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Why Blogs Have Become the Search Engine Optimization Equalizer


ALEXA WEIGHS IN...

For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.

Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to- Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website.

The reason why the Alexa results are skewed to the Business-to- Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services.

On May 24, 2005, Alexa's ranking of the Top Ten English Language websites were as follows:

* http://www.yahoo.com

* http://www.msn.com

* http://www.google.com

* http://www.passport.net

* http://www.eBay.com

* http://www.microsoft.com

* http://www.amazon.com

* http://www.fastclick.com

* http://www.google.co.uk

* http://www.aol.com

( This info came from: http://www.alexa.com/site/ds/top_500 )

WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON

Sure, five of these top ten sites are search oriented sites, but that is not the answer.

Passport.net is owned by Microsoft and must be accessed when someone is logging into the msn.com network. Fastclick.com is a site that helps advertisers buy advertising across a huge network of sites. These two sites do not fit the profile.

The one thing that eight of our top ten sites have in common is that they are content driven destinations and they add new, original, and exclusive content on a daily basis.

BLOGS ARE THE GREAT EQUALIZER

Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.

What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.

It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.

BLOGS REQUIRE A COMMITMENT ON YOUR PART

Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.

Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog.

Additionally, it sometimes seems like the search engine spiders are giving some addition weight to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than sales pitches.

BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR

There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.

To see a list of the blogging programs that are available, check out this link:

http://keywordtext.com/redir/blog-list

My personal favorite is http://www.blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part.

I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog.

Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.

>From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.

Compared to other websites we have launched, this was the fastest turn-around time from new release to traffic from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain.

EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS

The big sites on the internet got to be that way because they consistently add new, original, and exclusive content to their websites.

While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.

Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you.

Hunter Waterhouse is one of the editors at: KeywordText.com. "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. June / 02 / 2020

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

RSS is the greatest enemy of Hinduism - Economic Times
RSS is the greatest enemy of Hinduism  Economic Times

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

The eccentric economic ideology of RSS and BJP – Part 2 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 2  Economic Times

RSS’s standardised Hinduism – Part 2 - Economic Times
RSS’s standardised Hinduism – Part 2  Economic Times

The eccentric economic ideology of RSS and BJP – Part 1 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 1  Economic Times

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 3 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 3  Economic Times

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 4 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 4  Economic Times

Farewell to the blog - POLITICO - Politico
Farewell to the blog - POLITICO  Politico

The RSS sutras for the twenty-first century - Economic Times
The RSS sutras for the twenty-first century  Economic Times

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

Rising divorces a sign of justice, not arrogance - Economic Times
Rising divorces a sign of justice, not arrogance  Economic Times

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Economic Times
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Economic Times

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The right and wrong lessons of Shaheen Bagh - Economic Times
The right and wrong lessons of Shaheen Bagh  Economic Times

Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build - Gamasutra
Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build  Gamasutra

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Economic Times
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Economic Times

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

When Nehru put the ‘Constitution in danger’ - Economic Times
When Nehru put the ‘Constitution in danger’  Economic Times

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

Attorney-Discipline Blogger and Blog Network Owned by Pepperdine Law Dean Hit With Defamation Suit | The Recorder - Law.com
Attorney-Discipline Blogger and Blog Network Owned by Pepperdine Law Dean Hit With Defamation Suit | The Recorder  Law.com

Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0) - Gamasutra
Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Economic Times
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Economic Times

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

PM’s Janata Curfew is most effective antiviral idea - Economic Times
PM’s Janata Curfew is most effective antiviral idea  Economic Times

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Economic Times
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Economic Times

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Victoria Tran's Blog - The $0 Marketing Game Guide - Gamasutra
Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Economic Times
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Economic Times

Delhi poll verdict: How the cultural Hindu defeated the political Hindu - Economic Times
Delhi poll verdict: How the cultural Hindu defeated the political Hindu  Economic Times

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Optimising UE4 Project Builds With Cloud Native Infrastructure And Containers - Gamasutra
Optimising UE4 Project Builds With Cloud Native Infrastructure And Containers  Gamasutra

Best free blogging site of 2020 - TechRadar
Best free blogging site of 2020  TechRadar

An Interview With the Editor of the Three-Day Deadspin Revival Blog - Slate Magazine
An Interview With the Editor of the Three-Day Deadspin Revival Blog  Slate Magazine

Siddhartha Talya Blog - The Times of India Blog
Siddhartha Talya Blog  The Times of India Blog

Animal Crossing in the age of social distancing - Gamasutra
Animal Crossing in the age of social distancing  Gamasutra

CAA: All eyes on courts but they have been known to falter before - Economic Times
CAA: All eyes on courts but they have been known to falter before  Economic Times

The Secret AI Testers inside Tom Clancy's The Division - Gamasutra
The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

Why Maria Wirth is Wrong - Economic Times
Why Maria Wirth is Wrong  Economic Times

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - Economic Times
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  Economic Times

Best legal blogs of 2018 - ABA Journal
Best legal blogs of 2018  ABA Journal

How to Rescue Memory on Disabled GameObjects Without Destroying Them - Gamasutra
How to Rescue Memory on Disabled GameObjects Without Destroying Them  Gamasutra

How to Build Your App without Any Programming Knowledge? - WhaTech Technology and Markets News
How to Build Your App without Any Programming Knowledge?  WhaTech Technology and Markets News

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Economic Times
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Economic Times

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

Emil Glans's Blog - On Monster Design - Gamasutra
Emil Glans's Blog - On Monster Design  Gamasutra

Nizamuddin Congregation – All facts must come out - Economic Times
Nizamuddin Congregation – All facts must come out  Economic Times

Of macho men and broccoli cownundrums - Economic Times
Of macho men and broccoli cownundrums  Economic Times

Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content - PRNewswire
Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction - Gamasutra
Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

What is Mr Modi’s plan for India’s Muslims? - Economic Times
What is Mr Modi’s plan for India’s Muslims?  Economic Times

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 3 - Gamasutra
Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 3  Gamasutra

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

Tommy Thompson's Blog - How AlphaStar Became a StarCraft Grandmaster - Gamasutra
Tommy Thompson's Blog - How AlphaStar Became a StarCraft Grandmaster  Gamasutra

Sebastian Long's Blog - Should Players Buy Their Own UI? - Gamasutra
Sebastian Long's Blog - Should Players Buy Their Own UI?  Gamasutra

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Economic Times

Cause & Effect of Shaheen Bagh Protest - Economic Times
Cause & Effect of Shaheen Bagh Protest  Economic Times

Can bloggers, Instagrammers, and influencers deduct travel expenses? - Business Insider
Can bloggers, Instagrammers, and influencers deduct travel expenses?  Business Insider

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Video Game Music Composer: The Interactive Music of SPYDER - Gamasutra
Video Game Music Composer: The Interactive Music of SPYDER  Gamasutra

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu - Economic Times
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu  Economic Times

What's a food blogger to do in the age of Covid-19? - NewsCenterMaine.com WCSH-WLBZ
What's a food blogger to do in the age of Covid-19?  NewsCenterMaine.com WCSH-WLBZ

Victoria Tran's Blog - Scrappy Social Media Management: Reusing Content - Gamasutra
Victoria Tran's Blog - Scrappy Social Media Management: Reusing Content  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water - Economic Times
CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water  Economic Times

Palghar lynching: Who killed Sadhus & why? - Economic Times
Palghar lynching: Who killed Sadhus & why?  Economic Times

Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020 - Gamasutra
Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020  Gamasutra

Close encounters of the carona kind - Economic Times
Close encounters of the carona kind  Economic Times

Stephen Trinh's Blog - Why I Love: The Interjections [Disco Elysium] - Gamasutra
Stephen Trinh's Blog - Why I Love: The Interjections [Disco Elysium]  Gamasutra

A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get - Economic Times
A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get  Economic Times

Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever - Economic Times
Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever  Economic Times

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