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Marketing With Blogs - Part 1
Marketers have found that blogs are excellent tools for
communicating with their audience. Anyone who has something to
sell or an idea to promote can benefit from using blogs.
Corporates like Nike are using blogs to build branding.
Microsoft and Sun are using them to communicate with the
developer community.
Blogs have a number of advantages that make them excellent
tools for communication.
They are cheap to install and require little or no technical
expertise. So the entry point for blogging is very low when
compared to the expense of hiring a website designer.
While building a website is often out of the reach of most
solo entrepreneurs, anyone can start a blog. If you can't write
or hate to write, you can start an audio or video blog. The
possibilities are endless.
Blogs also help you create content that search engines love,
and encourage linking from a number of other bloggers who write
on similar topics. This makes them excellent tools for getting
high search engine rankings and boosting your visibility.
They also encourage immediate responses from your readers and
customers, so you can get feedback, tweak your campaigns and
respond better to the market's demands.
Blogs, and the RSS feeds they come with, help you syndicate
your content online, boost your reach and influence and allow
readers to control their communications with your company.
Your blog can be your selling point and help your prospects
opt for you and your services over those of others.
Whether you're an individual, entrepreneur, small business,
consultant, coach, book author, independent filmmaker, actor,
model, travel guide, work-at-home mom - someone who wants to
promote their individual skills and talents or interests - there
is immense potential in using blogs to promote your business.
In part 2 of this article series I cover some tips that will
help you ensure your blog is a good marketing vehicle. http://www.blog-maniac.com/marketing-with-blogs2.htm
Priya Shah is the CEO of eBrand360 and writes the Marketing Slave
blog.
This article may be reprinted as long as the resource box is
left intact and all links are hyperlinked.
MORE RESOURCES updated Thu. April / 25 / 2024
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