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Top 10 Blog Writing Tips


Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients in your niche market.

1. Write with the reader in mind. Remember WIIFM? It's marketing jargon for What's In It For Me? That's what you should be keeping in mind. Your reader will read your post looking for what's in it for them.

2. Make it valuable and worthwhile. Don't waste people's time. If you don't have anything to say, no problem, plenty other people do. So share their articles, do an interview, review a book.

3. Proof-read for typos and glaring grammatical errors. You wouldn't go out of the house with dirty hair or missing a sock, so why would you publish spelling mistakes? Respect your readers by polishing up your stuff.

4. Keep it short and simple, sweetie. (KISS). Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks.

5. Keep it lively, make it snappy and snazzy. Even if you aren't a natural born writer, you can write for your blog. Just write like you're speaking to your friend?or to yourself! Remember though, get to the point quickly. Keep in mind the journalist's rule of 5 W's in the first paragraph: who, what, why, when and where.

6. Link often. This builds credibility and positions you as an expert in your field. People don't have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog.

7. Use keywords often. This will help you stay on purpose, and the search engines will love your blog. Your rankings will go up. This is one of the reasons we have you write out your purpose statements before beginning your blog. The clearer you are about your purpose, the more consistently you will deliver messages that are on target. And the more often your keywords show up, the better your search engine results.

8. Write clearly (short sentences, only one concept per sentence). No double speak or jargon; no more than one idea in one sentence- don't make your readers have to think about your meaning. Spoon feed them. Use commas and dashes liberally.

9. Write like you talk. It's okay to use common expressions from speech.

Examples:

Go figure.

Don't even go there?

Now, I ask you?

Gotta love it?

(And, remember the age group of your readers?)

10. Use a clear headline, and don't be afraid to make bold statements (but don't mislead people either). Make it snazzy and use key words. Example: Ex-Techno-Weenie Masters HTML Code

BONUS: After you write a post and BEFORE you hit the save button

Use this checklist to ask yourself a few questions as you are reading through for typos and grammar:

__ Is the topic clear to someone who only reads the headline?

__Does the lead paragraph tell who and what the story is about and why the reader should care about it?

__ Is the angle you've used likely to seem newsworthy?

__Would someone who knows absolutely nothing about this topic understand this post?

__ Is the post free of jargon?

__ Is it written in journalistic style and does it make an effort to be objective?

__ Have you peppered the headline and the post with keywords and phrases that will be attractive to search engines?

__ Did you remember to ask your readers a question at the end, or something to stimulate readers to comment?

__ Did you remember to write with the reader in mind, always keeping in mind WIIFT? (What's in It for Them?)

Patsi Krakoff of Customized Newsletter Services, and Denise Wakeman of Next Level Partnership, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blogs at http://www.coachezines.com, http://www.bizbooknuggets.com and http://www.biztipsblog.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. September / 20 / 2020

Content Marketing Autoblogging Platform Keyword Filtering Technology Launched - Newswire
Content Marketing Autoblogging Platform Keyword Filtering Technology Launched  Newswire

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

14 Things Catholics Should Know About Kamala Harris - National Catholic Register
14 Things Catholics Should Know About Kamala Harris  National Catholic Register

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 5 - Times of India
RSS’s standardised Hinduism – Part 5  Times of India

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Six Tips for Legal Bloggers | International Lawyers Network - JDSupra - JD Supra
Six Tips for Legal Bloggers | International Lawyers Network - JDSupra  JD Supra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

A return to blogs (finally? sort of?) - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?)  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Farewell to the blog - Politico
Farewell to the blog  Politico

Why is weird stuff popular on social media? - The Times of India Blog
Why is weird stuff popular on social media?  The Times of India Blog

Webster blogger refuses to let COVID-19 muffle her voice - Democrat & Chronicle
Webster blogger refuses to let COVID-19 muffle her voice  Democrat & Chronicle

2244™ Launches an Edited Blog and Annual Festival - PRNewswire
2244™ Launches an Edited Blog and Annual Festival  PRNewswire

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Michigan design bloggers dole out ideas, inspiration - The Detroit News
Michigan design bloggers dole out ideas, inspiration  The Detroit News

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

Building temples unlikely to pay poll dividends - The Times of India Blog
Building temples unlikely to pay poll dividends  The Times of India Blog

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Blogs - LexBlog
Blogs  LexBlog

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Neurocracy: Using Wikipedia as an Interactive Narrative Device - Gamasutra
Neurocracy: Using Wikipedia as an Interactive Narrative Device  Gamasutra

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

NEP 2020 – A quick glance on key changes at school and college level - The Times of India Blog
NEP 2020 – A quick glance on key changes at school and college level  The Times of India Blog

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

Jack Pritz's Blog - Dead by Daylight's Engagement Cycle - Gamasutra
Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

The right and wrong lessons of Shaheen Bagh - Times of India
The right and wrong lessons of Shaheen Bagh  Times of India

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Victoria Tran's Blog - Finding, Choosing, and Managing Moderators - Gamasutra
Victoria Tran's Blog - Finding, Choosing, and Managing Moderators  Gamasutra

The two ‘big boys’ in Modi’s cabinet - The Times of India Blog
The two ‘big boys’ in Modi’s cabinet  The Times of India Blog

Book Review: Networked Selves: Trajectories of Blogging in the United States and France by Ignacio Siles - USAPP American Politics and Policy (blog)
Book Review: Networked Selves: Trajectories of Blogging in the United States and France by Ignacio Siles  USAPP American Politics and Policy (blog)

How Blogger Ken Prendergast Became a Must-Read Scoop Machine on the Cleveland Development Beat - Cleveland Scene
How Blogger Ken Prendergast Became a Must-Read Scoop Machine on the Cleveland Development Beat  Cleveland Scene

Launch Day Depression (And Why I'm Over It) - Gamasutra
Launch Day Depression (And Why I'm Over It)  Gamasutra

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Karl Kontus's Blog - Marketing advice for small indie developers - Gamasutra
Karl Kontus's Blog - Marketing advice for small indie developers  Gamasutra

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Marin judge tosses criminal case over divorce blog - Marin Independent Journal
Marin judge tosses criminal case over divorce blog  Marin Independent Journal

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Expression-Bodied Members to Reduce Your Code Verbosity - Gamasutra
Expression-Bodied Members to Reduce Your Code Verbosity  Gamasutra

Diego Ricchiuti's Blog - Magic the gathering is evolving - Gamasutra
Diego Ricchiuti's Blog - Magic the gathering is evolving  Gamasutra

Matt Smith's Blog - The Rapid Prototyping Game - Gamasutra
Matt Smith's Blog - The Rapid Prototyping Game  Gamasutra

Siddhartha Talya Blog - The Times of India Blog
Siddhartha Talya Blog  The Times of India Blog

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Riddle for the Middle - Times of India
Riddle for the Middle  Times of India

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

Levon Demurchyan's Blog - Gamasutra
Levon Demurchyan's Blog  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Use Blog Commenting to Boost Your Marketing For Knowledge Commerce - Business 2 Community
Use Blog Commenting to Boost Your Marketing For Knowledge Commerce  Business 2 Community

Jenny Windom's Blog - Cultivating Curation: LudoNarraCon 2020 Recap - Gamasutra
Jenny Windom's Blog - Cultivating Curation: LudoNarraCon 2020 Recap  Gamasutra

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Cloudpunk creator Marko Dieckmann on cyberpunk, voxel art, and constant fight that is indie development - Gamasutra
Cloudpunk creator Marko Dieckmann on cyberpunk, voxel art, and constant fight that is indie development  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020 - Gamasutra
Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit - Times of India
Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit  Times of India

Ruben Torres Bonet's Blog - Oops... Are Your Unity Sprites Too Tight? - Gamasutra
Ruben Torres Bonet's Blog - Oops... Are Your Unity Sprites Too Tight?  Gamasutra

Students Unite Through Blogging and Instagram – The Colgate Maroon-News - The Colgate Maroon-News
Students Unite Through Blogging and Instagram – The Colgate Maroon-News  The Colgate Maroon-News

Beyond India, Aamir has let down thousands slaughtered by Turkey’s Islamo-fascist regime - The Times of India Blog
Beyond India, Aamir has let down thousands slaughtered by Turkey’s Islamo-fascist regime  The Times of India Blog

Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit - ABA Journal
Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit  ABA Journal

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever - Times of India
Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever  Times of India

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Level Design Breakdown: Ghost of Tsushima Gameplay Trailer - Gamasutra
Level Design Breakdown: Ghost of Tsushima Gameplay Trailer  Gamasutra

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism - Gamasutra
Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

Bend it like Baba: Look who’s really flexible, Sima aunty - The Times of India Blog
Bend it like Baba: Look who’s really flexible, Sima aunty  The Times of India Blog

Nathan Savant's Blog - A Condemnation of Time - Gamasutra
Nathan Savant's Blog - A Condemnation of Time  Gamasutra

Adapt to enable the new normal: Work from home - Times of India
Adapt to enable the new normal: Work from home  Times of India

Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0) - Gamasutra
Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

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