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RSS Works: Hard Metrics to Prove It


Marketers are constantly asking if RSS marketing works and if this can be proved.

It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.

I first presented this data at the Syndicate Conference in New York City, the first conference entirely devoted to RSS.

To make a point, we'll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you the answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not.

1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE

RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS.

Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.

The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to the site. RSS users are actually clicking on RSS content!

Now, what is the "feed-to-side" CTR? It simply means that 23% of the end-users that subscribe to various feeds, clicked at least once on one of the content items in the feeds they are subscribed to.

2. CLICK-THROUGH RATES FROM CONTENT ITEM TO SITE: THE RSS SOLUTION VENDOR SIDE

Considering the different RSS metrics systems and the fact that no marketing tool whatsoever can be measured 100% precisely from the outside tracking service side, seeing stats from RSS solutions vendors is important as well.

On this end, some basic stats were supplied from SimpleFeed [http://www.simplefeed.com], the providers of one of the more advanced RSS marketing solutions.

The stats are based on an app. 10,000 end-user sample, 30 day average and 4 months of data.

They are seeing a 6.8% average CTR from content item [individual content item in an RSS feed] to site and a 150% [1.5 clicks] average CTR from feed to site within 30 days.

3. SUBSCRIPTIONS AND CLICK-THROUGH RATES: THE MARKETER/PUBLISHER SIDE

And finally, let's take a look at the stats from the publisher/marketer point of view.

Lockergnome.com is one of the most popular tech sites on the internet.

Although they are serving a more tech savvy audience, Lockergnome is an excellent example of the results you can ultimately hope to achieve using RSS.

First of all, they are seeing a ration of 5:1 in favor of the number of RSS subscribers against e-mail subscribers, and even more interesting, a 500% better clickthrough ratio with RSS than with e-mail.

4. SEARCH ENGINE VISIBILITY

The BTI Group is a smaller VoIP provider and, through their high ranking blogsite [http://blog.btigroup.com/], the proof that RSS works for search engine positioning.

Here are just some of their achievements, as a result of their RSS marketing activities ?

a] 120 page-one search results on important industry search terms #1 Voip vs traditional phone system #1 VoIP solution provider #2 VoIP small business #2 VoIP architecture #5 VoIP phone equipment #6 VoIP benefits #7 VoIP Small Business costs

b] A 75% increase in traffic to the corporate website

c] BTI's link popularity jumped from 164 in June 2003 to 1312 in December 2004 to 1405 in February 2005

OVERVIEW

These metrics clearly show that RSS works for marketers and publishers.

This data alone, also considering that RSS clearly gets 100% of your content delivered and actually provides you with an abundance of new marketing opportunities, such as podcasting, should be enough to make you do something about RSS now.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa7


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. August / 06 / 2020

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Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

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Houses of worship are trying to stay connected to their congregations  Pasadena Weekly

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RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

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The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
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The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Remembering Pete Buttigieg, Slate Blogger - Slate
Remembering Pete Buttigieg, Slate Blogger  Slate

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Blogging for Shopify: A unique SEO approach  Search Engine Land

Farewell to the blog - Politico
Farewell to the blog  Politico

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
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3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

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The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

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As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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Best Squarespace templates for bloggers  Mashable

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

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Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

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Game Devs, The World Needs You Right Now  Gamasutra

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Your Old Blog Content Is a Goldmine  CMSWire

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

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Unleashing the power of your company blog  The Drum

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Victoria Tran's Blog - Finding, Choosing, and Managing Moderators  Gamasutra

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Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

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How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

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Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

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Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

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Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

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Narrative vs Gameplay: a Toolbox for Harmonious Coexistence  Gamasutra

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Hang Line Postmortem Part 3 - Production data and tools used in development  Gamasutra

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Greenfield student launches blog to connect teens worldwide amid pandemic  The Recorder

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Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

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The right and wrong lessons of Shaheen Bagh  Times of India

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Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

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Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

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Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

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Security Bloggers Network  Security Boulevard

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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Of macho men and broccoli cownundrums  Times of India

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Sebastian Long's Blog - Should Players Buy Their Own UI?  Gamasutra

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This infectious-disease professor knows about Covid-19 spread, but can’t explain how his blog post went viral - Boston Business Journal
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Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia  Times of India

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Black Mesa project lead Adam Engels on Half-Life, remote work, and game design philosophy  Gamasutra

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Let China invest. It gets us foreign policy leverage  Times of India

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PM’s Janata Curfew is most effective antiviral idea  Times of India

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When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

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India-Nepal border row: A tale of two streams  Times of India

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On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success  Gamasutra

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Not the End of the Chase  Scientific American

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