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Internet marketing using blogs has quickly gained a lot of popularity as a wonderful way to promote your business.
There are many ways that blogging can help in the promotion of your business. Since blogs are usually full of links and contain a large amount of keywords it will give your site a much better chance of being picked up by a search engine allowing more exposure for your business.
Taking a course on search engine optimization with help you determine the best keywords for your blog.
You can establish yourself to be very knowledgeable about the items your business carries and be influential in the decision making process of your customers. This will give you credibility in your field and generate leads for your business.
You can use your blog as a method of introducing the people behind your business to your customers giving your business a more personalized feel which will give you an edge on larger corporations. Also make sure that whomever you have creating the entries in your blog has suitable writing skills because by keeping the entries short and easy to read you will find it will bring your customers visiting often to see what is going on with your company.
Blogs can be used to run daily or weekly contests which is another great way to keep you customers coming back to your site. You can also highlight new business promotions with your blog. Blogs can be used to test out new projects or to get feedback on new products. If your blog contains a feedback feature you can judge the feedback a new product might receive before it goes live on your web site. Customers and potential customers will love to be able to give you input on the products or services of your business.
Photos are an excellent internet marketing tool to use on blogs. Having a picture and a short blurb describing the product can be a lot more effective then simply writing a descriptive paragraph highlighting the item. You can set up a frequently asked questions section to your blog and by leaving out a lot of the terms that public relations people use in their writing for large corporations you will be making your business a lot more personable which is what a lot of people prefer these days. You could add new questions you your site as you receive them if you believe they would be of help to your customers.
I personally have been making regular contributions to my blog over the last number of weeks. I am one of those slow learners who FINALLY caught on that these things do actually help increase traffic to my main sites and affiliate programs. I have been seeing excellent results and I've only just started. You can view my blog here: http://www.home-business-tips-newsletter.com/blog
The possibilities of internet marketing with a blog are endless and with the current popularity of blogging you would be making an excellent choice of creating one to aide you in the promotion of your business.
Mal Keenan is editor and publisher of Home Business Tips Newsletter: http://www.home-business-tips-newsletter.com/ For more help and support from Mal Keenan visit his online training site: http://www.pluginprofitstraining.com
What Is RSS?
Recently I did an interview with a well known email Internet Marketer. He wanted to share with his readers a viewpoint on what RSS is from someone who is using it in place of traditional email marketing.
Are You Thinking of Republishing RSS Feeds?
There is lively debate about the republishing of RSS feeds on other sites. The argument surrounds the use of RSS feeds from the feed publisher being used in an unfair manner.
Marketing With Blogs - Part 2
In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing.In this article I outline some tips on using your blog as a good vehicle for your marketing communications.
Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog
You Might Be A Snob-Blogger If?According to Jupiter Research, about 2 percent of the online community has created a blog. That works out to millions and millions of blogs, and in turn, millions and millions of snobs who publish them.
Its Not Enough to Blog
A properly created weblog will do the following for your website: (a) add rich content; (b) add interactivity in the form of user ability to post comments; and (c) if properly set up, can automatically ping major search engines when new posts are made. This results in more frequent spidering of your website by the major search engines, with the fresh content being picked up quickly and increasing your site's ranking.
What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to.
RSS Support in New Microsoft Windows Vista
Microsoft Corp. says that the next version of its Windows operating system will have built-in support for RSS, an increasingly popular way to get news and other information channeled straight to a computer.
RSS Feeds and How to Use Them
RSS feeds are the most important technology to arrive on the internet since blogging, yet take up of RSS feeds among webmasters and web visitors is still very low. The Sunday Times recent ran a survey to see how home users use the internet, RSS did not appear in it at all.
Who needs T.V. News, Newspapers and Radio News?
Blogging Your Way To Success Part 4
(Continued from Blogging Your Way To Success Part 3)In this last part of the series, we will summarize what we have covered:1) You have registered for a Blogger account at http://www.blogger.
Blogging for Business
Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.
Marketing with Blogs and RSS Feeds
Perhaps you still don't realize or fully understand the power of RSS Feeds as a marketing tool.After all, email works fine, doesn't it?Unfortunately, the truth is:1.
Seven Sizzling Ways to Turn Targeted Traffic Towards Your Blog!
Blogs are an unbelievable way to achieve success on the internet. Blogs can establish a web presence, express your opinions and generate serious profits.
Why Blogs Have Become the Search Engine Optimization Equalizer
ALEXA WEIGHS IN..
How to Get Started Blogging in 5 Minutes or Less
I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical.
Blogging Policies, Does Your Business Need One?
Weblogs or Blogs as they are more commonly referred to, have become extremely popular in the last several years. So popular in fact that many large businesses are letting some employees post Blogs on their corporate websites.
How Yahoos Recent Facelift Can Mean More Traffic To Your Site
It even surprised me. Yes, even though I have been pointing out the possibility since July, and was forced by demand to release my study findings before my book was even half finished, I was shocked when I heard the news as well.
Use RSS Feeds to Improve Search Engine Optimization and Ranking
RSS is rapidly becoming a "must have" for a proper search engine optimization. But what exactly is RSS? RSS or Rich Site Syndication (or Really Simple Syndication, depending on who you ask) is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.
What the Heck is a Blog?
Everybody is talking about blogs. They are everywhere: on the TV, in the newspapers, and all over the internet.
How to Activate The Firefox Live Bookmark Feature on Your Site
Live Bookmark is Mozilla's response to offering RSS feeds through their browsers and Firefox in particular. Using this technology, it's possible for any visitor to your website to add your RSS feed in only two or three steps.
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