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How Blogs Can Be An Excellent Promotional Tool


Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.

So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.

While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.

How does one use a blog as an online promotional tool?

You are a specialist in the area of your business. You also have people working for you with specialized domain knowledge of that particular area. You make hundreds of observations during the course of a week, you come across useful news and articles, websites, all which if collected in one place could act as the source of information for your customers, your public and even the trade and competition.

All you need to do is write a couple of lines in a conversational tone as if you are speaking to someone close about what you feel and think about anything you come across and provide the links for more details.

There you got a web page rich in key words! Key words to put it simply are a lot of specific words about your trade which is how the search engines find you and list you.

Blogs offer features like linking, pinging, RSS feeds etc. which are very simple features about which you can learn as you build your blog. However the idea is not to get technical. Remember we are here to talk about promotional strategies that could save you money and explode your sales.

Blogs are a comparatively recent phenomenon. There are an estimated 5 million blogs growing by the thousands every hour. Donâ??t despair. 5 million is nothing compared to billions of web pages and website available on the www. You are still far ahead of your competition. And in your area of business or profession you may be the first. That means you just occupy the top slot in search engines.

So get in right away and post all the rants, ravings and all that you ever wanted to say but couldnâ??t.

How does a blog help you earn revenues or improve your sales?

Now let us say you have set up your blog. Ask yourself as a person of the trade or as a customer what all you would like to know everyday. Whatever is your answer is what you post every day. You also come across news or websites which you think might be useful to your customers. Simply make a mention of it with a link to the news or website. The idea is to make people come to your blogs every day seeking information. So you become famous as a specialist in that area. All your visitor are in a way interacting with you everyday and begin to accept your words and your recommendations if they see the benefits. But be sure to be very honest and transparent. It is like your personal or social relationships where any dishonesty would make people shy away from you.

You can always put in a few posts about your work, your employee who got a promotion or birth of a daughter or anything which also makes it a little warm and personal. You can post about your launches, your predictions, products which are running out, and even promote products not moving well but you feel can benefit the customer.

What you blog can reach millions globally within hours. As an illustration take the example of the recent Tsunami which hit parts of Asia. I am from the southern part of India which is one of the worst affected areas. While the conventional media was struggling to reach their reporters all over within the hour bloggers flashed the news including the details of the people lost and found, mobilized resources for the affected and the world wide web was abuzz with all the bloggers picking up and linking and connecting everything and everyone. This is an illustration of a social cause for which blog was put to good use.

Similarly there have been many instances when business news have been picked up by the industry and consumers through the RSS feeds.

The possibilities of using a blog is endless. The key to building a successful blog is listed below.

Remember to be focused on a topic that relates to your area of work.

Your entries must be in a conversational tone speaking directly to them as if you are sitting across with a friend in a restaurant or playing golf to add personalization to your marketing effort.

Post entries or comments which would benefit people.

Post as often or frequently and keep the blog updated.

Encourage visitor participation. Ask for comments and feedbacks.

Create a huge web of outside resources and other similar blogs to help you achieve both outgoing as well as incoming links to enhance search engine popularity. This also shows your customers that you are widely knowledgeable and clued in on your field of expertise.

While it may be a good idea to post a few photographs to break the monotony keep the blog simple and straight without too many graphics and photos.

Content is the key to making your blog successful and encourage repeat visits. In the beginning you may not have many visitors but as the content improves there would be a lot of traffic as well as inbound links.

This is truly a gorilla marketing tool that can make a huge difference to your total marketing efforts.

R.G. Srinivasan is a Certified Trainer, Writer and author of eBooks with more than two decades of managerial experience. He is featured as an expert author by leading content syndication sites. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. July / 14 / 2020

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How to Submit a Podcast to iTunes, Google Podcasts, and Spotify  Voices.com

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RSS is the greatest enemy of Hinduism  Times of India

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What Happened to Tagging?  JSTOR Daily

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Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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RSS’s standardised Hinduism – Part 5  Times of India

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

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Remembering Pete Buttigieg, Slate Blogger  Slate

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Farewell to the blog - Politico
Farewell to the blog  Politico

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Blogs still among our best information  Otago Daily Times

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The RSS sutras for the twenty-first century  Times of India

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Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

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Blogging for Shopify: A unique SEO approach  Search Engine Land

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

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They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Webster blogger refuses to let COVID-19 muffle her voice - Democrat & Chronicle
Webster blogger refuses to let COVID-19 muffle her voice  Democrat & Chronicle

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

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Learn to make money by blogging with the help of this online training  Mashable

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

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2019 Saveur Blog Award Winners  Saveur

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Why you should start a podcast soon  Quartz

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Unleashing the power of your company blog  The Drum

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9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

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Best Squarespace templates for bloggers  Mashable

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

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Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

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The Last Root of Unity  Scientific American

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Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

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Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

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When Nehru put the ‘Constitution in danger’  Times of India

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Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

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Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

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Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

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Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

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Web 100: Best law blogs  ABA Journal

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Game Devs, The World Needs You Right Now  Gamasutra

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Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020  Gamasutra

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Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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Fabian Fischer's Blog - Reward Fatigue  Gamasutra

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The right and wrong lessons of Shaheen Bagh  Times of India

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Best legal blogs of 2018  ABA Journal

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Why Maria Wirth is Wrong  Times of India

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Become the Beyonce of Legal Content with These Three Tips  JD Supra

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The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

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Shutdowns kill people and biz, ease them fast  Times of India

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Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

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How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

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Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

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Doctor Ludos's Blog - Making a SNES game in 2020  Gamasutra

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Lessons and statistics after four years as an indie developer  Gamasutra

5 brilliant blog topics - The Negotiator
5 brilliant blog topics  The Negotiator

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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How to Start a Crypto Blog  The African Exponent

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Level Design Breakdown: Ghost of Tsushima Gameplay Trailer  Gamasutra

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PM’s Janata Curfew is most effective antiviral idea  Times of India

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Post Covid-19 education system  Times of India

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India-Nepal border row: A tale of two streams  Times of India

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Of macho men and broccoli cownundrums  Times of India

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This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

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Siddhartha Talya Blog  The Times of India Blog

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So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

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Manufactured Dissent 2.0  Times of India

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Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

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Balancing Tips: How We Managed Math on Idle Idol  Gamasutra

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An Interview With the Editor of the Three-Day Deadspin Revival Blog  Slate Magazine

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Animal Crossing in the age of social distancing  Gamasutra

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Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

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When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

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Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

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Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

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Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations  PRNewswire

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Steam's wishlist-to-sales %: thoughts & a call for data!  Gamasutra

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Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

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Anti-Putin blogger Imran Aliev found dead in France - Business Insider  Business Insider

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Emil Glans's Blog - On Monster Design  Gamasutra

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‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

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RSS Feeds and How To Burn Them  Business 2 Community

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Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

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Diego Garcia's Blog - Designing the art of Damaged In Transit  Gamasutra

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Be positive and spread hope  Times of India

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Bengal’s Amphan tragedy needs more national and global attention  Times of India

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The curious case of Animal Crossing in China | Opinion  Gamasutra

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This infectious-disease professor knows about Covid-19 spread, but can’t explain how his blog post went viral  Boston Business Journal

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Is banning #TikTok an open-ended Solution?  Times of India

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The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

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Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

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