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Why Every Site Needs RSS


RSS or 'Really Simple Syndication' is not just for Blogs and News sites. Every website can benefit from this newly popular technology. The term 'syndication' is what throws a lot of people off the track. Syndication is like news articles, isn't it?

Well it can be. But think of it like this. If you had a bricks-and-mortar store and decided to carry a new product line, how would you let people know? You could advertise of course, but a better and free alternative is to send a news release to the local paper. Their business section may carry your announcement free of charge.

Now back to our cyber-store in virtual space. If you add a new web page, or make substantial changes to existing pages, how do you let your customers (both former and future) know? You can email your former customers, but spam blocking software will prevent half of them from getting your message. And keeping track of mailing lists, unsubscribe requests and address changes is nothing short of a nightmare.

Instead, post a news release using RSS. Interested customers will have their newsreader programs watching for your announcements, and will get the news as soon as you send it out. The announcement will include a link to the new or changed page, and your customer can click on it if they are interested. True, fewer will click through than might read an email from you -- but those who do will arrive at your site in a much more receptive frame of mind. And those email readers still need to click through to your site to see your new page anyhow.

If you make frequent additions or changes to your site you should have your own RSS feed. Check out these sites to learn how to make your own feed:

Making An RSS Feed


http://searchenginewatch.com/sereport/article.php/2175271 How To Get Your Web Site Content Syndicated


http://www.high-search-engine-ranking.com/How_To_Get_Your_Web_Site_Content_Syndicated.htm

Or you might want to try these programs to format your information, so you can post it to your website:

ListGarden RSS Feed Generator Program


Windows, Mac OS X, or Linux, open source


http://www.softwaregarden.com/products/listgarden/index.html

RSS Headliner


Create RSS Feed file on-line to copy and post to your site.


http://www.webdevtips.com/webdevtips/codegen/rss.shtml

But what if you don't often make changes or additions to your site? There is a new site that offers a solution to that problem. Shared RSS provides feed by TOPIC rather than publisher. So you simply post your message in the appropriate topic category (there are thousands to choose from) and share your feed with others publishing on the same topic. It is a free service that you certainly should use if you do not publish your own feed.

http://www.sharedrss.com/

Wouldn't that mean (I can hear someone object) that I would be sharing a feed with my competition? Well yes, but that isn't a bad thing. It's like all those antique stores that congregate in the same part of town -- shoppers flock there and wander store to store, to the benefit of all.

Don't kid yourself, customers already know about your competition. For every customer of yours who visits their sites because they found an RSS link on your site, you will receive one, two or three visits from potential customers who found your information on an RSS link they discovered on your competitors site, or in a catalog of RSS feeds. The benefit far outweighs the risk.

And RSS feeds are not just for business. If other sites submit to the shared feed they will bring with them more people interested in that topic, who may become your future customers.

No, RSS is not just for Blogs anymore! Start your own or submit to a shared feed, either way you can only benefit.

The following article may be freely reprinted in digital formats or print, so long as the 'about the author' box is left intact. If placed online or in a medium supporting live links, the links should be activated.

About The Author

Andrew J. Morris is the owner and creator of SharedRSS -- a website that allows all website owners to syndicate their newly added material for FREE. http://www.sharedrss.com/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. September / 22 / 2020

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Content Marketing Autoblogging Platform Keyword Filtering Technology Launched - Newswire
Content Marketing Autoblogging Platform Keyword Filtering Technology Launched  Newswire

Frostburg Men's Lacrosse Team Quarantined, Not Yet Retested Following Positive COVID-19 Test - The Bottom Line News
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What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Farewell to the blog - Politico
Farewell to the blog  Politico

Webster blogger refuses to let COVID-19 muffle her voice - Democrat & Chronicle
Webster blogger refuses to let COVID-19 muffle her voice  Democrat & Chronicle

2244™ Launches an Edited Blog and Annual Festival - PRNewswire
2244™ Launches an Edited Blog and Annual Festival  PRNewswire

Why is weird stuff popular on social media? - The Times of India Blog
Why is weird stuff popular on social media?  The Times of India Blog

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Michigan design bloggers dole out ideas, inspiration - The Detroit News
Michigan design bloggers dole out ideas, inspiration  The Detroit News

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Blogs - LexBlog
Blogs  LexBlog

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

Building temples unlikely to pay poll dividends - The Times of India Blog
Building temples unlikely to pay poll dividends  The Times of India Blog

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

Jack Pritz's Blog - Dead by Daylight's Engagement Cycle - Gamasutra
Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

The two ‘big boys’ in Modi’s cabinet - The Times of India Blog
The two ‘big boys’ in Modi’s cabinet  The Times of India Blog

NEP 2020 – A quick glance on key changes at school and college level - The Times of India Blog
NEP 2020 – A quick glance on key changes at school and college level  The Times of India Blog

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

How Blogger Ken Prendergast Became a Must-Read Scoop Machine on the Cleveland Development Beat - Cleveland Scene
How Blogger Ken Prendergast Became a Must-Read Scoop Machine on the Cleveland Development Beat  Cleveland Scene

Victoria Tran's Blog - Finding, Choosing, and Managing Moderators - Gamasutra
Victoria Tran's Blog - Finding, Choosing, and Managing Moderators  Gamasutra

Congress and post-truth politics - Times of India
Congress and post-truth politics  Times of India

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

The right and wrong lessons of Shaheen Bagh - Times of India
The right and wrong lessons of Shaheen Bagh  Times of India

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Book Review: Networked Selves: Trajectories of Blogging in the United States and France by Ignacio Siles - USAPP American Politics and Policy (blog)
Book Review: Networked Selves: Trajectories of Blogging in the United States and France by Ignacio Siles  USAPP American Politics and Policy (blog)

Marin judge tosses criminal case over divorce blog - Marin Independent Journal
Marin judge tosses criminal case over divorce blog  Marin Independent Journal

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

Narrative vs Gameplay: a Toolbox for Harmonious Coexistence - Gamasutra
Narrative vs Gameplay: a Toolbox for Harmonious Coexistence  Gamasutra

Diego Ricchiuti's Blog - Magic the gathering is evolving - Gamasutra
Diego Ricchiuti's Blog - Magic the gathering is evolving  Gamasutra

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Matt Smith's Blog - The Rapid Prototyping Game - Gamasutra
Matt Smith's Blog - The Rapid Prototyping Game  Gamasutra

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Simon Carless's Blog - Steam's wishlist conversions - how hot are yours?  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

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How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

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The curious case of Animal Crossing in China | Opinion  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

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Siddhartha Talya Blog  The Times of India Blog

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Hang Line Postmortem Part 3 - Production data and tools used in development  Gamasutra

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Best legal blogs of 2018  ABA Journal

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Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020  Gamasutra

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Shutdowns kill people and biz, ease them fast  Times of India

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RSS Feeds and How To Burn Them  Business 2 Community

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The Last Root of Unity  Scientific American

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Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit - ABA Journal
Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit  ABA Journal

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How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Blogging Assistant PD Gets 60-Day Suspension for Posts on Little-Disguised Clients - ABA Journal
Blogging Assistant PD Gets 60-Day Suspension for Posts on Little-Disguised Clients  ABA Journal

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When Nehru put the ‘Constitution in danger’  Times of India

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Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

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Bengal’s Amphan tragedy needs more national and global attention  Times of India

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Nathan Savant's Blog - A Condemnation of Time  Gamasutra

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

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Bend it like Baba: Look who’s really flexible, Sima aunty  The Times of India Blog

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Close encounters of the carona kind  Times of India

China’s back-stabbing! - Times of India
China’s back-stabbing!  Times of India

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Adapt to enable the new normal: Work from home  Times of India

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Sande Chen's Blog - The Evolution of Digital Storytelling  Gamasutra

A lot more need to be done in the New NEP - The Times of India Blog
A lot more need to be done in the New NEP  The Times of India Blog

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Lessons and statistics after four years as an indie developer  Gamasutra

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Class act: The National Education Policy is a masterstroke that will solve the country’s biggest problem  The Times of India Blog

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