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Why Use RSS?


So why use RSS? Well, I can find a whole lot of reasons why. Although I'm not technically inclined I do understand the power behind syndication. Anyone who watches television can get that idea. Still why would I want to use RSS for my viral marketing campaign? Well, let's look at what some of the "experts" are saying.

Robin Good is well-known in the blog and RSS forums and venues. He is also known for being a successful online marketer selling viral marketing tools. I've read lots of his articles and interviews, not to mention buying his Top 55 RSS sites tool for submitting to blogs and RSS feeds. I like what he said in one of his posts in his blog "No RSS, no party".

I just finished reading the ebook "A Blogger's Edge: How To Use Weblogs As Marketing Tools" by Paul Short of http://GetBlogs.com. It was written so anyone can understand and implement the ideas therein. He has a chapter all about RSS and how it can be used as an alternate communication method. Yep, he said alternate. Meaning it has to be alternative to non other than email. I'm about to tell you why and also why you'll want to get going on this as soon as you read this!

Here's how it works. When someone subscribes to any of my RSS channels (I publish several channels), they can then choose one of several "viewers or readers" available to manage their subscription. The SUBSCRIBER manages their subscription not me! They can have many subscriptions all in one "reader" where they can view them all in one place rather than having their email inbox inundated with lots of newsletters they probably won't read because they don't have the time.

Here is how to break that information down into bite size for assimilation: RSS puts the control back in the "end users" hands thus eliminating the problem with lists, spam, viruses, etc., because they subscribe WITHOUT email! Let me say it again - without email. If your subscribers know they can take back control of their subscriptions, read what they want when they want in tidbits instead of long email newsletters without giving you their email address, don't you think they're going to be thanking you and remembering you in their wills? Well, maybe not in their wills but they will remember that you are a great business that offers quality content when THEY want it not when you deliver it. So, that's part of the WHY.

It only gets better. When you cruise the Internet using a browser you can bookmark a site but then you have to go back to it when you want to read anything from that site again, right? Well, with an RSS feed, rather than having to go back to it, it comes to you! Once a subscriber subscribes to your feed, they can read the information you publish without going back to your site because they'll have your "feed" already in their "viewer or reader" of choice! It will be updated each time you input anything into your feed - to every single subscriber simultaneously!

So what does this mean for the publisher and site owner? Well you don't have to keep sending out those reminders. You can input a "tip of the day", an announcement, anything to keep your feed updated and in front of your subscriber base daily! Keep it quality, helpful, and inject your personality into it and you'll reap the rewards of allowing your ONLINE customers to feel they know you in person. Trust is a difficult thing to build online these days but using a RSS feed is one great way to get personal with your customers.

Here's how Paul Short says it in "A Blogger's Edge" "?.encourage everyone you've ever been in contact with using newsletters or otherwise to make the transition to accepting communication from you via feeds rather than email is a smart marketing move indeed", Paul Short, http://GetBlogs.com So, in a nutshell - you're nuts NOT to use an RSS feed. The Internet is changing, just like everything else. It's the way of the world. Things change, and we can either get on board when things change or stay put and drown. Either way it's coming and RSS is definitely going to be a big part of the new change! So, you ask "Why use RSS?" I say, "why not?"

Kim Bloomer publishes several RSS channels using the Quikonnex system. For more details on what she does and to subscribe to her RSS channels go to http://KimBloomer.com Kim is a natural pet care consultant and publishes http://www.Aspenbloom-WellPet.com and http://www.natural-pet-care-products.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. December 17, 2018

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Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

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My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

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What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

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Level Design Study: The Last of Us Part II gameplay trailer level  Gamasutra

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Jake Birkett's Blog - Using Steam reviews to estimate sales  Gamasutra

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9 Ways to Deal with Unresponsive SEO Clients  Search Engine Journal

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9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

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Emily Morganti's Blog - 10 Tips for Spotting Key Scammers  Gamasutra

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The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez  Guestofaguest.com

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Joost van Dongen's Blog - The Awesomenauts matchmaking algorithm  Gamasutra

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RSS Leader Indresh Kumar Has a Solution to Stop Mob Lynchings - Give up Eating Beef  LatestLY

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Tommy Thompson's Blog - Cyber Demons | The AI of DOOM (2016)  Gamasutra

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A handy art assets guide for social media presence  Gamasutra

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Paul Arendt's Blog - Rebuilding the Reach  Gamasutra

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The Ultimate Guide to Seznam SEO  Search Engine Journal

How do you optimize for Seznam, the second largest search engine in the Czech Republic? This guide will teach you Seznam SEO best practices.


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[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

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Less is (Still) Less: AC: Odyssey's Exploration Mode and Time-Wasters - Gamasutra
Less is (Still) Less: AC: Odyssey's Exploration Mode and Time-Wasters  Gamasutra

When you start your first game of Assassin's Creed: Odyssey you're asked if you want to enable 'exploration mode'. Exploration mode tweaks the HUD to make ...


Joost van Dongen's Blog - The challenge of finding enough playtesters - Gamasutra
Joost van Dongen's Blog - The challenge of finding enough playtesters  Gamasutra

Finding playtesters who'll play your game weekly online is really difficult. But should you? This post discusses why you should not let the same peopl.


Making a Game in a Year with Matt Viglione and Robert Zubek - Gamasutra
Making a Game in a Year with Matt Viglione and Robert Zubek  Gamasutra

This is an exciting episode that is relevant to everyone that is interested in Indie Development. The biggest risk to any game is over-scoping and not.


Should You Syndicate Your Blog to Get More Traffic & Leads? - Search Engine Watch
Should You Syndicate Your Blog to Get More Traffic & Leads?  Search Engine Watch

Organic blog promotion is a tactic that trips up many *content* creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers ...


Michael Heron's Blog - 2019 - A Commitment to A Year of Depth - Gamasutra
Michael Heron's Blog - 2019 - A Commitment to A Year of Depth  Gamasutra

I intend for 2019 to be a year of depth - a chance to play all those games I have bought and never even looked at. No new hobbies. No new unnecessa.


Florencia Minuzzi's Blog - Restless – Making A New Conversation UI - Gamasutra
Florencia Minuzzi's Blog - Restless – Making A New Conversation UI  Gamasutra

An analysis of the UI and text effects in Restless. Explores factors to be considered when creating new UI – from button shapes to speech bubble lay.


12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don't have a six or seven figure audience to ...


5 Simple Steps to Creating Exceptional How-To Content - Search Engine Journal
5 Simple Steps to Creating Exceptional How-To Content  Search Engine Journal

How-to pieces can help build visibility, trust, and respect for your brand. Here are five important tips for creating how-to *content*.


The best free blogging site of 2019 - TechRadar
The best free blogging site of 2019  TechRadar

Want to start a blog, but not sure how? These free platforms are totally customizable, and will help you publish your first post in minutes.


What Is a Google Broad Core Algorithm Update? - Search Engine Journal
What Is a Google Broad Core Algorithm Update?  Search Engine Journal

Not sure how a broad core algorithm is different from a major Google algorithm update? Here's how they differ, plus how to recover from a core update.


John Nelson Rose's Blog - The Order/Chaos Spectrum - Gamasutra
John Nelson Rose's Blog - The Order/Chaos Spectrum  Gamasutra

A look at games from the dual processes of bringing order and wreaking chaos.


The Reset Problem: A Case for Single-player Matchmaking - Gamasutra
The Reset Problem: A Case for Single-player Matchmaking  Gamasutra

Match-based single-player games have an inherent efficiency advantage over more linear formats. However, this advantage is threatened by a specific de.


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


How video game localization works and how much it costs in 2018 - Gamasutra
How video game localization works and how much it costs in 2018  Gamasutra

What is localization? How about right processes and costs? Which tools work well and which languages we should translate to? All in all, how good your.


Ben Porter's Blog - How to take 7 years to ship a beta - Gamasutra
Ben Porter's Blog - How to take 7 years to ship a beta  Gamasutra

It's been almost 7 years since I quit my last job. Back in 2011 I was a freshly baked postgraduate in Melbourne. I was entering my 30's and the indie game ...


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