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Blog Your Way To a Successful Private Practice


What is a Blog?

Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.

Blogs typically focus on a certain topic and have frequent (sometimes daily) posts (or entries). Posts often link to other blogs or websites that discuss a similar topic. Many blogs are set up so that readers can add comments below each post.

Blogs have been around for about 8 years or so. Business blogs have become increasingly popular in the last couple of years, and especially in the last year.

Why Use Blogging To Market Your Practice

Counselors, therapists and other healing professionals often shy away from using technology when marketing their practices. While there are many effective ways to market your practice that don't involve technology and the web, the Internet increasingly becomes an essential method to utilize when starting and marketing a practice.

Furthermore, if you market your practice on the Internet in addition to using offline techniques, you are creating a lot more exposure for your services. Blogs are just one more method of marketing your practice.

Fortunately, much of the technology involved in setting up and managing a blog is very simple. This makes it easy for you to manage and update content on a blog by yourself. You can get a blog up and running in a few minutes without having any technical skills whatsoever.

Blogs also are way to connect with your target market more personally. Because blogs are updated frequently, they allow "your voice" to come through more easily than a static website.

Finally, search engines love blogs because of their numerous and frequent posts as well as the common linking that occurs amongst those in the blogosphere (the blogging community).

How to Use Blogs To Market Your Practice

There are several ways you can utilize a blog to market your practice. You can start by posting interesting information on your blog that is valuable to your clients and potential clients. There is nothing like quality, fresh content to keep your visitors coming back to your site. Building relationships with your target audience is key to having a successful private practice.

You can also market your practice through your blog by linking to other websites or blogs that provide information that your target market wants or needs. You can be the filter for your clients and potential clients, posting up-to-date information on your area of specialization so they can keep up-to-date with their areas of interest.

Posting comments on other blogs related to your topic can increase back-links to your website which is important for your ranking in the search engines.

If you have a newsletter, you can have a sign-up box on your blog and/or you can put up a sign-up form so visitors can subscribe to receive notification when your blog has been updated.

Just like a website, you can also sell your services and products through your blog.

Blogging as a method of marketing your practice can be an effective method for building your reputation, gaining credibility, attracting more clients, and gaining more exposure. It can be a great compliment to a traditional website-- or if you don't yet have a website, a blog can be a first step towards getting one.

If you decide to blog as a marketing strategy for your private practice, you might want to peruse the blogosphere (the community of blogs on the web) so you can get a better feel for blogging and the types of blogs that exist.

© Juliet Austin, 2005

Bio of Author

Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists counselors, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy.

Juliet can be reached at: http://www.julietaustin.com or through one of her marketing blogs: http://www.marketingaprivatepractice.com or http://www.websitedesignandpromotion.com

The author grants permission to reprint this article so long as the copyright and by-line remain intact. Informing her of where the article will be published would also be appreciated.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. August / 14 / 2020

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

Remembering Pete Buttigieg, Slate Blogger - Slate
Remembering Pete Buttigieg, Slate Blogger  Slate

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Why is weird stuff popular on social media? - The Times of India Blog
Why is weird stuff popular on social media?  The Times of India Blog

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Blogs - LexBlog
Blogs  LexBlog

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

Francesco Generali's Blog - Camera Evolution in Third-Person Games - Gamasutra
Francesco Generali's Blog - Camera Evolution in Third-Person Games  Gamasutra

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

The two ‘big boys’ in Modi’s cabinet - The Times of India Blog
The two ‘big boys’ in Modi’s cabinet  The Times of India Blog

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Houston personalities: Meet the Houston mom behind a popular parenting blog - KPRC Click2Houston
Houston personalities: Meet the Houston mom behind a popular parenting blog  KPRC Click2Houston

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Best free blogging sites of 2020 - TechRadar
Best free blogging sites of 2020  TechRadar

How I built a game studio from the ground up - lessons on product ownership, development, and creative writing - Gamasutra
How I built a game studio from the ground up - lessons on product ownership, development, and creative writing  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+ - Gamasutra
Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit - Times of India
Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit  Times of India

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

China is deeply mistaken but we too require a relook - Times of India
China is deeply mistaken but we too require a relook  Times of India

Lessons and statistics after four years as an indie developer - Gamasutra
Lessons and statistics after four years as an indie developer  Gamasutra

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

China’s back-stabbing! - Times of India
China’s back-stabbing!  Times of India

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

'Top bloggers in India earn as much as $60,000 per month' - Times of India
'Top bloggers in India earn as much as $60,000 per month'  Times of India

India isn’t alone in dharmayuddha against Beijing - The Times of India Blog
India isn’t alone in dharmayuddha against Beijing  The Times of India Blog

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Not the End of the Chase - Scientific American
Not the End of the Chase  Scientific American

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

Open World Level Design: The Full Vision (part 4/5) - Gamasutra
Open World Level Design: The Full Vision (part 4/5)  Gamasutra

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Cause & Effect of Shaheen Bagh Protest - Times of India
Cause & Effect of Shaheen Bagh Protest  Times of India

Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for - Times of India
Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for  Times of India

VR/AR: A Renaissance Art Form (Google Tech Talk) - Gamasutra
VR/AR: A Renaissance Art Form (Google Tech Talk)  Gamasutra

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

10 new commandments, with the aid of one Virgin Mary, and two bloody ones - Times of India
10 new commandments, with the aid of one Virgin Mary, and two bloody ones  Times of India

Tour of Duty – An analysis - Times of India
Tour of Duty – An analysis  Times of India

Why Did Rahul Gandhi sign a party to party MOU with the CCP? - The Times of India Blog
Why Did Rahul Gandhi sign a party to party MOU with the CCP?  The Times of India Blog

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - Times of India
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  Times of India

Palghar lynching: Who killed Sadhus & why? - Times of India
Palghar lynching: Who killed Sadhus & why?  Times of India

Pak information war against India demands counter strategy - Times of India
Pak information war against India demands counter strategy  Times of India

Game subscriptions draw in millions, but will all developers get on board? - Gamasutra
Game subscriptions draw in millions, but will all developers get on board?  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

How to Build Your App without Any Programming Knowledge? - WhaTech Technology and Markets News
How to Build Your App without Any Programming Knowledge?  WhaTech Technology and Markets News

A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get - Times of India
A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get  Times of India

Tristan Jung's Blog - How Do Bullets Work in Video Games? - Gamasutra
Tristan Jung's Blog - How Do Bullets Work in Video Games?  Gamasutra

Retired Judges who grade Supreme Court, forget their report cards - Times of India
Retired Judges who grade Supreme Court, forget their report cards  Times of India

Best blogging platforms of 2020 - TechRadar
Best blogging platforms of 2020  TechRadar

Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content - PRNewswire
Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of - Times of India
How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of  Times of India

Unity: Your Scene Hierarchy is Robbing you Performance - Gamasutra
Unity: Your Scene Hierarchy is Robbing you Performance  Gamasutra

Is there any possibility of Hindu-Muslim reconciliation? - Times of India
Is there any possibility of Hindu-Muslim reconciliation?  Times of India

Fighting back economically against Chinese aggression: Why attempts to restrict Chinese imports may backfire - The Times of India Blog
Fighting back economically against Chinese aggression: Why attempts to restrict Chinese imports may backfire  The Times of India Blog

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Times of India
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Times of India

Liberalism is alive, but what about ‘liberal’ parties? - Times of India
Liberalism is alive, but what about ‘liberal’ parties?  Times of India

South China Sea: urgent need for coordinated strategy to contain China - Times of India
South China Sea: urgent need for coordinated strategy to contain China  Times of India

In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl - Times of India
In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl  Times of India

Despite past Congressional action on insider trading, Senators' stock trades are still business as usual - USAPP American Politics and Policy (blog)
Despite past Congressional action on insider trading, Senators' stock trades are still business as usual  USAPP American Politics and Policy (blog)

In crisis, military capability of the two sides drives policy choices - Times of India
In crisis, military capability of the two sides drives policy choices  Times of India

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu - Times of India
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu  Times of India

Why Gurumurthy and RSS need a worldview - Times of India
Why Gurumurthy and RSS need a worldview  Times of India

How BJP is fast becoming like Congress in graft - Times of India
How BJP is fast becoming like Congress in graft  Times of India

Enhanced SmashFly Career Site Solution Emphasizes Dynamic Personalization to Help Talent Screen In and Out for Better Fit - PRNewswire
Enhanced SmashFly Career Site Solution Emphasizes Dynamic Personalization to Help Talent Screen In and Out for Better Fit  PRNewswire

Charitable trusts must not exert corporate control - Times of India
Charitable trusts must not exert corporate control  Times of India

'The Voice' Results Live Blog! Who's In and Who's Out? - Extra
'The Voice' Results Live Blog! Who's In and Who's Out?  Extra

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