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Blog Your Way To a Successful Private Practice


What is a Blog?

Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.

Blogs typically focus on a certain topic and have frequent (sometimes daily) posts (or entries). Posts often link to other blogs or websites that discuss a similar topic. Many blogs are set up so that readers can add comments below each post.

Blogs have been around for about 8 years or so. Business blogs have become increasingly popular in the last couple of years, and especially in the last year.

Why Use Blogging To Market Your Practice

Counselors, therapists and other healing professionals often shy away from using technology when marketing their practices. While there are many effective ways to market your practice that don't involve technology and the web, the Internet increasingly becomes an essential method to utilize when starting and marketing a practice.

Furthermore, if you market your practice on the Internet in addition to using offline techniques, you are creating a lot more exposure for your services. Blogs are just one more method of marketing your practice.

Fortunately, much of the technology involved in setting up and managing a blog is very simple. This makes it easy for you to manage and update content on a blog by yourself. You can get a blog up and running in a few minutes without having any technical skills whatsoever.

Blogs also are way to connect with your target market more personally. Because blogs are updated frequently, they allow "your voice" to come through more easily than a static website.

Finally, search engines love blogs because of their numerous and frequent posts as well as the common linking that occurs amongst those in the blogosphere (the blogging community).

How to Use Blogs To Market Your Practice

There are several ways you can utilize a blog to market your practice. You can start by posting interesting information on your blog that is valuable to your clients and potential clients. There is nothing like quality, fresh content to keep your visitors coming back to your site. Building relationships with your target audience is key to having a successful private practice.

You can also market your practice through your blog by linking to other websites or blogs that provide information that your target market wants or needs. You can be the filter for your clients and potential clients, posting up-to-date information on your area of specialization so they can keep up-to-date with their areas of interest.

Posting comments on other blogs related to your topic can increase back-links to your website which is important for your ranking in the search engines.

If you have a newsletter, you can have a sign-up box on your blog and/or you can put up a sign-up form so visitors can subscribe to receive notification when your blog has been updated.

Just like a website, you can also sell your services and products through your blog.

Blogging as a method of marketing your practice can be an effective method for building your reputation, gaining credibility, attracting more clients, and gaining more exposure. It can be a great compliment to a traditional website-- or if you don't yet have a website, a blog can be a first step towards getting one.

If you decide to blog as a marketing strategy for your private practice, you might want to peruse the blogosphere (the community of blogs on the web) so you can get a better feel for blogging and the types of blogs that exist.

© Juliet Austin, 2005

Bio of Author

Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists counselors, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy.

Juliet can be reached at: http://www.julietaustin.com or through one of her marketing blogs: http://www.marketingaprivatepractice.com or http://www.websitedesignandpromotion.com

The author grants permission to reprint this article so long as the copyright and by-line remain intact. Informing her of where the article will be published would also be appreciated.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. June / 05 / 2020

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RSS is the greatest enemy of Hinduism  Economic Times

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RSS’s standardised Hinduism – Part 1  Economic Times

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The eccentric economic ideology of RSS and BJP – Part 3  Economic Times

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A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

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The RSS sutras for the twenty-first century  Economic Times

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Blogs still among our best information  Otago Daily Times

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Rising divorces a sign of justice, not arrogance  Times of India

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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The Rise and Demise of RSS  Motherboard

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This Is the Dumbest Foodie Battle of Our Time  Slate

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Learn to make money by blogging with the help of this online training  Mashable

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Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

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How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  The Times of India Blog

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Why you should start a podcast soon  Quartz

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Your Old Blog Content Is a Goldmine  CMSWire

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Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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PM’s Janata Curfew is most effective antiviral idea  Economic Times

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Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

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Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

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Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

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Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

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Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Economic Times

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

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Web 100: Best law blogs  ABA Journal

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Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

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Best legal blogs of 2018  ABA Journal

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Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  The Times of India Blog

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Why Maria Wirth is Wrong  Economic Times

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My Own Personal Extinction  Scientific American

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What is Mr Modi’s plan for India’s Muslims?  The Times of India Blog

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How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

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Sebastian Long's Blog - Should Players Buy Their Own UI?  Gamasutra

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Nizamuddin Congregation – All facts must come out  Economic Times

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Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

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Trump’s anti-immigration order busts the model minority myth of desis  The Times of India Blog

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Josh Bycer's Blog - The Importance of the New Player's Experience  Gamasutra

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An emotional trip to the 80's: Developing Games for the Speccy  Gamasutra

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The political antidote to Hindutva: Soft Hindutva is a dodge, but maybe we could use a religious Left  The Times of India Blog

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How Painting Works In Chicory: A Colorful Tale  Gamasutra

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The two monks and a ‘genocide’  Economic Times

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