSS feeds contain news headlines and small content summaries. The summaries have just enough information to allow the visitor to decide whether he or she would be interested in reading the entire contents without overwhelming the visitor with excessive details. If the visitor is interested they can click on the headline in the RSS feed and access the website which has additional details.
RSS readers are software programs that run either client side or server side and their purpose is to aggregate multiple feeds, making it easy for visitor's to quickly and efficiently scan information contained within each feed. Feeds are usually themed, which allows visitor's to subscribe to feeds that are of interest to them.
In a time when spam filters are blocking much of the content visitor's have asked for, the biggest benefit to using RSS is that RSS gives publishers and readers the chance to connect, and for good ideas to be shared, without the clutter of unsolicited email messages. There is no opt-in or opt-out requirement. This means visitor's don't need to give out their email address and ultimately rules out any fear of receiving unsolicited email to the visitor's inbox. For the website owner using RSS to deliver their content nullifies any lingering doubts about whether their content is actually getting through to the visitor, which is an issue to consider when using traditional newsletter marketing.
What Kind of Information Can be Delivered in RSS Feeds?
Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitor's to scan blog posts for items of interest.
Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.
Many forums now have add-ons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.
Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.
Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.
Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.
Now that you know what RSS is and how it can be useful, let's cut to the chase and figure out how to cash in with RSS. By now you should be asking yourself this question: "Why should I implement RSS into my website and if I did, how would RSS increase my web traffic and profits?"
Here's a hint: Microsoft is integrating RSS support in the next version of its Internet Explorer and is making RSS an integral part of its long-awaited Longhorn operating system.
This is a tremendous opportunity for website owners who position themselves early on in the game (i.e. right now) by implementing RSS into their own websites. Once Windows Longhorn is released in late 2006 users will be able to find, subscribe to and read RSS feeds all the while having very little knowledge of how RSS works. Microsoft is helping to make RSS very user friendly.
Even major search engines such as Google, Yahoo and MSN are already supporting, spidering and/or showing RSS feeds.
A very good resource which you should visit if you're at all interested in setting up a successful RSS feed would be MarketingStudies.net which is operated by Rok Hrastnik. Specifically if you want to learn how to setup a RSS feed visit this page.
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Blog Marketing: Guerrillas Stalk the Internet
Blogs, are often defined as frequent and ongoing publications of personal thoughts and opinions of the Internet or websites. And, of course - all of certainly know what Marketing is.
Could There Be A New Way Of hearing The News Stories We Feel Are Relevant In Our Lives?
Mainstream media has become a single-minded authority on how we should perceive life. Theirs is a negative perspective.
Should Bloggers be Helping Google Fix Their PageRank System?
By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links.
Blogging - What's It All About
A blog usually is a web page that contains brief, discrete hunks of information called posts. These posts are arranged in reverse-chronological order (the most recent come first) and each is uniquely identified by an anchor tag which is marked with a permanent link that can be referred to by others who wish to link to it.
Just Tag It!
Tags - Revolutionary or Just Folly?Just another trend or something else?Trends happen overnight! Some catch on fast and explode very quickly into our every day use.Most of these trends you can ignore as silly folly or at the most fine amusement.
7 Questions To Ask Yourself BEFORE Staring A Business Blog
Blogging is the latest buzzword in online marketing and PR. But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.
10 Benefits of Being a Blogger
I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger.
Top 10 Reasons to Start Blogging
"What's blogging?" you ask."Where have you been?" I reply.
Blogging For Fun & Profits
Unless you've been under a rock for the last year, you've heard the term "blog" once or twice.To most people, a "blog" simply represents a glorified online "diary" where geeks, computer nerds, and lonely teenagers record their thoughts in cyber-space.
Avoid Bad Manners While Blogging
Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet. A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average "Joe" or "Jane" can instantly become a center of influence online using blogs.
What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I'm concerned the state of blogs is one of chaos, confusion, and anti-interactivity.
How Direct Sales Reps Can Use Blogging
One of the tools that a smart direct sales representative use to attract new business is a blog. A blog keeps customers and potential customers informed about products, events and services that relate to your business, new releases, contests, specials and it always keeps your name front and center.
Blog Your Way To a Successful Private Practice
What is a Blog?Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.
How to Write A Blog... And Survive
Copyright © 2004 Priya Shah The question of the day is "Should you start a Blog?" People all over the planet are blogging. Companies, CEOs, lawyers, journalists, stewardesses.
RSS, Feeds, and Aggregators
When you work online all the time, immersed in bits and bytes, hands automatically resting on the keyboard, where the lingua franca is a mish-mash of acronyms and abbreviations - it is easy to forget that the average person has no clue what we talk about. It can be very daunting for the Internet neophyte with all these terms, technology and hardware.
What is a Blog?
Q: Not to ask a ridiculously obvious question, but what is a blog? And what's the future of blogs and blogging?A: By a remarkable coincidence, Steven Streight, aka Vaspers the Grate, just asked me the very same questions about the definition of blogs on his own site, so rather than write something new, I'm just going to quote what I wrote for him:What is your definition of a "blog"?A blog isn't what everyone thinks it is.In fact, on this very page, you have a pile of definitions of blogs that I disagree with.
Is Blogging For You? Take This Quick Quiz
What The Hell Is A Blog Anyway?The word 'blog' is a shortened version of 'web blog'. A 'web log' just means a log or diary-type entry on the web.
Use Blogging to Manage Your Entire Web Sites Content
Blogging is a term that means different things to different people. To some people it means keeping an online journal.
The Right Blog Software Can Make A Blog Stand Out from the Crowd
Blogs are an easy way to get your voice out onto the Net. For the Web-It-Yourselfer, custom blogs are a great way to learn about web technologies and create something from the ground up.
Google AdSense and Blogs
If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It's all about how to line your pockets with money that's just waiting to be made without working much harder than you already are.
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