We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
RSS is rapidly becoming a "must have" for a proper search engine optimization. But what exactly is RSS?
RSS or Rich Site Syndication (or Really Simple Syndication, depending on who you ask) is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows the display of articles on third party websites, RSS newsreaders, and the like, enabling easy distribution of a website's content across the Internet. It is a form of content syndication, using distribution lists, hyperlinks and the like to generate interest in (and traffic to) your website.
RSS has existed for several years, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.
However, not much attention has been given to the advantages RSS provides for search engine optimization, until now.
Why Search Engines Love RSS
Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.
For example, if your website is designed to sell widgets, your entire site content would be focused around widgets.
Search engines like Google seem to prefer tightly-themed pages.
But where does RSS figure in all this?
RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.
By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.
It's like having your own content writer - writing theme-based articles for you - for frÃ«e!
How can RSS improve my Search Engine Rankings?
There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.
1. RSS Feeds Provide Instant Themed Content
There are several publishers of RSS feeds that are specific to a particular theme.
Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.
Adding these keywords to your pages helps Google tag your site as one with relevant content.
2. RSS Feeds Provide Fresh, Updated Content
This is perhaps the most important feature of RSS. RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.
These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day. Major search engines have determined that the relevancy algorithm historically used to rank pages does not result in the most accurate results - and as such have added to the equation an algorithm based on a website's "freshness".
A simple analogy helps explain the logic behind this recent change in ranking algorithms. If you were to do a search for the keyphrase "war on terror", you would likely pull up a huge amount of articles. Let's take two articles for the purpose of simplification. Let's say both articles contain the phrase "war on terror" the same number of times, have the same number of inbound links, and all else is the same between the two articles. The only difference between the two is that one article was written a year ago and the other was written yesterday. Which one would be more likely to contain the information for which you are looking?
Well, using the relevancy algorithm, both articles appear equally relevant. However, they really aren't, because obviously the newer article is more likely to contain the information which you seek. This is why the search engines have added a freshness component to their ranking schemes - in an effort to provide the best results to their users, they should provide not only relevant articles, but "fresh" articles as well. Therefore, nowadays, the most recent article (or most recently updated website) would be listed before the less recent article (or less recently updated website), all other factors being equal.
Does this make sense? It should - and you should now be able to understand why a proper search engine optimization will include the use of fresh content such as an RSS feed, in addition to an optimization for keyphrase relevancy.
3. RSS Feeds Result in More Frequent Spidering
One thing I nevÃ«r anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.
What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.
How does this benefit you as a marketer?
Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.
Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.
But, since your site has RSS feeds, it gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.
This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.
Imagine what an entire month's advantage could do to your affÃ¯liate salÃ«s!
Some sites offer javascrÃ¯pt code that generates content sourced from RSS feeds for your site. Others will offer you an RSS feed display via the use of frames or iframes.
These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascrÃ¯pt and has difficulty reading frame and iframe content, and as such the content is not interpreted as part of your page.
What you need is code that parses the RSS feed and renders the feed as html content that's part of your page. This cannot be overemphasized.
This is achieved using server side scripting languages like PHP or ASP.
An excellent PHP scrÃ¯pt is CARP, which is the one that we recommend to our clients. This PHP script converts the RSS feed into HTML code that is easily readable by the major search engines.
For more information, or to implement an RSS feed into your website as part of a thorough search engine optimization, please visit http://www.arteworks.biz.
About the Author:
Matt Foster is President and CEO of ArteWorks Business Class, a company which specializes in search engine optimization and search engine friendly website design and ecommerce solutions.
Portions of this article taken from "Get Better Search Engine Rankings with RSS" by Satyajeet Hatangadi. Satyajeet Hattangadi is the CEO of Novasoft Inc, a software solutions provider, that specializes in affordable customized software solutions. Get the Fr-e-e Email Course "RSS Riches" and learn how to use RSS to get high search engine rankings and monetize your website at http://www.novasoft-inc.net/traffic-turbocharger.
I didn't even know Scientific American Blogs still existed. They do, they were just irrelevant and no one remembered until a few days ago.
Panaji, Aug 20 : In retaliation to BJP National Vice President Shivraj Singh Chouhan's accusations against late Prime Minister Jawaharlal Nehru for the delay in ...
Blogs are a fantastic way to build a following, grow your expertise, and bring people to your door. In order for a blog to be successful, you should drive people to ...
Each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.
Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.
For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.
Wondering what an RSS feed is and need someone to explain it in plain English? Learn more about this useful form of *content* distribution now!
I am not a fan of journalists making election forecasts. In the newsroom (and in closed, friend circles), however, I've let myself indulge in the pastime. So, three ...
Ever wonder what blogging tools we use to research and create our blogs and articles? Jack runs through the different tools for blogging that he uses daily.
When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.
Besides RSS chief Mohan Bhagwat, Suresh Joshi, Suresh Soni, Krishna Gopal, V Bhagaiah, Arun Kumar and Aniruddh Deshpande have joined the ...
WordPress is the industry leader when it comes to *content* management systems. In fact, at last check, 29% of all websites are built using WordPress (the next ...
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.
Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...
I am generally very critical of RSS but I agree that people who join it do so because of positive reasons – there can be no doubt that RSS is a genuinely ...
I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...
George RR Martin's platform switch reminds us of an early blogging giant greatly changed.
What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...
We've sorted through customer reviews and expert recommendations to bring you this list.
Economic wing of Rashtriya Swayamsevak Sangh (RSS), has asked for a complete ban on the Chinese short video creating apps like TikTok and Helo.
Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.
When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.
Former Discord QA Engineer explains how to build your superfan base with some simple tips from Modus Indie Access. What is Discord? Every once in a while, ...
Is there a love-hate relationship between Marketeers and Social media?
Today University of Wisconsin Law Professor Ann Althouse marks fourteen years in the blogosphere, and she's apparently never missed a day: I'm delighted to ...
SEATTLE — A 97-year-old blogger is helping explain what happens when we grow old. Some of it might surprise you. Each morning, Doris Carnevali sits at a ...
While most Charleston-area influencers haven't reached a million-dollar level of success just yet, many have tens of thousands of followers and are climbing the ...
Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...
Insult, humiliation, abuses, sarcasm and deprivation of the honor and positions were the weapons of violence applied by the invaders, foreign subjugators, ...
In this article, I want to talk about our experience of porting our game “Graveyard Keeper” to mobiles and consoles. Some basic information: Graveyard Keeper ...
To celebrate the 50th anniversary of the first moon landing, Bob Whitaker talks with Dr. Roger Launius about Kerbal Space Program. Topics include the.
The games industry is notorious for overloading arbitrary terms in game development, making it very confusing to communicate with others. This post wi.
by Nanette Senters. For the past 20 years, I've walked at least nine miles a day on the body shop floor of the General Motors plant in Lordstown, Ohio, where I ...
Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...
SAN FRANCISCO, Dec.18, 2018 /PRNewswire/ -- Tumblr made the decision to ban all adult *content* and its bloggers from its website yesterday. This decision ...
This blog post is a more friendly and accessible version for our paper (by Ahmed Khalifa, Fernando de Mesentier Silva, and Julian Togelius). Also, we added ...
Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.
A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.
Hello fellow level artists and designers,. I recently recorded a podcast about one of the core design principles I use every day - the familiarity principle. You can ...
When Facebook kicks off its annual developer conference with a keynote address on Tuesday morning, we'll be liveblogging it right here.
A look at domain name blogs I read frequently. Earlier this year I published a list of blogs that I subscribe to. That list has changed somewhat over the year ...
Signing with a publisher is a step which shouldn't be taken lightly. Its important to ask yourself the right questions and to set up realistic expecta.
We show you how to become a science blogger and set up your science news site in 4 steps.
'Putting into play' is part of a project that aims to explain, from a cognitive and narrative perspective, the mind and hands-on approach to the desig.
The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!
Where are you getting your social media marketing news and tips? Here are some of the top resources on the web where you can keep up with the latest social ...
A little story of a Game Designer who found what type of videos he should make on YouTube.
You see a lot of slides at GDC. These are the best ones from the sessions I attended.
The localisation process for Kenshi was a hideous nightmare of endless problems and completely alien language rules to me. I'd never handled game ...
Outgoing Congress president has come under attack for three actions in as many days on different issues. His actions have raised eyebrows not just within his ...
In this first of a four-part series, I explore the numerous AI systems running under the hood of Rare's online pirate adventure game and the work requ.
State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.
The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...
A quick checklist of expert hacks that will help you create a successful Kickstarter campaign.
Welcome to part two of my look into Archero. This time we'll focus on the long-term progression and how that contributes to the fun. Let's dive in!
While 99% of the time we're using our skills to make games, sometimes we get to use them to create something truly special—in this case a mural for.
Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...
Gameplay may come in all forms and genres, but today, we're going to talk about how we can break it down into two philosophies that govern the player'
Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.
This Thursday, there were two defining moments at the periphery of the real action that captured my attention. The first was when a greatly excited Arnab ...
Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.
Afterlight has a strong narrative aspect that its achieved by a carefully balanced mix of actual Titan's documentation and its creative interpretation.
This is part one of a three-part series on Archero, a mobile roguelite. This week we'll focus on the moment to moment gameplay, and how this contrib.
Open The Gates! More and more indies are allowing players to have a say about game updates. Maybe you decided to do this aswell, here are some tips &a.
If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...
Global Accessibility Awareness Day is event that takes place on the third Thursday of every May, with the goal of raising awareness about digital accessibility.
On May 21, a bill was introduced in the US Senate. This bill, dubbed The Protecting Children from Abusive Games Act, is a misguided attempt to regulate loot ...
In *content* marketing, it's often all about the B2Bs. But what about you? The small online business owners, the B2Cs, the local marketers? Are the benefits of ...
The band Iron Maiden is suing publisher 3D Realms over the game title Ion Maiden. I will discuss some legal best practices for developers to use in or.
Does ArtStation bring artists closer together or their art, making it more similar in the process? In this article, I discuss if there is an underlyin.
Game developers used to be able to skirt Chinese bans on blood in video games in a simple manner, make blood any color but red, and you were good to g.
Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...
Prime Minister Narendra Modi's hour of triumph has been described by some as prolonging a 'nightmare', by others as an electoral demise of secular India, that ...
In his inaugural Independence day speech, India's atheist prime minister, Jawaharlal Nehru, stated that the soul of the nation had been long suppressed, ...
Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.
Magic Arena the last product of the Magic the Gathering franchise, it isn't really MTG, it is a new game, with a different gameplay and a different au.
Though Google Reader addicts are in mourning, they should have seen it coming. It's not the kind of product that makes sense for Google in the longer run.
New Chinese regulations put restrictions on how loot boxes can be monetized. Put simply, the more revenue you drive from selling loot boxes to your pl.
One of the most influential FPS titles of all time, GoldenEye defied expectations and set the standard for NPC AI for future generations.
Should you spend money on a Graphic Designer for your Crowdfunding campaign or can you do it yourself? Let's find out!
Following up from yesterday's blog post, you can find here the status for tabletop games on Kickstarter for the first half of 2019. As a reminder, I use the word ...
Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...
Since it was announced I've followed Artifact with the intention of writing about it. It's right in my wheelhouse - not only do I play card games but I worked on a ...
The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...
Security Bloggers Network has been promoting and distributing Cybersecurity news and blogs from some of the leading experts in the security industry for over ...
What is the state of Kickstarter for video games in the first half of 2019?
#Frostbite is finally at the point where I can realistically set a release date. Honestly it feels so weird. I've been working on this game for quite awhile now and it is ...
In recent years, the face of the average video game consumer has changed. About 40% of regular video game players are women, but gamers are often stuck ...
In fact, over the past few years, the audio phenomenon has been continuously on the rise. In 2018, more than 12 million people listened to a podcast for the first ...
World Cyber Games, the “Olympics of Esports”, had announced that Blizzard Entertainment's Hearthstone is one of the official game titles in the.
The business of making indie games has always been difficult, but recently it's become a lot harder. On October 5th, Valve introduced changes to Steam.
After several years of instability on this list, 2018 saw things settle down a bit. In past years, blogs would make the list for a flurry of great posts one year, then ...
Asymmetrical game design can lead to some of the most unique experiences around, but it's also a never-ending challenge for designers to get even part.
We at devtodev collected 10 great links which could be useful for game analysts and game developers and tried to organize them in the most logical way.
From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.
Given how closely Indian life is bound to family, the unrelenting pressure on young people to marry, and the industry that orchestrates 10 million weddings a ...
Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.
Will Spam-Blogging Be The Death Of Blogging?
Technorati reports that 30,000 - 40,000 new blogs are being created each day.According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs.
Blogs and RSS - Why Do I Need This Stuff?
If you've been under a rock for the last year or so it's possible you might not have heard about blogs and RSS feeds. If you're like most of us, you've heard the buzz but might not've known what to make of it or what to do with it.
The Best Marketing Tool For Your RSS Feed and Its Free
Do a search on Blogs on Yahoo and you get 236 Million Results.A Yahoo Search on RSS yields 558 Million Results.
Blogging on Ecademy Will Boost Your Web Site
For many people blogging is the way in which they are able to update their web site with new information and fresh content. As such, blogs are a great way of gaining returning visitors to your web site.
Get the Internet on Your Own Terms
RSS for the Rest of UsI don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.Is it really time?RSS (it stands for "Really Simple Syndication") is the latest wave of internet technology designed to take advantage of the "Content is King" mentality.
RSS & How to Use It -- Part 2
Welcome to part 2 of the article that aims to give you just enough information to help you understand RSS and start using it. Part 1 gave you simple instructions on how to read and subscribe to an RSS site feed, part 2 will give you simple instructions on how to publish your own.
Google Does RSS
Has Google finally embraced RSS with their new XML powered Sitemaps program? Well, sort of, but it seems more like a hug than a strong impassioned embrace!It does use XML technology which allows for the crawling and updating of your site's web pages. You can even include your entire web site (all urls) with this indexing program.
Why You're Not Blogging - And Why You Should Start Today
Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.
Blogs: Todays Internet Diary and Marketing Tool
The popular blogger.com owned by Google, Inc.
Real Estate Marketing with RSS
RSS (Really Simple Syndication) is an increasingly popular marketing method to syndicate real estate website content for clients and prospective clients. RSS enables distribution of website content to third-party websites and RSS news readers.
10 Benefits of Being a Blogger
I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger.
Marketing With Blogs - Part 1
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.
Cash In Your Blog - 4 Ways to Profit From The Hidden Revenue In Your Blog
Most webmasters and online business owners know that a blog can bring you additional revenue from advertising, and more traffic from search engines. Then there's the additional benefit of having a great way to spark productive dialogue between you and your prospects.
Blogs: A Fool Proof Way to Attract Visitors
Blogs might seem like an old hat at this time as by now really everyone has one him- and herself. But exactly this fact is what makes them such a valuable promotion tool even for long existing websites (that are no blog and don't have one yet): The wide and large userbase.
Let's start at the beginning. What is a 'Blog' and why would you care?Plain and simple.
Make Money with Your Own Blog
Well, basically, setting up a blog means that you are creating a little space of your own on the Internet where you can make posts about anything that interests you. Of course, if you are going to be blogging on a variety of topics, the best way to make money with it would be to have different blogs for different topics otherwise your blog will be just one big jumbled mess that nobody would want to read about.
How RSS Advertising Can Help Business Gain A Higher ROI
I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising.The difference in results were staggering.
How To Make A Cool Xanga
A xanga is something akin to a blog. It all began in 1999 and the xanga community is 2.
What are Blogs and How Do You Profit from Them?
'Blogs' or 'Blogging' have existed for several years and there are still many people who don't know what one is and how important it is to making you money.A blog is a web log.
Choosing Your RSS Reader
If you want to be able to read RSS feeds then you are going to need an RSS reader. The types of RSS reader that are available to you come in two flavours.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It