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How Blogs Can Be An Excellent Promotional Tool


Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.

So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.

While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.

How does one use a blog as an online promotional tool?

You are a specialist in the area of your business. You also have people working for you with specialized domain knowledge of that particular area. You make hundreds of observations during the course of a week, you come across useful news and articles, websites, all which if collected in one place could act as the source of information for your customers, your public and even the trade and competition.

All you need to do is write a couple of lines in a conversational tone as if you are speaking to someone close about what you feel and think about anything you come across and provide the links for more details.

There you got a web page rich in key words! Key words to put it simply are a lot of specific words about your trade which is how the search engines find you and list you.

Blogs offer features like linking, pinging, RSS feeds etc. which are very simple features about which you can learn as you build your blog. However the idea is not to get technical. Remember we are here to talk about promotional strategies that could save you money and explode your sales.

Blogs are a comparatively recent phenomenon. There are an estimated 5 million blogs growing by the thousands every hour. Donâ??t despair. 5 million is nothing compared to billions of web pages and website available on the www. You are still far ahead of your competition. And in your area of business or profession you may be the first. That means you just occupy the top slot in search engines.

So get in right away and post all the rants, ravings and all that you ever wanted to say but couldnâ??t.

How does a blog help you earn revenues or improve your sales?

Now let us say you have set up your blog. Ask yourself as a person of the trade or as a customer what all you would like to know everyday. Whatever is your answer is what you post every day. You also come across news or websites which you think might be useful to your customers. Simply make a mention of it with a link to the news or website. The idea is to make people come to your blogs every day seeking information. So you become famous as a specialist in that area. All your visitor are in a way interacting with you everyday and begin to accept your words and your recommendations if they see the benefits. But be sure to be very honest and transparent. It is like your personal or social relationships where any dishonesty would make people shy away from you.

You can always put in a few posts about your work, your employee who got a promotion or birth of a daughter or anything which also makes it a little warm and personal. You can post about your launches, your predictions, products which are running out, and even promote products not moving well but you feel can benefit the customer.

What you blog can reach millions globally within hours. As an illustration take the example of the recent Tsunami which hit parts of Asia. I am from the southern part of India which is one of the worst affected areas. While the conventional media was struggling to reach their reporters all over within the hour bloggers flashed the news including the details of the people lost and found, mobilized resources for the affected and the world wide web was abuzz with all the bloggers picking up and linking and connecting everything and everyone. This is an illustration of a social cause for which blog was put to good use.

Similarly there have been many instances when business news have been picked up by the industry and consumers through the RSS feeds.

The possibilities of using a blog is endless. The key to building a successful blog is listed below.

Remember to be focused on a topic that relates to your area of work.

Your entries must be in a conversational tone speaking directly to them as if you are sitting across with a friend in a restaurant or playing golf to add personalization to your marketing effort.

Post entries or comments which would benefit people.

Post as often or frequently and keep the blog updated.

Encourage visitor participation. Ask for comments and feedbacks.

Create a huge web of outside resources and other similar blogs to help you achieve both outgoing as well as incoming links to enhance search engine popularity. This also shows your customers that you are widely knowledgeable and clued in on your field of expertise.

While it may be a good idea to post a few photographs to break the monotony keep the blog simple and straight without too many graphics and photos.

Content is the key to making your blog successful and encourage repeat visits. In the beginning you may not have many visitors but as the content improves there would be a lot of traffic as well as inbound links.

This is truly a gorilla marketing tool that can make a huge difference to your total marketing efforts.

R.G. Srinivasan is a Certified Trainer, Writer and author of eBooks with more than two decades of managerial experience. He is featured as an expert author by leading content syndication sites. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. November / 17 / 2019

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

HubSpot Marketing Hub Review & Rating - PCMag.com
HubSpot Marketing Hub Review & Rating  PCMag.com

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Behind Blogging – Venues Are Slow To Utilize Blogs And Rss As Potential Marketing Tools - VenuesNow
Behind Blogging – Venues Are Slow To Utilize Blogs And Rss As Potential Marketing Tools  VenuesNow

Rajnath speaks to pilots of crashed MiG 29 in Goa - United News of India
Rajnath speaks to pilots of crashed MiG 29 in Goa  United News of India

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source - WP Tavern
NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source  WP Tavern

Farewell to the blog - Politico
Farewell to the blog  Politico

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

Making it Easier than Ever to Integrate with Microsoft Azure IoT Hub and Azure Device Provisioning Service - Security Boulevard
Making it Easier than Ever to Integrate with Microsoft Azure IoT Hub and Azure Device Provisioning Service  Security Boulevard

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership' - Economic Times
'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership'  Economic Times

Reform suggestions for Rashtriya Swayamsevak Sangh - Economic Times
Reform suggestions for Rashtriya Swayamsevak Sangh  Economic Times

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

A checklist: 5 steps toward better blogging | 2019-08-31 - grbj.com
A checklist: 5 steps toward better blogging | 2019-08-31  grbj.com

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Making People Understand And Care About Your Game - Gamasutra
Making People Understand And Care About Your Game  Gamasutra

Bhaskar Rao- Salt of the earth - Economic Times
Bhaskar Rao- Salt of the earth  Economic Times

Damien Yoccoz's Blog - How To Write A Kickass Game Description - Gamasutra
Damien Yoccoz's Blog - How To Write A Kickass Game Description  Gamasutra

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Nathan Savant's Blog - Region-Based Narrative - Gamasutra
Nathan Savant's Blog - Region-Based Narrative  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes - Economic Times
When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes  Economic Times

Josh Ge's Blog - Rebranding Difficulty Modes - Gamasutra
Josh Ge's Blog - Rebranding Difficulty Modes  Gamasutra

Brickfish Announces SocialPulse: Real-Time Social Listening Event - Associated Press
Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

Pascal Luban's Blog - Mario Kart Tour: Gameplay: 1 - Onboarding: 0 - Gamasutra
Pascal Luban's Blog - Mario Kart Tour: Gameplay: 1 - Onboarding: 0  Gamasutra

Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that. - Houston Chronicle
Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that.  Houston Chronicle

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

No lynching please: Instead of coming out guns blazing against lynching, Bhagwat tangles himself in semantics - Economic Times
No lynching please: Instead of coming out guns blazing against lynching, Bhagwat tangles himself in semantics  Economic Times

Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program - Gamasutra
Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program  Gamasutra

Victoria Tran's Blog - Fashion in Games: Why It Matters - Gamasutra
Victoria Tran's Blog - Fashion in Games: Why It Matters  Gamasutra

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Imran Khan – Extremist politician or moderate cricketer? - Economic Times
Imran Khan – Extremist politician or moderate cricketer?  Economic Times

An enigma called Rahul Gandhi - Economic Times
An enigma called Rahul Gandhi  Economic Times

Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

Rohit Sharma: The art of scoring runs with laziness and effortlessness - Economic Times
Rohit Sharma: The art of scoring runs with laziness and effortlessness  Economic Times

'Mommy bloggers' study reveals factors that drive success in social influencer marketing - EurekAlert
'Mommy bloggers' study reveals factors that drive success in social influencer marketing  EurekAlert

Iuliana U's Blog - Crowdfunding Without A Graphic Designer - Gamasutra
Iuliana U's Blog - Crowdfunding Without A Graphic Designer  Gamasutra

Modi's money pitch: To make investors come to India, focus relentlessly on economic competitiveness - Economic Times
Modi's money pitch: To make investors come to India, focus relentlessly on economic competitiveness  Economic Times

The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness' - Economic Times
The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness'  Economic Times

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India's future - Economic Times
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India's future  Economic Times

Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points - Gamasutra
Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points  Gamasutra

Damien Yoccoz's Blog - How To Create A Perfect Localization Kit - Gamasutra
Damien Yoccoz's Blog - How To Create A Perfect Localization Kit  Gamasutra

Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president? - Washington Post
Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president?  Washington Post

Happy 14th Blogiversary To Ann Althouse! - Outside The Beltway - Mobile Edition
Happy 14th Blogiversary To Ann Althouse!  Outside The Beltway - Mobile Edition

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Jeremy Alessi's Blog - PixelCast 7, Pixels, Bears, and Sacrilegious Santa... - Gamasutra
Jeremy Alessi's Blog - PixelCast 7, Pixels, Bears, and Sacrilegious Santa...  Gamasutra

Is AYUSH killing Ayurveda through BAMS curriculum? - Economic Times
Is AYUSH killing Ayurveda through BAMS curriculum?  Economic Times

Words as weapons of violence- none can beat the seculars - Economic Times
Words as weapons of violence- none can beat the seculars  Economic Times

2 women show us the power of personal choice - Economic Times
2 women show us the power of personal choice  Economic Times

Modi's Guruvayur doctrine divides nation on geographical & religious grounds - Times of India
Modi's Guruvayur doctrine divides nation on geographical & religious grounds  Times of India

The simple most difficult challenge of bringing Frostpunk to consoles - Gamasutra
The simple most difficult challenge of bringing Frostpunk to consoles  Gamasutra

Ahmed Khalifa's Blog - Level Design Patterns in 2D Games - Gamasutra
Ahmed Khalifa's Blog - Level Design Patterns in 2D Games  Gamasutra

The Trump Modi tango: How the PM used Houston event to tactfully reset the India-US relationship - Economic Times
The Trump Modi tango: How the PM used Houston event to tactfully reset the India-US relationship  Economic Times

What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar - Times of India
What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar  Times of India

Want to Boost Your Game's ROI? Tap Into Your Community - Gamasutra
Want to Boost Your Game's ROI? Tap Into Your Community  Gamasutra

Nadya Primak's Blog - Is a Game Development Degree Worth it? - Gamasutra
Nadya Primak's Blog - Is a Game Development Degree Worth it?  Gamasutra

Joost van Dongen's Blog - Beginner balance versus pro balance - Gamasutra
Joost van Dongen's Blog - Beginner balance versus pro balance  Gamasutra

Claire Sh's Blog - I don't hate social media... - Gamasutra
Claire Sh's Blog - I don't hate social media...  Gamasutra

Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements - Science 2.0
Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements  Science 2.0

Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles - Gamasutra
Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles  Gamasutra

RSS chief's Hindutva motto seems to be: Down with lynching, long live vadh - COUNTERVIEW
RSS chief's Hindutva motto seems to be: Down with lynching, long live vadh  COUNTERVIEW

The US shows the unequal world we are heading for – and we don't seem to care - USAPP American Politics and Policy (blog)
The US shows the unequal world we are heading for – and we don't seem to care  USAPP American Politics and Policy (blog)

Thomas Bidaux's Blog - Crowdfunding and Tabletop Games: 2019 Mid-Year Update - Gamasutra
Thomas Bidaux's Blog - Crowdfunding and Tabletop Games: 2019 Mid-Year Update  Gamasutra

Turkey Invades Syria: Conflict with Kurds won't help end the Syrian crisis - Economic Times
Turkey Invades Syria: Conflict with Kurds won't help end the Syrian crisis  Economic Times

Nida Ahmad's Blog - The UX of Overwatch Role Queue - Gamasutra
Nida Ahmad's Blog - The UX of Overwatch Role Queue  Gamasutra

Breath of the Wild Open World Analysis: Gravity to go Forward - Gamasutra
Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Why I'm Not Pushing For Church Growth Any More - ChristianityToday.com
Why I'm Not Pushing For Church Growth Any More  ChristianityToday.com

Best blogging platforms of 2019 - TechRadar India
Best blogging platforms of 2019  TechRadar India

How Rahul Gandhi exposed himself to criticism in the last 3 days - Economic Times
How Rahul Gandhi exposed himself to criticism in the last 3 days  Economic Times

With the nullification of Article 370 and Article 35A, a historical blunder is corrected in Jammu and Kashmir - Economic Times
With the nullification of Article 370 and Article 35A, a historical blunder is corrected in Jammu and Kashmir  Economic Times

How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats - Economic Times
How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats  Economic Times

Loot Box Design 2.0 – Complying with China's New Rules - Gamasutra
Loot Box Design 2.0 – Complying with China's New Rules  Gamasutra

The RSS isn't an NGO, it very much a government organisation - Economic Times
The RSS isn't an NGO, it very much a government organisation  Economic Times

Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Economic Times
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Economic Times

The ground is shifting: Modi's UNGA address highlighted terror threat, but the West may be losing interest - Economic Times
The ground is shifting: Modi's UNGA address highlighted terror threat, but the West may be losing interest  Economic Times

The cost of glory — Climbing Mount Everest - Economic Times
The cost of glory — Climbing Mount Everest  Economic Times

Kenneth Liu's Blog - Kliuless #51: Apple Arcade & Google Play Pass - Gamasutra
Kenneth Liu's Blog - Kliuless #51: Apple Arcade & Google Play Pass  Gamasutra

Localising Your Game: How To Make It Not Suck - Gamasutra
Localising Your Game: How To Make It Not Suck  Gamasutra

5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

California's AB5 Labor Bill Will Greatly Affect Game Companies - Gamasutra
California's AB5 Labor Bill Will Greatly Affect Game Companies  Gamasutra

'One tight slap': What makes Indian politics so thappad-happy - Economic Times
'One tight slap': What makes Indian politics so thappad-happy  Economic Times

The Kargil variant - Economic Times
The Kargil variant  Economic Times

How to Switch from Blogger to WordPress Without Losing Google Traffic - Digital Inspiration
How to Switch from Blogger to WordPress Without Losing Google Traffic  Digital Inspiration

Next step: A West Bank in Kashmir? - Economic Times
Next step: A West Bank in Kashmir?  Economic Times

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