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Top Ten Reason to Publish an Ezine AND a Blog


Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.

Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:

Do I really need a blog?

Isn't an email ezine or newsletter doing the same thing?

Should I do both?

Are these two marketing tools going to eat up all my time, energy and money?

What's the best way to spend my resources here so that I can get clients and results out of my marketing efforts?

Here are ten reasons why you should pay attention to this new blogging revolution and do both and ezine and a blog.

1. Because a blog is web based, it is published instantaneously every time you post. This allows you to be spontaneous and current with issues that affect your readers/clients. Blog posts are short, ezines can be longer. One can complement the other.

2. Because blog posts are spontaneous, they tend to be more informal, friendly, and conversational. Blog posts show your personality. Ezines show your knowledge. Your readers/clients need to know who you are before they will invest in your services. Providing both an ezine and a blog allows your readers to get to know you.

3. You can set up a subscription form on your blog and your subscribers will get a short notice in their inboxes each time you post something new. This is a great way around the spam filter problem which blocks so many ezines and legitimate messages from professionals.

4. Blogs link to other blogs and web sites, which helps you create a viral marketing system, increasing your exposure to search engines. Search engines love blogs because they are text based and key word rich. Your rankings go up when you publish a blog and use linking and posting on a frequent basis. You can also link to your own web site(s).

5. You have instant access to all your published articles on your blog. A blog automatically creates archives of previous posts. You see them in a side-bar for easy access. You put them into categories for easy finding. One clever person we know spent a day posting all her ezine articles to her blog, so that it would appear she has been blogging for a much longer time. Also, readers of her blog may not have had the opportunity to read all of her other ezine articles.

6. You can use your blog to become a trusted expert in your field by filtering content on the web for your subscribers. Readers don't have time to surf and to collect information, but you can do it for them, thereby establishing yourself as a good resource.

7. You can set up links for ads, products, and for your affiliate programs in the blog side columns so you don't have to include them in the body of your article. In an ezine, you have to be careful about promotional stuff in the article because it annoys people and causes them to unsubscribe. A blog is a non-intrusive way to do this, and an ezine can link to the blog where more information can be found.

8. Readers can comment on your blog postings, which creates rapport and with readers. You can ask questions, stimulate responses by being controversial, and survey readers. It is a great way to keep your finger on the pulse of what readers want.

9. You don't have to mess with a web site, or pay a web designer to update your web site every time you have a new article or teleclass, or program or product. Blogs are user-friendly, and with a few instructions or tutorials, you can learn to use it yourself. It is less expensive than setting up your ezine in HTML.

10. Bottom line is this: using a blog and an ezine will help attract more visitors to your website, who become subscribers and who may eventually become clients.

Think of the World Wide Web as a big fishing pond. The more fishing lines in the pond, the more fish you are going to catch!

You have a web site, yet it is static like an online brochure.

You have an ezine, which you grow through subscription links everywhere.

And now, you should have a blog, where you can attract more readers to get to know you, where they can interact with you, and maybe take your bait!

Happy fishing!

Patsi Krakoff, Psy. D., CBC is publisher of Customized Newsletter Services, providing complete ezine services for coaches and consultants. Patsi is a psychologist and writer who has 8 years experience helping busy professionals build their client relationships through ezines, newsletters and blogs. Visit her web site and blogs to get helpful tips: http://www.customizednewsletters.com

Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Denise's blog at http://www.biztipsblog.com to get tips and tactics for taking your business to the next level.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. April / 23 / 2019

Omar, Mehbooba condemn killing of RSS leader in Kishtwar - United News of India
Omar, Mehbooba condemn killing of RSS leader in Kishtwar  United News of India

Srinagar, Apr 9 (UNI) National Conference (NC) vice-president Omar Abdullah and Peoples Democratic Party (PDP) president Mehbooba Mufti on Tuesday ...


How to become a science blogger – your 4-step guide - Nanowerk
How to become a science blogger – your 4-step guide  Nanowerk

We show you how to become a science blogger and set up your science news site in 4 steps.


The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.


Sports Technology Market to 2024 - Growing at 20.63% CAGR and Projected to Reach US$ 31.1 Billion - PRNewswire
Sports Technology Market to 2024 - Growing at 20.63% CAGR and Projected to Reach US$ 31.1 Billion  PRNewswire

PUNE, India, April 22, 2019 /PRNewswire/ -- The sports technology market report provides a detailed overview of the industry including both qualitative and ...


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.


How to Use Social Media the Right Way for Building More Leads - Business 2 Community
How to Use Social Media the Right Way for Building More Leads  Business 2 Community

Information overload and our ability to become commercial free has changed the old fashioned marketing funnel. Attention getting tactics will no longer sell your ...


Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.


My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...


Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...


The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.


Brickfish Announces SocialPulse: Real-Time Social Listening Event - Associated Press
Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

Press release *content* from BusinessWire. The AP news staff was not involved in its creation.


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.


Welcome to Starts With A Bang! - ScienceBlogs
Welcome to Starts With A Bang!  ScienceBlogs

Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...


The Role of Family Wealth in Reinforcing Generational Divides - Inequality.org
The Role of Family Wealth in Reinforcing Generational Divides  Inequality.org

by Chuck Collins and Jessicah Pierre. One way that extreme inequality shows up in our lives is unequal opportunity in homeownership. And for millennials ...


What's Behind the Teacher Strikes? Social Justice, Not Just Salaries - Inequality.org
What's Behind the Teacher Strikes? Social Justice, Not Just Salaries  Inequality.org

A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.


Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs - The Chronicle of Higher Education
Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...


5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

Where are you getting your social media marketing news and tips? Here are some of the top resources on the web where you can keep up with the latest social ...


Immigrants Aren't the National Emergency - Inequality.org
Immigrants Aren't the National Emergency  Inequality.org

Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.


The RSS isn't an NGO, it very much a government organisation - Times of India
The RSS isn't an NGO, it very much a government organisation  Times of India

Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...


What States Can Do to Reduce Poverty and Inequality Through Tax Policy - Inequality.org
What States Can Do to Reduce Poverty and Inequality Through Tax Policy  Inequality.org

State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.


Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...


Unsung RSS warriors of democracy - Times of India
Unsung RSS warriors of democracy  Times of India

Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...


Max Pears's Blog - Shape Theory in Level Design - Gamasutra
Max Pears's Blog - Shape Theory in Level Design  Gamasutra

Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.


'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective' - Times of India
'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective'  Times of India

Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...


Ram Mandir goes to the backburner. Again. - Times of India
Ram Mandir goes to the backburner. Again.  Times of India

The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...


Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Times of India
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...


What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.


Josh Bycer's Blog - The Philosophies of Gameplay - Gamasutra
Josh Bycer's Blog - The Philosophies of Gameplay  Gamasutra

Gameplay may come in all forms and genres, but today, we're going to talk about how we can break it down into two philosophies that govern the player'


How to: create a Slack alert bot for Parliament events - Online Journalism Blog
How to: create a Slack alert bot for Parliament events  Online Journalism Blog

Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...


How often should you post new blog entries? - PR Daily - PR Daily
How often should you post new blog entries? - PR Daily  PR Daily

Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.


9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


Jason Bakker's Blog - Fascination with the Obra Dinn - Gamasutra
Jason Bakker's Blog - Fascination with the Obra Dinn  Gamasutra

Having played Return of the Obra Dinn recently, I was inspired to write about historical settings, exploring themes, co-linear storytelling, and ships.


What’s the Ideal Blog Post Length for SEO? - Search Engine Journal
What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...


Brandon Franklin's Blog - Engaging Players Through Ritual - Gamasutra
Brandon Franklin's Blog - Engaging Players Through Ritual  Gamasutra

An exploration of a new design pattern in games, removing abstraction to encourage better player behavior.


Raph Koster's Blog - What Drives Retention - Gamasutra
Raph Koster's Blog - What Drives Retention  Gamasutra

Retaining players is critical to games-as-a-*service*, brand-building, customer loyalty, and reducing the heavy burden of user acquisition costs. Here i.


Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.


Designing a planet-scale real-world AR platform - Gamasutra
Designing a planet-scale real-world AR platform  Gamasutra

At Niantic, we're in the process of developing an incredible planet-scale Augmented Reality (AR) platform. In this post, we explore where we believe.


Move or Die and its 5+ Year Journey to the PlayStation 4 - Gamasutra
Move or Die and its 5+ Year Journey to the PlayStation 4  Gamasutra

From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.


Games software/hardware to top $200 billion by 2023 despite short-term questions - Gamasutra
Games software/hardware to top $200 billion by 2023 despite short-term questions  Gamasutra

Digi-Capital's Games Report forecasts that games industry software/hardware combined could drive well over $200 billion revenue by 2023, despite short.


Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested - Times of India
Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested  Times of India

Between 2004 and 2014, Bharatiya Janata Party (BJP) faced the 'no strong leader' problem. Party elder LK Advani's prime ministerial candidacy in 2009 and the ...


My Parents’ Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce - Slate
My Parents’ Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce  Slate

In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...


Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last! - Gamasutra
Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last!  Gamasutra

Bandersnatch: Netflix's attempt at gamifying cinema is a commendable attempt but leaves more to be desired, ideas on how it can benefit from deep lear.


Josh Bycer's Blog - The Never-ending Challenge of Asymmetrical Design - Gamasutra
Josh Bycer's Blog - The Never-ending Challenge of Asymmetrical Design  Gamasutra

Asymmetrical game design can lead to some of the most unique experiences around, but it's also a never-ending challenge for designers to get even part.


Vasileios Karavasilis's Blog - Houdini Piers that Disappear - Gamasutra
Vasileios Karavasilis's Blog - Houdini Piers that Disappear  Gamasutra

Procedural modeling can be a huge bonus to small teams that want to create diverse worlds. We needed to create piers. 3 of them.


James Margaris's Blog - An Artifact Card Review - Gamasutra
James Margaris's Blog - An Artifact Card Review  Gamasutra

20 pages of thoughts on Artifact cards that begin with the letter 'A'


RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...


Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts - Gamasutra
Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts  Gamasutra

Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.


How To Prepare For Your First Game Expo - Gamasutra
How To Prepare For Your First Game Expo  Gamasutra

A checklist and summary of how to prepare and market your game for an expo.


7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now - Business 2 Community
7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now  Business 2 Community

If you're new to using chatbots to broadcast messages in Facebook Messenger for up to 8x higher engagement rate than email, you've found the place to start.


Behind The AI of Horizon Zero Dawn (Part 1) - Gamasutra
Behind The AI of Horizon Zero Dawn (Part 1)  Gamasutra

In this first of two blogs I explore the AI decision making framework that enables the machine-animals of Horizon Zero Dawn to behave independently an.


Ian Hamilton's Blog - 2018's Accessibility Advances - Gamasutra
Ian Hamilton's Blog - 2018's Accessibility Advances  Gamasutra

Every year the pace of chance accelerates. 2017 saw advances on a scale never before seen, and 2018 trumped that by considerable margin. I hope this post ...


Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20 - Nieman Journalism Lab at Harvard
Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20  Nieman Journalism Lab at Harvard

In 2013, Jason Kottke wrote a prediction for Nieman Lab's year-end roundup: “The blog is dead, long live the blog.” Kottke was then (and still is) owner of one of ...


6 Reasons Your Ecommerce Site Needs a Blog Booster Shot - Search Engine Journal
6 Reasons Your Ecommerce Site Needs a Blog Booster Shot  Search Engine Journal

In *content* marketing, it's often all about the B2Bs. But what about you? The small online business owners, the B2Cs, the local marketers? Are the benefits of ...


Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...


On International Women's Day: End daily 'corrective rapes' - Erasing 76 Crimes
On International Women's Day: End daily 'corrective rapes'  Erasing 76 Crimes

South Africa-native lesbian activist blogger Melanie Nathan appeals today for an end to the cruel and wrong-headed epidemic of “corrective rapes” by men who ...


Derek Lieu's Blog - Finding the Hook For a Game Trailer - Gamasutra
Derek Lieu's Blog - Finding the Hook For a Game Trailer  Gamasutra

The best game trailers cut to the heart of what makes a game unique, yet so many trailers still treat games like a product which is merely the sum of.


Larry&Brandon GDU's Blog - Pitching Your Game with Rebekah Saltsman - Gamasutra
Larry&Brandon GDU's Blog - Pitching Your Game with Rebekah Saltsman  Gamasutra

GDC 2019 is in a month and it's a time for many indie developers to network and pitch their games to investors. Rebekah Saltsman owns 51% of Finji, wh.


Unity Audio Import Optimisation - getting more BAM for your RAM - Gamasutra
Unity Audio Import Optimisation - getting more BAM for your RAM  Gamasutra

Unity's audio import settings are not widely understood in their entirety, and at the time of writing, I have been unable to find any comprehensive guides to their ...


Joe Radak's Blog - Why I lost $42,500 making a VR game - Gamasutra
Joe Radak's Blog - Why I lost $42,500 making a VR game  Gamasutra

The discussion about how much a VR game costs to develop, and how VR really isn't that profitable for developers is a discussion running for nearly the past ...


James Patton's Blog - Spinnortality: crunching the numbers - Gamasutra
James Patton's Blog - Spinnortality: crunching the numbers  Gamasutra

Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.


Analysing indie game marketing trends: What you should know going into 2019 - Gamasutra
Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Pavel Shylenok's Blog - Effective Game Design: Software Challenges - Gamasutra
Pavel Shylenok's Blog - Effective Game Design: Software Challenges  Gamasutra

Game design is the most important part of every game, but there are no specific tools for game designers. Dialogues must have a diagram-like layout to.


The Design Lessons Designers Fail to Learn From Dark Souls - Gamasutra
The Design Lessons Designers Fail to Learn From Dark Souls  Gamasutra

The success of Dark Souls has spawned many imitators, and for today's post, we're going to look at the common elements people get wrong when analyzing.


The State of the Algorithm: What's Happening to Indies on Steam? - Gamasutra
The State of the Algorithm: What's Happening to Indies on Steam?  Gamasutra

The business of making indie games has always been difficult, but recently it's become a lot harder. On October 5th, Valve introduced changes to Steam.


Enemy AI Design in Tom Clancy's The Division - Gamasutra
Enemy AI Design in Tom Clancy's The Division  Gamasutra

How Massive diversified enemy encounters with five factions and 36 unique enemy character types.


Lessons and statistics after third year as an indie developer - Gamasutra
Lessons and statistics after third year as an indie developer  Gamasutra

Taking a look at my third year as an indie: what things worked, what did not, lessons learned.


Tommy Thompson's Blog - Combat Evolved: The Encounter Design of Halo 3 - Gamasutra
Tommy Thompson's Blog - Combat Evolved: The Encounter Design of Halo 3  Gamasutra

I explain how Halo 3 managed to have so many AI characters on screen at once.


Thomas Bidaux's Blog - Games and Crowdfunding in 2018 - Gamasutra
Thomas Bidaux's Blog - Games and Crowdfunding in 2018  Gamasutra

A look at 2018 numbers for crowdfunding and video games.


An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...


A Student game Post-mortem (or how not to make a game) - Gamasutra
A Student game Post-mortem (or how not to make a game)  Gamasutra

I've recently ended my studies with one last student game experience : Illtide. The production was a nightmare. So instead of keeping this story for m.


Graveyard Keeper: How the graphics effects are made - Gamasutra
Graveyard Keeper: How the graphics effects are made  Gamasutra

The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.


Jason Della Rocca's Blog - Game Project Funding: Matching Timing with Source - Gamasutra
Jason Della Rocca's Blog - Game Project Funding: Matching Timing with Source  Gamasutra

Your funding is not a problem to solve, it is an opportunity to generate success. Just be mindful of the ideal timing of the different sources of proj.


Anne Gibeault's Blog - Post Mortem - Destination Primus Vita - Gamasutra
Anne Gibeault's Blog - Post Mortem - Destination Primus Vita  Gamasutra

Anne Gibeault gives her own personal Post Mortem of making the sci-fi adventure game Destination Primus Vita. From the birth of a new IP to the releas.


Mark Robinson's Blog - Seven steps to mobile monetization success - Gamasutra
Mark Robinson's Blog - Seven steps to mobile monetization success  Gamasutra

Making money from mobile games can be a granite-tough business. But by doing your research and following the numbers, you can ensure your game is gear.


Jake Birkett's Blog - How to choose what game to make next - Gamasutra
Jake Birkett's Blog - How to choose what game to make next  Gamasutra

I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...


Unai Cabezon's Blog - Solving interdimensional crimes - Gamasutra
Unai Cabezon's Blog - Solving interdimensional crimes  Gamasutra

A unique feature in Double Cross is its investigation system, unusual in action-platforming games. How did it come to be, and how did it evolve to the.


Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record - Gamasutra
Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record  Gamasutra

Digi-Capital's Games Report Q1 2019 tracked games companies raising $5.7 billion in 2018, which was over twice the previous record investment from.


Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.


Ship it Fast - Why we developed and shipped a tiny game in 2 months - Gamasutra
Ship it Fast - Why we developed and shipped a tiny game in 2 months  Gamasutra

Before I get into the meat of this article, I'd like to offer a little context for our situation. Moth Likely is a brand new micro-game crafting studio based in Melbourne, ...


An IKEA guide to STEAM product page that simply works. - Gamasutra
An IKEA guide to STEAM product page that simply works.  Gamasutra

The role of your game's store page varies depending on the stage of your marketing campaign you are in at the moment. Whatever role it plays, it prove.


Behind the Scenes of A Game Blogger's Patreon - Gamasutra
Behind the Scenes of A Game Blogger's Patreon  Gamasutra

If you were ever interested in the behind the scene numbers of a small gaming blog's Patreon, then I'm going to open up my wallet and show you everyth.


How Tom Clancy's The Division Manages AI Online - Gamasutra
How Tom Clancy's The Division Manages AI Online  Gamasutra

In part 2 of my series on The Division, I explain how the online systems manage the AI characters in-game.


How to Move Your NSFW Content Off Tumblr - Motherboard
How to Move Your NSFW Content Off Tumblr  Motherboard

How to export, move, or otherwise relocate all your sexy *content* from Tumblr.


Why do publishers leave Steam? A make-your-own-platform trend? - Gamasutra
Why do publishers leave Steam? A make-your-own-platform trend?  Gamasutra

Whenever I bring up big questions about the future of the games industry I can't help but feel like the village idiot. But I guess Thursday evening is as good a time ...


Daniel Estrella's Blog - Grabbing objects in VR with Unity3D - Gamasutra
Daniel Estrella's Blog - Grabbing objects in VR with Unity3D  Gamasutra

There are several ways to solve object grabbing in VR with Unity3D but all have some kind of issue. This blog post summarize different approaches and.


Arto Koistinen's Blog - Four Axes of RPG Design - Gamasutra
Arto Koistinen's Blog - Four Axes of RPG Design  Gamasutra

What makes a good RPG? It's a simple question, but not one with a straightforward answer. Having designed several roleplaying games, I tackle the issu.


Dear Charmy, why I'm still ambivalent about Sabarimala - Times of India
Dear Charmy, why I'm still ambivalent about Sabarimala  Times of India

I can't speak for Shashi Tharoor or Manu Joseph, but much of your article rebutting mine made sense to me. I respect your clarity, but still don't share it. There's a ...


We may be on the cusp of an enlightened Hindu consensus - Times of India
We may be on the cusp of an enlightened Hindu consensus  Times of India

Political debates centred on ideas, if not ideology, are relatively uncommon in India. There are important interventions on tactics – particularly in relation to ...


Larry&Brandon GDU's Blog - My Time at Telltale Games - Gamasutra
Larry&Brandon GDU's Blog - My Time at Telltale Games  Gamasutra

I worked QA at Telltale games during Tales from the Borderlands, Game of Thrones, and Minecraft. I was a regular QA tester, and it was my first job in.


ISABELLE HIERHOLTZ's Blog - AR/VR investment stabilized in Q4 2018 - Gamasutra
ISABELLE HIERHOLTZ's Blog - AR/VR investment stabilized in Q4 2018  Gamasutra

Digi-Capital tracked AR/VR/computer vision startups raising over $6 billion in 2018. A deal volume decline in the first 3 quarters stabilized in Q4 an.


Understanding the outrage over the Surf Excel Holi commercial - Times of India
Understanding the outrage over the Surf Excel Holi commercial  Times of India

A recent TV commercial by Hindustan Unilever for its Surf Excel brand triggered an explosion of outrage in the Right-wing universe. The ad shows a group of ...


David Edery's Blog - Welcome to the world, Alphabear 2 - Gamasutra
David Edery's Blog - Welcome to the world, Alphabear 2  Gamasutra

A couple of years ago, we applied for an SBIR grant to the US Department of Education. Our explicit goal was to create a sequel to Alphabear that woul.


Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.


Ryan Darcey's Blog - Designing a Production Process: An Addendum - Gamasutra
Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


Sonar Beat: Basics of a unique rhythm game - Gamasutra
Sonar Beat: Basics of a unique rhythm game  Gamasutra

There's something about musical games that has been applied on them for already more than a decade: their workflow pattern is based on linearity. This means ...


Tom Pugh's Blog - Level Design Tips and Tricks - Gamasutra
Tom Pugh's Blog - Level Design Tips and Tricks  Gamasutra

In this blog post I'm going to elaborate on a selection of tips and tricks that I've tweeted over the last few months from my account @TomPugh1112. These tips ...


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


Petter Dahne's Blog - Lone Hero Dev Journal 1 | Our new game - Gamasutra
Petter Dahne's Blog - Lone Hero Dev Journal 1 | Our new game  Gamasutra

Hello! My name is Petter and I'm the Art Director at Lone Hero Studios. We are a three-people team from Sweden. This is our first dev journal and here we are ...


Bobby Lockhart's Blog - What Isn't Game Design - Gamasutra
Bobby Lockhart's Blog - What Isn't Game Design  Gamasutra

Bobby Lockhart does a little reflection on the definition of design and the place of games in the wider practice of capital-D Design.


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