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Top 10 Blog Writing Tips


Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients in your niche market.

1. Write with the reader in mind. Remember WIIFM? It's marketing jargon for What's In It For Me? That's what you should be keeping in mind. Your reader will read your post looking for what's in it for them.

2. Make it valuable and worthwhile. Don't waste people's time. If you don't have anything to say, no problem, plenty other people do. So share their articles, do an interview, review a book.

3. Proof-read for typos and glaring grammatical errors. You wouldn't go out of the house with dirty hair or missing a sock, so why would you publish spelling mistakes? Respect your readers by polishing up your stuff.

4. Keep it short and simple, sweetie. (KISS). Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks.

5. Keep it lively, make it snappy and snazzy. Even if you aren't a natural born writer, you can write for your blog. Just write like you're speaking to your friend?or to yourself! Remember though, get to the point quickly. Keep in mind the journalist's rule of 5 W's in the first paragraph: who, what, why, when and where.

6. Link often. This builds credibility and positions you as an expert in your field. People don't have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog.

7. Use keywords often. This will help you stay on purpose, and the search engines will love your blog. Your rankings will go up. This is one of the reasons we have you write out your purpose statements before beginning your blog. The clearer you are about your purpose, the more consistently you will deliver messages that are on target. And the more often your keywords show up, the better your search engine results.

8. Write clearly (short sentences, only one concept per sentence). No double speak or jargon; no more than one idea in one sentence- don't make your readers have to think about your meaning. Spoon feed them. Use commas and dashes liberally.

9. Write like you talk. It's okay to use common expressions from speech.

Examples:

Go figure.

Don't even go there?

Now, I ask you?

Gotta love it?

(And, remember the age group of your readers?)

10. Use a clear headline, and don't be afraid to make bold statements (but don't mislead people either). Make it snazzy and use key words. Example: Ex-Techno-Weenie Masters HTML Code

BONUS: After you write a post and BEFORE you hit the save button

Use this checklist to ask yourself a few questions as you are reading through for typos and grammar:

__ Is the topic clear to someone who only reads the headline?

__Does the lead paragraph tell who and what the story is about and why the reader should care about it?

__ Is the angle you've used likely to seem newsworthy?

__Would someone who knows absolutely nothing about this topic understand this post?

__ Is the post free of jargon?

__ Is it written in journalistic style and does it make an effort to be objective?

__ Have you peppered the headline and the post with keywords and phrases that will be attractive to search engines?

__ Did you remember to ask your readers a question at the end, or something to stimulate readers to comment?

__ Did you remember to write with the reader in mind, always keeping in mind WIIFT? (What's in It for Them?)

Patsi Krakoff of Customized Newsletter Services, and Denise Wakeman of Next Level Partnership, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blogs at http://www.coachezines.com, http://www.bizbooknuggets.com and http://www.biztipsblog.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. July / 12 / 2020

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify  Voices.com

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Glorification of police 'brutality': Where thin line between real and reel vanishes - COUNTERVIEW
Glorification of police 'brutality': Where thin line between real and reel vanishes  COUNTERVIEW

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

RSS’s standardised Hinduism – Part 5 - Times of India
RSS’s standardised Hinduism – Part 5  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Webster blogger refuses to let COVID-19 muffle her voice - Democrat & Chronicle
Webster blogger refuses to let COVID-19 muffle her voice  Democrat & Chronicle

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

9 Best Blogging Courses 2020 • Enroll Now • Benzinga - Benzinga
9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020 - Gamasutra
Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Best legal blogs of 2018 - ABA Journal
Best legal blogs of 2018  ABA Journal

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

Benjamin Overgaard's Blog - Programming visual effects for Lightmatter - Gamasutra
Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Become the Beyonce of Legal Content with These Three Tips - JD Supra
Become the Beyonce of Legal Content with These Three Tips  JD Supra

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

5 brilliant blog topics - The Negotiator
5 brilliant blog topics  The Negotiator

Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0) - Gamasutra
Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

How to Start a Crypto Blog - The African Exponent
How to Start a Crypto Blog  The African Exponent

Lessons and statistics after four years as an indie developer - Gamasutra
Lessons and statistics after four years as an indie developer  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Level Design Breakdown: Ghost of Tsushima Gameplay Trailer - Gamasutra
Level Design Breakdown: Ghost of Tsushima Gameplay Trailer  Gamasutra

Balancing Tips: How We Managed Math on Idle Idol - Gamasutra
Balancing Tips: How We Managed Math on Idle Idol  Gamasutra

Post Covid-19 education system - Times of India
Post Covid-19 education system  Times of India

How to Use Guest Blogging to Build Relationships - Search Engine Journal
How to Use Guest Blogging to Build Relationships  Search Engine Journal

India-Nepal border row: A tale of two streams - Times of India
India-Nepal border row: A tale of two streams  Times of India

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Of macho men and broccoli cownundrums - Times of India
Of macho men and broccoli cownundrums  Times of India

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

Manufactured Dissent 2.0 - Times of India
Manufactured Dissent 2.0  Times of India

Siddhartha Talya Blog - The Times of India Blog
Siddhartha Talya Blog  The Times of India Blog

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia - Times of India
Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia  Times of India

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Animal Crossing in the age of social distancing - Gamasutra
Animal Crossing in the age of social distancing  Gamasutra

When history gets interactive: Attentat 1942, Svoboda 1945 and historical research - Gamasutra
When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Anti-Putin blogger Imran Aliev found dead in France - Business Insider - Business Insider
Anti-Putin blogger Imran Aliev found dead in France - Business Insider  Business Insider

Emil Glans's Blog - On Monster Design - Gamasutra
Emil Glans's Blog - On Monster Design  Gamasutra

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe - The Federalist
Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

Seven ways to monetise your blog - Media Update
Seven ways to monetise your blog  Media Update

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction - Gamasutra
Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

Best free blogging site of 2020 - Techradar
Best free blogging site of 2020  Techradar

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

How to Choose the Best Compression Mode for Your Addressable Groups - Gamasutra
How to Choose the Best Compression Mode for Your Addressable Groups  Gamasutra

How Congress and TMC are triggering a migrant crisis? - Times of India
How Congress and TMC are triggering a migrant crisis?  Times of India

Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever - Times of India
Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever  Times of India

Rosetta Stones Rolls On - Scientific American
Rosetta Stones Rolls On  Scientific American

‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’ - Times of India
‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’  Times of India

Where to look for ideas for hyper-casual games? - Gamasutra
Where to look for ideas for hyper-casual games?  Gamasutra

Blogging for Photographers in 2020: What Actually Works? - Fstoppers
Blogging for Photographers in 2020: What Actually Works?  Fstoppers

CAA: All eyes on courts but they have been known to falter before - Times of India
CAA: All eyes on courts but they have been known to falter before  Times of India

CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water - Times of India
CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water  Times of India

Close encounters of the carona kind - Times of India
Close encounters of the carona kind  Times of India

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