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Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.
Since then, blogging made the transition into the business arena. Now blogs are frequently being used as business journals, tools that can help keep your customers and web site visitors up to date with what is going on with your company. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.
Don't have a blog for your business yet? No problem! Here is how you can start blogging in just five easy steps:
* Set up a blog for your business. If you don't want to have to set up things on your own, visit Blogger.com. Blogger will host your blog on its server, so that you don't have to add anything to your own web site.
On the other hand, if you'd like to set something up on your own, get blogging software from WordPress.org
* Make your blog an extension of your business identity. The look and feel of your blog should match that of your business web site. Don't forget to include your logo!
* Don't make the blog into a giant ad. Your readers will immediately recognize that ruse and stop reading the blog. Instead, post the items that are of interest to your current and potential customers. Use the blog to post tips and ideas, articles, information about new products, etc.
* Strike a balance between personal and business stuff. While customers like to read the blog to learn about the person behind the business, don't use the blog as a tool to vent, complain and discuss the details of your personal life. You use the blog to converse with your customers, so the blog should be as professional as your newsletter and phone conversations with customers.
It is great to post a story about how you helped a client get an important product out on time, and how proud that made you feel. It might not be appropriate to post a story about an argument you had with a video store clerk over the weekend.
* Leverage your Blog. When you are in business, you realize that many customers have similar questions/concerns. Address these concerns in your blog, and when another customer has the same concern, link directly to the blog entry that answers these concerns.
A blog is an excellent tool to reach potential customers, rank higher in search engines and generate more of the ever-important visitor traffic to your web site.
Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com
RSS Meets the Needs of Direct Marketers
Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
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Blogging Your Way To Success Part 1
It has been said that blogging will be the new trend in the 21st century. It is easy to see why.
Blogging for Business
Business blogs are primarily used to improve a company's communication both internally and externally. Business blogs are a type of communication channel that could be used effectively in product launches, team interaction internally within the company or interaction between clients and company.
What is Blogging?
Blogs have been around for many years but have recently become somewhat a new 'craze'. A Blog is short for Web Log is basically an online journal.
15 Top Blog Marketing Tips
1. Place all your feeds on the following website and the directories listed on this page - http://www.
What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to.
Bloggin for a Reason
For some it's just a fun thing to do, while some others feel they will soon be left out; they soon join the crowd. Everyone who uses the internet knows someone who has a blog.
Is Your Site Ready For The Coming RSS Revolution?
Recently, there have been many developments in the RSS arena. Changes that will make RSS a major force on the web and a dominant contributing factor to your computing experience.
Blogging for Dollars
Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.
Blogging - What's It All About
A blog usually is a web page that contains brief, discrete hunks of information called posts. These posts are arranged in reverse-chronological order (the most recent come first) and each is uniquely identified by an anchor tag which is marked with a permanent link that can be referred to by others who wish to link to it.
Blog or Ezine? Top 7 Reasons to Blog Now!
Many of my small business clients ask me: "What is a blog and do I need one?" As a marketing consultant and business coach, I too had to address those questions in my own business.A blog is a form of online journal that business owners use to develop customer relationships and establish credibility.
Find Out How Microsofts Plans Could Make Your Subscribers Beg You for RSS Content!
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