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What Is RSS?


Recently I did an interview with a well known email Internet Marketer. He wanted to share with his readers a viewpoint on what RSS is from someone who is using it in place of traditional email marketing. Of course this interview was geared towards other Internet marketers so they all somewhat "get" what RSS is, at least in theory.

So, what IS RSS? Again, I find myself laughing, as I did in that interview because I'm fairly new to this RSS business myself. RSS is really an acronym for REALLY SIMPLE SYNDICATION - well at least that's ONE definition and the one I tend to use. Many people have heard the word syndication tossed around in other media venues, but not when it comes to the Internet until recently. Although RSS has been around for quite some time, it is finally coming into the mainstream like a snowball rolling downhill growing and gathering momentum.

Why? And really, what is RSS? First of all everyone who uses the Internet either in business, personal use, or both, have all come into contact with spam, viruses, spam laws, and heard a lot about it in the media. This whole mess has been extremely frustrating to those who make a living using the Internet, especially by direct email marketing methods. A lot of "fixes" have been tried and are being implemented to try and combat the ever growing frustration and hassle associated with delivering email newsletters to subscribers. This is where the "why" comes into play with RSS. Before I tell you what RSS is, let me explain a bit about email newsletter marketing.

Normally an email newsletter is sent out to a "list" by those who have supposedly opted in, or requested, to receive that newsletter. In fact, most list managers now require double opt-in. "Double opt-in" is just a way of saying you signed up for the newsletter, then received an email asking you to "verify" your subscription - the sender wants to make doubly certain you are the one who signed up for that newsletter. You were sent the verification email by an "autoresponder". An autoresponder is an automatic email sent to you by a service the sender uses and pays for to handle verification and other responses to subscribers. That is done to alleviate having to send out a personal email to every single subscriber which could become extremely tedious and time-consuming otherwise.

Still problems persist, because after all of that many subscribers still "forget" they signed up and file spam complaints, which can lead to investigations, IP bans and even shutdown and confiscation of all related lists, websites and software. Granted, there are some mass-mailers out there who deserve this, but the typical newsletter publisher is trying to deliver helpful, desired content and guards their list very carefully. If you're fortunate enough to get your newsletter through to your subscribers, what happens then? Well, typically, once a subscriber receives your newsletter, they read it and then naturally delete it once they're done reading it. So, you, the email marketer and publisher have gone to all the trouble to put together a newsletter, comply with the spam laws, etc., only to have your hard work deleted all the while dealing with spam issues, paying for list management services and/or paying for autoresponder service.

A much better, more viral method of online marketing can be done with an RSS feed. Let me explain that in terms that we can all understand (me included!):

Whenever we watch a television series, that series is called syndicated programming. The series is produced once, filmed once, and then put out to all the subsidiary stations across the country airing on the same day at the same time according to each time zone. So, the work is done once but duplicated all across the nation on hundreds of affiliate television stations.

RSS on the Internet works on the same concept. You input the "work" once, and every single website that carries your syndication code then receives the information you just input once. As you update your feeds those feeds are automatically updated on every single website that has your syndication code. Another upside to this is that your news does not get deleted by the reader - only you can delete it! Another plus is every website that carries your code gets regular content provided whenever you update your feed automatically. This all keeps those hungry search engines happy too.

So, you provide the content you want to market to your subscribers by providing them the links to your RSS feed from your website, meaning you don't have to send that out by email either. You can have your code posted on your website for anyone to read, and also offer it to webmasters to input into the websites they manage. No link swapping is necessary in this case either as links are not viral like syndication code. It's the difference between offering someone a Lear jet in place of a horse. It's much better to offer your syndication code in a "swap".

So, now you've avoided the spam hassle because anyone reading your feed is doing so willingly and you have not sent them anything by email so no subscription is necessary. You are providing content so not only are your readers happy, your website is happy, other webmasters are happy because you're providing consistent content without them doing a thing, and you've only done the work ONCE! No one is deleting any of your work, except you if you choose. Your work is also staying on the Internet forever. The search engines are way happy too!

So, before you start that email newsletter campaign, why not consider an RSS feed instead? It can be a much more dynamic option for you!

Kim Bloomer publishes several RSS channels using the Quikonnex system. She partners with another Quikonnex publisher, Cathy Carlton, in their Kick the Email Habit channel, where they offer syndicated online marketing services, channel building and management services, and recently opened a new RSS article bank to help others take advantage of the ease of syndicating and sharing RSS based content. Kim and Cathy built and manage the International Virtual Women's Chamber of Commerce (IVWCC) RSS channel. For more details on what she does and to subscribe to her RSS channels go to http://KimBloomer.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. August / 14 / 2020

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

Remembering Pete Buttigieg, Slate Blogger - Slate
Remembering Pete Buttigieg, Slate Blogger  Slate

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Why is weird stuff popular on social media? - The Times of India Blog
Why is weird stuff popular on social media?  The Times of India Blog

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Blogs - LexBlog
Blogs  LexBlog

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

Francesco Generali's Blog - Camera Evolution in Third-Person Games - Gamasutra
Francesco Generali's Blog - Camera Evolution in Third-Person Games  Gamasutra

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

The two ‘big boys’ in Modi’s cabinet - The Times of India Blog
The two ‘big boys’ in Modi’s cabinet  The Times of India Blog

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Houston personalities: Meet the Houston mom behind a popular parenting blog - KPRC Click2Houston
Houston personalities: Meet the Houston mom behind a popular parenting blog  KPRC Click2Houston

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Best free blogging sites of 2020 - TechRadar
Best free blogging sites of 2020  TechRadar

How I built a game studio from the ground up - lessons on product ownership, development, and creative writing - Gamasutra
How I built a game studio from the ground up - lessons on product ownership, development, and creative writing  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+ - Gamasutra
Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit - Times of India
Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit  Times of India

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

China is deeply mistaken but we too require a relook - Times of India
China is deeply mistaken but we too require a relook  Times of India

Lessons and statistics after four years as an indie developer - Gamasutra
Lessons and statistics after four years as an indie developer  Gamasutra

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

China’s back-stabbing! - Times of India
China’s back-stabbing!  Times of India

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

'Top bloggers in India earn as much as $60,000 per month' - Times of India
'Top bloggers in India earn as much as $60,000 per month'  Times of India

India isn’t alone in dharmayuddha against Beijing - The Times of India Blog
India isn’t alone in dharmayuddha against Beijing  The Times of India Blog

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Not the End of the Chase - Scientific American
Not the End of the Chase  Scientific American

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

Open World Level Design: The Full Vision (part 4/5) - Gamasutra
Open World Level Design: The Full Vision (part 4/5)  Gamasutra

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Cause & Effect of Shaheen Bagh Protest - Times of India
Cause & Effect of Shaheen Bagh Protest  Times of India

Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for - Times of India
Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for  Times of India

VR/AR: A Renaissance Art Form (Google Tech Talk) - Gamasutra
VR/AR: A Renaissance Art Form (Google Tech Talk)  Gamasutra

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

10 new commandments, with the aid of one Virgin Mary, and two bloody ones - Times of India
10 new commandments, with the aid of one Virgin Mary, and two bloody ones  Times of India

Tour of Duty – An analysis - Times of India
Tour of Duty – An analysis  Times of India

Why Did Rahul Gandhi sign a party to party MOU with the CCP? - The Times of India Blog
Why Did Rahul Gandhi sign a party to party MOU with the CCP?  The Times of India Blog

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - Times of India
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  Times of India

Palghar lynching: Who killed Sadhus & why? - Times of India
Palghar lynching: Who killed Sadhus & why?  Times of India

Pak information war against India demands counter strategy - Times of India
Pak information war against India demands counter strategy  Times of India

Game subscriptions draw in millions, but will all developers get on board? - Gamasutra
Game subscriptions draw in millions, but will all developers get on board?  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

How to Build Your App without Any Programming Knowledge? - WhaTech Technology and Markets News
How to Build Your App without Any Programming Knowledge?  WhaTech Technology and Markets News

A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get - Times of India
A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get  Times of India

Tristan Jung's Blog - How Do Bullets Work in Video Games? - Gamasutra
Tristan Jung's Blog - How Do Bullets Work in Video Games?  Gamasutra

Retired Judges who grade Supreme Court, forget their report cards - Times of India
Retired Judges who grade Supreme Court, forget their report cards  Times of India

Best blogging platforms of 2020 - TechRadar
Best blogging platforms of 2020  TechRadar

Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content - PRNewswire
Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of - Times of India
How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of  Times of India

Unity: Your Scene Hierarchy is Robbing you Performance - Gamasutra
Unity: Your Scene Hierarchy is Robbing you Performance  Gamasutra

Is there any possibility of Hindu-Muslim reconciliation? - Times of India
Is there any possibility of Hindu-Muslim reconciliation?  Times of India

Fighting back economically against Chinese aggression: Why attempts to restrict Chinese imports may backfire - The Times of India Blog
Fighting back economically against Chinese aggression: Why attempts to restrict Chinese imports may backfire  The Times of India Blog

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Times of India
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Times of India

Liberalism is alive, but what about ‘liberal’ parties? - Times of India
Liberalism is alive, but what about ‘liberal’ parties?  Times of India

South China Sea: urgent need for coordinated strategy to contain China - Times of India
South China Sea: urgent need for coordinated strategy to contain China  Times of India

In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl - Times of India
In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl  Times of India

Despite past Congressional action on insider trading, Senators' stock trades are still business as usual - USAPP American Politics and Policy (blog)
Despite past Congressional action on insider trading, Senators' stock trades are still business as usual  USAPP American Politics and Policy (blog)

In crisis, military capability of the two sides drives policy choices - Times of India
In crisis, military capability of the two sides drives policy choices  Times of India

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu - Times of India
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu  Times of India

Why Gurumurthy and RSS need a worldview - Times of India
Why Gurumurthy and RSS need a worldview  Times of India

How BJP is fast becoming like Congress in graft - Times of India
How BJP is fast becoming like Congress in graft  Times of India

Enhanced SmashFly Career Site Solution Emphasizes Dynamic Personalization to Help Talent Screen In and Out for Better Fit - PRNewswire
Enhanced SmashFly Career Site Solution Emphasizes Dynamic Personalization to Help Talent Screen In and Out for Better Fit  PRNewswire

Charitable trusts must not exert corporate control - Times of India
Charitable trusts must not exert corporate control  Times of India

'The Voice' Results Live Blog! Who's In and Who's Out? - Extra
'The Voice' Results Live Blog! Who's In and Who's Out?  Extra

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