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Blogs As A Marketing Tool


Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates.

However, other than being personal journals, blogs are a fantastic way to market your product or service. For example, you can create a blog about your company and the latest happenings, or what the management is doing. Or you could create a blog that showcases the development of your product, and the ways that it can improve someone's daily life.

Using such inexpensive, low-maintenance technology to market your e-commerce site - without having to learn HTML or any of that gibberish - can create an awareness for your brand that conventional advertising can't, and you can typically do it for less than $10 a month.

Either way, it is a site that your readers will appreciate for your honesty and the way that you put across your business/product/service. Typically blogs are a very casual medium, and are completely different from your usual corporate websites. Think of it as if you are conducting a conversation, and you will have a good idea of how a blog should be. Do not make the mistake of making your blog one big sales letter though! That will just create the opposite effect of what you want - turning off your readers and dismissing your blog instantly.

If you do it correctly, your blog will soon be improving your business's reputation, and you will be getting more traffic over time. You will also have a great community of readers to bounce new product ideas or changes off. The more traffic you get to your blog, the more business you should be expecting. The thing about blogs is that they generate a lot of word-of-mouth recommendations, which are a great form of getting new customers, since they hear about you from a trusted source.

Before you begin blogging, you will have to make a choice of blogging software to use. There are paid service providers such as Blogware's Blogtex, Expression Engine, or TypePad, which gives you everything from the software to the hosting service. Alternatively, you can also use free blog software such as or WordPress, which is just as powerful, and install them on your own web servers.

Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today's competitive Internet. At his site, you can learn how to make money online.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. March / 19 / 2024

Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP - Broadcast Law Blog
Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

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The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

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Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

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What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

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Here’s How RSS Feeds Enhance Online User Experiences  Spiceworks News and Insights

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What Is an RSS Feed? Here's What You Need to Know  Business Insider

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

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The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

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The Story of the First Podcast Feed  Podnews

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

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New Ways to Customize Your Facebook Feed  Meta

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

How Google Reader died — and why the web misses it more than ever - The Verge
How Google Reader died — and why the web misses it more than ever  The Verge

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What is an RSS feed? Here’s why you should still use one  Digital Trends

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Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

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Easy Access to Amazon Wishlists in RSS  AWS Blog

ESPN.com News Feeds - ESPN
ESPN.com News Feeds  ESPN

Microsoft Learn Blog - Microsoft Community Hub - Microsoft
Microsoft Learn Blog - Microsoft Community Hub  Microsoft

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

11 best Twitter alternatives - TechTarget
11 best Twitter alternatives  TechTarget

4 Ways to embed Facebook posts and Page features on your site - Sprout Social
4 Ways to embed Facebook posts and Page features on your site  Sprout Social

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

News Feed ranking, powered by machine learning - Facebook Engineering
News Feed ranking, powered by machine learning  Facebook Engineering

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Round up - BBC
Round up  BBC

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Podcast Archive - Farnam Street
Podcast Archive  Farnam Street

Jumpstart your AI Learning journey with IBM for free - IBM
Jumpstart your AI Learning journey with IBM for free  IBM

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

Official Boston Red Sox Website - MLB.com
Official Boston Red Sox Website  MLB.com

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

RSS’s standardised Hinduism – Part 3 - The Times of India
RSS’s standardised Hinduism – Part 3  The Times of India

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

Subscribe to and Translate Blog Feeds into Any Language - groovyPost
Subscribe to and Translate Blog Feeds into Any Language  groovyPost

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